Ubersuggest Tutorial for SEO Keyword Research | Beginner-Friendly Search Engine Optimization

Summary

This video tutorial by Mariah from MariamMagazine.com offers a step-by-step guide on using UberSuggest for SEO keyword research. Mariah explains how to navigate UberSuggest, focusing on its free features, including keyword search volume, SEO difficulty, and keyword suggestions. She emphasizes finding keywords that balance search volume and ranking difficulty, especially for smaller or newer websites. Mariah also highlights the tool's ability to analyze related keywords, questions, and trends, and shares tips on exporting data and creating keyword lists. Overall, it's a practical introduction for optimizing organic SEO strategies.

Takeaways

• 🔍 Uber Suggest is a versatile tool primarily for SEO keyword research with multiple functionalities.
• 🆓 Users can perform one free search a day without creating an account, or three searches a day with a free account.
• 📊 The key metric to focus on for SEO is the 'SEO difficulty score,' where a lower score means easier ranking on Google.
• 💡 Keyword research should focus on finding a balance between search volume and SEO difficulty for organic traffic.
• 📉 High SEO difficulty keywords often have many backlinks and high domain authority, making them harder to rank for.
• 🔗 Uber Suggest provides related keyword suggestions and breaks down data for both mobile and desktop search volumes.
• 🟢 Green scores (SEO difficulty under 50) are ideal for smaller or newer websites as they are easier to rank for.
• 🛠 Uber Suggest allows users to explore keyword ideas by category such as related keywords, questions, prepositions, and comparisons.
• 📋 Users can export keyword data to CSV files or add keywords to lists for easier tracking within the tool.
• 📈 The free version of Uber Suggest offers basic keyword research functionality, but users can upgrade for more in-depth data and features.

Q & A

What is Uber Suggest, and how can it help with SEO keyword research?

Uber Suggest is a multifaceted tool that helps with SEO keyword research by providing keyword data such as search volume, SEO difficulty, and related keyword suggestions. It is particularly useful for finding opportunities to rank on Google for specific keywords.

How many free searches does Uber Suggest offer without creating an account?

Uber Suggest offers one free search per day without creating an account.

What additional benefits do you get from creating a free Uber Suggest account?

By creating a free Uber Suggest account, users get up to three free searches a day and the ability to save keyword lists for future reference.

What does the SEO difficulty score represent in Uber Suggest?

The SEO difficulty score indicates how challenging it will be to rank on Google for a particular keyword. A higher score means it's more difficult to rank due to high competition from established websites.

How can Uber Suggest help smaller or newer websites with keyword research?

Smaller or newer websites can use Uber Suggest to find keywords with lower SEO difficulty scores, making it easier for them to rank on Google. By focusing on less competitive keywords, these websites can still gain organic traffic.

What is the difference between SEO difficulty and paid difficulty in Uber Suggest?

SEO difficulty measures how hard it is to rank organically for a keyword, while paid difficulty assesses how competitive it is to rank for the keyword in Google Ads.

How can users identify easier keyword opportunities using Uber Suggest?

Users can identify easier keyword opportunities by looking for keywords with a lower SEO difficulty score, ideally below 50, which suggests it's less competitive to rank on Google for those terms.

What features does Uber Suggest offer in its free version for keyword research?

In the free version, users can perform keyword searches, get related keyword suggestions, view keyword overviews, and access limited historical data. They can also analyze SEO difficulty and search volume for each keyword.

What type of keywords should service providers target for better conversions according to the video?

Service providers should target long-tail or more specific keywords that are closely related to their services, as these keywords tend to have lower competition and can drive more targeted traffic, increasing the likelihood of conversions.

What is the purpose of the keyword list feature in Uber Suggest?

The keyword list feature allows users to save and organize keywords they are researching. This helps in keeping track of potential target keywords for future content or SEO strategy planning.

Outlines

00:00

🎥 Introduction to UberSuggest for SEO Keyword Research

This introduction explains that the video will cover how to use UberSuggest for SEO keyword research. Mariah, the host, welcomes viewers and briefly introduces herself and her channel. She highlights that the video will focus specifically on using UberSuggest for SEO keyword research, even though the tool has various features. The goal is to help viewers learn how to improve their online business with SEO insights.

