How To Set Up A Google Ads Account in 2024
Summary
TLDRIn this informative video, Ben Heath guides viewers through the process of setting up a Google Ads account for beginners. He emphasizes the importance of signing into a Google account, navigating to ads.google.com, and taking advantage of Google's introductory offers. The tutorial covers the steps to create a new account, including entering business details, linking a website, selecting advertising goals, and connecting Google Analytics for enhanced data insights. Ben also advises on optimizing campaigns and recommends pausing the initial 'express mode' campaign to switch to 'expert mode' for more control over ad settings. The video concludes by highlighting the next crucial step: conducting keyword research to effectively generate leads and sales for your business.
Takeaways
- 🔑 Sign in to your Google account to set up a Google Ads account, or create one if necessary.
- 💡 Visit ads.google.com/home to start the account setup process.
- 🎁 Be aware of Google's introductory offers, such as £400 in free ad credit when you spend £400.
- 📝 If prompted, decide whether to use existing business profile information for your Google Ads account.
- 🏢 Enter your business name and website URL during the setup process.
- 🔍 Google will scan your website to gather information for your account.
- 🎯 Choose your main advertising goal (e.g., website leads, calls, or physical location visits).
- 📊 If you have Google Analytics installed, consider linking it to your Google Ads account for better data integration.
- 🔗 Set up conversion tracking for specific actions on your website, such as signing up for a service.
- 🚀 Complete the initial campaign setup with default settings, but don't run the 'dummy' campaign.
- 💳 Ensure your billing information is correct and add a payment method.
- ✅ After setting up, switch from Express mode to Expert mode in Google Ads for full feature access and campaign customization.
Q & A
What is the first step in setting up a Google Ads account?
-The first step is to ensure you are signed into your Google account. If you have a Gmail account, you likely already have a Google account.
How can you benefit from Google's introductory offers for new advertisers?
-Google often provides a credit of a certain amount, like 400 pounds, when you spend a specified amount, such as 400 pounds, on ads. This helps new advertisers to start their campaigns with reduced costs.
What happens when you click 'Start Now' on the Google Ads homepage?
-Clicking 'Start Now' will guide you through the process of setting up a new Google Ads account, including adding your business information and website link.
Why is it important to link Google Analytics to your Google Ads account?
-Linking Google Analytics to your Google Ads account allows for better data integration, which can lead to improved ad performance, more useful data, and easier optimization of your campaigns.
What is the primary advertising goal and how does it affect your campaign setup?
-The primary advertising goal is the main objective you want to achieve with your ads, such as generating leads or sales. It guides the campaign setup process and helps Google optimize your ads for the desired outcome.
What should you do with the 'Express Mode' campaign created during the account setup process?
-You should walk through the process to set up the account, but you should not run the 'Express Mode' campaign. Instead, create a proper campaign using all the features in 'Expert Mode' for better results.
How do you switch from 'Express Mode' to 'Expert Mode' in your Google Ads account?
-After setting up your account, go to 'Settings' and then switch to 'Expert Mode'. This gives you access to all features and allows for more detailed campaign management.
Why is it crucial to conduct keyword research for your Google Ads campaigns?
-Keyword research helps you identify the most effective keywords for your business, which can lead to better ad performance, more relevant traffic, and improved conversion rates.
What should you do with the dummy campaign created during the Express Mode setup?
-You should pause the dummy campaign immediately after setting it up. This prevents any unwanted ads from running and allows you to focus on creating a well-thought-out campaign.
How can you ensure your billing information is correct in your Google Ads account?
-Check the billing section carefully, making sure your billing country is selected properly and that your payment method is correctly entered and confirmed.
What is the recommended next step after setting up a Google Ads account?
-The recommended next step is to conduct thorough keyword research to identify the best keywords for your business, which will help you create an effective and targeted ad campaign.
Outlines
📝 Setting Up a Google Ads Account
This paragraph outlines the process of setting up a Google Ads account for beginners. It emphasizes the importance of being signed into a Google account, navigating to ads.google.com, and taking advantage of Google's introductory offers. The speaker guides viewers through the account creation process, including entering business information, website URL, and selecting the main advertising goal. It also discusses the benefits of linking Google Analytics to the Google Ads account for better data and optimization.
