Creating Your List of Target Keywords

Summary

This video script offers a comprehensive guide on keyword research for a hypothetical Shopify store selling natural organic dog food and toys. It demonstrates using SEMrush to spy on competitors like Chewy.com, identifying relevant keywords, assessing search volume, and estimating keyword difficulty. The tutorial covers filtering techniques, leveraging competitor analysis, and utilizing SEMrush's Keyword Magic tool to expand keyword lists. It also touches on the Keyword Gap tool for comparing keyword rankings against competitors, providing a strategic approach to SEO for new and established websites.

Takeaways

• 📈 Start by spying on competitors to discover the keywords they rank for using tools like SEMrush's domain overview tool.
• 🌐 Analyze competitor's organic traffic, trends, and geographical distribution to understand their SEO strengths.
• 💰 Recognize the value of organic traffic by comparing it to the cost of paid advertising for the same keywords.
• 🔍 Filter out irrelevant and high-difficulty keywords to focus on those that are achievable and relevant for your niche.
• 📝 Use advanced filters to include keywords related to your business, such as 'organic' and 'dog' for a natural pet food brand.
• 📊 Look at the keyword difficulty score, search volume, and cost per click to assess the potential profitability of targeting a keyword.
• 🛒 Consider creating content around similar products or competitor brands to attract visitors who might be interested in your products.
• 📝 Add relevant keywords to a list for future targeting in your SEO strategy.
• 🔑 Explore what other sites and pages ranking for the same keywords are doing, and identify additional keywords they rank for.
• 🎯 Use SEMrush's Keyword Magic tool to generate a list of related keywords and filter them based on difficulty and relevance.
• 🔍 The Keyword Gap tool can show you keywords that competitors rank for which your site does not, highlighting areas for improvement.

Q & A

What is the primary purpose of the video script?

The primary purpose of the video script is to demonstrate the process of keyword research for an online store, specifically for a hypothetical brand of all-natural organic dog food and toys, using various tools and strategies.

Why is it important to spy on competitors for keyword research?

Spying on competitors helps identify the keywords they are currently ranking for, which can provide insights into potential keywords that could be relevant and valuable for your own business.

What information can be gleaned from using SEMrush's Domain Overview tool on a competitor's website?

The Domain Overview tool provides information such as the number of organic search visits per month, the trend of organic traffic over time, the geographic distribution of traffic, and the number of keywords the competitor ranks for.

How can the Traffic Cost metric in SEMrush be beneficial for understanding the value of organic traffic?

The Traffic Cost metric shows how much the competitor would have to pay for the same amount of traffic through Google search ads, giving an idea of the potential value of capturing even a small percentage of that traffic organically.

What is the significance of the Keyword Difficulty score in the context of keyword research?

The Keyword Difficulty score indicates how challenging it would be to rank for a particular keyword, which is crucial for new and small websites to identify achievable targets for their SEO efforts.

How can filtering keywords by difficulty and relevance help in narrowing down the keyword list for an online store?

Filtering by difficulty and relevance helps to focus on keywords that are more likely to be achievable for the website and directly related to the products or services being offered, increasing the likelihood of attracting targeted and relevant traffic.

What is the advantage of using SEMrush's Keyword Magic tool for keyword research?

The Keyword Magic tool automatically generates a list of related keywords based on the initial keyword ideas, helping to discover additional potential keywords that might be relevant to the business.

How can analyzing individual web pages that rank for specific keywords be beneficial for keyword research?

Analyzing individual web pages can reveal other closely related keywords that the page ranks for, which might not have been identified initially, thus expanding the list of potential keywords to target.

What is the purpose of the Keyword Gap tool in SEMrush, and how can it be used for SEO strategy?

The Keyword Gap tool compares your website with competitors to identify keywords that they rank for which your site does not, helping to uncover opportunities for improving your site's SEO by targeting those missing keywords.

How can keyword research inform product development decisions for a business?

Keyword research can reveal demand for certain products or product features, such as 'grain-free dog food', indicating potential areas for product development or emphasis in marketing strategies.

What is the next step suggested in the script after completing keyword research?

The next step suggested is to show how to start ranking for the identified keywords and getting traffic to the website, which will be covered in a subsequent lesson or part of the video series.

