Google Ads Complete Course 2024 | Part 1 - What is Ad Rank in Google Ads | Free Google Ads Course

Summary

In this informative video, Amit Tiwari from amittiwari.net introduces Google Ads as a powerful tool for business growth, contrasting it with SEO. He clarifies misconceptions about Google Ads' immediacy and effectiveness in generating leads and sales. Tiwari emphasizes the importance of understanding Google Ads for business scalability and client satisfaction. He introduces key Google Ads concepts, including Search Ads, Top of the Page Ads, and the crucial Ad Rank System, which is determined by bidding, ad copy, and landing page quality. The video serves as an invitation to a series that will delve deeper into optimizing Google Ads for better visibility and conversion rates.

Takeaways

• 🌐 Google Ads is a platform that can help businesses grow by providing leads and sales without the long wait associated with SEO.
• 🚀 Google Ads offers immediate results compared to SEO, and it is supported by Google with resources and assistance.
• 🤔 The effectiveness of Google Ads in providing leads is a common question, and the script suggests that it can indeed generate countless sales.
• 🛠 Running Google Ads requires more than just setting them up; it needs a strategic approach to yield successful results.
• 🔍 SEO and Google Ads are not mutually exclusive; clients may demand both to maximize lead generation and business growth.
• 📈 Google Ads is particularly useful for scaling a business, aiding in the transition from a smaller to a larger scale operation.
• 📊 Knowledge of Google Ads is crucial for professionals to meet client demands and to effectively manage PPC campaigns.
• 🏷 Understanding the limitations and benefits of Google Ads, as well as how to operate it, is essential for digital marketers.
• 💡 Google Ads involves various types of ads, with Search Ads being the most visible and commonly used, appearing at the top and bottom of search result pages.
• 🔑 The Ad Rank System in Google Ads determines the positioning of ads, and it is influenced by bidding, ad copy, and landing page quality.
• 🎯 Bidding is a crucial element of Ad Rank, where companies bid for ad placement, with higher bids generally receiving preference.
• 📝 Ad copy is the textual content of an ad, which should be creative, keyword-optimized, and audience-focused to increase click-through rates.
• 📚 Landing pages play a significant role in Ad Rank as they are responsible for converting clicks into sales or desired actions.
• 💰 Google prioritizes the quality and conversion potential of ads over just the amount bid, favoring ads that provide value to users.
• 📈 The script emphasizes the importance of strategy, knowledge, and patience for troubleshooting when running Google Ads campaigns.
• 👋 Amit Tiwari introduces a series on Google Ads, starting with the concept of Ad Rank, aimed at educating SEO professionals and others on the platform.

Q & A

What is one advantage of using Google Ads over SEO?

Google Ads can provide immediate leads, unlike SEO which takes months to show results.

Can Google Ads provide leads to any business?

Yes, Google Ads can provide leads and countless sales to any business.

Do Google Ads start providing leads immediately?

Yes, Google Ads can start providing leads almost immediately, unlike SEO which takes time.

Why is it important for a professional to understand both SEO and Google Ads?

Clients often want to scale their business using both SEO and PPC campaigns for more leads.

What are the three key factors that impact Google Ads' Ad Rank?

The three key factors are Bidding, Ad Copy, and Landing Page quality.

What does 'Top of the Page Ad' mean in Google Ads?

'Top of the Page Ad' refers to ads that are displayed above the organic search results.

What is 'Absolute Top of the Page Ad' in Google Ads?

It is the ad that appears first at the very top of the search results page.

Why does Google use a bidding system for ads?

Google uses a bidding system to allow companies to compete for ad spots based on the amount they are willing to pay per click.

What role does ad copy play in Google Ads?

Ad copy is the text of the ad, and it needs to be compelling and relevant to increase click-through rates and improve ad rank.

Why is the landing page quality important in Google Ads?

A high-quality landing page ensures that users who click on the ad are satisfied and convert, which encourages companies to continue running ads.

Outlines

00:00

🚀 Introduction to Google Ads and Its Benefits

This paragraph introduces Google Ads as a powerful tool for business growth, contrasting it with SEO and emphasizing its ability to provide immediate leads and sales. Amit Tiwari explains that while SEO can help a new business grow organically, Google Ads is essential for scaling up and reaching higher revenue goals. The importance of understanding Google Ads is highlighted, as clients often demand both SEO and PPC campaigns to maximize lead generation. The video series promises to delve into the specifics of Google Ads, starting with the concept of Ad Rank, and encourages viewers to embrace the learning opportunity to expand their digital marketing skillset.