🔍 Configuring Google Analytics and Campaign Setup
The second paragraph delves into the integration of Google Analytics with the newly created Google Ads account. It explains how to set up conversion tracking and the benefits of this integration, such as improved campaign optimization and data insights. The speaker also advises on the importance of correctly setting up the 'thank you' page URL for tracking conversions. The paragraph continues with the creation of a dummy campaign, which is part of Google's Express mode, and the recommendation to switch to Expert mode for more control and features in campaign management.
🔑 Next Steps in Google Ad Campaigns
The final paragraph focuses on the next steps after setting up the Google Ads account, which is conducting keyword research. It highlights the importance of identifying the most effective keywords for the business and provides a reference to a full keyword tutorial video. The speaker encourages viewers to follow the tutorial to create a successful Google ad campaign that generates leads and sales, emphasizing the value of starting with a solid foundation for long-term advertising success.
Mindmap
Keywords
💡Google Ads Account
💡Google Ad Campaign
💡Google Analytics
💡Introductory Offers
💡Business Profile
💡Ad Credit
💡Conversion Tracking
💡Express Mode
💡Expert Mode
💡Keyword Research
Highlights
Ben Heath is teaching how to set up a Google Ads account for beginners.
You need a Google account to create a Google Ads account, which is often linked to a Gmail address.
Google often offers introductory credits to new advertisers, such as £400 credit when spending £400.
The process of setting up a Google Ads account is straightforward once you understand the steps.
Google may suggest using existing business profile information to simplify the setup process.
It's important to enter your business name and website URL correctly during the setup.
Google scans your website to understand your business and suggests ad content based on the scan.
Selecting a primary advertising goal is crucial during the setup process.
Linking Google Analytics to your Google Ads account is highly recommended for better data and optimization.
Google Analytics can automatically detect and set up conversion tracking based on your website's goals.
Google encourages creating a first campaign during the setup, but it's better to set up a proper campaign later in 'Expert Mode'.
The Express Mode is a simplified setup process, but it limits the use of all features.
It's important to switch to Expert Mode after setup to access all features and create effective campaigns.
Keyword research is the first step in creating a successful Google Ads campaign.
The video provides a full tutorial on how to do keyword research for Google Ads.
Setting up a Google Ads account properly can lead to better results and more consistent advertising.
Transcripts
hi guys it's Ben Heath and in this video
I'm going to show you how to set up a
Google ads account if you've never run
Google ads before you've never run a
Google ad campaign then you're going to
need to set up a Google ads account you
can also use the process I've had to
show you to set up a new Google ads
account if you've already got one but
for some reason want to create another
and aren't familiar with the process so
it's quite straightforward to do once
you know how one of those things it can
be a little bit complicated if you've
not been through it before so once
you've been through this video you
should find it a lot easier to actually
go through the process so the first
thing you need to do is make sure that
you're signed into your Google account
so if you've got a Gmail then just make
sure you're signed into your Gmail on
that particular browser you have a
Google account if you've got a Gmail
there's also a good chance you have a
Google account even if you don't use
Gmail because lots of things are related
to Google nowadays like YouTube etc etc
so if you've got a Google account of any
sort make sure you're signed in if not
then you're going to need to to create
one in order to create a Google ads
account specifically once you're signed
in come through to this page which is
ads.google.com forward slash home and
from here we can go through the process
just for we do that I want to quickly
mention that Google has some pretty good
introductory offers most of the time so
you can see up here that we've got to
help you get started with Google ads
we'll give you 400 pound in free ad
credit when you spend 400 pounds that's
a pretty nice introductory offer they've
had this offer for a long time the
offers do vary a bit depending on
Country different countries get
different amounts
um but that's pretty good certainly
helps you as a new Google Advertiser so
just something to be aware of that's a
nice little bonus if you're thinking
about starting Google ad campaigns okay
next thing we want to do is go ahead and
click on start now now obviously because
my business is a digital advertising
agency and we have client Google ad
accounts and we have manager Google ad
accounts and stuff there's things in
here that there probably won't be for
you that's absolutely fine what I'm
going to do in this video to show you
how to how this works is click on new
Google ads account and that's what I'd
like you to do as well okay so you may
or may not see this page as they're
going through the process basically
what's happening is because associated
