New Billionaire Sheila Johnson Shares Her Blueprint For Success

Summary

Sheila Johnsonは、3050サミットに参加し、彼女の多面的なキャリアについて語りました。彼女は音楽家、慈善家、スポーツチームのオーナーとして知られており、特にアメリカの黒人女性として達成されたことがないスポーツチームのオーナーとして特筆です。彼女はビジネスを運営する哲学を書いた本も出版しており、人々を信じることとリーダーシップの重要性を強調しています。また、彼女は長期ビジョンを維持し、他の人々にそのビジョンを納得させる方法についても語りました。彼女はBETの共同創設者として長い間無視されがちだったが、後に自己の企業家として成功しました。彼女はホテルビジネスに進出し、その成功を誇る一方で、プロのスポーツチームにも関与しています。彼女は経済的自立を促進する慈善活動にも積極的で、女性と少女に自己の経済力を強化する方法をアドバイスしています。

Takeaways

• 🌟 シーラ・ジョンソンは3050サミットに参加し、彼女の多面的なキャリアとビジネス哲学について話しました。
• 👩‍🎤 シーラは音楽家、慈善家、スポーツチームのオーナーとして多くの肩書を持っていますが、特にアメリカで他の黒人女性に匹敵する者がいません。
• 📚 シーラは自伝を書いたことで、ビジネスを運営する上で大切にしている価値観とリーダーシップについて述べています。
• 🤝 シーラは人々を信じ、リーダーとして従業員を励まし、共感するタイプのリーダーになりたいと語っています。
• 🔍 シーラはビジョンを明確に伝え、従業員がそれに賛同し、チームとして協力して会社を築くことが大切だと強調しています。
• 🚫 シーラは初期の企業で人を盗む者を見つけ出し、人を雇う際にはビジョンに賛同する人を選ぶ重要性を学びました。
• 🎓 シーラは長期のビジョンを維持し、短期利益に誘惑される人々とは対照的に、企業をどのように成長させるか戦略的に考えています。
• 🏆 シーラはBETの共同創設者として長い間無視されがちでしたが、後に独自の起業家として成功し、ホテル事業を築きました。
• 🏌️‍♀️ シーラはゴルフ場の所有者であり、PGAツアーに参加する唯一の黒人女性として記録しています。
• 💼 シーラは経済的自立を促進する慈善活動にも携わり、女性と少女に自己の経済力を強化する方法をアドバイスしています。
• 🎨 シーラは自分のアートコレクションをホテルの装飾に使用し、自分のビジョンと創造性を事業に反映させる方法を示しています。

Q & A

Sheila Johnsonはどのような経歴を持つ女性ですか？

Sheila Johnsonは創業者、ミュージシャン、フィランソップ、スポーツチームのオーナーとして知られ、アメリカで他の黒人女性にないような達成をしています。また、ビジネス運営に関する哲学を書いた書籍も執筆しています。

Sheila Johnsonはどのようにしてビジネスの才能を磨いたと感じていますか？

Sheilaは人々を信じることとリーダーシップを通じてビジネスの才能を磨いてきたと語っています。人々を連れて行くことでリーダーシップを発揮し、社員に自分のビジョンを伝え、彼らがそれに賛同しチームとして働くことが重要だと考えています。

Sheila Johnsonはどのようにして従業員を励ましますか？

Sheilaは率直性、本物の自己、尊敬、情熱を持ち、社員にビジョンをはっきりと伝えることで従業員を励まします。また、社員がビジョンに賛同し、チームとして働くことが重要だと強調しています。

Sheila Johnsonはどのようにして人々を採用し、解雇する戦略を決定していますか？

Sheilaは採用はゆっくりと、解雇は迅速に行うという哲学を持っており、スタッフが会社のビジョンに賛同し、チームとして働くことが重要だと考えています。

BETのIPOの時にSheila Johnsonはどのようにしてビジョンを守りましたか？

彼女はビジョンと価値観を守るために、IPOを行った後も忍耐強く、会社の成長に時間をかける必要性を理解し、短期的利益に流されず戦略的に成長を促そうとしました。

Sheila Johnsonはどのようにして自己のキャリアを再構築しましたか？

彼女は自己のキャリアを再構築するために、療養と母の助けを得、自己を失っていた関係から抜け出し、自分自身を再発見し、新しい会社を築くために戦略的に計画を立てました。

