This Niche is Peaking Right Now! (MUST-SEE FOR ETSY SELLERS!)

Summary

This video script offers insights into capitalizing on the peak wedding gift niche from September to October. It guides viewers on researching popular wedding gifts on Etsy using the Everb Chrome extension for product analytics. The script highlights the importance of understanding Etsy's search algorithm and suggests starting broad in searches before narrowing down. It showcases examples of successful listings, such as personalized bridesmaids' hangers and cake toppers, and emphasizes the potential for high sales and revenue. The video also discusses strategies for product selection, including using filters and considering fulfillment options with companies like Printful.

Takeaways

• 📈 September to October is the peak season for selling wedding gifts according to Google Trends.
• 🔍 Starting broad with Etsy search terms like 'wedding gift' can help identify popular items and then narrow down with more specific keywords.
• 📊 Using the Everb Chrome extension can provide valuable analytics such as monthly revenue and total sales for Etsy listings.
• 📈 High-performing items like personalized bridesmaids' hangers can generate significant monthly revenue.
• 🔎 Expanding the search to the entire Etsy database can uncover additional insights beyond just the first page of results.
• 📊 Sorting by total sales can reveal the most successful products within the wedding gift niche.
• 💡 Print-on-demand sellers can capitalize on this niche by identifying high-selling items they can self-fulfill or outsource.
• 📋 The variety of wedding gift items is vast, including personalized items like cake toppers, face masks, bracelets, and cutting boards.
• 📊 Items with broad appeal beyond just weddings, like personalized song plaques, can also perform well.
• 🔑 Understanding design trends and popular fonts from successful listings can inform your own product design process.
• 🛍️ Selling items in sets or bundles, like bridesmaid proposal shirts, can increase the average order value.

Q & A

What is the best time to sell wedding gift niche products according to Google Trends?

The best time to sell wedding gift niche products is from September to October.

What is a popular broad niche with massive potential mentioned in the script?

The popular broad niche with massive potential mentioned is wedding gifts on Etsy.

What tool is suggested to use for analyzing Etsy product listings?

The tool suggested for analyzing Etsy product listings is the Everb Chrome extension.

What kind of product is making $10,000 a month according to the script?

Custom bridesmaids hangers are making $10,000 a month.

What is the benefit of expanding the search scope to the entire database on Everb?

Expanding the search scope to the entire database on Everb allows you to include all 50 million listings for a more comprehensive analysis.

What is the significance of the number of sales and views mentioned for a personalized bridesmaids hanger listing?

The personalized bridesmaids hanger listing has made 2.5 million views and 184,000 sales, indicating its high popularity and demand.

What is the strategy for selecting which products to sell in the wedding gift niche?

The strategy involves researching high-performing products, understanding design styles, and selecting products that can be fulfilled through a company like Printful.

What is the importance of using filters in Everb to find specific product types?

Using filters in Everb to find specific product types helps in narrowing down the search to products that can be fulfilled, which is crucial for print-on-demand sellers.

What are some examples of wedding gift niche products that have high sales numbers?

Examples of wedding gift niche products with high sales numbers include personalized bridesmaids hangers, gold cake toppers, and bridesmaid bracelets.

How does the script suggest using the information gathered from Everb for product design?

The script suggests using the information gathered from Everb to inform the design process, such as understanding popular fonts and styles for text-based designs.

What is the recommended next step after researching and collecting data on high-performing products?

The recommended next step is to export the data from Everb, analyze it in a tool like Excel, and then decide on products to sell based on what can be fulfilled through a chosen fulfillment service.

Outlines

00:00

🎁 Maximizing Wedding Gift Sales on Etsy

The script focuses on the peak wedding gift niche sales period from September to October according to Google Trends. It suggests starting with broad searches on Etsy for 'wedding gift' and then using the Everb Chrome extension to analyze product analytics. The extension provides statistics on monthly revenue and total sales. The video highlights a custom bridesmaids' hanger making $10,000 a month at a cost of $17, indicating high profitability. It also emphasizes expanding the search to the entire Etsy database of 50 million listings and sorting by total sales to identify top-selling items. The video encourages thinking about how to produce such items, like personalized bridesmaids' hangers, which have made 2.5 million views and 184,000 sales, even though they are priced at $6 each. It also suggests using filters in Everb to focus on specific product types that can be fulfilled, like personalized tote bags, and to gather design inspiration for print-on-demand products.

05:00

📈 Analyzing Top-Selling Wedding-Themed Products

This paragraph delves into the specifics of wedding-themed product sales, emphasizing the versatility of the niche. It mentions that gifts are not only for the bride and groom but also for the wedding party, such as groomsmen and bridesmaids. The video script suggests using the Everb filters to identify the top-selling products within the wedding niche, like personalized tote bags, which are easy to customize with a script font and a heart graphic. It also explores the idea of selling to customers who are likely to purchase multiple items, like bachelorette party shirts, which are popular and can be sold in sets. The video encourages looking at high-performing listings for design inspiration and considering the peak demand period to launch new print-on-demand products.

