video4129598111

Br Hu

24 Sept 202407:16

Summary

TLDRThe conversation revolves around spreadable cheese, focusing on how it is typically consumed, such as on bread, toast, or crackers, often paired with smoked salmon or other toppings. The participants discuss the packaging and branding of the cheese, noting it as clean but not particularly attention-grabbing. Suggestions for improvement include more online advertising, influencer collaborations, and aligning the brand with current trends like organic or vegan options. They also touch on dietary preferences and the desire for healthier, low-fat, or vegan versions of the product.

Takeaways

🍞 Spreadable cheese is typically paired with bread, such as French baguettes, toast bread, and sometimes crackers.
🧀 The participants are familiar with the spreadable cheese brand Rondelé, primarily encountering it in supermarkets.
👀 The brand does not generally catch attention, as people tend to overlook it or find it unremarkable.
🐟 Spreadable cheese is often used with toppings like smoked salmon, cucumbers, or in sandwiches, making it part of various meal preparations.
🍋 Participants enjoy adding ingredients such as salmon and lemon to enhance the flavor of spreadable cheese in sandwiches or other dishes.
🎨 The packaging of Rondelé is seen as clean and traditional, using green and white colors, but it doesn’t stand out or appear original compared to other brands.
📦 The lack of originality in the packaging design was highlighted as a potential area of improvement for the brand to attract more customers.
📱 Participants suggested more online advertising, including influencer campaigns and collaborations with cooking YouTubers, as a strategy to increase brand visibility.
🥗 Rondelé is perceived as a product that could be used by both vegetarians and non-vegetarians, though it doesn’t strongly align with any specific dietary trends.
🍃 While participants think it's important for spreadable cheese to have healthy or natural ingredients, they acknowledge it's usually considered an industrial product, with some demand for vegan or lower-fat versions.

Q & A

What type of bread do participants commonly spread cheese on?
-Participants commonly spread cheese on French baguettes, toast bread, and sometimes crackers.
Do participants generally pay attention to spreadable cheese advertisements?
-No, participants generally don't pay much attention to spreadable cheese advertisements.
What additional ingredients do participants typically add to spreadable cheese on toast?
-Participants mentioned adding smoked salmon, cucumber, and sometimes lemon to spreadable cheese on toast.
How do participants feel about the current Rondelle packaging?
-Participants described the Rondelle packaging as clean and traditional but not particularly attractive or original.
How does the Rondelle packaging compare to other spreadable cheese brands?
-Participants felt that the packaging is similar to other brands, especially due to its green and white color scheme, which doesn't stand out.
What suggestions did participants give to improve Rondelle’s market appeal?
-Participants suggested more online advertising, influencer collaborations, cooking YouTuber partnerships, and potentially updating the packaging to be more original.
Do participants think Rondelle aligns with dietary trends like vegetarianism or keto?
-Participants didn't see Rondelle as specifically targeting vegetarians or aligning with dietary trends like keto.
How important is it for spreadable cheese to have organic or natural ingredients, according to participants?
-While participants acknowledged that having organic or natural ingredients is important, they recognized that spreadable cheese is often seen as an industrial product. They would appreciate healthier options, but it's not a primary consideration.
Would a vegan version of spreadable cheese appeal to participants?
-Yes, participants suggested that offering a vegan version or a product with varying fat percentages could be appealing.
What kind of influencer campaigns do participants think would suit Rondelle?
-Participants recommended influencer campaigns with cooking YouTubers or collaborations with gourmet cuisine, as these could create original recipes and appeal to food enthusiasts.

Outlines

00:00

🧀 Discussing Spreadable Cheese Consumption Habits

In this section, the conversation revolves around spreadable cheese and how people typically consume it. The participants mention pairing it with bread, such as French baguettes or toast, as well as using it with crackers during special occasions. One person brings up the idea of adding smoked salmon and cucumbers to spreadable cheese on toast. They also discuss how Rondale or other cheese brands are advertised, usually seen in supermarkets rather than through traditional ads, and how they don’t find it particularly eye-catching. The discussion further delves into how people incorporate spreadable cheese into sandwiches, mentioning additional ingredients like salmon and lemon.

05:00

📦 Packaging Design and Brand Identity of Rondale

Here, the conversation shifts to the packaging design of the Rondale cheese brand. Participants describe the packaging as clean and traditional, but they note that it’s not very original or attractive. The use of green and white on the packaging is compared to other brands, leading to a consensus that it doesn’t stand out. The discussion moves toward how Rondale could differentiate itself more, with suggestions like increasing online advertising, changing the packaging design, and possibly utilizing influencer campaigns, such as collaborations with food YouTubers or Instagram influencers, to promote creative recipes involving the product.