Sheila Johnsonはホテルビジネスに参入する際にどのようなアプローチを取りましたか？

彼女はホテルビジネスに参入する際には、その分野で最も賢い人々を採用し、彼らから学び、彼らをリードしながら自分自身も成長しました。また、ビジョンを明確に伝え、デザインや装飾に貢献しました。

Sheila Johnsonはどのようにしてスポーツチームのオーナーになったのですか？

彼女は友人であるCapitals、Wizards、Mysticsの元オーナーからの提案を受け、スポーツチームのオーナーとなり、その成功に貢献しました。

Sheila Johnsonはどのようにして女性と少女に経済的な力を強化するようアドバイスしていますか？

彼女は女性と少女に世界を理解し、他のビジネスを観察し、アドバイザーを持ち、自己の直感を信じることを勧めています。また、経済的な力を強化するために積極的に参加し、自信を持ってコミュニケーションをとるよう促しています。

Sheila Johnsonはどのようにして自分のアーティストリーをビジネスに織り込んでいるのですか？

彼女は自分のアートコレクションをホテルの装飾に使い、自らの写真をホテルの部屋やエレベーターホールに展示することで、アーティストリーをビジネスに織り込んでいると語っています。

Sheila Johnsonはなぜゴルフ場を持っているのですか？

彼女はビジネス上の意思決定が多くゴルフ場で行われることを認識し、自らゴルフ場を持っていることで、その場に参加し、ビジネスを促進することができると語っています。

Outlines

00:00

😀 ビジネス哲学とリーダーシップ

Sheila Johnsonは、3050 Summitに参加し、彼女の多面的なキャリアについて語ります。彼女は創業者、ミュージシャン、フィロソファーとして知られていますが、特に彼女のビジネス本能に焦点を当てています。彼女は人々を信じることを重要視し、リーダーシップのスタイルとして共感と指導力を重視しています。また、彼女は人々を雇用する際には慎重であり、彼らが会社のビジョンに賛同し、チームとして働くことを求めています。彼女は過去に人を雇う際の失敗から学び、雇用は慎重に行い、解雇は迅速に行うというアプローチを取るべきだと述べています。彼女は長期ビジョンを大切にし、他の人たちが短期利益に目が行くのに対して、彼女は企業をどのように成長させていくかについて戦略的に考えています。

05:00

😌 個人の成長とホテルビジネスの成功

Sheila Johnsonは、自己認識の喪失からどのように回復し、次のビジネスを築いていくかについて話します。彼女は虐待的な関係から抜け出し、自信を取り戻すために時間と専門家の支援が必要だと述べています。彼女はホテルビジネスに進む際には、自分より賢い人々を雇い、彼らから学びながらも彼らをリードするという微妙なバランスを保ちました。彼女は自分のアーティスト背景を生かしてホテルのデザインに携わり、自らの写真をホテルに展示することで、ビジネスとアートの融合を目指しました。彼女はまた、スポーツチームの所有についても触れており、彼女のビジネスの多様性と成功について語っています。

10:04

🤔 経済的な自己実現と女性へのアドバイス

Sheila Johnsonは、経済的な自己実現について話し、特に女性と若者に向けてアドバイスを提供しています。彼女は世界を理解し、他のビジネスの成功と失敗を学ぶことの重要性を強調します。彼女は、自分の直感を信じながらも、アドバイザーを持ち、彼らから学ぶことが重要だと述べています。彼女は投資の例を通じて、決断を下す際には自信と強さを持ってコミュニケーションをとるべきだとアドバイスしています。また、彼女は経済的な力を持つ女性が増えることの重要性を語り、女性が経済的な意思決定に積極的に関わるべきだと促しています。

