SEO Last Month September 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi
Summary
TLDRIn this month's SEO roundup, Amit Tiwari covers Google's Search Central Live event in Delhi, discussing updates from Google, YouTube, and Meta. Google's updates include site name visibility in search results, new ad controls on YouTube, and automatic language translation for search answers. Meta introduces post search on Threads, and Google Analytics launches a Checkout Journey Report. Google also rolls out AI advancements with BARD, including multi-language support and integration with Google Drive. Additionally, Google Ads expands language support, and Microsoft announces the discontinuation of its Disavow tool. YouTube debuts new features like Dream Screen and AI Insights, aiming to enhance creator and user experiences.
Takeaways
- 🗓️ Google's Search Central Live event occurred in Delhi on September 25th, featuring interactions with Google's team and a special video compilation.
- 🌐 Nautix, a push notification service, offers improved subscription and delivery rates, free for up to 30,000 subscribers, with potential revenue from monetization plans.
- 🔍 Google announced on September 7th that site names in search results will be available in all languages for both desktop and mobile, viewable through schema data.
- 🎥 YouTube introduced new ad controls effective from November, limiting creator options to simply turning ads on or off, with YouTube deciding ad display specifics.
- 🌐 Google updated its search capabilities to automatically translate search answers from different languages, emphasizing the need for clear language declarations on multilingual websites.
- 📱 Meta enabled post searches on the Threads app as of September 11th, expanding beyond just user searches.
- 🛒 Google Search Console introduced the Shopping Tab Listing report for e-commerce sites, providing visibility insights and error notifications for products in Google's Shopping tab.
- 📊 Google Analytics released the Checkout Journey Report for e-commerce, allowing detailed tracking and filtering of the checkout process by various metrics.
- 💬 Google's BARD chatbot underwent significant updates, including multilingual support, integration with Google products for information retrieval, and the ability to continue shared chats.
- 📈 Meta, now offering business verification across Instagram, Facebook, and WhatsApp, introduced a new low-cost platform with benefits like priority visibility and improved customer support.
Q & A
What was special about the Google Search Central Live event held on September 25th in Delhi?
-The Google Search Central Live event was special because it was an opportunity for attendees to meet and interact with Google's team, take photos, and engage in discussions. It was also a platform where Google shared updates and news related to SEO.
What is Nautix and how does it benefit website owners?
-Nautix is a push notification service that operates on both desktop and mobile platforms. It offers better subscription and delivery rates due to its unique in-house technology. Website owners can try Nautix for free under 30,000 subscribers, and with a monetization plan, they can also generate revenue from it.
What change did Google announce regarding site names in search results on September 7th?
-Google announced that from September 7th, the site's name will be available in all languages on the search results page for both desktop and mobile. This change was implemented to make site names more accessible and recognizable to users across different languages.
What control will YouTube creators lose starting from November according to the announcement made on September 7th?
-Starting from November, YouTube creators will lose the control over deciding where and how to show ads in their videos. YouTube will take over the decision-making for ad placements, leaving creators with the option to only turn ads on or off in their videos.
How does Google's update on September 8th affect multilingual content on websites?
-Google's update on September 8th implies that if a website contains content in more than one language, it is necessary to clearly specify the language of each page through URL structure or hreflang tags. This helps Google accurately translate and serve content from one language to another in search results.
What new feature did Meta announce for the Threads app on September 11th?
-Meta announced that users can now search for posts on the Threads app, in addition to searching for users. This feature was previously not available, and it could be beneficial for users looking to find specific content within the app.
What report was introduced by Google Search Console for e-commerce websites on September 11th?
-Google Search Console introduced a report called 'Shopping Tab Listing' for e-commerce websites. This report provides information about products that were visible in Google's Shopping tab but are no longer visible, including any errors that might have occurred.
What updates did Google's chatbot BARD announce on September 19th?