10:01

📊 Data-Driven Approach to Niche Selection

The final paragraph discusses a systematic approach to entering the wedding niche. It suggests collecting data using Everb, exporting it for detailed analysis in Excel, and identifying design styles and popular products. The speaker mentions that they would likely skip non-fulfillable products like cake toppers and focus on what's available in thePrintful catalog. The paragraph concludes with a call to action to use the insights gained to make informed decisions about which products to sell, leveraging the current peak demand period for wedding gifts.

Keywords

💡Etsy

Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. In the video, Etsy is used as a platform to explore the wedding gift niche, demonstrating how to find and capitalize on popular wedding gift items that are selling well on the site.

💡Google Trends

Google Trends is a tool that analyzes the popularity of top search terms in Google Search across various regions and languages. The video references Google Trends to highlight the best time of the year, specifically from September to October, for selling wedding gifts.

💡Wedding Gift Niche

A niche market refers to a subset of the market that has very specific needs that are not being met by mainstream products or services. In the context of the video, the wedding gift niche is a segment of the market focused on items given as presents for weddings, which is identified as having 'massive potential'.

💡Custom Wedding Gifts

Custom wedding gifts are personalized presents made to order for weddings. The video discusses the popularity of such items on Etsy, suggesting that adding keywords like 'custom' or 'personalized' can help narrow down the search to more specific and potentially profitable products.

💡Everb Chrome Extension

The Everb Chrome extension is a tool that provides analytics for Etsy products, including monthly revenue and total sales. The video uses this tool to analyze the performance of various wedding gift listings, offering insights into which products are the most profitable.

💡Longtail Keywords

Longtail keywords are specific, longer phrases that, although less commonly searched, can help attract targeted and often more conversion-prone traffic. The video mentions the use of longtail keywords to make Etsy search results more specific.

💡Monthly Revenue

Monthly revenue refers to the total amount of income generated from sales within a month. The video uses monthly revenue as a key metric to evaluate the success of different wedding gift products listed on Etsy.

💡Print on Demand

Print on demand is a business model where products are not manufactured until an order is placed, reducing the need for inventory. The video suggests using print on demand services like Printful to outsource fulfillment for wedding gift products.

💡Fulfillment

Fulfillment in e-commerce refers to the process of processing orders, including picking, packing, and shipping items to customers. The video discusses the idea of outsourcing fulfillment to companies like Printful to manage the logistics of selling wedding gifts.

💡Product Analytics

Product analytics involves the collection and analysis of data related to product performance. In the video, product analytics is used to gain insights into the popularity and sales figures of wedding gift items on Etsy.

💡Peak Demand

Peak demand refers to the time when the demand for a product or service is at its highest. The video mentions that the period from September to October is the peak demand time for wedding gifts, making it an opportune time for sellers to capitalize on this niche.

Highlights

September to October is the best time to sell wedding gifts according to Google Trends.

Starting broad in Etsy search for wedding gifts and then narrowing down with keywords like 'custom' or 'personalized'.

Using the Everb Chrome extension for product analytics to see monthly revenue and other statistics.

Custom bridesmaids hanger making $10,000 a month with a cost of $17.

Expanding search to the entire Etsy database of 50 million listings.

Sorting listings by total sales to find high-performing products.

Personalized bridesmaids hangers with 184,000 sales and 2.5 million views.

Considering self-fulfillment for high-demand items like bridesmaids hangers.

Using filters in product analytics to narrow down to specific product types like mugs or shirts.

Gold cake topper and other diverse wedding gift ideas with high views and sales.

Personalized silk face masks as a wedding gift idea, reflecting the 2020 trend.

Bracelets, cutting boards, and song plaques as popular wedding gift items.

The versatility of wedding gift ideas not just for the bride and groom but also for the wedding party.

Competition in the wedding niche is fierce, with top listings doing thousands of sales per month.

Personalized tote bags and jewelry boxes as simple yet popular wedding gifts.

Ideas for wedding party gifts like 'Bride Tribe' and 'Groomsmen' items.

Using product analytics to find the top performing wedding gift mugs.

The potential for selling multiple items at once, like bachelorette party shirts.

Ring bearer gifts like security water bottles with aviator sunglasses design.

Exporting data from Everb for detailed analysis in Excel to inform product and design decisions.

The importance of capitalizing on peak demand during the wedding season.

