SEO Last Month November 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi
Summary
TLDRIn this episode of 'SEO Last Month,' Amit Tiwari recaps important SEO updates from November. Key topics include Google AdSense switching to a pay-per-impression model, a broad core update, AI integration in Google ads, and changes to the Page Experience Report. Noteworthy news from Google includes enhancements to Performance Max campaigns, SGE's expansion, and the introduction of new reports in Search Console. Microsoft, Meta, and Yahoo also feature in updates, as does Google's decision to remove the Crawl Rate Limiter Tool in January 2024. Amit concludes with an invitation for viewers to engage and share their thoughts.
Takeaways
- 😀 Amit Tiwari wraps up his 4-year-old SEO news series with the latest monthly episode.
- 💼 Notix, the sponsor of this video, offers a free push notification service for sites with under 30,000 subscribers and monetization options.
- 📈 Google AdSense is transitioning from a pay-per-click to a pay-per-impression model, with revenues expected to remain stable overall.
- 🛠️ Google launched a November core update, along with multiple Performance Max campaign improvements, including the use of AI for headlines, descriptions, and images.
- 🌍 Google’s Search Generative Experience (SGE) expands to over 120 countries, offering AI-driven translation and enhanced follow-up question capabilities.
- 🧩 Google introduced new features like 'Notes' and 'Follow' on the search results page to enhance user engagement with specific topics.
- 🛡️ Updates in Google’s malicious software policies now include clearer categories for malicious software, compromised sites, and unwanted software.
- 🎥 Google Search Console introduced a new 'Learning Videos' report for pages using learning video schema data.
- 🔄 Microsoft has rebranded Bing Chat as 'Co-Pilot' and announced the use of AI-generated descriptions in search results using GPT-4.
- 📊 Google will retire the Crawl Rate Limiter Tool by January 2024, reflecting a shift away from manual crawl controls in SEO.
Q & A
What is the 'SEO last month' series about?
-'SEO last month' is a monthly news series that covers the latest SEO updates from the previous month in a concise 10-12 minute format. It aims to provide insights into the latest developments and trends in SEO.
How does the switch from Google's pay-per-click to pay-per-impression model affect AdSense users?
-Google's switch from the pay-per-click model to the pay-per-impression model means that website owners will now earn based on ad impressions rather than clicks. While impressions generate less revenue per unit, the overall revenue is expected to remain similar due to the higher volume of impressions.
What are the key updates introduced in the November 2nd broad core update from Google?
-The November 2nd broad core update from Google targets different parameters than the October update. Websites previously unaffected by earlier core updates may now see changes in rankings or traffic, as Google continually refines how it evaluates websites.
How does Google's Performance Max campaign now integrate AI technology?
-Google's Performance Max campaign now uses Generative AI for headlines, descriptions, and images. It also provides AI-based editing tools and watermarks AI-generated images to indicate they are not real.
What new feature was introduced with Google's Search Generative Experience (SGE) in November?
-In November, Google expanded its Search Generative Experience (SGE) to more than 120 countries. SGE, still in beta, allows users to ask follow-up questions, provides enhanced AI translations, and may become a permanent feature by early next year.
What is the purpose of the new Google Learning Video schema data introduced in November?
-The new Learning Video schema data is designed for websites that publish educational or tutorial-type videos. Websites using this schema can track the performance of these videos in Google Search Console and gain visibility in search results.
What changes did Google make to the Page Experience Report on November 8th?
-On November 8th, Google updated the Page Experience Report by removing specific scores. However, Core Web Vitals and HTTPS reports remain available in the Search Console.
What are the key components of Google's updated policy on malicious and unwanted software?
-Google's updated policy divides malicious and unwanted software into three categories: Malicious Software, Compromised Sites, and Unwanted Software. Depending on the nature of the content or software, Google will apply relevant policies and issue warnings.
What two new features did Google introduce to its search results in November?
-In November, Google introduced 'Notes' and 'Follow' features in search results. 'Notes' allow users to see and leave comments on specific search results, while 'Follow' lets users follow topics, receiving more content related to those topics in the future.
What is Microsoft's approach to integrating AI in Bing search results?
-Microsoft has renamed Bing Chat as 'Co-pilot' and announced that AI-generated descriptions using GPT-4 will be used in search results. If users don’t want these AI-generated captions, they can opt out using no-archive and no-cache tags.