Outlines

00:00

📈 Keyword Research for Organic Dog Products

The script introduces the concept of keyword research for a hypothetical Shopify store selling organic dog food and toys. It suggests spying on competitors like chewy.com using SEMrush's domain overview tool to identify high-traffic, low-competition keywords. The focus is on understanding organic traffic trends, geographical sources, and keyword difficulty. The example illustrates how capturing a fraction of a competitor's SEO traffic can be valuable, emphasizing the importance of targeting relevant keywords to drive sales.

05:01

🔍 Filtering Relevant Keywords for SEO Success

This paragraph delves into the process of filtering keywords to find those relevant to the business and feasible to rank for. It demonstrates using SEMrush's advanced filters to target keywords containing 'organic' and 'dog', significantly narrowing down the list. The summary highlights the importance of considering search volume, keyword difficulty, and cost per click, using 'organic dog treats' as a case study. It also touches on the strategy of leveraging competitors' keywords and the potential of creating content around similar products to attract the same audience.

10:01

🌐 Exploring Competitor Keyword Strategies

The script explains how to analyze specific web pages of competitors that rank for certain keywords, such as 'organic food for dogs'. It suggests identifying other keywords these pages rank for, which could be relevant and less competitive. The process involves using SEMrush's organic research report to find a list of keywords associated with a successful page, filtering them by difficulty, and adding them to a keyword list for potential targeting. This approach helps in discovering untapped opportunities that closely align with the business's niche.

15:04

🎯 Expanding Keyword Lists with SEMrush's Keyword Magic Tool

This section introduces SEMrush's Keyword Magic tool, which generates a plethora of keyword ideas based on a seed keyword. The example uses 'natural dog toys' to find related keywords, filters them by search intent, difficulty, and excludes irrelevant terms like 'UK' and 'Aussie'. The summary points out the value of this tool in expanding keyword lists and understanding market demand, which can inform product creation decisions.

20:04

📊 Analyzing Keyword Gaps with Competitors

The final paragraph discusses the Keyword Gap tool in SEMrush, which compares a website's keyword rankings with competitors. Using petco.com, chewy.com, and rover.com as examples, it shows how to identify keywords that competitors rank for but the user's site does not. The summary explains the different tabs in the tool, such as 'missing', 'weak', 'strong', and 'untapped', and how they can be used to identify areas for improvement in SEO strategy, especially for established websites.

Keywords

💡Keyword Research

Keyword research is the process of identifying and analyzing search terms that people enter into search engines when looking for products, services, or information related to a specific topic. In the video's context, it is essential for an online store selling natural organic dog food and toys to find relevant keywords to attract potential customers. The script demonstrates using tools like SEMrush to spy on competitors and identify high-traffic, low-competition keywords.

💡Competitor Analysis

Competitor analysis involves examining the strategies, strengths, and weaknesses of competitors in the same market. The script uses 'Chewy.com' as an example of a competitor to analyze their keyword rankings and organic traffic, which provides insights into effective keywords for the hypothetical Shopify store's SEO strategy.

💡Organic Search Traffic

Organic search traffic refers to the visitors that come to a website as a result of unpaid search results. The video emphasizes the importance of capturing a portion of the organic traffic that competitors like Chewy receive, as it represents potential customers for the new store's products.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. The script discusses leveraging SEO to improve the visibility of the Shopify store by targeting relevant keywords and potentially capturing significant traffic and revenue.

💡SEMrush

SEMrush is a digital marketing tool used for SEO, pay-per-click, competitive analysis, and more. In the script, it is used to analyze competitors' keyword rankings, traffic, and other SEO metrics, which helps in identifying opportunities for the new store's keyword strategy.

💡Keyword Difficulty Score

The keyword difficulty score is a metric that estimates how hard it would be to rank for a particular keyword in organic search results. The video script uses this metric to filter out keywords that are too competitive for a new website, focusing on those with a score under 50.

💡Cost Per Click (CPC)

CPC is the amount an advertiser pays each time a user clicks on their ad. The script mentions CPC to illustrate the value of organic traffic, as it shows how much competitors would be paying for the same traffic if it were not organic, thus highlighting the potential savings or revenue from ranking for those keywords.

💡Relevance

Relevance in the context of SEO refers to how closely a keyword is associated with the content and products of a website. The script emphasizes the importance of targeting keywords that are relevant to the store's offerings of natural and organic dog food and toys to attract the right audience.

💡Keyword Lists

Keyword lists are collections of targeted search terms used for SEO and content creation. The script describes creating and populating keyword lists in SEMrush to organize and track potential keywords for the store's SEO efforts.