15:06

🏌️‍♀️ スポーツ業界への参入と先駆的な取り組み

Sheila Johnsonは、彼女がスポーツ業界に参入し、その成功について話します。彼女は友人であるスポーツチームのオーナーからの提案を受け、ワシントン・ミスティックスの顔としてチームを所有することになりました。彼女はまた、ワシントン・ウィザーズとキャピタルズに投資し、その成功に貢献しています。彼女はスポーツ業界における女性所有者の少ない状況を改善し、自分自身の成功を通じて先駆的な役割を果たしています。彼女は若者たちにゴルフを教えることで、彼らがビジネスにおける重要な場であるゴルフ場での意思決定に参加できるようにしています。

Keywords

💡創業精神

創業精神とは、新規事業の創出や既存事業の革新に向けた意欲と能力を指します。ビデオでは、Sheila Johnsonが自身のビジネス本能と創業精神について話しており、それが彼女の多面的なキャリアに寄与しています。彼女は音楽家、慈善家、スポーツチームのオーナーなど、多くの役割を果たしており、特に黒人の女性としてアメリカで達成されたことがないスポーツチームのオーナーという地位に就くことでその創業精神が示されています。

💡リーダーシップ

リーダーシップは、組織やグループを導く能力やプロセスを指します。ビデオではSheila Johnsonがリーダーシップについて語り、特に共感的リーダーや指導型リーダーになることの重要性を強調しています。彼女は従業員を励まし、彼らと共にビジョンを共有し、チームとして働くことを重視するリーダーとして機能するという彼女のリーダーシップスタイルが示されています。

💡人材の採用

人材の採用は、組織にとって適切な人材を採用することです。ビデオではSheila Johnsonが採用プロセスにおいて「遅く採用、速く解雇」という哲学を持ち、ビジョンに賛同し、チームワークを大切にする人材を選ぶ重要性を説明しています。また、彼女が過去に不正行為を行っていた人物を発見した経験も紹介されており、それは採用プロセスにおける注意深さの重要性を強調しています。

💡長期ビジョン

長期ビジョンとは、将来に向けた持続可能な目標や計画を指します。ビデオではSheila Johnsonが他の人とは異なる長期的なビジョンを持つことの重要性を語り、そのビジョンを他の人にも伝える方法についても議論しています。彼女はBETのIPOに関する話や、彼女のビジョンと他の共同創業者の意見が一致しなかった時期についても触れています。

💡自己認識

自己認識は、自分自身を理解し、自分自身の能力と価値を認識することです。ビデオではSheila Johnsonが自己認識の重要性を強調しており、過去の虐待的な関係から抜け出し、自己を再発見し、自信を取り戻した経験を共有しています。彼女は自己認識を通じて新しいビジネスを築くことができたと語っています。

💡芸術的背景

芸術的背景とは、芸術に関する知識や経験を持っていることを指します。ビデオではSheila Johnsonが自分の芸術的背景を通じてホテルビジネスに成功していると示しており、ホテルのデザインやインテリアにおいて自分の芸術的なセンスを活かしていると語っています。彼女自身のアートコレクションをホテルの装飾に使用した例も挙げられています。

💡経済的権力

経済的権力とは、財政的な資源を活用し、経済的な影響力を有することです。ビデオではSheila Johnsonが女性と少女たちに経済的権力を強化し、自己の価値を高める方法についてアドバイスを提供しています。彼女は経済的権力を通じて独立し、成功を収めることができると強調しています。

💡スポーツチームの所有

スポーツチームの所有とは、スポーツチームを所有し、その運営に関与することです。ビデオではSheila JohnsonがNBAのワシントン・ウィザーズやホッケーのチーム、さらにはWNBAのワシントン・ミスティックスの所有者になるまでの道のりを紹介しています。彼女はアメリカでスポーツチームを所有する黒人の女性として異例的存在です。

💡経済的独立

経済的独立とは、自己の経済的資源を活用し、依存しない状態にあることを指します。ビデオではSheila Johnsonが経済的独立を重視し、それが彼女のビジネス戦略と人生の成功に寄与していると語っています。彼女は経済的独立を通じて自己実現と影響力を獲得したと説明しています。

💡社会貢献

社会貢献とは、社会に対して貢献することを指します。ビデオではSheila Johnsonが彼女のビジネス活動を通じて社会に貢献していると紹介されています。特に、彼女が経済的自立を促進する教育プログラムを立ち上げ、若者たちに教育と機会を提供していることについて触れています。

Highlights

Sheila Johnson discusses her journey as a founder, musician, philanthropist, and owner of sports teams, highlighting her unique position as a black woman in the US.

