The Most Underrated Opportunity For Brands In 2024

Summary

Dans cet échange passionnant, Gary Vee partage ses réflexions sur la publicité Super Bowl, la soda Ice Spice d'Old Spice, et l'importance de l'optimisme dans le monde des affaires et des réseaux sociaux. Il discute également de son expérience de football, des stratégies de marketing, et des défis actuels de la NFL, offrant une perspective unique sur la culture sportive et les opportunités commerciales.

Takeaways

• 🥤 La publicité pour une nouvelle boisson gazeuse à base de citron et de lime, intitulée 'Ice Spice', est prévue pour le Super Bowl.
• 💰 Le coût d'une publicité de 30 secondes pendant le Super Bowl est estimé à 7 millions de dollars, ce qui est considéré comme sous-évalué.
• 📺 Gary Vee, fondé de Vayner Media, est un expert en publicité et en média social, et il partage ses analyses sur les stratégies de publicité.
• 🏈 L'état d'esprit de Gary Vee en début de saison sportive est influencé par les performances de son équipe préférée, les Jets.
• 🍷 Gary Vee est un amateur de vin et a lancé Wine Library, une entreprise de vin en ligne.
• 🥇 Les émissions de publicités Super Bowl sont un phénomène médiatique must-see, avec des audiences importantes.
• 🤝 Gary Vee a des opinions fortes sur les stratégies de marque de Bud Light et leur adaptation face aux controverses.
• 🏆 L'importance de la préparation et de la gestion des médias pour les entreprises, particulièrement dans un contexte politiquement chargé et électoral.
• 🥇 Les performances des joueurs tels que Patrick Mahomes et Travis Kelce sont discutées en termes de leur impact sur l'efficacité de l'offensive de leur équipe.
• 🏉 Des souvenirs de matchs de football amusants et mémorables sont partagés, mettant en évidence l'engagement des fans et des joueurs.
• 💬 Gary Vee encourage la positivité et l'optimisme sur les réseaux sociaux et les médias, malgré les défis et les critiques.

Q & A

Combien de publicités a-t-il eu lors du Super Bowl et quelle est celle de cette année?

Il a eu environ 11 publicités lors du Super Bowl et celle de cette année est pour une nouvelle boisson gazeuse à base de citron et de lime nommée Old Spice.

Quel est le sentiment de Gary à propos de la franchise des Jets?

Gary est pessimiste concernant les Jets, il compare ses sentiments négatifs envers l'équipe à la compréhension de la cynicisme et du pessimisme dans le monde réel.

Quelle est la philosophie de Gary sur l'optimisme et l'opportunité?

Gary croit que vivre aux États-Unis dans un monde de l'internet et des médias sociaux offre des opportunités illimitées. Il pense que si vous décidez que quelque chose est mauvais, alors c'est mauvais, et si vous décidez que c'est bon, alors c'est bon. Il met l'accent sur le fait que l'on ne peut pas contrôler tout, comme le football des Jets.

Quelle est la profession de Gary et comment il analyse le marché de la publicité?

Gary est impliqué dans l'analyse de la publicité, en essayant de déterminer ce qui est sous-évalué et ce qui est surévalué. Il souligne l'importance de l'achat de médias et la domination des médias sociaux, car il n'y a pas de prix fixe et il existe de nombreuses façons de négocier l'attention.

Quel est le coût d'une publicité de 30 secondes pour le Super Bowl?

Le coût d'une publicité de 30 secondes pour le Super Bowl est d'environ 7 millions de dollars, bien que le prix varie car il s'agit d'une enchère.

Quels sont les produits ou marques mentionnés dans le script?

Les produits ou marques mentionnés dans le script incluent Old Spice, Ice Spice (une boisson gazeuse), Vayner Media (une agence de publicité), Jets, Giants, et des références à des personnalités comme Taylor Swift et Patrick Mahomes.

Quelle est la position de Gary sur la situation de Budlight?