-Google's chatbot BARD announced several updates on September 19th, including the ability to converse in over 40 languages, fetch information from Google's other products like Maps, YouTube, Flights, and Hotels, and access information from Google Drive, Docs, and Gmail.
What controversy was discovered regarding BARD's shared URLs on September 26th?
-It was discovered that BARD's shared URLs were being indexed by Google and even displayed in search results, which raised concerns about privacy and the use of shared chat information. This issue was resolved by Google on September 29th after it was brought to their attention.
What is the Checkout Journey Report introduced by Google Analytics on September 19th?
-The Checkout Journey Report is a new feature in Google Analytics designed for e-commerce websites. It allows users to track the checkout process, including how many people start the checkout, add addresses, input payment information, and complete purchases, with the ability to filter this data by device, browser, language, city, and country.
Outlines
📢 September SEO Updates and Google's Search Central Live Event
Amit Tiwari introduces the video, highlighting the inclusion of Google's Search Central Live event that took place in Delhi on September 25th. The video promises to cover all SEO news, views, and updates from the previous month, along with official links. Amit encourages viewers who attended the event to share their photos and experiences in the comments. The video also mentions Nautix, a push notification service for both desktop and mobile, which offers better subscription and delivery rates and is free for up to 30,000 subscribers. The first news segment covers Google's announcement on making site names available in all languages on search results pages, which can be implemented using schema data. YouTube's new ad controls are also discussed, indicating a reduction in creator control over ad placements from November. The video concludes with a call to action for viewers to engage in the comments and a reminder to check the description for official news links.
🌐 Google and Meta Platform Updates in September
The video continues with updates from Google on September 8th, detailing improvements in automatic translation of search answers across languages and the need for clear language indications on multilingual web pages. Meta's Threads app is highlighted for its new feature allowing post searches, previously limited to user searches. Google Search Console introduces a new report for e-commerce websites, the Shopping Tab Listing, providing insights into product visibility and errors in Google's Shopping tab. Amit also humorously advises viewers on business ethics, suggesting that advertisers should accept projects from any political party without bias. Google's removal of How-to type schema data from desktop search results is noted, following a similar move on mobile. The video also mentions BARD, Google's chatbot, and its updates, including multilingual support and the ability to fetch information from various Google products.
🤖 BARD's Multilingual Capabilities and AI in Business Platforms
The video delves into BARD's new features, emphasizing its advanced model that supports conversations in over 40 languages and can fetch information from Google Drive, Docs, and Gmail. It also discusses the ability to continue shared chats, which can be useful for collaborative projects. A controversy is mentioned where BARD's shared URLs were indexed by Google, leading to their removal after being spotted by a community member. Google Analytics rolls out the Checkout Journey Report for e-commerce, and Meta launches a business platform with verification and enhanced features for a fee. Microsoft enters the CTV ad market, promising AI-driven ad creation and placement. Google Ads expands its auto-creation feature to multiple languages, and Microsoft announces the discontinuation of its Disavow tool and API, suggesting a shift in how link values are assessed by search engines.
🎉 YouTube Innovations and Google's Search Central Live Event Recap
YouTube's Made for YouTube event is covered, announcing five new features: Dream Screen for AI-generated backgrounds, a mobile editing app called YouTube Create, AI Insights for video ideas, YouTube Allowed for language dubbing, and Search Assistant for music suggestions. The video recaps Google's Search Central Live event in India, noting the physical attendance of Google executives and the event's focus on networking and relationship building rather than revealing exclusive information. Amit shares his experience and the value of meeting professionals at the event. The video concludes with Meta's AI announcements, including AI stickers and image editing on its platforms, and Google's launch of Google Extended, a control to prevent AI projects from using website content. The video ends with a call for viewers to share any additional news and to engage with the content.
Mindmap
Keywords
💡SEO
💡Schema Data
💡Google Search Console
💡Google Ads
💡AI
💡Meta (Facebook)
💡YouTube
💡Google Analytics
💡IndexNow
💡BARD
💡Google Extended
Highlights
Google's Search Central Live event took place in Delhi on September 25th, featuring interactions with Google's team and a special video series.
