Kelayakan Business_FG3_Technopreneurship

Summary

The discussion focuses on the concept of business feasibility analysis, emphasizing its importance in evaluating whether a business idea is viable. Key aspects include assessing market potential, financial analysis, operational viability, and identifying risks. Various methods, such as surveys and research, are suggested for conducting feasibility studies. The analysis should ideally occur before significant investment is made, ensuring that the business can effectively address market demands. The presentation concludes with insights on how to develop a comprehensive business plan that incorporates feasibility findings, supporting successful implementation and financial management.

Takeaways

• 😀 Feasibility analysis helps determine the viability of a business idea by studying its potential and challenges.
• 📊 According to Suanto, feasibility analysis aims to decide whether a business idea should be executed or not.
• 📈 Key objectives include assessing market potential, financial aspects, operational effectiveness, and risk identification.
• 📝 There are different types of feasibility analyses, including product or service feasibility and financial feasibility.
• 🔍 Methods for conducting feasibility analysis include consumer surveys and comprehensive research from various sources.
• ⏰ The optimal time for feasibility analysis is before significant investments are made, during the idea emergence stage.
• 📅 Essential steps involve developing a business plan, securing funding, and preparing for launch based on analysis insights.
• 💡 Attractive business opportunities often exist in new markets with limited competition and industries in early life cycles.
• 🌱 Industries that are growing due to changing consumer preferences present significant opportunities for new businesses.
• ⚖️ Successful businesses should aim for high operational margins and minimize dependency on volatile raw materials.

Q & A

What is the definition of business feasibility analysis according to Kasmir and Jafar?

Business feasibility analysis is a comprehensive study that examines a business idea to determine its viability for execution.

What are the main objectives of conducting a feasibility study?

The main objectives are to evaluate market potential, analyze financial aspects, assess operational feasibility, and identify risks associated with the business idea.

What are the types of feasibility analysis mentioned in the transcript?

The types include product or service feasibility, financial feasibility, market feasibility, and operational feasibility.

How does product or service feasibility contribute to a business?

It measures the attractiveness and sustainability of a product or service in the market.

What role does financial feasibility play in a feasibility study?

Financial feasibility assesses whether the organization has sufficient financial resources to support the business initiative.

What methods can be used to conduct feasibility analysis?

Methods include conducting surveys to gauge consumer interest and performing research using books, magazines, the internet, and direct market observation.

When is the optimal time to conduct a feasibility analysis?

The optimal time is before significant investments of time, money, or resources are made, ideally during the early stages of the business idea.

What are the final stages of implementing the findings from a feasibility study?

The final stages include developing a business plan, acquiring funding, and preparing for the launch of the business.

What characteristics define promising business opportunities according to the transcript?

Promising opportunities include industries in early growth stages, fragmented markets, consistent demand for essential products, and high operational margins with low dependency on volatile raw materials.

How does collaboration among groups enhance the feasibility analysis process?

Collaboration allows for the integration of diverse perspectives, ensuring that business ideas are thoroughly analyzed and effectively executed.