Gary pense que Budlight a bien géré la situation après la controverse avec leur directeur du marketing précédent. Il mentionne que les entreprises sont en train de créer des scénarios pour éviter les problèmes et qu'elles essaient de revenir à la normale.

Quelle est l'opinion de Gary sur les stratégies de marketing actuelles en raison de la situation politique américaine?

Gary mentionne que, en raison de la situation politique extrêmement divisée aux États-Unis, les marques sont très prudentes et évitent de se mêler de la politique pour ne pas être pris dans l'encombre. Il suggère que le contenu sera probablement être très conservateur en 2024 en raison des élections.

Quel est le rôle de Gary dans Wine Library et comment il aborde la question de la friction?

Gary a lancé Wine Library et il aborde la question de la friction en se concentrant sur la facilité d'achat et de livraison de vin, réduisant ainsi les obstacles pour les consommateurs. Il mentionne que l'achat de vin en ligne est plus facile et plus économique.

Quels sont les vins que Gary et Gio aiment?

Gary et Gio aiment les vins Sea Smoke, Kler et Costa Brown. Ils discutent de la Santa Rita Hills et des régions qui produisent des Pinot noirs de qualité.

Quelle est l'opinion de Gary sur le coach des Giants?

Gary estime que le coach des Giants peut coacher, mais il souligne que les Giants ne sont pas une bonne équipe en ce moment et qu'il y a beaucoup de problèmes à résoudre.

Outlines

00:00

🎤 Discussion sur la publicité Old Spice et les stratégies de médias

Dans ce paragraphe, la conversation porte sur la campagne publicitaire d'Old Spice, une nouvelle boisson aux saveurs de citron et de lime qui prend le paysage par storm. On aborde également la participation d'Old Spice à la Super Bowl avec une nouvelle publicité. Les participants discutent de la manière dont les médias traditionnels et les médias sociaux sont utilisés dans les stratégies de publicité, en soulignant l'importance de l'attention comme actif principal. La discussion s'élargit pour inclure l'analyse des médias et de leur prix, ainsi que la prévision des coûts et des retombées des publicités de Super Bowl.

05:00

🏈 Réflexions sur le football et les marques en période de crise

Ce paragraphe met en évidence la discussion sur les stratégies marketing des marques en périodes politiquement sensibles, en prenant l'exemple de Budlight et de sa réorientation stratégique suite à des controverses précédentes. On aborde la nécessité pour les entreprises de naviguer dans un environnement politiquement chargé sans heurter les sensibilités des consommateurs. La conversation inclut également des réflexions sur la situation des Jets et la performance de l'équipe, ainsi que la perspective de l'invité sur les stratégies de marque et les défis de la gestion des crises.

10:00

🍷 Passion pour le football et les vins

Dans ce paragraphe, l'invité partage son amour pour le football et les vins, en discutant de ses expériences passées en tant que joueur de football et de son entreprise de vente de vins en ligne. On évoque les souvenirs d'un match de football emblématique entre les Jets et les Eagles, ainsi que la performance et le potentiel de certains joueurs. L'invité partage également ses connaissances sur les vins, en nommant certains de ses préférés et en expliquant comment sa plateforme de vente de vins réduit la friction pour les consommateurs.

15:01

🗣️ Optimisme pratique et perspectives sur l'avenir

Le paragraphe conclut avec l'invité exprimant son optimisme pratique et son approche positive face aux défis et aux opportunités. Il partage ses réflexions sur la manière dont les individus et les entreprises peuvent utiliser les médias sociaux pour promouvoir leur message et leur marque. L'invité encourage également à la création de contenus et à l'optimisme, soulignant l'importance de se concentrer sur les opportunités plutôt que sur les obstacles.