Outlines
📢 Introduction and SEO Last Month Series Overview
Amit Tiwari introduces himself and his website, amittiwari.net, while presenting the last episode of the 'SEO Last Month' series, which covers SEO news from the previous month. This series has been running for four years and focuses on SEO updates and trends. He thanks the audience for their support and encourages them to share how long they have been following the series. Before diving into the news, Amit mentions the sponsor, Notix, a push notification service offering better subscription and delivery rates, with a free plan for up to 30,000 subscribers.
💡 Google AdSense and Broad Core Update
Amit discusses two major updates from Google. First, on November 2nd, Google AdSense announced a shift from the pay-per-click model to a pay-per-impression model, which could impact revenue. Second, Google launched a broad core update targeting different parameters than the previous October update. Amit advises using their Evergreen Video Cum Dashboard to identify affected pages if a website experiences a hit due to the update. He also touches on Google’s generative AI integration in Performance Max campaigns, with new features like AI-generated headlines, images, and watermarked AI-generated visuals.
🌍 SGE Expansion and Google’s November Updates
Amit highlights the expansion of Google’s Search Generative Experience (SGE) to over 120 countries, now allowing AI-based translations and follow-up questions, with a potential full launch by February. He then discusses Google’s Page Experience Report changes, removing scores but retaining Core Web Vitals and HTTPS reports. Amit also covers Google’s November Review Update, which aims to counter AI-generated low-quality content, and explains the launch of a new learning videos report in Google Search Console for websites using learning video schema data.
Mindmap
Keywords
💡SEO
💡Google AdSense
💡Pay-per-impression
💡Google Core Update
💡Performance Max Campaigns
💡Generative AI
💡Search Generative Experience (SGE)
💡Page Experience Report
💡Learning Video Schema
💡Robots.txt
Highlights
The series 'SEO Last Month' started 4 years ago and continues due to audience support.
Notix, today's sponsor, offers a push notification service for desktop and mobile, free for up to 30,000 subscribers.
Google AdSense shifts from pay-per-click to pay-per-impression model, changing revenue structures for websites.
Google's November Broad Core Update targets different parameters from October, impacting various websites.
Generative AI is now used for headlines, descriptions, and images in Google Performance Max campaigns.
AI-generated images in Google campaigns will have watermarks to distinguish them from real images.
Google's Search Generative Experience (SGE) expanded to over 120 countries and includes AI-based translations.
Google removed scores from the Page Experience Report but maintained Core Web Vitals and HTTPS reports.
The November Review Update helps filter out low-quality, AI-generated content from websites.
Google divided malicious software policies into three categories: Malicious Software, Compromised Site, and Unwanted Software.
Google launched a Learning Video Performance report in Google Search Console for websites with tutorial content.
Google introduced Notes and Follow features in search results to enhance user engagement with specific topics.
Microsoft rebranded Bing Chat as 'Co-pilot' and integrated GPT-4 for AI-generated descriptions in search results.
Meta and Facebook announced new AI-driven video and image editing tools, Emo Video and Emo Edit.
Google will retire the Crawl Rate Limiter Tool on January 8, 2024, as it is rarely used by most websites.
Transcripts
Hello everyone, I am Amit Tiwari from amittiwari.net and
this is the last episode of SEO last month.
SEO last month is our monthly SEO news series in which we
cover the last month's SEO news in 10-12 minutes. We know
the views and understand the updates.
We started this series 4 years ago and we are still able to
continue it because you guys are supporting us.
In fact, if you have been following this series for some
time then tell us in the comment section that how long have
you been following this series and how many videos you have
watched till now.
So, let's start the news.
But before that, a small message from the sponsor.
The sponsor of today's video is Notix.
Notix is a push notification service that works on both
desktop and mobile.
And Notix's unique in-house technology gives you better
subscription rate and better delivery rate.
You can try Notix without removing your current push
notification provider.
And the best thing is that
Notix is absolutely free below 30,000 subscribers.
And if you take the monetization plan then you will also
get revenue from Notix.
The first news of November is from Google AdSense.
On 2nd November, Google AdSense announced that they are
switching from the pay-per-click model to the
pay-per-impression model.
This announcement is big but you won't be able to see the
difference in any account right now.
Whichever websites use Google AdSense and show ads on their
website, how much payment will they get?
It depends on how many ads have been clicked on their
website. This was the case till now.
Now, Google will decide your payment based on how many
impressions the ads on your website are getting. Now,
obviously, the pay-per-impression rate will be a lot less
than the pay-per-click rate because impressions are a lot
more and clicks are a lot
less. And according to Google, more or less, your revenue
will be the same. But ultimately, Google will see its
benefit from this.
But at least, those types of scams will stop where only a
few websites will click on the ads on their website. That
problem is going to be solved.