She emphasizes the importance of believing in people and leadership in building successful businesses.

Johnson shares her philosophy of 'HARP': being honest, authentic, respectful, and passionate in leadership.

She talks about the significance of hiring the right people who align with the company's vision and teamwork.

Johnson recounts catching someone stealing in the early days of her company and the importance of hiring slowly and firing fast.

She explains her commitment to long-term vision, even when faced with short-term pressures and differing opinions from co-founders.

Johnson shares her experience of being overlooked as a co-founder of BET and how she overcame those challenges.

The role of therapy and self-belief in rebuilding her life and confidence after a toxic relationship.

How Sheila Johnson entered the hotel business with no prior knowledge but a strong vision and the right team.

She discusses the importance of maintaining a balance between hiring smart people and not being overtaken by them.

Johnson's hotels receive prestigious Forbes awards, reflecting her commitment to excellence and continuous improvement.

She describes her personal involvement in the design and decoration of her hotel properties, including using her own art collection.

Owning stakes in three professional sports leagues as a black woman, a unique achievement in the US.

Johnson's serendipitous entry into sports ownership and her active role in the success of the teams.

She encourages women to be open about financial decisions and to optimize their financial power.

Johnson advises women to get out in the world, understand it, and learn from advisors and their own instincts.

She shares a story of asserting herself in an investment conversation and the importance of perseverance and confidence.

Johnson's initiative to give golf clubs to her scholarship students, emphasizing the importance of being present in decision-making spaces.

Being the only black woman part of the PGA Tour, breaking barriers in the sports industry.