Keywords

💡Super Bowl

Le Super Bowl est un événement annuel de football américain qui marque la finale de la NFL et est considéré l'un des événements les plus spectaculaires et les plus regardés aux États-Unis. Dans le script, il est mentionné que Gary Ve a réalisé 11 publicités pour le Super Bowl, soulignant son implication dans l'industrie publicitaire et sa capacité à saisir les opportunités de visibilité offertes par cet événement.

💡Old Spice

Old Spice est une marque de produits de soins personnels pour hommes, connue pour ses campagnes publicitaires innovantes et mémorables. Dans le script, Old Spice est mentionné en relation avec une nouvelle boisson rafraîchissante au citron-lime qui est en train de prendre le paysage et qui pourrait être promue lors du Super Bowl, montrant comment les marques cherchent à s'associer à des événements populaires pour accroître leur notoriété et leur impact sur le marché.

💡Aaron Rodgers

Aaron Rodgers est un quarterback professionnel de football américain actuellement jouant dans la NFL. Dans le script, il est mentionné comme un exemple de la manière dont les événements imprévus, tels que ses blessures, peuvent avoir un impact considérable sur les performances des équipes et les réactions des fans, soulignant l'importance de la préparation et de la résilience dans le sport.

💡Jets

Les Jets font référence à l'équipe de football américain de New York Jets. Dans le script, les Jets sont mentionnés à plusieurs reprises, tant dans le contexte des performances passées qu'en termes de perspectives futures, montrant l'engagement et la passion de Gary Ve envers son équipe préférée et la nature cyclique des fortunes et des défis dans le sport.

💡Wine

Le vin est mentionné dans le contexte de la connaissance et de la passion de Gary Ve pour les vins, ainsi que pour illustrer son expertise et son expérience dans le commerce du vin, qui est liée à son entreprise Wine Library. Le vin est utilisé comme un moyen d'établir une connexion et de partager des expériences positives.

💡Social Media

Les médias sociaux sont un canal de communication en ligne utilisé par Gary Ve pour partager son expertise, promouvoir ses entreprises et interagir avec son audience. Dans le script, il est mentionné que Gary Ve encourage les entreprises à utiliser les médias sociaux pour augmenter leur visibilité et leur engagement, soulignant l'importance de la présence en ligne pour le succès commercial.

💡Optimisme

L'optimisme est une attitude positive et constructive envers la vie et les événements qui s'y déroulent. Dans le script, Gary Ve est présenté comme une personne qui adopte une perspective optimiste, ce qui est reflété dans ses actions et ses conseils, qu'il s'agisse de promouvoir des produits, de soutenir une équipe sportive ou de partager des conseils de carrière.

💡Publicité

La publicité est une forme de communication payée qui a pour but de promouvoir des produits, des services ou des idées. Dans le script, la publicité est un thème central, avec des discussions sur les stratégies de publicité pour le Super Bowl, la création de publicités mémorables et l'impact des campagnes publicitaires sur les marques et les consommateurs.

💡Vayner Media

Vayner Media est une agence de publicité et de marketing numérique fondée par Gary Ve, qui se concentre sur la publicité en ligne et les stratégies de médias sociaux. Dans le script, Vayner Media est utilisée comme un exemple de l'expertise de Gary Ve dans l'analyse et la gestion des campagnes publicitaires, ainsi que de son rôle dans l'industrie de la publicité.

💡Marketing

Le marketing est le processus de conception, de promotion, de distribution et d'échange de biens et de services dans le but de répondre aux besoins et aux désirs des consommateurs. Dans le script, le marketing est un sujet clé, avec des discussions sur les stratégies de marketing, l'importance de la publicité et la manière dont les entreprises peuvent adapter leurs approches pour répondre aux changements dans le paysage médiatique.

💡New York Giants

Les New York Giants sont une équipe professionnelle de football américain de la NFL. Dans le script, les Giants sont mentionnés comme un exemple d'une équipe qui a遇到过 des difficultés récentes et qui pourrait faire face à des critiques et des pressions si les performances ne s'améliorent pas, mettant en évidence les défis auxquels les équipes sportives sont confrontées et la dynamique des opinions publiques.