05:01

🔍 Navigating the UberSuggest Homepage

This section provides an overview of the UberSuggest homepage and explains its free search features. Mariah mentions that you can do one free search daily without an account, or three searches a day by creating a free account. She demonstrates how to input a keyword, in this case, 'web design,' and describes how the tool generates a keyword overview, including important metrics such as search volume and SEO difficulty. The focus here is on understanding how competitive the keyword is for organic SEO versus paid ads.

10:03

📊 Understanding SEO Difficulty and Keyword Analysis

Mariah dives deeper into the details of analyzing keyword results, emphasizing the SEO difficulty score. She explains how higher difficulty means it's harder to rank on Google and why smaller or new websites should focus on keywords with lower difficulty. She touches on the importance of evaluating domain authority and backlink requirements for ranking. Free users can see limited historical data, but she offers tips on how to use this information effectively.

💡 Exploring Related Keyword Suggestions

This section discusses how UberSuggest provides related keyword suggestions based on the original keyword search. Mariah highlights how users can discover easier keywords to rank for by exploring different suggestions. She also explains how the tool's color-coded system indicates keyword difficulty, guiding users toward more specific, less competitive terms. She shows how you can use UberSuggest to find better SEO opportunities by focusing on keywords with lower competition.

🛠️ Advanced Keyword Research and UberSuggest Features

Mariah goes into more advanced aspects of keyword research, explaining how to navigate UberSuggest's various tabs such as 'Related,' 'Questions,' 'Prepositions,' and 'Comparisons' to generate new keyword ideas. She also introduces viewers to her SEO Keyword Planner, a Google Sheets tool designed to help with keyword brainstorming and organization. She encourages users to consider long-tail keywords for better conversion rates and explains how specific terms provide better SEO opportunities.

📋 Creating Keyword Lists in UberSuggest

Here, Mariah shows how to create and manage keyword lists within UberSuggest. She explains how to add keywords like 'Shopify website designer' to a list for easy access and why this is helpful for keeping track of SEO efforts. The tool allows users to export data to CSV files and view the top 10 search results for each keyword, making it easier to analyze competition and refine keyword strategies.

📈 Viewing Content Ideas and Search Results

In this part, Mariah explains how UberSuggest provides content ideas based on specific keywords, although the free version may show limited data. She demonstrates how to view the top-performing content for keywords, including metrics like social shares and top-ranking pages. This helps users understand which content resonates with audiences and what keywords competitors are successfully targeting.

🎯 Conclusion: UberSuggest's Free and Paid Versions

Mariah wraps up the tutorial by emphasizing the value of the free version of UberSuggest for beginners. She points out that while the free version is a great starting point, upgrading to a paid version offers more searches and deeper insights. Mariah encourages viewers to use the tool to start their keyword research journey and to consider upgrading if they need more extensive data. She ends the video with a call to action to like, subscribe, and turn on notifications for future tutorials.

Keywords

💡Uber Suggest

Uber Suggest is a tool used for SEO keyword research, as mentioned in the video script. It offers various features to help users find and analyze keywords for their online content. The tool provides insights such as search volume, SEO difficulty, and related keywords. In the video, Mariah uses Uber Suggest to demonstrate how to conduct keyword research for SEO purposes, emphasizing its utility for finding keywords with high search volume and low SEO difficulty.

💡SEO

SEO, or Search Engine Optimization, refers to the practice of optimizing web content to rank higher in search engine results pages. In the context of the video, SEO is central to the discussion on keyword research. Mariah focuses on using Uber Suggest to find keywords that can help attract organic, free traffic to a website, which is a key aspect of SEO strategy.

💡Keyword Research

Keyword research is the process of identifying and analyzing words and phrases that people enter into search engines. In the video, Mariah explains how to use Uber Suggest for keyword research, emphasizing its importance in SEO. She shows viewers how to input a keyword into Uber Suggest and analyze the data provided to determine its potential for driving traffic to a website.