with this Google account we've got other
information about our business we've got
what's called a business profile Google
is asking if we want to use information
from that business profile well and pull
it into our Google ads account which is
going to make things a bit easier it's
going to bring through you know business
name and address and all that sort of
stuff and this is actually demonstrated
here as one of our clients we've got a
drop down of a number of those that's
not what we want to do if you've got
this absolutely you want to go ahead and
yes use info for this profile and then
click next because that's going to save
you time if you don't have this that's
also absolutely fine
um you can just go through you'll be
taken through automatically to the next
stage and I'm going to click no don't
use this info and go through as if we
don't okay so next thing we need to do
is pop in our business name in here
fairly straightforward and click next
then we need to put in a link to our
website where are people going to be
sent after they click on your ad so I'm
just going to pop in our URL in there
and click next then Google's going to
take a second to scan our website learn
about the business and they're going to
come through to this page and just sort
of show you a page on your website that
you've popped in they're going to show
you at mobile preview desktop preview
and actually the information that they
got by scanning your website is going to
be used in a minute we'll see that
process as we go through so that's all
fine I'm going to go ahead and click
next then we need to select our main
advertising goal now it's important that
this is main advertising goal you can
obviously optimize for some of these
other things as well for example you may
want calls you may also want leads by
your website you may also want people to
visit your physical location so that's
all absolutely fine but this is just the
primary one that you want to go with so
if I use my business as an example we
would want leads via our website that
would be our primary our main
advertising goal so just go ahead and
select whichever one is most appropriate
for you and then click next again this
is a page that you may or may not see
basically Google has worked out that
Google analytics is installed on my
website and they're asking if I want to
connect the two which is definitely
something I recommend firstly I'd
strongly recommend you do set up Google
analytics on your website if you don't
already have that and it's free it's
really useful no reason not to do it and
linking Google analytics to your Google
ads account is also a no-brainer data
gets pulled from one to the other and
back and forth which just makes life
easier it means your Google ad account
has more information and can get you
better results and it also means that
you see better data and more useful data
in your Google analytics account so
definitely something you want to do you
can set this up later on but there's no
reason not to do it right now as you go
through the process so I'm going to go
ahead and click get started and get this
set up whilst we're going through the
account the account creation process now
what's happened here is that Google has
worked out that because we're tracking
goals conversions within our Google
analytics account they can see that
we're tracking people who have signed up
for a product or service in this case
it's a lead and then there's a URL that
is brought up a page that is brought up
confirmation page that sort of triggers
that action so that's been automatically
detected and pulled through you may or
may not have that depending on how your
Google analytics account is set up
assuming you don't have that you can go
in and set this up how you want to do so
let's say for example we wanted to track
people that click on a Google ad come
through to our website and then schedule
an appointment that's typically How We
Do generate leads for our own services
so I could select here customers
schedule an appointment and then what I
want to do is enter in the URL of the
thank you page that people are taken to
after they schedule that appointment so
for example I could just pop in here
thank you assuming of course that that
is the right URL and then anyone that
reaches that page that is only only
loads only shown to people once they
actually go ahead and book an
appointment and this will now be
triggered as a conversion and be
registered within our Google ads account
which is really useful and it's going to
show us a how our Google ad campaigns
are performing it also B helps us
optimize the campaigns and see it helps
Google optimize the campaigns from
machine learning AI setup because they
can see what a good result for you looks
like so definitely something you want to
quickly go through I'm going to select
apply and then you can go ahead and do
that for the other ones if they're
appropriate you can come up here instead
of going for leads you can instead do
sales for a similar process but make
sure you take a bit of time and get this
set up as I've just shown you to do then
we can go ahead and click next now what
Google is going to want us to do here is
create that first Google ad campaign I
understand why they do that they want us
they want to sort of walk us through the
process they've probably found that
people are far more likely to get
advertising in the first place if they
do this supposed to just getting them in