💡E-commerce

Le commerce électronique, ou e-commerce, fait référence à la vente et à l'achat de biens et de services en ligne. Dans le script, l'e-commerce est mentionné dans le contexte de la vente de vin en ligne, montrant comment les technologies et les plateformes numériques ont transformé la manière dont les consommateurs achètent et interagissent avec les marques.

Highlights

Discussion about the new lemon lime soda, Ice Spice, which is expected to have a significant reaction.

Mention of Old Spice's Super Bowl commercials and the anticipation for their next ad.

Gary's optimistic outlook on life and how it contrasts with the pessimistic views of his colleagues at the radio station.

Gary's acknowledgment of understanding cynicism and pessimism, particularly in relation to the Jets.

The importance of optimism and the control one has over their perception of reality.

Gary's role at Vayner Media and his expertise in media buying, particularly in the context of social media and traditional media.

The pricing and value of Super Bowl commercials and how they compare to other forms of advertising.

Gary's experience hosting a show on CBS about Super Bowl's greatest commercials and its popularity.

The impact of political polarization on brand marketing strategies and the challenges of navigating such a landscape.

Bud Light's marketing strategy shift and how they are adjusting to the current cultural climate.

Gary's take on the importance of reducing friction in consumer experiences, using his wine business as an example.

The significance of the 1993 Jets Eagles game and the memorable moments shared by Gary.

Gary's thoughts on the current state of the Jets and their potential for the upcoming season.

The impact of a strong quarterback on the performance of the offensive line in football.

Gary's views on Rob Salah, the Jets head coach, and the challenges he may face in the upcoming season.

Gary's passion for wine and his expertise in the wine industry, particularly in Santa Rita Hills.

Gary's advocacy for using social media platforms effectively for business and personal branding.

Gary's emphasis on the importance of hard work and a positive attitude in achieving success.