I hope at least.
This is the second update of 2nd November.
Google has started a broad core update rollout on 2nd
November.
According to Google, in this November core update,
different parameters are being targeted from the October
core update.
So, according to Google, casually speaking, the website
that was saved after the last core update is in this broad
core update.
Anyway, Google doesn't give us a lot of information about
the core update.
But if your website has been hit, unfortunately, then you
can use our Evergreen Video Cum Dashboard to find your
affected pages and reasons. On 7th November,
Google announced a lot of updates in the Performance Max
campaigns.
Let's take a look at all these changes one by one.
Number 1,
Generative AI will be used in the headlines and description.
Number 2,
The images used in the Performance Max campaign, for those
assets, you can use Generative AI to create images. Number
3,
For these campaigns,
Google will soon start providing AI-based editing to its
own images.
And number 4,
AI-generated images will have a watermark which will
clearly show that these images are AI-generated and not
real. On 8th November,
Google opened SGE,
Search Generative Experience, in more than 120 countries.
It has been launched in almost all countries.
Even though, this product is still in beta, but you can now
ask follow-up questions from SGE, you can do translation,
AI-based translation, which is much better than normal
machine translation. The way Google is promoting SGE,
I personally feel that by next year February,
Google will formally launch SGE in search results and SGE
featured snippets will be permanently replaced.
On 8th November,
Google changed the Page Experience Report.
This announcement was made by Google in April.
What was announced?
That Google will remove scores from the Page Experience
Report,
Core Web Vitals report will remain, and HTTPS report will
also remain as it is in Search Console.
On 8th November,
Google also launched the November Review Update rollout.
At first, it looks like Google is launching the update
after the update, but, if we all keep quiet for a minute
and ask ourselves, that in the last year, how much AI has
flown on the internet, we will get the answer.
Till now, people who were confused between A and N, are
suddenly publishing articles in Victorian English.
Intelligent people check such content and publish it.
But, a very large percentage of people are publishing
without seeing it.
Don't know how many plugins, platforms, tools, and so on
have been launched.
They are running an ad on Twitter, that you give us the
Topic Excel sheet, we will not give you the article, but we
will publish it directly on the website.
Who will do the work of removing all this garbage?
And how will they do it?
Such updates will keep coming.
Anyway, we have talked about the Review Update many times.
We have covered this update in great detail.
We have some videos, which you should watch, after
finishing this video.
You will get their links in the top right corner and in the
description.
On 9th November,
Google has divided the malicious and unwanted software
policies, into three parts.
Number 1,
Malicious Software.
Number 2,
Compromised Site.
And Number 3,
Unwanted Software.
As the name itself makes it clear, if your website wants to
download a software, tool, script on a user's device,
whether it is good or bad, it doesn't matter.
So, unwanted software policy will be applied.
And, even after user permission, if you are downloading a
software, tool, or script, which is harmful, then malicious
software policy will be applied.
And, if your website is in general compromised, if there is
a virus or it is infected, then there will be a charge for
compromised site.
In these three cases,
Google will give you a warning a week in advance.
You will have to remove such pages, product, or software,
and correct it, so that your shopping ads can run.
Or, your product, your feed, can be seen in the free
shopping listing.
On 13th November,
Google announced a new report.
This report, which will be available in Google Search
Console, will show your website's learning videos'
performance, search appearance, etc.
Learning videos means, such videos, which teach something,
talk about a skill, for these, you will have to use
learning video type schema data, in your pages.
Only then, for those pages, such reports will be visible in
your Google Search Console dashboard.
I think, this is very good for those websites, which
publish tutorial type videos on their websites.
Why don't we do this in our websites?
This is a mystery.
Let's see.
On 15th November,
Google launched two new features in the search results page.
Notes, and Follow.
In the Notes feature, under any search results, you will
see a button like this, in which, you will see comments and
insights given by normal users.
These normal users, will definitely be your competitor's
SEOs.
These notes, can be dropped on any search results,
and this is also indexable.
Similarly, on any topic, when you search, you will get the
option to follow that topic.
Not any person, you will get the option to follow the topic.
With this,
Google will show you more content related to that topic.
I think, discover.
Do you find this feature useful? Yes or no?
Tell us in the comment section.
Maybe, people can also tell us in the comment section.
On 15th November,
Google launched one more report in the Search Console,
which is
Robots.txt report.
This report gives useful details about Robots.txt file,
tells about
Robots.txt's errors, and even a hidden feature, saves the
history of Robots.txt file for 30 days.