💡Search Volume

Search volume indicates the number of times a keyword is searched for within a specified period, usually monthly. Mariah points out the significance of search volume in the Uber Suggest tool, as it represents the potential audience reach for a keyword. A higher search volume suggests more people are interested in the topic, which can be beneficial for driving traffic.

💡SEO Difficulty Score

The SEO difficulty score is a metric that estimates how challenging it is to rank for a particular keyword. In the video, Mariah explains that a higher SEO difficulty score means it will be harder to rank on Google for that keyword. She advises viewers to look for keywords with a lower SEO difficulty score, especially if they are new or smaller websites.

💡Backlinks

Backlinks are links from one website to another. They are an important factor in SEO, as they can influence a website's ranking on search engines. Mariah mentions backlinks in relation to the difficulty of ranking for a keyword, noting that pages ranking high for competitive keywords often have a large number of backlinks.

💡Domain Authority

Domain Authority is a score that predicts how well a website will rank on search engine result pages. Mariah uses the term in the video to describe one of the factors that make a keyword difficult to rank for. She mentions that top-ranking pages for competitive keywords often have high domain authority.

💡Organic SEO

Organic SEO refers to the method of optimizing a website to rank higher in unpaid, or 'organic,' search results. Mariah focuses on organic SEO in the video, showing how to use Uber Suggest to find keywords that can help a website rank well naturally, without paying for ads.

💡Paid Difficulty

Paid difficulty is a metric that measures the competitiveness of ads for a particular keyword. While Mariah mentions this in the context of using Uber Suggest, she clarifies that it's more relevant for those running Google ads campaigns rather than focusing on organic SEO.

💡Cost Per Click (CPC)

Cost Per Click is the amount an advertiser pays each time a user clicks on their ad. Mariah discusses CPC in relation to paid advertising, noting that while it's an important metric for those focusing on Google ads, it's less relevant for those concentrating on organic SEO.

💡Long-tail Keyword

A long-tail keyword is a longer, more specific keyword phrase that tends to have less search volume but higher conversion rates. Mariah suggests targeting long-tail keywords for better conversion chances and easier ranking opportunities, as they are more specific and less competitive than broad keywords.

Highlights

Introduction to using Uber Suggest for SEO keyword research.

Free version of Uber Suggest allows one search per day without signing in, and three searches with a free account.

Uber Suggest provides a keyword overview, including search volume and SEO difficulty score, which are critical for organic SEO.

Higher SEO difficulty scores indicate tougher competition for ranking on Google, as seen with the 'web design' keyword.

Importance of focusing on SEO difficulty for organic search, while paid difficulty and cost-per-click are for Google Ads.

Suggested keywords based on the original search offer insight into other opportunities with varying search volumes and SEO difficulties.

Keywords with lower SEO difficulty (under 50) are easier for smaller or newer websites to rank for, such as localized keywords.

Long-tail and specific keywords are more effective for converting search traffic and are easier to rank for, compared to vague keywords.

Uber Suggest offers related keywords, questions, prepositions, and comparisons to further expand on the original search.

Exporting keyword data to CSV files is available for tracking and organizing keyword lists.

Users can create keyword lists in Uber Suggest and save up to 30 keywords with a free account.

The tool allows users to analyze the top 10 search results for a specific keyword to better understand competition.

Content ideas based on keywords help users identify which pages perform well on social media or have high traffic.

Free version of Uber Suggest is a strong starting point for beginners, offering useful data and insights for initial SEO strategies.

The importance of balancing monthly search volume with SEO difficulty when choosing keywords for a more effective ranking strategy.

