KIAT SUKSES BANGUN BISNIS JAJANAN PASAR, MUDAH & MINIM RESIKO KERUGIAN

Summary

In this video, Dina Rahmawati, the owner of Violetta's snack outlet in Sleman, shares her journey of running a successful snack business. She discusses the importance of strategic location, product sourcing, and self-initiative in the early stages of starting a business. Violetta's offers a variety of snacks, from small to large orders, catering to different events. Dina emphasizes customer satisfaction, product quality, and effective marketing strategies, including supplier collaboration and continuous improvement. She also highlights her desire to empower local women by helping them create new snack products, expanding the business network, and increasing its reach.

Takeaways

• 😀 Dina Rahmawati, the owner of Violetta, has been running her snack business for nine years, selling a wide range of snacks from 5:00 AM to 5:00 PM.
• 😀 The business serves both wet snacks (which last only one day) and dry snacks (which can last longer), with profit margins differing based on the type of product.
• 😀 Strategic location and proactive product preparation are crucial when starting a snack outlet. Entrepreneurs need to stock products and sometimes create them themselves at the beginning.
• 😀 Marketing efforts are both offline (face-to-face) and online, ensuring wide reach and effective communication with potential customers.
• 😀 Violetta collaborates with suppliers to ensure product quality and offers feedback on packaging, product design, and overall presentation.
• 😀 Violetta’s target market includes schools, offices, and various institutions. The business even delivers outside its immediate area.
• 😀 The outlet has a team of 10 employees, with shift-based work hours to ensure smooth operations, especially for early morning orders.
• 😀 Violetta emphasizes customer service, ensuring timely deliveries, and maintaining a friendly atmosphere through personalized marketing and customer care.
• 😀 The business is flexible with prices and offers snack box orders in different price ranges, accommodating different budgets and requirements.
• 😀 Violetta aims to expand its network of suppliers and empower housewives to create their own snack products, offering guidance and support for new entrepreneurs.
• 😀 The business consistently checks the quality of products sold, provides feedback to suppliers, and continuously adapts to market needs and customer feedback.

Q & A

What are the main types of snacks sold at Violetta?

Violetta offers a variety of snacks, including both wet and dry snacks. Wet snacks are typically only good for a day, while dry snacks can be sold for a longer period, even up to a month.

What should one consider when starting a snack business like Violetta?

When starting a snack business, it's important to choose a strategic location, prepare products in advance, and be proactive in sourcing or producing products. Marketing efforts should also be planned early on.

How does Violetta handle product selection and supplier relationships?

Violetta works closely with suppliers by providing feedback on products, including packaging and quality. If a product isn't selling well, they collaborate with the supplier to improve it. If a product is no longer viable, they give suppliers the chance to create new products.

What types of orders does Violetta receive, and who are the typical customers?

Violetta handles both small and large orders, including snack boxes for various events. Most of their customers are businesses, such as schools, universities, and offices, but they also serve individual customers.

How does Violetta ensure product quality?

Violetta ensures product quality through regular product checks, continuous supplier collaboration, and offering advice on improving packaging and product design. They also focus on maintaining excellent service standards.

What is Violetta’s approach to marketing?

Violetta engages in both traditional and online marketing. They regularly inform customers about new products and offer promotions. Personal connections with customers are maintained by visiting them and providing attention, like offering small bonuses.

How does Violetta handle pricing and profit margins for supplied snacks?

Violetta agrees on a cost price with suppliers and adds a margin for profit. The margin can vary depending on the type of snack—wet snacks tend to have a different profit structure compared to dry snacks.

How many employees does Violetta have, and what roles do they play?

Violetta employs a total of 15 people, including five staff members in the production team. They operate in shifts to ensure smooth business operations, with some employees starting as early as 3:00 AM to meet demand.

What is Violetta’s production process like?

Violetta produces a variety of baked goods, including popular items like Black Forest cake and other bakery products. The production team is crucial in maintaining high-quality snacks for sale at the outlet.

What are the future goals of Violetta’s owner?

The owner aims to expand the business by increasing its supplier network and empowering housewives to create new snack products. They want to help these individuals by offering guidance on snack production and development.