05:02

🔍 Understanding Google Ads' Ad Rank System

The second paragraph delves into the intricacies of Google Ads' Ad Rank system, which determines the positioning of ads on search result pages. It explains that while bidding plays a crucial role in ad placement, it is not the sole factor. The quality of ad copy and the landing page also significantly impact an ad's rank. The paragraph clarifies that Google aims to display high-quality, high-converting ads, rewarding those with compelling ad text and effective landing pages. The importance of a well-optimized landing page is underscored, as it directly influences conversion rates and the overall success of an ad campaign. Amit Tiwari promises further guidance on creating effective ads, setting bids, and optimizing landing pages in subsequent videos, encouraging viewers to stay tuned for practical advice on mastering Google Ads.

Keywords

💡Google Ads

Google Ads is an online advertising platform developed by Google where businesses can create and manage their own advertisements. It is central to the video's theme as it discusses how Google Ads can help businesses grow rapidly compared to SEO methods. The script mentions Google Ads as a tool that provides immediate support for business growth, with the potential for countless sales and scalability.

💡SEO (Search Engine Optimization)

SEO refers to the process of optimizing a website to rank higher in search engine results, thereby increasing its visibility and organic traffic. In the context of the video, SEO is contrasted with Google Ads, suggesting that while SEO takes time to show results, Google Ads can provide quicker outcomes. The script implies that SEO is beneficial for new businesses to get leads without a budget, whereas Google Ads helps in scaling up the business.

💡PPC (Pay-Per-Click)

PPC is an internet advertising model where advertisers pay each time their ad is clicked. The video mentions PPC in the context of running a campaign on Google Ads, where clients may request a PPC campaign to supplement SEO efforts and gain more leads. PPC is integral to understanding the cost structure and strategy behind Google Ads campaigns.

💡Ad Rank

Ad Rank in Google Ads is a metric that determines the position of ads on the search results page. The video dedicates a significant portion to explaining Ad Rank, emphasizing that it is influenced by bidding, ad copy, and landing page quality. The script suggests that understanding Ad Rank is crucial for effective Google Ads campaigns.

💡Bidding

Bidding in the context of Google Ads refers to the amount an advertiser is willing to pay for each click on their ad. The script explains that bidding is a key factor in determining Ad Rank, with higher bids potentially leading to better ad positions. It is highlighted as a competitive mechanism where companies bid against each other for ad placement.

💡Ad Copy

Ad copy encompasses the text, headlines, and descriptions used in an advertisement. The video script discusses ad copy as a critical element affecting Ad Rank, emphasizing the need for creativity, keyword knowledge, and audience understanding. A well-crafted ad copy can increase click-through rates and improve an ad's performance in Google Ads.

💡Landing Page

A landing page is the web page that users land on after clicking an advertisement. The video script underscores the importance of a landing page in the context of Google Ads, stating that a high-quality landing page can lead to increased conversions and sales. It is also noted as a significant factor in determining Ad Rank.

💡Top of the Page Ad

Top of the Page Ad refers to ads that appear above the organic search results on Google's search results page. The script introduces this term to differentiate between ads that are more visible and potentially more effective. It is an important concept for advertisers aiming to maximize the visibility and impact of their Google Ads campaigns.

💡Absolute Top of the Page Ad

Absolute Top of the Page Ad is the first ad that appears at the very top of the search results page, above all other ads and organic results. The video script uses this term to highlight the most prominent ad position, which is highly desirable for advertisers due to its visibility and potential for higher click-through rates.

💡Ad Professional

An ad professional, in the context of the video, refers to someone skilled in creating and managing online advertising campaigns, particularly on platforms like Google Ads. The script mentions the ad professional's role in crafting ad copy, optimizing landing pages, and strategically bidding to ensure the success of Google Ads campaigns.

Highlights

Google Ads can help businesses grow and provides support unlike SEO which takes months.

Google Ads can provide countless sales and leads to any business.

Google Ads does not require a long wait time like SEO to start providing leads.

Running Google Ads requires strategy and optimization for effective results.

SEO and Google Ads serve different purposes in business growth; SEO for initial leads and Google Ads for scaling up.

Clients often seek to run PPC campaigns in addition to SEO for more leads and business growth.

Knowledge of Google Ads is essential for improving and growing a client's business.

Understanding the limitations and benefits of Google Ads is crucial for effective advertising.

Google Ads requires strategy, knowledge, and patience for troubleshooting.

Google Ads come in various formats and can be seen in different places, including YouTube and websites with AdSense.

Search Ads are the most visible and used type of Google Ads, appearing at the top and bottom of search result pages.

Ad Rank in Google Ads is determined by a system that considers several elements.

The three most impactful elements for Ad Rank are Bidding, Ad Copy, and Landing Page.

Bidding allows companies to offer money for ad placement, with higher bids receiving preference.