Transcripts

are you interested in learning how to

use the tool Uber suggest to help you

with SEO keyword research well if that's

the case you have made it to the right

video what's up y'all welcome back to my

channel if you're new around here I'm

Mariah from Mariam magazine.com and on

this channel I help simplify things like

SEO websites Tech and I dive into tools

recommendations to help you grow your

online business in a way that works for

you so in today's video I'm just going

to walk you through how to use Uber

suggest to do SEO keyword research so

Uber suggest is a little multifaceted

like there's different tools within the

tool but I'm going to try to keep this

video really focused on SEO keyword

research all right let's get into it

okay so at the time of this recording

this is what the Uber suggest like

homepage looks like I will leave a link

to Uber suggest in the video description

box below but just a heads up here so

Uber suggest they do have an option

where you can do one free search a day

without creating an account without

signing in okay if you want to bump that

up to three free searches a day you can

create a free account and click this

sign in button here okay so once you

decide to do that or don't decide to do

that totally up to you basically what

you're going to do is pop your keyword

that you want to do keyword research

around into this box and then click

search then it's going to take you to a

page that looks like this so for this

example I'm just searching a super basic

keyword web design and so when you

search in Uber suggest it's going to pop

in first the keyword overview so just

like an overview of the keyword

specifically so the first thing that we

want to take a note of is this search

volume right here so we can see that

there is a a lot of people searching

this specific keyword monthly this is a

massive number right here so you're like

o yeah that sounds good but if we're

using this keyword research tool for SEO

specifically so to get free and organic

traffic we have to pay attention to the

SEO difficulty score okay if you're

using this keyword research tool to do

Google ads then you pay attention to the

paid difficulty and the cost per click

okay so I only focus on organic SEO so

we're going to take a look at this right

here so the higher the number out of 100

the more difficult it's going to be to

show up on Google for this specific

keyword so as we can see this keyword

it's pretty brutal and one of the things

that makes it so difficult to rank for

is that right here the average web page

that ranks in the top 10 so on page one

for this keyword organically has over

23,000 backlinks in a domain main

authority of 83 okay if you're a new

website if you're a smaller website this

is going to be pretty impossible to

compete with okay so we're going to keep

scrolling down and with the free version

we don't get to see too much historical

keyword data but you can see a couple

months previously here they break it

down by mobile search volume and desktop

volume so you can sign up for the free

uh 7-Day trial and then it will unlock

this historical data or you can purchase

one of uber suggest plans totally up to

you or you can just take a note at this

stuff okay so scrolling down we're not

able to see this data because we are

just using the free version but if we

keep scrolling this is where the juice

comes in So based on the keyword that we

typed in web design Uber suggest gives

us other suggestions of keywords based

on that specific keyword so we can see

these are the separate keywords we can

see a really quick overview of the

trends here we can see the monthly

search volume for this keyword and then

like I said if you doing just straight

up organic SEO we can skip over CPC we

can skip over PD this is paid difficulty

and cost per click if you're doing

Google ads this is what you pay

attention to but for SEO we want to look

at the SEO difficulty score okay so

basically when it's in red that means

that it's going to be pretty hard to

rank on page one for because of probably

something similar to this the people

showing up on page one have a really

high domain Authority so if you're a

smaller website or a newer website we

definitely want to see if we can try to

find keyword ideas that have a lower SEO

difficulty than 50 okay so as you can

see here all of these are pretty are

going to be pretty difficult to rank for

but we can click here and see view all

keyword ideas and then scroll down and

it'll give you some more ideas so this

is really great for diving into the

keyword research Rabbit Hole so you can

continue to look at these other keyword

ideas here and see if there's any that

are going to be a little easier to rank

for so we can find one that's 44 so if

you do website design in Omaha Nebraska

that is going to be way easier to rank

for than just web design okay and it's

because this keyword it's more specific

and so there's going to be a lot less

people looking for it but it's also

going to be less difficult for you to

rank on page one for it so when we're

doing keyword research we kind of want

to find a happy medium we want to find

something that has monthly search volume

and then we also want to find something

that's going to be relatively simple

easy or at least not super brutal in

order to rank for so when we're doing

keyword research we kind of have to

balance those two things so if we're not

seeing anything super great here that's

totally fine you can click on these

keywords here and then it will run an

analysis for that specific keyword so

that will probably use one of your three

searches okay so just be aware of that

when you're using this tool but what's

also really cool is that you can click

on related keywords so this can

sometimes change the keywords that show

up here so Uber suggest is saying like