💡Keyword Magic Tool

The Keyword Magic tool in SEMrush automatically generates a list of keyword ideas based on a seed keyword. The script demonstrates using this tool to expand the list of potential keywords for the store, filtering them for relevance and difficulty.

💡Keyword Gap Tool

The Keyword Gap tool compares the keyword rankings of your website with those of competitors to identify gaps in your SEO strategy. The script suggests using this tool to find keywords that competitors rank for, which the store does not, providing opportunities for improvement.

Highlights

Starting an all-natural organic dog food and toy brand with a Shopify website requires effective keyword research to attract customers.

Spying on competitors like chewy.com using SEMrush's domain overview tool reveals valuable keyword insights.

Chewy.com receives 10.7 million organic search visits per month, highlighting the potential traffic for competitors.

Understanding the traffic cost can indicate the value of organic traffic and potential advertising costs.

Capturing even a small percentage of a competitor's SEO traffic can be highly valuable for a new business.

Filtering keywords by difficulty and relevance is crucial for a new website to rank effectively.

SEMrush's organic research report provides detailed keyword data, including search volume and difficulty.

Using competitor analysis to find relevant keywords that are less competitive for a new business.

The keyword magic tool by SEMrush automatically generates related keywords to expand research.

Filtering keyword suggestions by search intent, keyword difficulty, and search volume refines the list for targeting.

Identifying keywords with low search volume can still be valuable for niche targeting.

Keyword research can reveal market demand, aiding in product creation decisions.

The keyword Gap tool compares your site to competitors, showing which keywords to target for better rankings.

Established websites can use the keyword Gap tool to find areas of improvement in their SEO strategy.

Keyword research is not only for new websites but also for enhancing the SEO of existing sites.

Utilizing multiple SEMrush tools in conjunction provides a comprehensive keyword research strategy.

The process of keyword research is iterative and requires continuous refinement to maximize SEO effectiveness.

Transcripts

foreign

[Music]