Transcripts

Sheila Johnson thank you for coming to

the 3050 Summit this is just such an

honor you have no idea I the honor is

ours you have so many titles to your

name you are a Founder you are a

musician a philanthropist the owner of

sports teams to a degree that no other

black woman in the US has reached you

also wrote a book in which you write

about your life and you write about your

philosophy of running businesses and one

of the things that really stood out to

me was your entrepreneurial instinct

were there even in your 20s well

before you reached where you are now how

do you think you honed those business

instincts I think it's really believing

in

people um so many people it's really

funny because I was visiting with Cara

Swisher who has her book that just came

out and she was talking about how

entrepreneurs start out and then

suddenly they they become successful

very successful and they go from the

Levi set to the cashmere set and they

just kind of lose touch with people and

I think one of the things I know because

I believe in I really do believe in

people and really trying to bring people

along you know and it's all about

leadership you can lead any company but

what kind of leader are you really going

to be are you going to be an empathetic

leader or mentoring type leader

domineering leader I like to be a leader

that really

inspires my

employees and um I've mentioned this

before I could call it harp it's about

being honest authentic respectful and

passionate and to be able to clearly be

able to communicate to my employees my

vision of how I want to grow my company

and I have to teach them and work with

them on how to buy into that and you

have to be very careful with whom you

hire because if they come in with their

own agenda you don't want to keep them

they need to buy into the vision and

into the teamwork and be able to work as

a team to help you build your company

and you've had experience with people

who had their own agenda oh yes early

days of one company you even caught

someone stealing yes so the philosophy

there is you hire

slowly and you fire fast hire slowly

Fire fast that's that's good advice

you've also shown the ability to have a

remarkable commitment to the long-term

Vision while other people might be

tempted for the short term optimizing

for the short term you write about the

BET IPO and what some people and like

your co-founder wanted to do with the

company and you had a different Vision

how did you manage to stick to that

vision and convince others that what you

wanted to do was the right path well I'm

not sure if I was able during that time

to convince them I just knew what I

needed to do and the value system that

needed to be built within the company

some people didn't believe in it my

co-founder didn't believe in it and it

was a case where even when you're doing

an IPO because our IPO didn't last very

long there was not enough

patience to really understand how to

grow the company and have the patience

to make it work there are too many

people that are always in interested in

the bottom online and how they're going

to make money fast and when you do that

that money doesn't last very long so you

got to be very strategic on how you want

to grow the company um and there were

just so many mistakes that I could see

that were happening like not really

identifying the ages that we really

wanted to um

strategically uh hit with our

programming so our programming never

could

grow and because of that we got into the

video Market way too fast cuz MTV did

not want to um promote black videos at

all that was a door that opened that was

great but let's stick to the value

system I didn't like what I was seeing

on the screen and that's when I then

decided to do a show called Teen Summit

to really teach young people about Smart

TV watching m and that's what was really

important to me you were overlooked and

discounted and ignored as a co-founder

of bet for so long but then in your

third act you've come into your own as

an entrepreneur you have such a

successful Hotel line property yeah how

have you been able to overcome those

days of being overlooked I think it was

a case with the help of therapy and my

mother

where they reminded me that I did have

what it would take to build another

company I think when you're in an

abusive relationship you have no idea

how you lose sense of

yourself and I was losing sense of

myself and I didn't have the

um Security in within myself to even

think about what I needed to do I didn't

I lost belief in myself I didn't know

who I was

and then slowly once I got out of a

toxic

relationship I was then able to rebuild

my life and it took time and lots of

help from a good doctor and um was able

to then really

strategically put together a path in

which I needed to start going on and

when I decided I've had no intentions of

going in the hotel business and I knew

nothing about it but what I did know

what I had to do if that was what I was

going to do I needed to hire the

smartest people out there and they had

to be smarter than me and I was going to

learn from

them and the fine line that you and I

still every day work on this the fine

line is you hire smarter people but you

don't want them to overtake you and take

you for granted it you know what I'm

saying I was going to ask you that it's

a tricky balance because it's a very

tricky

balance and I think part of it is is I

had the power of

Finance which they did not have and also

I was able to communicate my vision and

they really bought into my vision and

because of that we're probably one of

the most successful luxury hotel

companies out there we're recognized by

Forbes we won this award last week our

hotel in middleberg is one of 13 in the

world to receive 15

stars and all of our other hotels are

for Forbes four stars so our as I told

the company I said okay don't sit back

on your laurels we have got to keep

those 15 stars and we've got to work on

the rest of the resorts to get the five

stars so we are very wetted to Forbes to

the training I have actually sat in on

the training myself

to understand what it takes to get the

Forbes

Awards and that's important I was

learning the whole time but still able

to

communicate what I wanted and I knew my

design I knew exactly what I want the

hotels to look like I picked the

furniture out I've designed Linens I do

all of that but that's all from my arts

background so all of that has

built in to where my vision takes me

there's so many details in the book that

illustrate the ways in which you've

invested in yourself and this is a small

detail relative to the other right