So that, your colleague can't change and lie that he didn't
do anything.
This new report and all its details, we have covered in
detail in this video.
Watch it carefully, but after finishing this video, don't
leave this video.
Link is in description.
On 15th November,
Google launched Google Analytics which looks like this.
In this, everything's position has been changed.
Due to which, there is confusion.
But, the good news is that after this new change, we have
made a series on Google Analytics, which has 4 videos
already published.
And the 5th video will be uploaded on 7th or 8th in 2-3
days.
So, don't worry.
Watch all the videos.
There are 4 videos left.
One more will come.
Admin, reports, advertising, all will be covered.
Don't worry.
Microsoft has renamed
Bing Chat and made it a co-pilot.
Behind the success of Chat GPT,
Bing had tried to promote its search engine with the help
of AI chatbot.
But, unfortunately, Microsoft team didn't understand the
situation and the hold on Google's market.
Maybe, that's the reason that Microsoft Bing is unable to
compete with Google.
They are not able to realize Google's power which is very,
very strange because they have very intelligent people.
On 15th November,
Microsoft has announced that they will use
AI-generated description in Bing's search results.
Microsoft will use
GPT-4 for this task.
And, if you don't want to use these
AI captions with your website, then you can use no-archive
and no-cache tags in your pages.
By the way,
I don't know since when
Google is generating captions, title, and description using
AI.
It's not a new thing.
I don't know when they will use these new tags for Bing.
But, if you are in the market where Bing is important, any
market is possible.
The tea shop in front of Microsoft's office, maybe that is
the market.
But, if you are in that market, you can change it.
Last news from Yahoo on 15th November.
First time.
I hope not last time.
Yahoo's brand provost said in the
Search Engine
Yahoo's history about the internet is very funny.
First, Yahoo had an option to buy Google in a small amount.
They refused.
Then, they tried to buy it in a big amount.
Google refused.
There was a time when Yahoo was drowning and
Yahoo got an option to purchase in billions of deals.
But, then Yahoo refused it.
Then, they sold Let's see one more search engine. Who knows
who will give Google Patkani.
I don't think it's Yahoo.
But okay.
We will use it for nostalgia.
On 16th November,
Google has updated its search quality raters guideline
after almost a year.
In this guideline,
Google has made only 3 changes.
Number 1, the definition of needs met category has been
simplified.
Number 2, for different types of pages, guides have been
given.
And number 3, the examples in this guideline have been
updated.
Old outdated examples have been removed.
And for new types of content like shots, new examples have
been updated.
By the way,
I know for the fact that there are some viewers of this
channel who are actually working as search quality raters.
So if any of you are watching this video right now, then
please say something in the comment section.
On 16th November,
Meta and Facebook have announced a video and image editing
cum generation platform.
Emo video will be the video tool and emo edit will be the
image tool.
In both, in chatbot style, you can make a video by giving a
prompt.
You can edit the image.
This has just been announced.
It has not been launched yet.
It will be available for the public after some time.
Emo.
Emo.
Emo.
On 24th November,
Google has announced that from 8th January 2024,
Google's Crawl Rate Limiter Tool will be removed.
For those who don't know, this tool looks like this.
And by using this, you can tell Google that you have to
crawl less or more on your website.
From 0.003 request per second to 333.333 seconds per
request, this time limit can be set.
I am not kidding.
These limits are real.
You can see.
But after a few days, after 8th January, this tool will be
removed because honestly speaking,
I have not needed this tool on any website till date.
And I am sure that a lot of website owners and SEOs must
have used this and kicked their feet.
So, good riddance.
It should be removed.
On 27th November,
Google has announced two more reports.
This is Discussion Forum and Profile Page.
If your website is a forum or profiles can be created on
your website, then you can use these types of schema data
in your pages which will look like this in SERP.
And for these, such reports will be shown in Search Console.
More reports.
More reports.
How many reports has Google launched in the month of
November?
Count them and tell me in the comment section.
On 29th November,
Google has supercharged the information type schema data.
Now, you can add name, alternate name, legal name,
description, address, phone, email, number of employees,
founding date, tax ID, etc.
etc.
You can add them.
You can see so many details with the organization.
So, with this, we have reached to the end.
These were all the news and updates of the year which we
were able to cover in the month of November.
If I have missed anything, then tell me in the comment
section.
Slowly.
Tell me slowly.
Let's meet in the next video.
The next video will be the last part of this month.
Thank you so much for watching this video.
My name is Amit Tiwari from mithiwari.net and I will see
you next time.
Take care.
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