keywords it's time to do your keyword

research let's imagine we just started

our own brand of all natural organic dog

food and toys and we built a website on

Shopify to sell our products so we need

to find relevant keywords to bring in

visitors who will become our customers

there are lots of ways to do keyword

research but I'm going to show you a few

of my favorites

let's start by spying on what would be

one of our competitors to see the

keywords they are currently ranking for

in this case chewy.com would be a big

competitor so we can add chewie.com to

semrush's domain overview tool to see

what we can see

this gives us a lot of great information

for example we can see that Chewie gets

10.7 million organic search visits per

month

and we can see how their organic traffic

has trended upward over time

on the left we can also see that about

90 percent of their organic traffic is

coming in from the U.S

and we can see here that they rank for

about 1.3 million keywords in the US

right now

let's click on that button

clicking on that right there takes us to

the organic research report where we can

see even more details

first you can see it's using the US

database Google actually shows people

different search results in different

countries so Summers has over 120

different databases for different

countries that you can select from in

this case though let's just assume we're

still mostly targeting the US market so

we're going to leave it like this

the traffic cost here on the right is

also worth paying attention to

as you know you don't actually have to

pay for organic traffic so it may seem a

little bit strange to have this here

it's almost like what's the point of of

showing this when we know SEO drives

free traffic

but what's cool about this is that it

gives us an idea of how much the traffic

might be worth what it's basically doing

is it's pulling how much that traffic

would cost if Chewie was paying for it

in the form of Google search ads it's

based on the cost per click that

advertisers actually really are paying

in order to get traffic from the same

keywords that Chewie is currently

ranking for for free and it's a monthly

figure so Chewie's getting from SEO what

would have cost it over 15 million

dollars per month to buy with

advertising so again going back to our

hypothetical Shopify store if we could

capture even one percent of that traffic

for our new website that would be a

value of around a hundred and fifty

thousand dollars per month

and the actual Revenue that Tui gets

from that traffic is probably a lot

higher Chewie makes around 10 billion

dollars of Revenue per year and a decent

chunk of their traffic comes from SEO so

if our little store can get even 0.1

percent of Chewie's organic search

traffic will probably be in pretty good

shape but only if that traffic is

relevant to what we sell which remember

is natural and organic dog food and toys

so let's scroll down on this report to

see exactly what keywords Chewie's

ranking for

you can see at the top here are a couple

of branded keywords first is PetSmart

which is actually a competitor of

chewies and then there's the actual

chewy brand name to the right is the

search and tag column which shows n for

the chewy keyword because it's a

navigational keyword people are just

trying to navigate to the chewy website

when they type that in

then there's the SF column which shows

how many search features are on the

search engine results page for this

keyword

and the position column which shows

Chewie's rankings

so Chewie ranks number one for the

keyword Chewie no surprise

next is the difference column which

shows the recent change in position in

this case it's zero because Chewie's

been ranking number one for its own

brand name for a long time

then you have traffic percent which is

what percent of websites traffic comes

from this keyword and then you have the

keyword search volume for this

particular keyword you can see here this

keyword gives 3.4 million searches per

month and that's a lot but the next

column is keyword difficulty score which

is 99

very very hard so in other words with

our own little store we are never ever

going to rate for this keyword it's also

not super relevant to us because it's

Chewie's brand name so we just shouldn't

even bother trying to rank for Chewie

all the other keywords here actually are

super high difficulty also and for the

most part they're not super relevant to

us either

so what we can do here is filter this

list so that we can see all the keywords

that actually might be relevant to us

and also might be easier to rank for so

the first thing I might want to do we

can filter with these fields here at the

top the first thing we probably want to

do is keyword difficulty or KD

since we have a pretty new and small

website we're probably not going to rank

for anything above maybe possible so

let's say let's set a custom range from

0 to 49 and filter by it by that

okay so now you can see

it's it's a lot better in terms of

keyword difficulty but it's still a lot

of pretty irrelevant keywords uh

warehouse jobs near me and funny cat

videos those aren't really what we're

aiming for uh with our keyword research

right now so now let's go to the

advanced filters here and we'll tell it

to only include keywords that are more

relevant to our business which again is

selling natural and organic dog food

toys so let's try telling it to only

include keywords that include the word

organic

and dog

let's see how that goes

okay so you can see that this went from

over a million keywords down to this

much shorter list

and a lot of these keywords are actually

really relevant to our business so this

is great let's look at this first one as

an example organic dog treats so that's

definitely a product that we'd be

selling in our Shopify store

and you can see the same information

here that we saw before Chewie's ranking

number one for this uh it has been for a

while and we can see that it gets 1.3

000 searches per month in the US and as

a keyword difficulty score of 42. so uh

that means it's pretty much still not

super super easy to rank for but it will

be a lot more achievable than something

that's you know 99 and then we also have

the cost per click this is the average

again dollar amount that advertisers are

paying to get clicks from this keyword

when they pay Google search pads so it's

two dollars and 10 cents that they're

paying for each click from this keyword

and so that kind of gives us a decent

idea of how much profit we might make

for ourselves if we rank for this

keyword we might rank you know we might

make around two dollars and ten cents in

profit for each visitor we get from this

keyword that's um the the real profit

that we'll probably make would be

significantly higher or lower than that