the ad account and leaving them up to
their own devices but the thing is with
going through this What's called the
express mode and when you set up a
campaign you're not able to use all the
features you're not able to sort of take
the time and do the research and put
everything you need to get the best
results possible so what I'd recommend
you do is walk through this process just
because Google wants you to do it and
that'll help you get all set up but it's
not actually the campaign that we want
to run so we're just going to fire
through this process go with the
defaults that Google has asked us that
sort of suggested and but then what
we're going to do is not run this
campaign and then once we've got our
Google ad account set up then go ahead
and create a proper campaign using all
the features making it as good as we
possibly can so they've pulled in
headlines they've pulled in descriptions
um I'm just going to deselect that
because I wouldn't want a cool button in
my ads anyway it's not our business
works and and I'm going to click next I
encourage you to do the same just click
next whatever comes up keyword themes
absolutely fine click next we can move
on and locations it's gone with the
whole of the UK again fine for now not
how we'd set up budget again something
that not how we'd set it up we can just
get started and then it says review your
campaign to make sure it's right well we
don't need to do that because this is
not actually the campaign that we're
going to run so just fly through that
and get that all right then we need to
get into the billing section the payment
info make sure you've got your billing
country selected properly I have heard
of people that run into issues where for
some reason their computer defaulted to
a different country and they never
changed it and then when they run into
issues with their ad account or payment
information
um it can it can come up which is which
is a bit annoying we can see here that
the offer has been successfully applied
automatically which is fantastic so
you'll receive a 400 pound credit when
you spend 400 pounds that's great that's
exactly what we uh what we want to uh to
see and take uh advantage of then you
want to scroll down and go to this
customer info section now because we've
got various things associated with our
Google account a lot of this information
has been pulled through automatically
that may or may not happen with you but
you just want to go through obviously
and make sure that you know your name
and address is correct your primary
contact all that sort of stuff make sure
that is all correct and then you get
down into the payment section so the way
this works is Google's going to build
you automatically based on your usage
nothing to do about that that's
absolutely fine and then you want to add
in your payment method so you can use
PayPal as it has defaulted in here you
could also enter in a credit or debit
card you can even add in a bank account
get all of that um set up whichever way
you want to pay and then you can move on
and select submit and you move on to the
next step so then we come through to
this page and it says congrats you're
all done not technically true but I see
where they say that I want you to go
ahead and click on explore your campaign
and then remember because we've just set
up like a dummy campaign that Google
wanted us to create very important that
we go ahead and turn this thing off and
the way you do that is you can see that
this campaign that it's created called
pending we want to go ahead and select
pause campaign now Google is going to
try and talk you out of this don't let
them and so yes I want to pause my
campaign and I want to pause it forever
or until I actually resume it I'm not
going to worry about feedback for now
then if you click on all campaigns you
come back into this window here it sort
of doesn't look right this is not the
traditional Google ads window what you'd
expect to see and that's because we are
still in Express mode I do think Express
mode for beginners is a great way to get
set up as we've just done but what I
want you to do now is go ahead and
select settings and then switch to
expert mode switch to expert mode in
expert mode we have all the features
that we want to use we have and the sort
of space and time we're not going
through a regimented process where we
can add in the keywords ads all the
things we need to get the best shots
possible and even though Google wants it
to make it really easy to get started I
actually think it's better to get
started properly even if that takes more
time because then if you get good
results early on you're far more likely
to go on and advertise more and and
benefit from that and and do well as a
business on this platform so this is
more traditionally what you would see
within a Google ad
um account setup and from here we can do
what we need to do so when it comes to
creating Google ad campaigns the right
way the first thing you need to do is
keyword research you need to identify
the keywords that are likely to perform
best for your business I show you
exactly how to do that in this video
here it's a full keyword tutorial and
now that you've got your Google ad
account set up that is definitely the
next step in terms of getting to a point
where you've got a Google ad campaign
that is consistently generating lead
sales etc for your business so strongly
recommend you check this out
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