Transcripts

I know you've had what about 11

commercials in the Super Bowl and you

have one this year so what's the product

star which is the new lemon lime soda

that's sweeping the nation old spices in

it and so we expect a ton of reaction

Old Spice or ice spice excuse me ice

spice thank you it's a little early here

but old Old Spice is Boomer that's I got

my body wash by the way we might have

just set up next your Super Bowl Boomer

and Ice spice could be a remarkable spot

a remarkable spot attention is the

number one asset Gary thanks for being

with us how are you this morning boys

I'm well it's good to see you and I'm

happy to be here you know Gary I got to

tell you you are Mr positive I mean you

are optimistic about everything that's

one of the reasons why so many people

love you and love to hear you talk and

you always come at everything with this

Rosy attitude which I totally appre no I

know it's all practical but I totally

appreciate that the people I work with

on this radio station are totally

pessimistic about everything well good

news I'm pessimistic about the Jets so

there is one common place that I

understand the concept of cynicism

pessimism and concern all right so

you're walking into a hornet nest I'm

just telling you listen I try my best to

break you know lift their spirits and

everything else but it's almost

impossible so uh take us through your

emotions the beginning of the season

four plays in Aaron Rogers and the

Achilles what how how did you react

let's take it back a couple minutes

before that I looked over to my brother

AJ and I said is the honorary captain

and you know literally the only other

time that the mainstream media

universally thought the Jets had a real

shot was 99 coming off the 98 AFC

Championship game we loaded up with all

those guys Atwater and Eric green and

all those guys and obviously Vinnie was

out for the year in that first game and

so the fact that even I took note of

that and then when Aaron went down on

the fourth play and then when he sat

down I'm like he's out for the Year this

was it and I was like I'm just a bad

human being for bringing for bringing it

into you have some negativity in your

life yes see that it's the one place

that makes me understand how people

think about the real world to your point

I'm practically optimistic I think

there's always a way especially by the

way for anyone who's listening to this

you live in America in this world of the

internet and social media like we were

talking before like there's unlimited

opportunity and if you decide it's bad

then it's bad and if you decide it's

good it's good but I can't control jets

football and that's that's a whole

different genre that that's the reality

of your life so uh Gio was talking about

everything that you're involved in I

know you've had what about 11

commercials in the Super Bowl and you

have one this year so what's the product

star which is the new lemon lime soda

that's sweeping the nation old spices in

it and so we expect a ton of reaction

Old Spice or ice spice excuse me ice

spice thank you it's a little early here

but Old Spice Old Spice is Boomers

that's I got my body wash by the way we

might have just set up next next year's

Super Bowl Boomer and Ice spice could be

a remarkable spot a remarkable spot yeah

so so 30 seconds for 7 million dollar a

spot I think it's underpriced what I do

for a living at Vayner Media or ad firm

is try to analyze what's underpriced and

overpriced media buying social media

dominates because it's not a set price

you bid on it and so there's a lot of

angles a lot of ways to kind of day

trade attention in traditional media

there's floor pricing a billboard

newspaper television radio but to

actually get people to consume it so

much media is spent on how many might

hear it might see it Super Bowl is

mustsee TV for the commercial itself as

a matter of fact a lot of this Taylor

Swift crowd normally just watches for

the commercials they're going to watch

the game this time right they're going

to watch the game they're going to want

to see the reactions from her especially

if her boyfriend does something like

they did two weeks ago he will do

something it's interesting you talk

about this all I actually for the last

13 years have hosted a show on CBS

called Super Bowl's greatest commercials

yes I'm aware it's ridiculous I mean

it's an hour show and we're resowing you

know all these commercials that you've

seen before it also rates well it no

it's always the highest rated in its

slot so it's great I don't think it has

well I think it has more to do with

Danny Danny ruid than it does me I will

be honest because she's great but the

fact of the matter is you know Tony

Toronto one of the guys who sells the

ads for CVS to hear you say that it's

underpriced he's right now sticking like

a KN in his eyeballs I could have got

$10 million for these look I I think

they're underpriced I mean there's when

I look at what the Fortune 500 companies

spend on all sorts of different

activities millions of dollars that

don't touch a fraction of the potential

of actual consumption I think it's a

it's a huge opportunity look it's a lot

of money it's only 7 million to place it

then you got to make it the celebrities

cost money the production company US

Agencies make up a little bit of money

do you have do you have a celebrity in

your commercial yes ice spice oh ice I'm