Nautix, a push notification service, offers better subscription and delivery rates, free for up to 30,000 subscribers.
Google announced on September 7th that site names will be available in all languages on search results pages.
YouTube announced new ad controls effective from November, limiting creators' abilities to decide ad placements.
Google updated its search capabilities to automatically translate answers from different languages.
Meta enabled post searches on the Threads app, previously only user searches were possible.
Google Search Console introduced the Shopping Tab Listing report for e-commerce websites.
Google removed How-to type schema data from the desktop, following a similar move on mobile in August.
Google's chatbot, BARD, announced updates including multilingual support and integration with Google's other products.
BARD can now fetch information from Google Drive, Docs, and Gmail, and show it to users.
Google Analytics launched the Checkout Journey Report for e-commerce websites to track the checkout process.
Meta launched a new business platform with a low rate for Instagram and Facebook, and introduced Meta Verified Program.
Microsoft launched video and CTV ads, leveraging AI for creation and operation, focusing on streaming apps.
Google Ads automatically created campaigns for all users, expanding the feature to multiple languages.
Microsoft's Disavow tool and its API will stop working in October, affecting webmasters' ability to block links.
Wix will support the IndexNow protocol, automatically sending crawling requests for updated content.
Snapchat's MyAI chatbot will feature ads links from Microsoft, diversifying from Google's influence.
YouTube announced 5 new features including Dream Screen, YouTube Create app, AI Insights, YouTube Allowed, and Search Assistant.
Google's Search Central Live event in Delhi aimed to strengthen relationships with professionals without sharing confidential information.
Meta announced AI enhancements, including stickers and image editing on Instagram, and live searches with Bing.
Google introduced Google Extended, allowing website owners to restrict AI projects from using their content.
Transcripts
Hello everyone, I am Amit Tiwari from amittiwari.net and
this is a special video of our special special monthly
video series, SEO last month in which we bring all the
SEO news, views and updates of the last month with their
official links for you.
But in this month's video, there is something special.
On September 25th
Google's Search Central Live event took place in Delhi.
Some of you got to meet some people, took some photos and
along with that we also had some talks with Google's team.
All the pictures, videos and talks will also be in this
video.
We will tell them in detail.
But before that, let's see the rest of the month's news.
Let's do one thing.
I will show you all the photos and videos I have.
If you also have a photo from those photos, then make some
noise in the comment section.
Nautix is a push notification service that works on both
desktop and mobile.
And Nautix's unique in-house technology gives you better
subscription rate and better delivery rate.
Try Nautix without removing your current push notification
provider.
And the best thing is that Nautix is absolutely free under
30,000 subscribers.
And if you take a monetization plan, then you will also get
revenue from Nautix.
So let's start this month's video.
The first news is from Google.
Google announced on September 7th that from now on the
search results page, the site's name will be available in
all languages, desktop and mobile.
It was shown in English, German, French, and Japanese.
These site names can be seen with the help of schema data.
You can know how to set the site name on your website from
this video.
And for schema data, you can watch this video.
And the official news link can be seen in the description
below.
The second news of September is from YouTube.
On September 7th, YouTube also announced new ad controls.
This is not a control, but a lack of control.
Till now, YouTube creators could decide whether to show ads
in the middle of a video or not.
Whether to show ads first or later.
Skippable, non-skippable, what type of ads to show, we
could decide and select.
But from November, all this will be over.
Creators will either be able to turn on the ad in the video
or turn it off.
How to show ads, where to show ads, YouTube will decide.
I shouldn't talk about ads anyway.
I show ads before the video and in between, I also show
sponsored ads.
But the channel is about marketing and advertising.
And if we run away from ads, then it's like
I don't like sweets.
There is also a limit to hypocrisy.
There is also a limit to hypocrisy.
The news after this is from Google.
On September 8th, Google announced some updates about
searches in different languages.