Transcripts

did you know that from September to

October is the best time to be selling

in the wedding gift Niche out of the

entire year according to Google Trends

well in this video to help us capitalize

on this opportunity we're going to be

deep diving into what are people

actually looking to buy on Etsy when

they look up wedding gifts a very

popular very broad Niche with massive

potential so let's get to

it so we're going to start our journey

on etsy.com we're going to go up to the

search bar and type in wedding gift now

we could also add like custom wedding

gift personalized wedding gift but the

more keywords you add the more kind of

longtail and specific it gets why don't

we start super Broad and then we could

you know scroll through the results but

we don't really know why Etsy puts

certain listings above others what I'm

thinking is we should fire up the everb

Chrome extension by simply clicking

product analytics on the left hand side

it's going to give us all the products

that we just saw in search results but

also actual statistics about them like

how much monthly Revenue are these

listings bringing in you can actually

see right here custom bridesmaids a

hanger okay a hanger for hanging the um

the the dress is making 10,000 basically

$10,000 a month that's insane it's only

costing $17 so they are making an insane

number of sales over 600 a month um one

thing I like to do too is actually

expand the scope of our search not just

to page one of etsy results but if you

see right here search the entire

database is an option they've got 50

million listings in the everb database

so why don't we click that and expand

the scope of our search to include all

of them now what I'm thinking is why

don't we just sort by maybe total sales

and see what okay 184,000 sales and what

do you know okay personalized

bridesmaids hangers now I do know a

handful of print on demand sellers that

self fulfill they fulfill their own

order

and if you were trying to do that or you

had it in you to do it right away your

your mind should be turning right now

your brain should be like wait a second

I don't know any production partners

that offer these and I could go ahead

and do this myself and make a ton of

money potentially this listing alone has

made 2.5 million views and

184,000 sales that is absolutely insane

they're only charging $6 I don't know

how that's even profitable but well

actually know what they're really doing

so size let's say adult and then let's

say um color natural wood yeah $6 wow I

don't know how they're doing that but I

guess if you make 184,000 sales and you

make even a dollar per that's you know

$184,000 I know I'm good at math um the

next one gold cake topper so we're all

over the place in terms of what products

we can sell if we wanted to we could use

the filter inside product analytics like

if we knew what product type we wanted

to sell I'll show you how to do that in

a second you know and that would mean

that like we can filter out products

that we can't fulfill like the I'm

assuming the hangers the cake toppers

right but if you just want to look and

collect information right because

honestly this level of research helps

inform our design process our thought

process for the massive catalog of print

on demand products available to us if

you use a company like printful to

Outsource fulfillment and automate it um

so they might not have cake toppers but

this might feed into our decision for

what products we sell that could be you

know adjacent to cake toppers like

you're not going to use it for a cake

but it could be you know I don't know

what it is use your imagination uh a

flag or something like that right or

even just a t-shirt design and and

studying what fonts are popular for the

cake toppers probably translates really

well you guys get hopefully what I'm

saying um looks like this cake topper

has 2.4 million views 118,000 sales

they're charging $12 uh minimum for that

uh looks like the next one is that a

face mask interesting okay so like Silk

face masks I guess for weddings

in 2020 maybe uh bridesmaid's bracelet

this has done monthly Revenue

$111,000 that is insane and it said it's

doing over a th000 sales a month

personalized cutting board seems to be

popular wedding gift uh $60 for those

cutting boards doing over 2,000 sales a

month personalized song plaque okay this

is a funny one is this a digital

download no I guess it's not they're

actually printing this out um love that

so this is probably a popular listing

because it's not not just scope for

weddings it looks like this is also for

you know friends for birthdays for

whatever it's not just for weddings but

it seems like they're doing really well

14 sales in the last 24 hours 60,000

total sales man some of these listings I

mean when you get into the wedding Niche

it gets real serious it gets Cutthroat

in terms of competition and you start to

see the best of the best this listing

right here is doing

2500 sales a month it is a jewelry box

personalized for bridesmaids for

bride easy to see why that might be

popular for a wedding right interesting

interesting so Bride made tote bag okay

here we go this is something and it's

not just right it's wedding gifts right

so it's not just hey you know for the

bride and groom it could be for the

groomsmen for the Bridesmaids right it

could be all over the place like don't

the brides give gifts to the um Mom of

the groom I think we saw that when we

were doing research like last year uh so

there a lot of interesting ways to go

about this Niche and tackling it and we

know there's just so much money to be

made year round but again especially

according to Google Trends right now

we're at the peak demand okay on a

relative basis so the personalized tote

bag and how hard is that to customize

guys you literally just get a nice

script font and say hey we'll add the

name and then put a little heart graphic

I love that okay simple um I wanted to

