Get More Candidate Visitors to your Job Posting and Career Pages | SEO for ATS

Summary

In this 'Everything Recruiting' episode, the host outlines three strategies to boost job listings on Google. They discuss the importance of understanding what job seekers search for on Google, changes in how job postings interact with Google search, and the impact of Google's 'snack pack' equivalent for jobs. The host also introduces a tool to test job listings for errors in structured data and emphasizes the role of keywords in job descriptions. Lastly, they demonstrate using SEO tools like SEMrush to analyze and optimize job postings for better visibility.

Takeaways

• 🔍 Understand that people's search queries on Google directly reflect their needs and interests.
• 📈 Recognize that Google has updated its algorithm to better serve job postings based on user location and preferences.
• 📌 Note the importance of structured data and job posting details like address and salary information for Google to rank them higher.
• 💡 Consider investing in ads to get your job postings ranked higher until your SEO is optimized.
• 🚀 Utilize tools like Google's Structured Data Testing Tool to check for errors in your job listings and improve them.
• 🛠️ Amend your job postings by adding missing details such as zip code, street address, and salary information.
• 🔑 Focus on using the right keywords in job descriptions to attract the right candidates and improve SEO.
• 🔍 Use SEO tools like SEMrush to analyze keyword popularity and competition for better job posting visibility.
• 🔎 Look at competitors' job postings to understand what keywords and strategies are working for them.
• 📈 Learn from SEO best practices and competitor analysis to improve your own job postings and drive more traffic.

Q & A

What is the main focus of the video script?

The main focus of the video script is to teach viewers how to improve the ranking of their job listings on Google.

What is the significance of understanding what people search for on Google?

Understanding what people search for on Google provides insight into their needs and thoughts, which is crucial for attracting the right candidates to job listings.

What is the 'snack pack' in the context of Google search?

The 'snack pack' refers to the top search results that Google provides, which are driven by user reviews and are designed to give users relevant data quickly.

How has Google changed the way job postings interact with search?

Google has introduced a feature similar to the snack pack for job postings, which displays job listings with details like full-time status, salary ranges, and location based on the user's area.

Why is it important to post jobs correctly on Google?

Posting jobs correctly ensures that they appear in the top search results, which can significantly increase traffic to the listings. Incorrect posting may result in missing out on potential candidates.

What tool does the speaker recommend to check job listings for errors?

The speaker recommends using a tool from Google that checks job listings using structured data testing to identify and fix errors.

What are some of the common errors that might prevent a job listing from ranking high on Google?

Common errors include missing address details, lack of structured job titles, and absence of salary information.

Why is it beneficial to use SEO tools like SEMrush?

SEO tools like SEMrush help analyze keyword popularity and competition, providing insights into which keywords can help job listings rank higher in search results.

How can the speaker's method help a recruiter or business owner?

By understanding and applying SEO strategies, recruiters and business owners can improve the visibility of their job listings, attract more applicants, and potentially reduce reliance on job boards.

What is the role of structured data in job listings?

Structured data helps Google understand the content of job listings better, which can improve their ranking in search results. It includes information like job title, location, and salary.

What does the speaker suggest doing to compete with top-ranked job listings?

The speaker suggests using tools like SEMrush and SEOquake to analyze the top-ranked job listings, understand their keywords, and emulate their strategies to improve one's own job listings.