SEO Last Month September 2024 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Summary

In the latest episode of 'SEO Last Month' by Amit Tiwari for tiwar.net, he discusses the rapid changes in the digital marketing industry, emphasizing the importance of staying updated. He highlights the evolution of search beyond just search engines to include AI-related aspects. Tiwari covers various updates from August 2024, including Google's new ad tax in Canada, changes in Google Ads, and the introduction of AI overview in search results. He also addresses the impact of Google's updates on different websites and provides resources for further understanding. The episode aims to keep digital marketers informed without the need to follow numerous blogs and sources.

Takeaways

• 🌟 The digital marketing industry is rapidly evolving, with search not being just about search engines but also incorporating AI-related aspects.
• 📅 Post-2023, the industry is changing at an even faster pace, necessitating a credible source for updates, which the speaker aims to provide.
• 🔔 August 2024 saw significant changes in search, digital marketing, and AI trends, emphasizing the need to stay updated without relying on multiple blogs and sources.
• 📉 Reddit is selling its content cheaply, which might be due to its content being user-generated and not created or moderated by the platform itself.
• 💡 Google's new ad policy in Canada includes a 2.5% tax on ads, highlighting the importance for advertisers to stay informed about regional tax changes.
• 🛠️ Google introduced new settings in the Google Ads account for data, including website data and imported data from Google's account, with a gradual rollout planned.
• 📈 Google's API version 17 launch included eight highlights, aiming to help developers prepare their apps for new features.
• 🎯 Google's Trends section underwent a visual and functional revamp, offering a more modern look and faster access to updates and information.
• 📊 Meta Ads announced several changes on August 14th, focusing on custom ad optimization, conversion value rules, and a new attribution model to enhance campaign performance.
• 🌐 Google's AI Overview feature, launched on August 15th, aims to provide comprehensive answers by piecing together content from top-ranking websites, impacting local audiences and search result quality.

Q & A

What is Amit Tiwari's perspective on the digital marketing industry's rate of change?

Amit Tiwari believes that the digital marketing industry is the fastest-changing industry, and it's crucial to stay updated with credible sources.

Why does Amit Tiwari emphasize the need for a credible source in the digital marketing industry?

He emphasizes the need for a credible source to keep up with the rapid changes in the industry without having to follow numerous blogs, news sources, and accounts.

What significant shift has Amit Tiwari observed in the industry post-2023?

Post-2023, Amit Tiwari has observed that the industry has shifted to include not just search engines but also AI-related aspects, indicating a more significant change in digital marketing.

What is the issue with Reddit's content monetization strategy as discussed by Amit Tiwari?

Amit Tiwari points out that Reddit is selling its content at a very low price without creating or moderating it, which might not be sustainable as it relies on volunteer moderators.

How does Amit Tiwari view the impact of Google's new ad tax on businesses in Canada?

Amit Tiwari mentions that Google has started charging a 2.5% tax on ads in Canada, which will require businesses to inform their clients before October 1st, highlighting the need for businesses to adapt to this new tax.

What new features were introduced by Google in August 2024 according to the script?

Google introduced new features such as the 'Consent settings' tab, which includes settings for website data and imported data from Google accounts, and the 'Imported Recommendations' feature.

What are the highlights of Google's API version 17 launch as mentioned by Amit Tiwari?

The highlights include features like Shareable Ad Preview, Removal Auto, New Change Status Type, Offline Conversion Diagnostic Report, Metrics for Offline Conversion, Segment By Store View and Date, Bidding Strategy Info for Video Ads, and Ad Format Segmentation.

What changes did Meta Ads announce on August 14th that Amit Tiwari discussed?

Meta Ads announced changes such as Custom At-Optimization, Conversion Value Rule, New Attribution Model, and Direct Analysis Integration.

What is the concern regarding Google's AI Overview feature as discussed by Amit Tiwari?

Amit Tiwari expresses concern that Google's AI Overview might show content from websites that are not top-ranking but are included in the AI-generated overview, which could impact the quality and relevance of search results.

What advice does Amit Tiwari give regarding the use of webp format for images on websites?

Amit Tiwari advises that while webp format is gaining support, it's essential to consider the compatibility with all browsers and systems, especially for enterprise SEO where legacy systems might not support webp.