How To Know What People Are Searching On YouTube (2 Methods)

Summary

This tutorial offers a concise guide on keyword research for YouTube, focusing on identifying trending search terms. The presenter introduces two methods: one free, utilizing YouTube's autocomplete feature to uncover popular queries related to a seed keyword, such as 'ClickBank', and another using the vidIQ tool, which provides search volume and competition data. The video emphasizes the value of targeting questions and rising keywords to build a channel that meets viewer demand, ultimately aiding in gaining views and engagement.

Takeaways

• 🔍 The video provides a quick tutorial on keyword research for YouTube.
• 🆓 It introduces two methods for finding appropriate keywords: one free and one with a tool.
• 🌐 The first method involves using YouTube's autocomplete feature to find popular search terms related to a seed keyword.
• 🔑 The example seed keyword used in the video is 'ClickBank', an affiliate marketplace.
• 📝 The video suggests typing the seed keyword followed by each letter of the alphabet to find specific keyword variations.
• 🤔 It also recommends looking for questions in the search terms, as people often have questions about platforms and products.
• 🛠 The second method introduced is using the tool VidIQ, which offers a free plan and an upgraded plan for more features.
• 📊 VidIQ provides search volume data, which is helpful for understanding the popularity of keywords, although not 100% accurate.
• 📈 The tool also shows competition levels and an 'overall' score to measure the attractiveness of a keyword for creators.
• 📈 VidIQ highlights 'rising keywords' which can be useful for capturing trending topics on YouTube.
• 💡 The video emphasizes the importance of creating videos around what people are actively searching for to meet demand and attract views.

Q & A

What is the main topic of the video script?

The main topic of the video script is about how to conduct keyword research on YouTube for creating effective video content.

What are the two methods mentioned in the script for finding appropriate keywords on YouTube?

The two methods mentioned are using YouTube's autocomplete feature for free and utilizing a tool like vidIQ, which offers both free and paid plans for more detailed keyword research.

What is the purpose of using the autocomplete feature on YouTube for keyword research?

The autocomplete feature helps identify popular search terms that users are actively looking for on YouTube, providing valuable insights for creating relevant video content.

How does the script suggest narrowing down the search to find more specific keywords?

The script suggests typing in a seed keyword and then adding letters of the alphabet after it to find more specific keywords that start with those letters.

What is the significance of looking for questions in keyword research as mentioned in the script?

Looking for questions is significant because it helps identify common queries users have about certain topics, which can be used to create informative and engaging video content.

How does the script recommend using vidIQ for keyword research?

The script recommends using vidIQ by connecting it as an extension with your YouTube channel to utilize its features, including search volume, competition, and overall attractiveness of keywords.

What additional feature does vidIQ offer for keyword research according to the script?

VidIQ offers the feature of 'rising keywords' which can help identify trending topics on YouTube that may not be as competitive but have high search volumes.

Why is finding what people are actively searching for on YouTube important for content creators?

Finding what people are actively searching for is important because it helps content creators meet the needs and interests of their audience, increasing the likelihood of their videos being viewed and shared.

What does the script suggest for content creators who want to build their YouTube channel based on search terms?

The script suggests taking the time to go through search terms, noting down ideas for video topics, and continuously exploring new keywords to expand the channel's content.

How can content creators find keywords related to specific questions as mentioned in the script?

Content creators can find keywords related to specific questions by using vidIQ's 'questions' feature, which provides a list of search terms that include questions people are asking on YouTube.