but this is still a pretty good uh

starting estimate just to kind of gauge

it versus other keywords and then you

can also see the URL that Chewie is

actually ranking for for this keyword

you can click on that to see exactly

what the page is like and you can see a

snapshot of what the serp was like the

search engine results page when semrush

crawled this

as well as the date that it was updated

so overall with this keyword we're

looking at something that gets pretty

decent search volume and is highly

highly related to the products that we

sell and it's not super competitive so

it's definitely a good keyword that we

want to add to our list so in order to

do that we can come over here and click

on the little plus icon

and we don't have a list yet so it's

asking us to create one uh let's call it

organic dog just to keep um you know

track of what we filtered by there

okay now we can look for some other

keywords that might seem relevant these

full moon keywords might not be a brand

that we actually sell in our store if

we're making our own product but let's

say we have a similar product so we

might actually be able to rank for this

keyword by creating maybe like a review

article about this product and then

talking about our own product in the

same article that way we could get

people to come visit us who are are

searching for this keyword but then

still get them to actually buy our

product in the end so this would still

be relevant to us because the people

shopping for this product are also

likely buyers of our similar products so

we can add this to our list also Again

by clicking the little plus icon next to

it and it's just going to default add to

that same list by the way it's shown

twice because Chewie is ranking for it

with two different pages on their

website

and then for some of these other

keywords let's go through and use check

boxes to select more than one at the

same time

there we go

so we can do that and then uh hit

add to keyword list and we'll use that

one

by the way you could use this same

process if you already had an

established website you could use do the

same thing here to see what keywords

you're already ranking for but not very

well and then you could work on ranking

better for those keywords often it's

actually easier to improve your rankings

for existing keywords than to start

ranking for brand new ones so just keep

that in mind also

so to look at the keywords that we have

in our list so far we can scroll up here

and click on the keyword manager item in

the left hand nav so there we go we can

click into our list here

and we can see all the keywords that

we've saved

so now we have kind of a small handful

of keywords that we can get started with

it's honestly not a ton but it's just

from looking at one competitors website

and actually we could have found

probably a lot more if we just continue

to scroll and maybe tried some other

filters like natural and dog instead of

just organic and dog but you know I just

wanted to give you an idea of how to do

that so let's actually take this list to

the next level though by looking at what

other sites and pages are ranking for

the same keywords and then we can look

at what other keywords those sites and

pages are ranking for

so let's start for example let's check

out organic food for dogs

so this takes us to the keyword overview

tool with information about this

specific keyword

scroll down to see which websites are

ranking for this keyword

and you can see dog foodadvisor.com is

ranking number one

so something we can do here is we could

repeat this entire process that we just

went through with the entire dog

foodadvisor.com website that's not a

terrible idea let's just skip that for

now since you already know how to do it

and instead we'll do something a little

bit different we're going to look at

what other keywords this individual web

page is ranking for

see a given web page can rank for lots

of different keywords at the same time

and usually they're pretty closely

related so a page like this that ranks

for organic food for dogs might also

rank for a lot of similar keywords that

we haven't identified yet

in the columns over to the right here we

can see this individual URLs search

traffic and we can also see how many

keywords it ranks for so this one page

ranked for 420 keywords let's click on

this number

now we're back in the organic research

report again which is the same tool that

we use to look at chewy.com before

only now at the top it shows we're

looking at the exact URL this one URL on

the dog food advisor website so

everything here is just the data for

this one page and not the entire website

anymore

scrolling down a little we can see the

keywords the search traffic and the over

here the traffic cost or value again and

just like before these are monthly

numbers in the US scrolling down some

more here are all the keywords that this

specific page breaks for

and you can see there are some pretty

good relevant keywords in here in terms

of what we're working on for our own

website

and also a lot of them are under our

keyword difficulty cutoff of 50 this

might actually be a gold mine for our

little business

we can save a little time here by

filtering by keyword difficulty again so

that way we can get rid of these ones

that are a little bit too high

so I'll pull this open

and have a set of maximum of 49 again

okay

going back to this list now

to me this list looks so good that I

think will probably end up uh selecting

most of these

so to save a little time I'll actually

click the top left check check box to

select everything and then we'll just

deselect some of them

again like fruit food brands in general

this might not be that great either

we could keep going and probably filter

out some more of these but uh I think

you get the idea so let's just go ahead

and click the add to keyword list button

again and use it to go add it to this

there we go

and we can scroll up to check out our

list again with the keyword manager

there we go so

we've got 99 keywords now that we might

want to Target not a bad start

but let me show you another way to find

additional keyword ideas and this one

will work even if you don't have any

competitors to steal ideas from

let's hop over to some Rush's keyword

magic tool

this is probably the SEO industry's

single favorite keyword research tool I

used it long before I ever worked at

semrush because it's really awesome it

basically takes any keyword ideas you

have and automatically finds lots of

related keywords that you might also

want to Target so let's try it with the

keyword natural dog toys

okay so yeah boom just from that one

idea now I have 157 new keywords that we

might be able to Target and just like

the other tools we can filter it by