🥗 Dietary Preferences and Health Perception of Spreadable Cheese

This segment addresses whether Rondale cheese aligns with dietary trends like vegetarianism or keto diets. The participants agree that the cheese isn’t particularly associated with any specific diet but can be consumed by vegetarians and non-vegetarians alike. The importance of organic and natural ingredients in spreadable cheese is also discussed. While one person acknowledges that healthier options would be preferable, others point out that most people don’t buy spreadable cheese with health in mind since it's often seen as a processed, industrial product. However, they do suggest that healthier versions, such as low-fat or vegan options, could appeal to more health-conscious consumers.

Mindmap

Keywords

💡Spreadable Cheese

Spreadable cheese refers to soft cheese that can easily be spread on bread or crackers. In the video, the discussion centers on how people typically use spreadable cheese, such as on toast or crackers. It is the main product being discussed, with the group evaluating its uses, advertising, and packaging.

💡Baguette

A baguette is a long, narrow French loaf of bread. In the video, it is mentioned as one of the primary types of bread people commonly use to spread cheese on. It highlights the cultural aspect of food preferences, particularly the association with French cuisine.

💡Crackers

Crackers are small, dry, crispy bread-like snacks often used as a base for spreadable cheese, especially during celebrations. The video touches on crackers as another typical item on which people spread cheese, making it a versatile option for casual and festive occasions.

💡Supermarket

A supermarket is a large store where people purchase food and other household items. In the video, the participants mention that they typically encounter the Rondelé cheese brand in supermarkets, discussing whether it catches their attention when shopping.

💡Salmon

Salmon is a type of fish often paired with spreadable cheese in sandwiches or on toast. One participant mentions using smoked salmon along with spreadable cheese as a common pairing, suggesting the versatility of spreadable cheese in creating more elaborate meals.

💡Packaging Design

Packaging design refers to the visual appearance and branding of a product’s container. In the video, the participants discuss the packaging design of Rondelé cheese, noting that while it is clean and traditional, it lacks originality. This concept is important in the video as the group evaluates how packaging influences their purchasing decisions.

💡Online Advertisement

Online advertisement refers to promoting products or services via the internet. In the video, the participants suggest that Rondelé could stand out more by investing in online advertising, particularly through social media platforms like Instagram or through collaborations with influencers or cooking YouTubers.

💡Influencer Campaign

An influencer campaign involves partnering with social media personalities or bloggers to promote a product. In the video, this is discussed as a potential marketing strategy for Rondelé cheese, where influencers could feature the product in original recipes or unique settings to attract younger or more tech-savvy consumers.

💡Dietary Preferences

Dietary preferences refer to the individual choices people make regarding what they eat, often influenced by health, ethical, or cultural reasons. In the video, participants consider whether Rondelé aligns with current dietary trends, such as vegetarianism or keto diets, and debate whether it is perceived as a healthy product.

💡Organic or Natural Ingredients

Organic or natural ingredients refer to food components that are produced without synthetic additives or chemicals. The video explores the importance of these ingredients in spreadable cheese, with participants agreeing that while it’s important, spreadable cheese is often seen as an industrial product, meaning people don’t necessarily associate it with health-conscious eating.

Highlights

Discussion on spreading cheese on different types of bread, including baguettes and toast bread.

Mention of using spreadable cheese with smoked salmon and cucumber on toast.

Crackers and rice cakes considered as alternative bases for spreadable cheese.

Questioning how often people notice Rondale cheese in supermarkets and its overall marketing visibility.

General consensus that Rondale’s packaging is clean but not particularly eye-catching.

Comparison of Rondale's packaging with other brands, noting the similarity in color schemes.

Discussion on improving Rondale's packaging to make it more original and visually appealing.

Suggestions for Rondale to increase its marketing presence through online advertisement and influencer campaigns.

Recommendation for Rondale to collaborate with cooking YouTubers or influencers to create original recipes using their products.

Discussion on whether Rondale cheese aligns with dietary trends like vegetarianism or keto.

General view that Rondale could be consumed by both vegetarians and non-vegetarians, without being specifically targeted towards either.

Question on the importance of organic or natural ingredients in spreadable cheese purchases.

Acknowledgment that while healthier ingredients are preferred, consumers understand spreadable cheese is more of an industrial product.

Suggestions for healthier or alternative versions of spreadable cheese, such as zero-fat or vegan options.

Overall consensus that healthier meals can be made with spreadable cheese, but it is not viewed as a health-focused product.