sorry that's what ice spice is okay so

when you decide you know when it's going

to be playing yes I think it's in the

first half but the way they do it is

based on Series so as you can imagine as

someone who's played football some

drives last longer than others so it's

either late first early second quarter

Gary ve in studio with us this morning

thanks for getting up so early and uh

coming down and hanging with us uh I

want to get your take on what budlight

has gone through and now their approach

where of course there was all the the

controversy and the the route that they

had with their previous marketing

director and getting Devin Mulaney

involved and now they have gone swung

the pendulum the other way uh pton

Manning Shane Gillis you know with the

testosterone City yeah UFC and

everything yeah so so what from your

standpoint your expertise in this field

are they doing the right thing look the

reality is nobody who's driving right

now is confused that America

unfortunately has gotten way too extreme

blue and re way way too extreme red and

the reality is we need to get back to

purple to get on track cuz people are

distracted so in those High emotions

just like high emotions in sports

there's going to be things that happen

so they adjust to look businesses are in

the business of doing business so they

start getting affected with negative

sales and so what are they going to do

they're going to create scenarios but

the reality is is that right now we're

in such a hornet's nest for All Brands

and all of them are treading lightly

because they don't want to get caught up

in this poltical tornado and really in

2024 we've got an election year so this

is probably going to be the most

conservative content you'll see from

people as far as have they done the

right thing anytime you get punched in

the face you know you've got to react to

it and it's always a challenge to get up

and hang on and finish the fight and so

from my perspective they've done a

really strong job of weathering the

trying to come back 100% they lost 27

billion in market cap it's insane and so

look I mean the reality is is like you

know these brands are definitely a

little bit more timid because they don't

want to deal with either side yeah bu

light's not being timid I mean they're

trying to get back into the fra

that they were according to the previous

marketing director but I would say this

they were they I I'll use the fighting

analogy again they were quiet in the up

front properly when you get knocked down

in the second round you're holding on in

the late second round third round you're

trying to get your stuff together and by

the six seventh round you can go back on

the offense that's how I see it from

afar I follow you on Instagram you're

always talking about this wine situation

that you have yeah and I I now I haven't

gotten involved with this but why not

well I I that's unfortunate I'm too busy

but I want you're too you're too busy to

get a text on an $80 wine that's we sell

for 20 bucks and you can just hit the

number three and it comes to your home

that's the that's the reason it exploded

it's literally the easiest way to buy

wine yeah I had no better excuse I need

I need to get involved but the so did

you hear this this idea this is genius

absolute genius so friction so the way I

think about everything is friction I

launched wine library.com from my dad's

liquor store in Jersey in '96 cuz I

thought it was better to buy wine and

the first 34 Years everybody made fun of

me they're like why wouldn't I just go

to the wine store I'm like cuz buying on

the internet's better and it took a

while cheaper better and so yeah I mean

I think everything when I think about

consumers is eliminating friction got it

yes yes yes speed look how many people

buy a $28 Bagel in New York City you

know how many people listening right now

bought a $28 Bagel because they ordered

it on Postmates paid The Vig paid the

delivery fee like people will pay for

convenience yeah convenience 100% so let

me ask you the wine yes uh I'm kind of a

wine connoisseur and I turned Gio into

one as well like this we need to get

together and drink some wine real quick

I have to say this because my friend Al

will be very upset we need to get

together and drink wine we must talk

about that Eagles game the Jets Eagles

game that you played in '93 is talked

about with me and my friends minimally

once a month that's how much we hate

Eric Allen yeah that was the Eric Allen

interception return and there were two

penalties on the return that should have

been called but they weren't called and

by the way Johnny Mitchell to this day

is one of my most favorite underrated

Jets talents that dude was talented I

love Johnny Mitchell so much so in fact

that my last year playing with him yes

on Saturday night I would room with him

to make sure make sure he knew play on

well I just wanted I wanted to make

sure that he knew what he was doing on

the field pure talent because there was

times where I would drop back and I he's

supposed to be here right but you know

this this is what's happening between

Patrick Mahomes and Kelce to push it

forward to this Super Bowl when I watch

their tape I'm not really sure what

they're doing I don't know how they are

running their offense I don't know what

it seems like Travis is looking at

something down the field and then

