SEO Last Month November 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Summary

In this episode of 'SEO Last Month,' Amit Tiwari recaps important SEO updates from November. Key topics include Google AdSense switching to a pay-per-impression model, a broad core update, AI integration in Google ads, and changes to the Page Experience Report. Noteworthy news from Google includes enhancements to Performance Max campaigns, SGE's expansion, and the introduction of new reports in Search Console. Microsoft, Meta, and Yahoo also feature in updates, as does Google's decision to remove the Crawl Rate Limiter Tool in January 2024. Amit concludes with an invitation for viewers to engage and share their thoughts.

Takeaways

• 😀 Amit Tiwari wraps up his 4-year-old SEO news series with the latest monthly episode.
• 💼 Notix, the sponsor of this video, offers a free push notification service for sites with under 30,000 subscribers and monetization options.
• 📈 Google AdSense is transitioning from a pay-per-click to a pay-per-impression model, with revenues expected to remain stable overall.
• 🛠️ Google launched a November core update, along with multiple Performance Max campaign improvements, including the use of AI for headlines, descriptions, and images.
• 🌍 Google’s Search Generative Experience (SGE) expands to over 120 countries, offering AI-driven translation and enhanced follow-up question capabilities.
• 🧩 Google introduced new features like 'Notes' and 'Follow' on the search results page to enhance user engagement with specific topics.
• 🛡️ Updates in Google’s malicious software policies now include clearer categories for malicious software, compromised sites, and unwanted software.
• 🎥 Google Search Console introduced a new 'Learning Videos' report for pages using learning video schema data.
• 🔄 Microsoft has rebranded Bing Chat as 'Co-Pilot' and announced the use of AI-generated descriptions in search results using GPT-4.
• 📊 Google will retire the Crawl Rate Limiter Tool by January 2024, reflecting a shift away from manual crawl controls in SEO.

Q & A

What is the 'SEO last month' series about?

'SEO last month' is a monthly news series that covers the latest SEO updates from the previous month in a concise 10-12 minute format. It aims to provide insights into the latest developments and trends in SEO.

How does the switch from Google's pay-per-click to pay-per-impression model affect AdSense users?

Google's switch from the pay-per-click model to the pay-per-impression model means that website owners will now earn based on ad impressions rather than clicks. While impressions generate less revenue per unit, the overall revenue is expected to remain similar due to the higher volume of impressions.

What are the key updates introduced in the November 2nd broad core update from Google?

The November 2nd broad core update from Google targets different parameters than the October update. Websites previously unaffected by earlier core updates may now see changes in rankings or traffic, as Google continually refines how it evaluates websites.

How does Google's Performance Max campaign now integrate AI technology?

Google's Performance Max campaign now uses Generative AI for headlines, descriptions, and images. It also provides AI-based editing tools and watermarks AI-generated images to indicate they are not real.

What new feature was introduced with Google's Search Generative Experience (SGE) in November?

In November, Google expanded its Search Generative Experience (SGE) to more than 120 countries. SGE, still in beta, allows users to ask follow-up questions, provides enhanced AI translations, and may become a permanent feature by early next year.

What is the purpose of the new Google Learning Video schema data introduced in November?

The new Learning Video schema data is designed for websites that publish educational or tutorial-type videos. Websites using this schema can track the performance of these videos in Google Search Console and gain visibility in search results.

What changes did Google make to the Page Experience Report on November 8th?

On November 8th, Google updated the Page Experience Report by removing specific scores. However, Core Web Vitals and HTTPS reports remain available in the Search Console.

What are the key components of Google's updated policy on malicious and unwanted software?

Google's updated policy divides malicious and unwanted software into three categories: Malicious Software, Compromised Sites, and Unwanted Software. Depending on the nature of the content or software, Google will apply relevant policies and issue warnings.

What two new features did Google introduce to its search results in November?

In November, Google introduced 'Notes' and 'Follow' features in search results. 'Notes' allow users to see and leave comments on specific search results, while 'Follow' lets users follow topics, receiving more content related to those topics in the future.

What is Microsoft's approach to integrating AI in Bing search results?

Microsoft has renamed Bing Chat as 'Co-pilot' and announced that AI-generated descriptions using GPT-4 will be used in search results. If users don’t want these AI-generated captions, they can opt out using no-archive and no-cache tags.