search intent keyword difficulty and

more

scrolling down we can see most of these

are already below our keyword difficulty

cutoff of 50 or 49

but a lot of them also have

um monthly search volume

that is pretty low down here we're

getting to the zeros pretty fast

there are also some keywords I'm seeing

that um

have things like UK in them where it's

probably not

something that's super relevant to us if

we're targeting mostly the the US

so let's filter out the keywords with

those things in them Aussie also might

be another one

let's filter out Aussie and UK which

won't really be relevant to us so we can

go to

this

and write Posse

and also UK and hit apply

we can also filter out all those

keywords that have zero search volume

sometimes those are actually worth

targeting because just because a tool

like this says zero search volume

doesn't mean truly no one searches for

it but in this case just to show you how

it works I will filter that out and I'll

say custom range from one up

so that knocks us down to 27 keyword

ideas

like before we can select all of them

with the top left checkbox and then add

them to our list by hitting the blue

button and selecting our list

now that we've done that we can use the

keyword magic tool again just by going

back up to the search field we could

change it for example from natural dog

toys to natural dog food

hit enter there and we'll get a

different list of ideas

and what's cool about this is our

filters stay the same so we're still

filtering out anything that includes

Aussie or UK and we're only showing

keywords that have search volume of at

least one

and this time I see where we've got a

fair number of keywords that are harder

to rank for so let's also filter up to

49 keyword difficulty so we can take a

lot of those out also

and I want to show you one other cool

feature on this page and the left pane

here it shows us different groups of

keywords from this list based on the

words that they have in common

for example you can see there are a

couple hundred keywords that have

diamond in them and uh almost a couple

hundred more that have balance in them

those are both parts of popular dog food

brands a little bit lower we can see

things like review

dry

rice wet

potato

let's see what what we get when we look

at

what would be an interesting one

maybe review

Natural Balance dog food reviews

Nature's Recipe so this would be really

helpful if we wanted to do what I

mentioned earlier basically Target

competing brand names by writing a

review about them and then kind of

name-dropping our own brand

uh you can also look at things like free

what might that include

okay so like grain free

potato free maybe that's supposed to

mean

grain free again seen a lot of grain

free here so that's interesting actually

um

if that's a product that we actually

offer already then some of these

keywords might be really great for us to

add but what's cool about this also this

this highlights that um keyword research

can also be really valuable to figure

out how much demand there is in a market

for a product which can help you decide

whether to create the product in the

first place so in this case you can see

a fair number of you know 110 people per

month search for this specific brand of

grain-free dog food and they it's worth

spending over a dollar per click on it

probably if we were to search for just

grain free dog food as its own keyword

without any brands on it it would get

significantly more search volume and

still have a pretty decent cost per

click which might tell us it's worth

creating that product if we don't

already have it

so that's a pretty cool thing that you

can also use keyword research for

uh now let me really quickly show you

one more keyword research Tool uh this

one's called the keyword Gap tool and

you can access it from the left-hand nav

over here also

what's cool about this tool is that you

can take your site and compare it to

another one and and it will show you

which keywords that they're ranking for

that you aren't and you can actually put

in multiple competitors if you want so

you can see which keywords they're all

ranking for and you aren't so since we

don't actually own our own little

Shopify store like we've been talking

about Let's Pretend instead this time

that we own petco.com which is a big

competitor

and then we can add chewy.com and if we

want let's add one more let's do

rover.com

and then we can hit compare

so we get a nice little Venn diagram

here of all the keywords that each site

rakes for and how much they overlapped

Petco you can see is ranking for almost

a million keywords

so it's actually a lot bigger than the

imaginary business we were talking about

before and uh same with Chewie and Rover

maybe one day it will get to be as the

biggest step but not yet

uh let's scroll down and we can click on

the

missing Tab and this will show us all

the keywords that both of our

competitors are ranked for but we are

not ranking for we meeting Petco right

and you can see here

um there are a lot of different dog

breed names they all have really high

search volumes but they also have a

really high keyword difficulty scores uh

of course PATCO is a pretty large and

Powerful site so unlike our tiny

imaginary Shopify store that could

actually probably could rank for along

these keywords if they created good

pages to Target them so if we worked for

Petco instead of our own little business

we might want to add all these keywords

to our list and then create a bunch of

pages around individual dog breeds to

Target them

uh you can also see some other tabs that

might be interesting and useful in your

research

the week tab

shows all the keywords that all three

websites rank for but which our website

ranks the worst for

the strong tab is just the opposite

and untapped shows the keywords that our

website isn't ranking for and at least

one of the other websites ranked for so

this is different from the missing tab

because the missing tab requires both of

the other websites to rank for it

so anyway you can see how this is a

great tool also for more established

websites it's not quite as useful in our

case if we're trying to do SEO for a new

website that we just launched but for an

existing website that's been around a

while it can be really really cool

now we could we keep working with all of

these tools and more for hours and hours

and you know spying on different

competitors websites seeing what they're

ranking for entering more ideas into the

keyword magic tool and so on but at this

point you know how to do all those

things so I think we can stop this

lesson here next up I'm going to show

you how to actually start ranking for

some of these keywords and getting

traffic for them

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