Nurul Ihsani Srikandi Tani Asal Cianjur Buka Lapangan Pekerjaan dari Usaha Kripik Pisang

Summary

This video features Nurul, the owner of Bainana Chips, sharing her entrepreneurial journey. She started her banana chip business during the pandemic after noticing a surplus of bananas in her community going to waste. Despite initial challenges and skepticism from others, she grew her brand with just a small investment. Over time, the business expanded, providing jobs for local residents and achieving monthly sales of up to 14 million IDR. Nurul emphasizes the untapped potential of agriculture in Indonesia and encourages others to explore farming, stressing its profitability and sustainability.

Takeaways

• 👩‍💼 Nurul, the owner of Bainana Chips, started her business in December 2020 while still a 19-year-old student.
• 🌱 The business idea came from noticing that many bananas from her family's farm were going to waste during the pandemic, inspiring her to create banana chips.
• 💡 Initially, Nurul considered working a job, but the demands of schoolwork led her to pursue entrepreneurship instead.
• 🛍️ The business began with a small capital of 300,000 rupiah, with just three flavors of banana chips: original, milk, and chocolate. It has since grown to offer 55 flavors.
• 📈 Bainana Chips now has 54 resellers across Indonesia and generates a monthly revenue of 14 million rupiah, with a total yearly turnover reaching 260 million rupiah.
• 🏞️ The bananas for the chips come from her family’s five-hectare banana farm in Cianjur, and Nurul has also started growing her own banana crops.
• 👩‍🌾 Many local people, especially women and those affected by layoffs, have found work through Bainana Chips, providing valuable employment opportunities in the community.
• 🔄 Bainana Chips has longevity because banana chips have a long shelf life (up to 8 months with proper packaging), making them suitable for wider market distribution.
• 📦 Early business challenges included issues with packaging, especially when shipping during festive seasons, leading to losses from damaged goods.
• 🌍 Looking ahead, Nurul aims to expand her business internationally, leveraging her background in international trade to explore export opportunities.

Q & A

Who is the main speaker in the video?

The main speaker is Nurul, the owner of the brand Bainana Chips.

What motivated Nurul to start her business?

Nurul was motivated to start her business due to having a lot of free time during the COVID-19 pandemic while studying online and the surplus of bananas from her family’s farm that were going to waste.

What challenges did Nurul face when starting her business?

Nurul faced challenges like managing her time between studies and business, skepticism from peers about the potential of agriculture and business, and production issues such as spoiled products during shipping.

How did Nurul initially fund her business?

Nurul started her business with an initial capital of 300,000 rupiah, which she used to buy packaging, bananas, and ingredients for making her banana chips.

What products did Bainana Chips first offer?

When Bainana Chips first launched, they offered three flavors: original savory, milk, and chocolate.

How has Bainana Chips grown since its founding?

Bainana Chips has grown significantly, now offering 55 different flavors, with 54 resellers across Indonesia, and achieving a monthly turnover of 14 million rupiah on average.

What are some of the business challenges Nurul has experienced?

Nurul experienced challenges such as handling a low number of orders, dealing with shipping damages (e.g., broken jars during holiday sales), and ensuring steady production to support her workers.

What societal perception does Nurul aim to challenge with her business?

Nurul aims to challenge the societal perception that agriculture and farming are low-status, dirty jobs by showing that agriculture can be a profitable and respected business.

What is Nurul’s vision for Bainana Chips in the future?

Nurul hopes to expand Bainana Chips internationally, tapping into the export market, and further increasing job opportunities for people in her community.

How does Nurul view the importance of agriculture in Indonesia?

Nurul views agriculture as a vital industry in Indonesia, emphasizing that as an agrarian country with fertile land, Indonesia has great potential for agricultural business, and that agriculture will always be needed as long as people exist on Earth.