Ad Copy involves the text of the ad and requires creativity and understanding of the audience.

Landing Page quality is crucial for conversion and satisfaction, influencing the ad's rank.

Google Ad Rank benefits users by surfacing high-quality, high-converting ads.

Google prioritizes good quality ads over those from companies with deep pockets.

The upcoming series will cover how to make good ads and set up a Google Ads account.

Transcripts

Google Ads is an option that can help you grow your

business.

You don't have to wait for months like SEO and Google

actually provides support in this.

Wow! But does this really happen?

Can Google Ads really provide leads to any business?

It can provide countless sales.

Does Google Ads start providing leads opposite to SEO or do

you have to wait for some time?

Or does Google Ads support only speak the truth and nothing

else?

Running Google Ads is not a big deal.

Some clicks here, some clicks there and done.

But running Google Ads properly, running it with a strategy

and getting results is a different thing.

Now, before you think that I am doing well in SEO, my

website is getting ranked, why do I need to learn to

understand Google Ads all of a sudden?

Well, you are wrong.

Your client will never be satisfied with just one thing.

If you are doing a great SEO campaign, your client might

say that I have got so many leads from SEO, now I have to

run a PPC campaign.

I need more leads.

I have to scale up my business.

SEO helps any new business get more leads for free without

a budget.

Whereas, Google Ads platform helps your business scale up.

The journey from 1 crore to 10 crore helps you to achieve

that.

So, if you want to improve your client's business, and you

want it to grow more, your billing to increase more, then

you need to have knowledge of Google Ads.

So that when your client says that he wants to run a Google

Ads campaign, you don't say that we don't know how to do

that.

You should know the limitations of Google Ads, the benefits

of Google Ads, how to run Google Ads, so that you can move

in that direction.

Money is not a joke, Google Ads platform.

You will need strategy, knowledge, and patience for

troubleshooting.

So, let's start a series for Google Ads, in which we will

understand Google Ads one by one, we will know, test, and

keep the threads open.

Hello everyone, I am Amit Tiwari from amittiwari.net.

And this is Google Ads series, where in the first part, we

are going to talk about an untouched topic of Google Ads,

that is, Ad Rank.

All SEOs, hold your head, there is rank, here is rank,

there is no place for rank.

So, how are you feeling?

Are you feeling open for the first time, away from the

shackles of SEO?

Are you getting the college feeling, coming out of school?

Or not?

So, Google Ads,

Google Ads come in different shapes, of different types, of

different colors, and are also visible in different places.

Ads are not only visible in the middle of the video on

YouTube, but ads are also visible around.

And not only ads are visible on websites with AdSense, but

Google Ads can also be seen on websites outside of AdSense.

But the OG Google Ads, which are the most visible, which

are the most used by people, which we will also read first,

are Search Ads.

Google's Search Ads, you can see them on the search results

page, at the top as well as at the bottom.

That is, in the organic results, at the top, you can see 2

to 5 ads, and also, at the bottom of the organic search

results, like this, you can see 1 to 2 ads.

Whenever your ads are shown above the organic search

results, it is called the Top of the Page Ad.

Remember these terms.

In this whole series, you will get to see and hear a lot of

new terms, which we don't use in SEO.

These are specific to Google Ads.

And there are some terms, which have a different meaning in

SEO, and are different in Google Ads.

If you want to understand both the platforms, then you have

to remember these terms properly.

So, Top of the Page Ads are those ads, which are visible

above the organic results, the organic SEO part of Google

Search Results.

Apart from this, there is another term,

Absolute Top of the Page Ad.

This is the ad, which is the first to be seen in all the

ads.

At the top, here.

This first ad, is called the Absolute Top of the Page Ad.

Okay? Remember these two terms.

Top of the Page Ad, and Absolute Top of the Page Ad, will

be useful later on.

Now, whenever someone runs their ad on Google, then

obviously, they run it with the hope that, my ad will be

seen at the top, at the Absolute Top of the Page position.

But this doesn't happen.

Which ad will be seen at the top, which ad will be seen at

the bottom, and which ad will be seen at the very top, all

of this is decided by the Google Ads'

Ad Rank System.

Google Ads' Ad Rank, has a lot of elements.

Officially, Google shows a lot of elements in this.

But there are three things, which impact it the most.

And we will look at these three things.

Number 1 is Bidding,

Number 2 is Ad Copy, and Number 3 is Landing Page.

The technical explanation of these three things, how to set

them, how to optimize them, all of this will be seen in the

upcoming videos.

But now, let's understand these three things as a concept.

Let's understand them at the beginner level.

Because this is the first video.

Right? There is no point in scaring you in the beginning of

this Google Ads series.