And these updates are not yet to come, but have already
come.
Google is just telling you later.
Google can now automatically translate the answers of one
language search from the page of another language.
If there is content in more than one language on your
website, then you will have to clearly tell the language of
that page through the URL structure or hreflang tags.
This also means that if you are creating content in more
than one language on the same page, using it, writing in
English, then please stop doing this.
Otherwise, Google will be in trouble.
On September 8th, Meta announced that you can now search
for posts on the Threads app.
Until now, you could only search for users on Threads, not
posts.
Maybe it's useful for you.
My job is just to give news.
On September 11th, Google Search Console announced some
things for e-commerce websites.
From now on, you will also see a report called Shopping Tab
Listing in the Search Console.
In this report, you will get information about your
products that were visible in Google's Shopping tab but are
not visible now.
You will get information if there is an error.
Apart from this, if Google sees an opportunity to give
better visibility to your products in the Shopping tab,
then you will get to know about it in this report.
The only condition is that your Google Merchant Center
account and Google Search Console should be connected.
You will get more details from the page.
Where is the page?
Where is the official link?
Yes, it's in the description below.
We are not a Congress or BJP. We are an advertiser.
If any party contacts you to run an advert or to do SEO,
then take money for the project.
Don't think about who to follow.
Take money from anyone. It's okay.
They are doing their business. You do your business.
Next is Schema Data.
On September 14th,
Google removed How-to type schema data from the desktop as
well.
Before this, on August 8th,
Google announced that they are removing How-to type results
from the mobile.
First, it said
RAS, then GUL, then LE.
Then they cut it into pieces.
They could have removed it in one go.
Why give hope?
If you are not familiar with schema data, then we have a
long video and a live session.
You can see both the links in the top.
Otherwise, where are they? Do you know?
The Home Minister is telling you again and again.
Check the description below.
Next update is from BARD.
On September 19th,
Google's chat GPT, that is BARD, has announced a lot of
updates.
Let's see them one by one.
This is the most capable model of BARD so far.
Of course, they said it themselves.
Now you can start talking to BARD in one language and then
you can continue in more than 40 languages.
If you know 40 languages.
You can use more than one language in one chat.
Chat GPT was already doing this.
BARD can now fetch information from Google's other products
like Map,
YouTube, Flight, and Hotels.
If you are not sure how to search you can ask BARD.
BARD will not only reply to you, but will also show you the
links from YouTube.
BARD can now fetch information from Google Drive, Google
Doc, and Gmail and show it to you.
You can get the results from all your emails.
Let's say that a client has already mailed you 100-150
emails.
You don't know what the conversation was about.
You can ask BARD that sorry, I can't help you with that.
I'm sorry, but all the lies that these large language
models say, you can't trust them.
You don't know what they say, what they answer.
You will be rejected in the meeting.
Number 4.
You can have a conversation with the shared chats.
Let's say that your designer is working on a project and
gets some ideas from BARD.
He has already had a lot of discussions with BARD.
Now you want to add some more points to that conversation
and get some ideas for the pitch.
Your designer can share that chat.
When you click on the shared link and open it, you can not
only read the chat, but you can also continue the
conversation.
Let's talk about the controversy that happened at a later
date.
Gagan discovered on 26th September that BARD's shared URL
is being indexed by Google and is even shown in search
results.
If Gagan's name seems familiar to you, you are right.
He also moderates our
YouTube channel and contributes to
Discord as well.
Google turned out to be like other companies.
Developers do whatever they want without consulting the SEO.
Otherwise, if someone had consulted the SEO once, it
wouldn't have been a problem.
But thanks to Gagan's discovery, Google removed this
mistake on 29th September.
Next news is from 19th September by Google Analytics.
Google Analytics has launched a new report for e-commerce
websites called Checkout Journey Report.
You can add Google Analytics to any e-commerce website or
app to find out how many people have started the checkout
process on your website, how many people have added
addresses, payment information, and how many people have
finally purchased it.
