Module 2: Crafting the Perfect Cold Pitch to Brands

Summary

This video provides a comprehensive guide on how to craft an effective pitch template for brand outreach. It emphasizes the importance of a compelling subject line, a unique and personal intro, a clear and specific offer, and a strong call to action. The video offers tips on making pitches stand out, such as personalizing them and avoiding overly long or jargon-filled content. Additionally, it highlights the importance of follow-up emails and encourages creators to iterate their pitch based on feedback and metrics to increase response rates and close deals.

Takeaways

• 😀 A good pitch takes time and involves trial and error – your first attempt is unlikely to be the one that works.
• 😀 The subject line is critical; it should grab attention and encourage the recipient to open your email.
• 😀 The intro should be unique and differentiated, showcasing what makes you stand out from other creators reaching out to the brand.
• 😀 Clearly define your offer – don’t assume the brand knows exactly what you’re asking for.
• 😀 A strong call to action (CTA) is essential, and it should be an elegant, succinct question rather than a statement.
• 😀 Personalizing subject lines (mentioning the brand or recipient’s name) increases the likelihood of getting an open.
• 😀 To create a unique intro, combine two to three elements about you that differentiate you from others and make it relatable to the brand.
• 😀 Avoid overly formal or robotic language in your pitch; aim for a tone that feels authentic and human.
• 😀 Include specific examples of your work in your offer to showcase your value and capabilities to the brand.
• 😀 Following up after your initial pitch is crucial for getting responses – send a follow-up after 3-4 business days if you don’t hear back.

Q & A

Why is it unlikely that the first pitch you write will work?

The first pitch is often not effective because pitching is a process of trial and error. It requires testing different approaches to see what works, learning from feedback, and improving over time.

What is the primary goal of a subject line in a pitch email?

The goal of a subject line is to get the recipient to open the email. It should be catchy and interesting, similar to a hook in an ad or video, to capture the recipient's attention.

What makes a strong introduction in a pitch email?

A strong introduction is unique, differentiated, and personal. It should introduce who you are and quickly show why the brand should pay attention to you, setting you apart from others emailing the same brand.

How can you come up with a unique intro for your pitch?

To craft a unique intro, combine two to three things that are specific to you. It could be your personality, skills, or experiences. Once you identify these elements, blend them into a compelling introduction that highlights why the brand should care.

Why is it important to clearly state your offer in the pitch?

Clearly stating your offer helps the brand understand what you're proposing and why they should respond. Without a clear offer, many creators simply introduce themselves and expect the brand to know what they want.

How can you enhance your offer to make it more compelling?

To enhance your offer, be specific about what sets you apart. If you have exceptional skills, such as advanced editing, back it up with concrete examples and links to your top work to demonstrate your value.

What should a good call to action (CTA) include in a pitch?

A good CTA should be a question that encourages a response, rather than a statement. It should be clear, concise, and direct to prompt the brand to take action, such as replying to the email.

What’s the importance of sending a follow-up email after a pitch?

Sending a follow-up email is crucial because it serves as a reminder to the brand and increases the chances of getting a response. It shows persistence and can significantly improve your response rate.

How can you personalize a pitch effectively?

Personalize the first sentence to show that you've researched the brand and are genuinely interested in working with them. However, avoid personalizing every pitch, as it can be time-consuming. Personalize only for brands you’re particularly eager to work with.

What are the common mistakes content creators make when pitching brands?

Common mistakes include writing overly long emails, including too many irrelevant links, failing to add a clear CTA, using too much jargon, and neglecting to follow up. These mistakes can cause brands to ignore or overlook your pitch.