EKMA4311 Studi kelayakan Bisnis - Pengertian dan ruang lingkup SKB

Summary

This video lecture from Universitas Terbuka focuses on the concept and scope of business feasibility studies. It covers key aspects such as market, marketing, technical, and environmental analysis that contribute to assessing whether a business or project is viable. The importance of feasibility studies in reducing investment risks, ensuring profitable outcomes, and achieving national economic growth is emphasized. The lecture also highlights the role of management functions like planning, organizing, recruitment, direction, and supervision in ensuring the success of business feasibility assessments, particularly in both government and private sectors.

Takeaways

• 😀 Study feasibility is essential for assessing the viability of a business plan or project, determining if it can succeed or not.
• 😀 Feasibility studies are influenced by four perspectives: market and marketing, technical aspects, environmental impact, and the business's overall scope.
• 😀 A feasibility study reduces the risk of mistakes in project development, ensuring that investments, whether public or private, are sound and lead to growth.
• 😀 Governments and businesses need to carefully consider feasibility studies to avoid excessive investments in unprofitable projects or ventures.
• 😀 The key goals of a feasibility study include evaluating the potential for profitability, minimizing risk, and ensuring the success of a project or business.
• 😀 Feasibility studies are crucial in decision-making, particularly when deciding whether to proceed with a project or business plan, often involving various evaluation criteria.
• 😀 A business or project plan must undergo a feasibility analysis, especially when the goal is public welfare or national economic growth, which may not always prioritize profit.
• 😀 The process of feasibility involves several management functions: planning, organization, recruitment, direction, and oversight, all of which must align for success.
• 😀 In both public and private sectors, decision-making related to feasibility must be based on clear, objective criteria, ensuring that goals and resources are efficiently aligned.
• 😀 Whether in public or private sectors, feasibility studies play a critical role in managing uncertainty, ensuring that projects meet set goals, timelines, and budgets.

Q & A

What is the primary focus of a business feasibility study?

A business feasibility study focuses on assessing the overall viability of a business plan or project. It evaluates whether the business or project can succeed based on factors like market, technical, environmental, and financial considerations.

How does the success of a project or business differ between profit-oriented and non-profit organizations?

The success of a project or business is measured differently depending on whether the organization is profit-oriented or non-profit. Profit-oriented organizations focus on achieving financial success and profitability, while non-profit organizations are more focused on fulfilling social goals, often with less emphasis on financial returns.

What are the four main perspectives used to evaluate business feasibility in the script?

The four main perspectives used to evaluate business feasibility are: 1) the scope of business feasibility, 2) market and marketing aspects, 3) technical aspects, and 4) environmental impact analysis.

Why is a business feasibility study important before investing in a project?

A business feasibility study is important to minimize the risks of making costly mistakes in business or project development. It helps identify whether the investment will yield sufficient returns and if the project is sustainable.

What role do government and private organizations play in conducting feasibility studies?

Both government and private organizations must conduct feasibility studies to ensure the success of projects and business plans. For the government, this often involves projects related to public infrastructure and services, while private organizations focus on profitability and market success.

What are the key management functions involved in a business feasibility study according to Henry Fayol?

The key management functions involved in a business feasibility study include planning, organizing, recruitment, direction, and control. These functions help ensure the feasibility study is well-executed and the project or business plan is implemented effectively.

How does project planning and organization differ between government and private sectors?

In the government sector, planning and organization are often coordinated through various ministries and agencies, such as the National Development Planning Agency (Bappenas). In the private sector, these processes are managed by specific departments or business units within the company.

What is the significance of recruitment in a feasibility study?

Recruitment is critical to ensuring that qualified and professional individuals are hired to carry out the feasibility study and manage the subsequent project. Skilled personnel help mitigate risks and ensure the project or business plan is executed successfully.

What challenges can arise during the supervision of a project or business plan?

Challenges during supervision can include inadequate monitoring, delays, or failure to address issues in a timely manner. These challenges may result in projects running behind schedule, overspending, or not meeting the intended objectives.

What are the two main decision-making approaches in evaluating a project as mentioned in the script?

The two main decision-making approaches in evaluating a project are: 1) assessing the project on an individual basis, considering specific factors and risks, and 2) evaluating the overall value of the project, taking into account its broader impact and benefits.