You can filter all this information on the basis of device,
browser, language, city, and country.
Another news from 19th September is from Meta aka Facebook.
Meta aka Facebook has launched a new business based
platform which is slowly rolling out to businesses.
They have set a low rate of $21.99 for Instagram and
Facebook.
If you pay $34.99, you will get a blue tick on both
Instagram and Facebook.
Remember, this is for businesses.
You can pretend to buy it if you want.
What will be the benefit?
Usual benefit.
On top of these platforms, you will see your page on top.
This is a useful feature for businesses.
You will also get better customer support.
This is also a useful feature.
Honestly speaking.
You can also verify WhatsApp in Meta Verified Program.
You can see a blue or green tick on your number.
You can also make a searchable page for your WhatsApp
business.
Your WhatsApp business chat can be managed by different
employees.
This is a great feature because after this feature, there
will be a real difference between WhatsApp business and
normal WhatsApp.
On 20th September,
Microsoft launched video and
CTV ads.
CTV stands for
Connected Television.
These ads will be shown on different streaming apps like
MSN, CNN,
Hulu, Washington Post,
Journal, People, etc.
According to Microsoft, these ads are very simple to create
and they will use Microsoft's
AI system to create and run both.
CTV advertising will be very easy for you.
If you also have some clients in the US market and they can
get more customers in the coming Christmas season by
running ads on Hulu, then you can use Microsoft ads.
On 20th September,
Google Ads automatically created
Google Ads for all users.
Till now, this feature was available for all English
advertisers but it was in open beta.
This feature will be available in 7 other languages like
Dutch, French,
Dutch, French,
Dutch, French,
Dutch, French,
Dutch, French,
Dutch, French,
Dutch, French,
Dutch, French, French, German, Italian, Japanese,
Portuguese, and Spanish. It's not in Hindi yet. On 21st
September, Microsoft announced that in October, Microsoft's
Disavow tool and its API will stop working. Like Google's
Disavow tool, Microsoft's Disavow tool also gives a feature
to a webmaster that it can block links from a website, I
mean, it can block their effect.
But SEOs rarely use this tool in the right way.
They use it more in the wrong way.
Looking at this, Microsoft has decided, in my opinion,
Google should also say bye-bye to this tool.
It has its benefits, but people do a lot of damage.
Anyway, search engines can now judge the value of links on
their own and have learned to ignore it on its basis.
So, Disavow tool is of no use right now.
The second news of 21st September is also from Microsoft.
Microsoft has announced that the website builder platform
Wix will now support the IndexNow protocol.
If your website is on Wix, you don't have to do anything.
Automatically, Wix's platform will send you a crawling
request when your content is updated or when a new page is
created.
Yes, the name of this function is IndexNow, but it only
requests for crawling, and that too in Microsoft or Index.
It doesn't do it in Google.
Keep in mind, it can be done in an interview.
Ask it sometime.
The third news of 21st September is from Snapchat.
Snapchat has announced that in their MyAI chatbot
responses, ads links will come from Microsoft.
Finally, you have something that is not run by Google, but
Microsoft.
Another news of 21st September is from YouTube.
YouTube has announced 5 new features in its Made for
YouTube event.
These features are yet to come or are in beta testing.
Number 1, Dream Screen.
Creators will be able to use AI-generated videos or image
backgrounds in their short videos.
You will put a prompt on the YouTube app, and AI will
automatically generate a background and show it in the
shots.
Number 2, a mobile editing app called YouTube Create has
been launched.
It is available in India and in some selected countries as
a beta version.
If you are watching this video from Singapore, it is
available for you.
You can use this app to edit videos on your mobile phone.
You can make voiceover videos.
You can use effects, filter, transition, etc.
Everything is free.
You don't have to bear any logo or watermark.
We have already made a video on this app, which you can
watch.
The link is hanging in the top right corner.
And where is it?
Yes, overused meme.
Number 3, a new feature called AI Insights will be
launched, which will give you ideas for new videos based on
the videos seen by your audience.