show you guys if we are interested in

selling a specific product type because

we do need to be able to fulfill this

I'm guessing most of you guys are like

me and that you're Outsourcing to a

company like printful I'm going to go

ahead and hit filters

and what we can use is the product name

so let's say we want to do mugs right I

can just type in M ug okay mug I know

I'm also good at spelling and give it a

second it's going to query its database

again of 50 million products now all

those 50 million are not in the wedding

Niche but they do have 50 million

products Plus in the everb database so

you can bet there's going to be some

mugs indexed in the wedding Niche so

this actually says the top performing

mug is a wedding efficient gift okay

interesting right I mean there's so many

ways to tackle the wedding and actually

you know I started by searching for

wedding gifts so it's not just wedding

mugs it's wedding gift mugs okay so it

makes sense that you would be gifting

the mug to somebody that's you know

working the wedding basically and what

do you know it says best effing wedding

efficient 7,300 sales I mean hey when

they put this mug together do you think

they knew that that was going to sell

7,000 times probably not you know what I

mean you don't really know that's what's

so exciting about launching new print on

demand products this is a simple text

based design by the way so in terms of

like hey uh if you don't think you're a

good designer I don't think I'm a good

designer I see something like this I

take a mental note or if you like to

save them right click save the image

make a little folder just as like design

inspiration for text based designs you

know what I mean they have one red heart

instead of the U you know what I mean

makes it kind of

funny next one looks like camping mugs

say personalized uh wedding enamel mugs

and they've just adding the uh bride and

groom's names and then the date love

that as an idea

gift for couples mugs soon to be misses

Okay cool so this is like an engagement

gift don't forget that as well even

though I guess if it's wedding season

the engagement is probably happened in

the past but soon to be one lucky love

that so you're selling two mugs at a

time as well personalized tumblers uh we

could switch this up too from mugs we

could do I mean shirt dare we go there

shirt's going to be super competitive as

we know but let's see what pops up let's

check this out the number one listing

looks like it has done 13,400 sales it's

doing about 178 sales a month and it is

a bridesmaid bridesmaid proposal Made of

Honor uh themed shirts so it looks like

maybe if you you know the bride is going

to ask people to be uh their bridesmaids

or the maid of honor they get their

shirts to celebrate they got the

matching colors I love that the white

with the pink text then you got the pink

shirt with the white text you even got

the pink champagne to celebrate love

that one uh this one says wife of the

party so it's like a bachelorette

bachelor party themed shirts of course

those are going to be popular and plus

you're going to sell multiple at a time

most likely if they're supposed to match

next one says bachelorette party shirts

um that one's doing about 376 sales a

month damn that's a lot uh Miss Bride

hoodie keeping it simple looks like they

had uh oh okay never mind that shop was

I guess removed from Etsy or something

didn't something didn't look good there

uh but they had like a it was a zip

hoodie they had a design on the front

and a big design on the back oh the ring

Bears of course another way to make

money selling in the wedding Niche just

a simple shirt for the ring bear uh at

marela I wedding uh in May of this year

we definitely had her uh sister's kids

um with like super cute outfits on of

course uh being the ring bear and the

flower girl so that was perfect it

reminds me of that uh bachelorette party

shirts bridesmaid shirts so it looks

like those are the big ones the bachelor

bachette party shirts the bride

bridesmaid shirts and who doesn't want

to sell two groups right it's so easy to

sell one off t-shirts but I mean why not

sell to a customer who's in their

customer profile going to to be

purchasing not just for themselves but

for multiple people at the same time

again there's no better time to be doing

this as well than right now with Peak

demand uh last product let's see ring

bearer security uh ring security sorry

looks like a water bottle that you could

give to your uh ring bear um love that

as an idea it looks like the aviator

sunglasses are a

popular uh kind of design component

there and that was doing about 55 sales

a month so guys I hope you found this

helpful it's fun sometimes just to do

some research at a high level we kept it

very high level today if this was me

actually trying to dive into this Niche

I would spend time doing exactly what

you saw me doing collecting data I'd

probably export those from everb by the

way there is an export button over here

on the right hand side I like to operate

in Excel uh so that's probably I'm just

being honest that's how I do it export

the data and then kind of drill down in

Excel you know like kind of like a robot

you know instead of getting the pictures

over here which is nice looks great on a

Youtube video um I'd be in Excel

probably just without the pictures but

besides that I'd collect my information

start to get an idea of design Styles

and then I'd of course go to printful

who's going to be fulfilling for me

figure out what products I want to sell

that are in their catalog and then I can

skip over the products that I can't sell

like the cake toppers right and that's

how I would go about doing this so I

hope you found this helpful of course

I'm going to link to everb in the

description hope you guys uh have a

great rest of your day hit that like

button subscribe on your way out and

I'll see you tomorrow with a new top

five niches of the week video