reacting to it and then Patrick reacting

to him which is like a telepathic way of

doing things yes I I was one of these

quarterbacks I needed to know where my

guys were going yeah and I remember

early when I started with Johnny

Mitchell who you're talking about was an

incredible Talent he could throw the

ball from the 50 yard yard line on his

knee right-handed to the goal line and

then go on the other knee and throw it

left-handed to the goal line that's the

kind of athlete he was this was a tight

end by the way for everybody who's

listening right from Nebraska of all

places and he came out young he did come

out young so I got him when he was

really young yes all right so uh there

were times where I call a play and he

was supposed to go down 12 yards and go

out turn out to the sideline cuz we had

a guy coming inside it's Concepts and

you're trying to you know break the

field down and make the Defenders have

to jump on somebody and then you have to

try to anticipate what the defender is

doing depending on what your guys are

doing and about five times in a row

instead of going out he would go in and

he would go in because he didn't see

anybody in there and you know he he had

a very funny voice and he come back in a

huddle he goes hey booms eyes open eyes

open you got to throw me the ball and

I'm like Johnny I you can't go there

because I'm not expecting you to be

there back to how talented he was he

used to like chop lock go on the ground

and then get back up and get open for

you he was ridiculous how good he was

but you know unfortunately it didn't

last long enough and then you know that

last year that I was here Richie Kai was

our coach and we did not have a tight

end Coach right cuz he yeah right I

don't know why we didn't have a tight

end Coach but we didn't and you know

he's going to be one of our more

important players and we drafted Kyle

Brady out of pen I remember and did not

take Warren Sap and trust me I remember

we're talking about Warren Sapp this

morninga Kyle Kyle actually had a good

career he had a very good career but he

was a Hall of Famer like Warren Sapp

wasn't and we already had tight end yes

we did so you were about to say that

you're a wine connoisseur you're

scary J NY I had with jet Legend I had

to get let me ask you a question my some

of my favorite wine right and you we is

sea smoke I also like kler like the kler

brand do you like Costa Brown as well I

do like Costa Brown very much did there

ja right I'm showing my Jets and wine

knowledge on the show this morning

Arista yep no well so so is this all

avail able through you or no yeah and as

a matter of fact you just named a lot of

the higher in demand which is why I

jumped on Costa Brown what we focus on

is Santa Rita Hills and these places

where you're buying these Pino from

there's a lot of 8090 Pino noirs in

Sonoma and Russian River in Santa Rita

and these places that you're buying from

that AR good at marketing but the Wine's

remarkable yes it is so you're paying

for the ratings and the demand and so

we're able to find $70 $80 penos and

sell them for $29.99 I like that that's

EX why win.com blew up J that is right

man I tell you this guy knows what he's

doing I mean can I be on like once a

week and talk about like nerdy Jets

things that have happened I I I feel

like a lot of the people that are

listening they like that oh sure nerdy

nerdy all you have to do is listen to

the afternoon show there's a lot of

nerdy

Jets right exactly let's talk for jets

for one more second offensive line

another receiver I think you know

obviously I kind of like this jet season

coming in now cuz now everyone's razing

last year at the Super Bowl everybody's

hyping it are you going to get Aaron all

this obviously all the hype now

everyone's like even if everything looks

good I think America has learned how the

jet stuff plays out so I like a little

bit more of the underdog thing and I

think they're not as far away because

they've got a lot of pieces they've just

got to get that offensive line well they

need their quarterback and the

quarterback makes the offensive line

better like I will tell you that Patrick

Mahomes has been brilliant through this

playoff run they don't have a great

offensive line but but their offensive

line has gotten better cuz they ran the

ball but if you notice very few pre-

snap penalties I see and the reason for

that is because the guy behind Center is

telling everybody I know and that's

that's hopefully what you're going to

get from Aaron Rogers I've listened to

both of you at nausea in the morning

talk about you know number two and what

his impact was on the offensive line

I've listened and listened and listened

and look it's real life stuff and the

reality is titman looks like he can play

ver Tucker needs to stay healthy but if

he plays those are two really good draft

picks by the way people people don't

understand that they look as Makai back

then they look at the other side they

can't seem to get somebody there but you

know this happens to every team you know

throughout throughout the year team uh

Rob Salah where do you stand with your

head coach right now very Pro you like

Rob Salah I do see he is too positive

he's not too positive by the way oh no

no I'm not too POS first of all let's

not forget Vayner Sports is a sports

agency my brother AJ and I run we rep DJ

Reed and S Gardner okay we re zonovan