hey these are the keywords here that are

also related to the keyword that you

typed in so you could take a look at

this monthly search volume at this SEO

difficulty see if there's any easier

ones you can also hop over to questions

so these are questions that people ask

in Google search related to that keyword

you can go over to

prepositions and you can see those you

can go over to comparisons and you can

check those out so Uber suggests the

free version which is one search it's no

shortage of ideas when it comes to

researching this stuff but basically

what we would want to do is type in

something a little bit more specific so

we can see if there's like an easier

opportunity to rank on Google for

something I'm interrupting this video

really quick because I created something

super awesome and I want to share it

with you so if you need help planning

out your SEO keywords for your blog post

for your product pages for your homepage

for any page on your website then

definitely check out my SEO Keyword

Planner it's a five-page editable

workbook created in Google Sheets that

will help you brainstorm organize data

and strategize your keywords accordingly

I include tips best practices and

examples to help you get started click

the link in the video description below

to check it out so I'm going to clear

this one and then I'm going to type a

new keyword in here something that's a

little bit more specific because we

typed in web design it's a little vague

and also when you're doing keyword

research search you have to keep that in

mind like if somebody's searching web

designer you don't really know what

they're they're searching for are they

looking to become a web designer do they

want to hire a web designer like what

kind of website designer do they want

are they looking for information and

education on web design do they want to

know what it means you know what I mean

so it's a little too vague especially if

you're trying to show up on Google for

an SEO keyword and get conversions from

it if you want to get conversions you

usually want to Target a longtail

keyword or more specific keyword that's

a lot more focused in like this one so

let's run this one through Uber suggest

and see what pops back right off the bat

we can see right here that this one is

green so if I wanted to Target Shopify

website designer on my website on my

homepage maybe on a Services page if I

offer Shopify website design services

this could be a keyword that I would

consider it's got 720 surges a month

which is still it's a lot of people like

imagine if you had even half of that

number of people reach out to you every

month like your business would explode

you know what I mean so just don't

compare this number to something like

60,000 okay especially when you're a

service provider so this number is still

really good and the SEO difficulty is

green it's under 50 it's green meaning

that it's relatively easy to show up on

Google for so this is essentially a gold

mine of something that we're looking for

but you can do the same thing here so

you can scroll down you can see the

different versions which ones are also

green you can take a look at the volume

here the monthly volume and then you can

click on the related the questions the

propositions the comparisons all of that

stuff for this keyword too if you wanted

to export this data into a spreadsheet

you could click on the option that you

wanted to export and click export to CSV

file so that will go ahead and Export

this data for you the other thing that

you can do is if we just do a keyword

overview here then we can add this to a

list so you can keep a running list in

your Uber suggest especially if you

created a free account with them so you

can create a list add this to keyword

list and I just have a keyword list

that's like oh Mariah's website and then

click add keywords and now this keyword

Shopify website designer is added to a

list so when I'm in Uber suggest I can

come and see my list of keywords here

that I wanted to add so with this free

account you can add up to 30 keywords to

the list and then what's also really

helpful is that you can click search

results here and it will go ahead and

populate the top 10 search results that

are showing up on Google for that

specific keyword so that's really

helpful too so we can go back over to

keyword overview and if we scroll down

the other information that it gives you

is content ideas based on that specific

keyword so as you can see it's not

pulling anything that like did Super

well on social media but if we go back

to let's see one of the other keywords

like this one just so you can see what

the data looks like so we're going back

to web design and you can scroll down

and so for some of the keywords you'll

be able to see like which page is

showing up and which page got like the

most search on which platform so that

can be really helpful and then you can

click keywords here and that will show

you the top keywords that this specific

website this specific page is kind of

being connected to in Google search so

this is how you can get even more

keyword ideas so all in all I think the

free version of uber suggest especially

right now with the time of this

recording it gets you started okay so it

gets you started looking at data

thinking about key keywords in different

ways it gives you good information to go

off of if you wanted more keyword ideas

or if you wanted more searches a day

like if you wanted access to more of

these you do have to upgrade into a paid

version so as you can see there is a

free 7-Day trial you can go ahead and

mess around with that if you'd like but

I think that the free version is just a

really solid place to get started with

when it comes to doing SEO keyword

research so that's it for today's

tutorial if you guys found this video

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