YouTube already gives this information as a list, but soon
it will be shown to you in an easy-to-understand language
in a colorful box.
Hooray! Number 4, a new AI-based function called YouTube
Allowed will be provided, which will give creators the
feature of dubbing videos from one language into another.
This feature can be very useful because where the local
creators of Hindi or other languages will get a new
audience, the creators of the English language will also
get an audience that understands Hindi or other languages.
Such AI tools are already available, which can do dubbing
on their own.
But if YouTube provides such an inbuilt option, it will not
only increase the views and watch time on YouTube for free,
but creators will also get a new audience, their revenue
will increase, and people will get to see new content.
Everyone will benefit from this feature except Netflix.
Number 5, a new feature called Search Assistant will be
launched, which will suggest the best music to put in your
videos through chat.
I want to use this feature because we don't put music, and
when we put it, your complaints don't end.
So I think now this AI will decide who is right.
We will definitely try it in 2-4 videos.
You will tell us in the comment section how bad this music
is looking or how good it is looking.
Based on that, we will decide.
On 22nd September, Bangalore and 25th September, Google's
Search Central Live event took place in Delhi.
This event was held in India after a 4-year gap.
Google's Ashish Prasanna, Cherry Pramvin, and Du Nguyen,
I hope I'm pronouncing his name correctly, physically
attended this event.
And Martin Speed contributed through a pre-recorded video.
I got a chance to attend the Delhi event, and I also got a
chance to meet and learn from some of you.
Google encouraged those who attended the event through
stickers for networking.
The agenda of this event was something like this.
If we remove the networking aspect, then for a normal
search professional, this event didn't have any unique
information that I can share with you here.
But in these events, no special secret information is
shared.
It's a normal conversation.
Whatever came out, came out.
August Core Update, September Helpful Content Update, or by
answering about SGE,
Google executives had already refused.
Also, you won't get the videos of this event, because
Google executives themselves said that they want to keep it
as a safe space.
They don't want any speaker's speciality to be attributed
to this event and its other meaning to be taken out.
And social media, as always, creates controversy.
And it's a good thing, to be honest, because the purpose of
such events is to improve the relationship between
companies and professionals. Training or teaching is not
even the purpose of these events.
And Google has definitely succeeded in strengthening the
relationship.
The people whom I met in the event, hopefully, I will keep
meeting them in the future and I will get a chance to learn
from them.
If we have shared your photo in this small carousel, then
make some noise in the comment section.
Loudly.
On 27th September, Meta, aka Facebook, has made some AI
announcements.
You will be able to use AI stickers on Meta platforms like
Facebook, Instagram, and WhatsApp.
On Instagram, AI-based image editing options will be
available.
And Meta AI, aka Meta AI, will talk to you and will be able
to show you live searches by partnering with Bing.
At this point, Amul and Mother Dairy's chatbot is yet to
come.
Everyone else has launched on their own.
On 28th September, Google has launched a new control called
Google Extended, through which you can stop Google's BARD
and other AI projects from using your website and content.
Let's say your website is example.com, then you can set a
rule in robots.txt of this website, user-agent
google-extended, and then write disallow or all in the
other line, and then Google BARD or other AI projects will
not steal your website's content.
That is, other AI projects of Google.
If you want to hide any special part of your website, let's
say example.com slash confidential slash page 1 from BARD,
then you will set a rule in robots.txt, user-agent
google-extended, and after disallow, what will be the rule
here?
Dash and disallow, after this slash confidential, and then
all the URLs of the confidential category will not be
usable for BARD or other AI projects, for Google's AI
projects.
They will not use it in their training or in answering
their daily.
So these were the news that we were able to record and
track in the month of September.
If we have any information left, if we have any news left,
then tell us in the comment section, I will cover it
separately. Thank you so much for watching this video and
supporting this series.
I am Amit Tiwari for amitiwari.net, and I will see you next
time. Take care.
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