Knight who was a running back for them a

couple years ago I'm on the inside a lot

of these dudes are my friends yeah look

you know this when things aren't working

I mean look at how you guys talked about

Brian on the giant side he was a genius

two years ago and people want him fired

for belich this year yeah I mean it's a

joke W that's not us listen to you I'm

Listen to I know you do I've heard but I

would say this going into this coming

season and I don't think they're much

better than they were like two years ago

when he first got here who they stink

well you could say giant stink all right

so but now let's be

honest the giant stink what happens what

happens if they have a bad year this

coming year what do you think's going to

happen I think there's going to be a lot

of heat and coach and what and what are

the what is the giant ban or who is the

giant ban going to want they're going to

want bich of course course but the giant

ownership and I hate to say it it's a

stable strong sitch there and they're

able to analyze if they've got good

coaches or not they've shown that in the

past they've had these weird runs where

they've gotten a good one a couple bad

ones a good one look I think the guy can

coach but look the Giants stink no this

is important to understand they're not a

good team they're really

not a lot of holes they stink y I'm very

passionate about the giant stinking I

could see I thought you were supposed to

be positive this is Bizarro Gary Boomer

in jet slammed I mean if you guys if

there was film on how I acted at jet

games there's a one jet Steeler game a

90-year-old guy is coming up the stairs

wearing a six-time Super Bowl jacket and

Jet stunning beat the Steelers for no

reason in a season that they didn't have

a good season and I yell at the guy I'm

like hey old man you're finished right

and everybody kind of Giggles or thinks

it's a little weird cuz he's quite

elderly and then my brother looks at me

and he goes if people knew what you

actually met I wasn't even talking about

the game like I get very bad I'm a bad

guy can't believe you hatte shaming a

guy of a football fan that is Passion

like you are well because I don't want

you know how the Steeler fans travel

Boomer they come to your Stadium they

wave their Flags they're entitled they I

hate Steeler

fans man hot take Gary ve this morning I

love it I'm ready for the NFL preview

show let me know book me I'm ready for

this upcoming season this is tremendous

all right you got 8 million things here

going on here so I'm going to have you

because you're kind enough to show up so

early what what else would you like to

get out there that uh you were involved

in honestly honestly it's Gary ve on

social media in every platform I the

reason I enjoy what I do is I was born

in the Soviet Union I grew up with

nothing we moved to Queens in a studio

apartment half the size of your studio

and live with seven eight family members

I'm just grateful I'm just grateful and

so making content to show people angles

right now a lot of businesses listening

should be posting on Facebook but they

think it's out of fashion but it's got

tons of organic reach right telling

people how to use LinkedIn because a lot

of people listening right now don't love

their job and they don't realize that if

they posted 10 times on LinkedIn about

what they know about their industry they

would have offers for new jobs paying

them more so I've got plenty of things

that I'm passion about thank you for

allowing me to talk about it but my

preference is to promote come and

consume some of this practical optimism

I'm not talking about delusion it takes

hard work there's a lot of things you

have to do but I prefer that people

think they can versus what's going on in

society right now because they're

pushing all this all this noise of you

can't Gary it's great to see you great

talking to you we'll have you on again

soon cannot believe you brought up that

game you just cannot believe you brought

up that game bro that game just destroy

I destroyed me I about the spike game I

why not bring that game up I'll tell you

why that game's been brought up a lot we

were up 21 nothing in that Eagles yes I

know we were and we were two and one yes

and it felt like okay and you guys had a

good team and it like that that was an

important game yeah that was a swing

game what are you doing to me you

realize I got to deal with him the rest

of the day and now you have these

terrible memories that you're now I

didn't want to bring Al texted me 39

times before coming on he's like please

can you just like it's important this is

like Mo like we bring this game up the

first game of the football season this

year will be your buddy not Al our

producer not and pla's listen they're

all listening they love you to death I'm

I'm happy that uh we got to talk about

it but the amazing thing is is that it's

really you that is here and not somebody

else that Al thought was you that's

right Al has trouble booking people I

booked the wrong Randy Moss did you know

there's a Randy Moss that talks about

horse racing is this

real yeah the white Randy Moss I the

white Randy

Moss it's amaz you got to watch you got

to watch the video it's it's just it's

hilarious live on the air we realize we

booked the white Randy Moos uh Gary

thanks man appreciate it great to see

you brother

[Music]

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