How Will SEO Look In Google AI Mode & ChatGPT Era | Future of SEO

Summary

In this video, Amit Tiwari discusses the significant impact of AI, particularly Google's AI Mode, on the SEO industry. He highlights how traditional SEO practices, such as creating titles, descriptions, and writing blog posts, are evolving as Google shifts its focus towards providing direct answers rather than displaying traditional search results. Tiwari emphasizes that while SEO’s role isn’t disappearing, its strategy is changing, with branding, personalized user experience, and the quality of leads becoming more important than ever. He encourages SEOs to adapt to these changes to survive and thrive in the new SEO landscape.

Takeaways

• 😀 SEO is undergoing significant changes after AI and ChatGPT became popular, impacting how websites gain visibility and traffic from Google.
• 😀 Google’s AI mode (formerly SGE and AI Overview) will reduce traditional search result visibility, presenting AI-generated answers directly on the search page.
• 😀 SEO's purpose remains the same: driving sales, leads, or appointments through relevant website pages, but the method of attracting traffic will change.
• 😀 In the future, fewer clicks will likely result in the same number of conversions, depending on your marketing strategy.
• 😀 Websites that appear in AI-generated answers may not have their traditional SEO title and description visible unless they are in the top positions.
• 😀 Users will be more likely to click on links that offer direct benefits, such as discounts or promotions, rather than generic titles like 'Best Dental Clinic'.
• 😀 With AI mode, content creation for SEO will no longer need to focus as much on writing informational content or building backlinks.
• 😀 Google’s AI models already have access to a vast knowledge vault, reducing the need for websites to produce large amounts of new content to rank well.
• 😀 Branding will become more important in SEO. Websites with established branding will perform better, as users will be more likely to return directly.
• 😀 The volume of backlinks will lose importance. Reputed, high-authority brands may still rely on backlinks, but for the majority, they will matter less.
• 😀 SEO is evolving, not disappearing. To adapt, SEO professionals must focus on branding, user experience, and staying updated on Google’s changes and policies.

Q & A

What is the impact of AI Mode on SEO according to the script?

AI Mode in Google has significantly changed the landscape of SEO by shifting the search engine's focus from traditional search results to AI-generated answers. This reduces the visibility of standard website links and alters how users interact with search results.

How does Google’s Search Generative Experience (SGE) affect SEO?

Google's Search Generative Experience (SGE) shifts the search results page to prioritize AI-generated overviews, which means traditional organic search results take a backseat. This change reduces traffic to websites and forces SEO professionals to adapt their strategies.

What was Google's response to SEO professionals about the new AI mode?

Google reassured SEO professionals that websites could opt out of appearing in AI overviews by disabling feature snippets. However, it was not clear that the new AI Mode would significantly reduce the importance of traditional search results.

What is the core purpose of SEO according to the script?

The core purpose of SEO is to drive traffic to a website's important pages where sales, leads, or appointments can be generated. SEO aims to increase the visibility of these pages in search results to achieve these business outcomes.

How will the role of SEO professionals change in the future due to AI?

SEO professionals will need to shift their focus away from writing blog posts and optimizing traditional content. Instead, they must focus on providing compelling reasons for users to click on their websites, especially with AI-generated content now answering user queries directly.

Why is branding becoming more important in SEO under the new AI system?

Branding has become crucial in the new SEO landscape because AI and Google's algorithms rely on semantic relevance and user history. A well-established brand will be more likely to appear in search results, as users are more likely to visit familiar websites.

What does the script say about backlinks in the new SEO environment?

The script suggests that backlinks will lose their previous importance in the new SEO environment. AI will prioritize semantically relevant content and user intent over the volume of backlinks. Only reputable brands with hard-to-replicate backlinks will retain a competitive edge.

How does Google handle informational content in AI Mode?

Informational content will not be as important in the future SEO world. Google will use its AI models to answer questions directly, and websites with informational content will not need to rank highly in search results anymore.

What shift in SEO strategy is emphasized in the script?

The shift involves focusing on user experience, engagement, and conversion rather than simply optimizing titles, descriptions, or content. With AI-driven answers, SEO professionals must aim to attract visitors who are ready to make a purchase or take a desired action.

What does the script imply about the future of SEO traffic and business outcomes?

While SEO traffic may decrease in volume due to AI Mode, the script suggests that business outcomes will remain stable as long as companies adapt their strategies. Focusing on branding, user intent, and personalized experiences will help businesses retain customers despite reduced search traffic.