important lessons but you used your own

art collection to decorate your property

oh yes and I just thought that was so

fitting it felt so full circle because

these were pieces you had invested in

yes with a property that you had to

fight the local municipality you had to

negotiate you had to strategic and then

when it came time to decorate it you

were looking at your own art collection

yes and there were times when I you know

wanted to cut the budget a little bit so

I did all my own photography the

photography is in all of the rooms and

as you get off the elevators there's my

work there so I've done even my own

personal work and I designed the

Linens and I made the mistake they were

all coming out of Italy and I said I

can't keep this up I got to go on a

cheaper road but the same design is

still in the linen it's just that I use

another manufacturer do guests realize

that it's your photography oh they know

oh they know they cuz I sign it okay

okay you are proud of your name yes as

you should be absolutely I I love sports

and I now I've mentioned this to you

multiple times but I think the fact that

you own stakes in three professional

sports leagues in the US is remarkable

quite literally there is no other black

woman who can say the same can you talk

about how it was that you came to do

that and why it was important for you to

get involved in this Arena CU you could

have stuck to the Arts I know I think

this is kind of serendipitous in the

sense that I became friends with the

original owner of the capitals and the

Wizards and the

mystics I was always friends and

respected this

man and um it's all in the

book yeah you got an interesting call

from your ex saying don't do this to me

don't do this to me because he wanted to

own the teenss So what had happened he

really um disrespected a Poland a Poland

was very gracious he never reacted but

he never forgot so one day he called me

and he says I want you to be the face of

the Washington Mystics and I said what

do you mean by being the face of he says

I'd like you to own it I said but the

mystics doesn't make money and he said

um but look I'm giving you an

opportunity and I said I'm not turning

it down give me the financials he says

please make up your mind soon I then

called my lawyer and I said I've just

been offered a sports team and he says

you should not buy a sports team I said

if you were in that position and if

you were offered a sports team what

would you do and he got very quiet I

said you just answered my question I

said now I want you to get Ted leonsis

on the phone and I have have the money I

want to buy into the Wizards the

Basketball NBA team and the hockey team

and I don't want to I want to be a

really substantial

partner and so I was able to do

that and eventually Ted named me Vice

chairman of monumental Sports he's

chairman I'm Vice chairman and um I've

been a very active partner and reaching

out into the community and

really helping that franchise be

successful you know I mean we won a

Stanley Cup and my women won the

national title so you're doing pretty

you have pretty good track record pretty

good yeah now we're in a rebuilding

process whenever you win titles it's a

refresher course again as a Philadelphia

Eagles fan I know this entirely too well

oh yeah but what I wanted to come back

to is a theme that I've noticed in the

way that you talk about your business

decisions and your personal real estate

decisions is you seem unafraid to say

that's not the right value I want this

or that can't make money but this can

and I want that I will speak for myself

that's something I have trouble doing I

think a lot of women can struggle with

being very open about financial

decisions and financial moves and I know

you've also been involved so your

philanthropy with girls economic

empowerment so we could probably have a

5H hour conversation to women

economically but what do you tell to

women and girls around the world about

better optimizing their own Financial

power first of all you really have to

get out in the world and understand the

way the world's working if you're not

worldly in the sense and you're watching

other deals going down and what's worked

what's not worked there's more startup

companies even in the tech industry that

fail

immediately um you need to pone your

instincts and not only that just don't

keep it to yourself but you bring

advisors in and they will school you

whether it's smart or it's not smart and

sometimes I will do things and I will

say I know this is going to work and

there have been a couple of Investments

I'm like I should have done it like

there's this company

framebridge that this woman started and

I she asked me to invest in it and

people told me not to do it and I'm

really to this day I regret it and I use

her all the time I just think it's one

of the most brilliant companies that

she's been able to start you have to

really keep your eyes and your ears open

and I'll tell you a story I was in the

owner's box and I

hear my partners and they're talking to

each other about

Investments and there was this one

investment that one of the partners

wanted to start and he says I've gotten

X number thousands of dollars from

Michael Jordan and he's they're naming

these names and I'm right well if

they're going to invest in that why

couldn't I and I said wait a minute what

are you all talking about and they said

what are you talk I said I'm listening

to you and I want to be in this

conversation and I would like to

invest well you know it may be closing

um I said no open it back up I want to

invest in it and to this day I'm an

investor in this company but but you

have to

have what is it the perseverance the

gumption the gumption when you you need

to get in there and express your

feelings you need to say I want to be in

this conversation and it's the way you

communicate that with strength and

confidence and it'll say I I want to

really no I want to be there with you I

hope we hear more women say that it's

hard though it's hard when the boys do

the boy thing and go off in a group and

we don't have enough women in these

spaces yeah you know it's it's really

interesting the students that I put

through school especially through the

canedy school when they graduated I gave

them all a set of golf clubs and they're

like why I said because there's more

decisions made on the golf course than

any other place and so they've all

learning to play golf and they're going

out there to play with their it's a good

life skill yeah and you also own a golf

course oh boy do I I'm part of the PGA

Tour and the only black woman to be so

yeah you're breaking barriers left and

right