So, first of all, let's see what is Bidding?

Let's assume that, a lot of people want to show their ads

on every keyword.

But Google has a limited spot.

If we look at this example keyword search, then you can see

here, that the Absolute Top of the Position, only one ad

can be shown here.

And the ads below, only 2-3 ads can be shown here.

There is not much of a spot.

But for this keyword, the ads that these companies want to

give, can be 10-12.

So, how does Google decide, whose ad to show and whose ad

not to show?

One way can be,

First Come First Service, that is, the first person to book

their ad, should show their ad first.

But this is a loss.

It is a loss for Google and a loss for the user.

Such big companies will always book their ads all the time.

New companies will not get a chance.

And the second loss is, what will Google benefit from this?

If someone has come late, but wants to give more money,

then why will Google refuse?

This is a company that earns profit.

First Come First Service,

Google Ads will not work on this basis.

So, bidding comes handy in such a situation.

That is, every company bids in front of Google, that for

one click,

I can give 10 rupees.

The second company says,

I can give 11 rupees.

The third company says,

I can give 12 rupees.

Someone says,

I can give 15 rupees.

For example, we are setting the amount.

Okay.

So, the more the company bids,

Google picks on that basis.

If a company is ready to give the most money for a keyword,

then Google will obviously give it preference.

Who doesn't like more money?

So, this is bidding in a very simple term.

Right.

But only bidding, only on the basis of money, you cannot

infiltrate Google Ads.

Two more things are required.

That is, not only money is required, but also the ability.

Ad professional, the PPC professional, also requires the

ability.

So, the number 2 spot is, ad copy.

What is ad copy?

The text of the ad you are seeing, the big text written on

the top line, the small text written below it, and below

it, a few more things are written extra.

All of these, in total, we call it ad copy.

This ad copy, the ad running professional, gives it from

his side.

It requires creativity, it requires the knowledge of

keywords, and it requires understanding the audience.

What does the audience want?

Whatever the audience wants, the problem they are trying to

solve, if you give it to the ad as it is, then the chances

of people clicking on the ad increases.

And this is what Google wants.

Google does not want to show ads with just a little money.

In fact, it wants people to click on the ads.

That is why the text of the ads, the language of the ads,

has to be good.

So, if you have given a little less money, the bidding

amount is a little less, but if your ad's language is very

good, people are clicking on it quickly, then your ad's

rank will automatically improve.

And the third element is, landing page.

That is, all this, you know, running an ad, all these

things are done.

But the real issue is, click on the ad and there is a

conversion.

That is, it becomes a sale.

If the company does not get a sale after running its ad on

Google Ads, then it will run the ad on the first day, but

it will not be able to run the ad on the second day.

Without getting a result, without making a profit, no

company can run an ad, always.

That is why Google gives a lot of preference to the landing

page.

If your landing page is optimized, if your landing page is

good, if the person who clicks on the ad after seeing the

landing page, becomes satisfied and it becomes a sale, then

the person who clicks on the ad purchases the product or

service, or subscribes,

or signs up, whatever he wants to do, if he has done it,

then the company will always run its ad.

That is why the quality of the landing page also matters a

lot.

So in a good ad, not only should your bidding amount be in

comparison to your competitors, bidding amount will not

work at all, but your ad's text and your landing page, its

quality should also be good.

In the coming videos, how to keep the ad's text, how to set

the bidding amount, and how the quality of the landing page

should be,

we will provide you practical guides for all of these.

Now before concluding this video, let's quickly see what is

the benefit of Google Ad Rank.

Google Ad Rank, for the users of Google Search, helps to

bring up good quality ads, to surface them.

Not only such ads come up, not only such companies' ads

come up, who have a strong wallet, who have a high credit

card limit, but such ads also come up, where the PPC

expert, the PPC campaign running executive is very

creative, or he has made a very good

landing page, or the user is very satisfied with that

landing page, and quickly purchases the product.

So Google is not looking for quick money,

Google wants good quality ads, good and high converting

ads, to be shown on their search results page, which not

only puts pressure on the SEO professional, but also on the

ads professional.

So if you want to jump from SEO to PPC, then you are

thinking that

I am tired of making content here,

I will just put money here, the work will be done.

No, it is not going to be that easy.

But don't worry, in the coming videos, we will tackle all

these problems.

And we will see how you can make good ads.

So let's meet in the next video, with some other topic,

which will solve the problem of Google Ads.

Till then, keep practicing, practice SEO, and practice

Google Ads.

In the next video, we will learn how to make an account for

Google Ads.

Thank you so much for watching this video.

My name is Amit Tiwari from Amit Tiwari.net, and I will see

you next time.

Take care.