SEO Last Month November 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Summary

In this episode of 'SEO Last Month,' Amit Tiwari recaps important SEO updates from November. Key topics include Google AdSense switching to a pay-per-impression model, a broad core update, AI integration in Google ads, and changes to the Page Experience Report. Noteworthy news from Google includes enhancements to Performance Max campaigns, SGE's expansion, and the introduction of new reports in Search Console. Microsoft, Meta, and Yahoo also feature in updates, as does Google's decision to remove the Crawl Rate Limiter Tool in January 2024. Amit concludes with an invitation for viewers to engage and share their thoughts.

Takeaways

• 😀 Amit Tiwari wraps up his 4-year-old SEO news series with the latest monthly episode.
• 💼 Notix, the sponsor of this video, offers a free push notification service for sites with under 30,000 subscribers and monetization options.
• 📈 Google AdSense is transitioning from a pay-per-click to a pay-per-impression model, with revenues expected to remain stable overall.
• 🛠️ Google launched a November core update, along with multiple Performance Max campaign improvements, including the use of AI for headlines, descriptions, and images.
• 🌍 Google’s Search Generative Experience (SGE) expands to over 120 countries, offering AI-driven translation and enhanced follow-up question capabilities.
• 🧩 Google introduced new features like 'Notes' and 'Follow' on the search results page to enhance user engagement with specific topics.
• 🛡️ Updates in Google’s malicious software policies now include clearer categories for malicious software, compromised sites, and unwanted software.
• 🎥 Google Search Console introduced a new 'Learning Videos' report for pages using learning video schema data.
• 🔄 Microsoft has rebranded Bing Chat as 'Co-Pilot' and announced the use of AI-generated descriptions in search results using GPT-4.
• 📊 Google will retire the Crawl Rate Limiter Tool by January 2024, reflecting a shift away from manual crawl controls in SEO.

Q & A

What is the 'SEO last month' series about?

'SEO last month' is a monthly news series that covers the latest SEO updates from the previous month in a concise 10-12 minute format. It aims to provide insights into the latest developments and trends in SEO.

How does the switch from Google's pay-per-click to pay-per-impression model affect AdSense users?

Google's switch from the pay-per-click model to the pay-per-impression model means that website owners will now earn based on ad impressions rather than clicks. While impressions generate less revenue per unit, the overall revenue is expected to remain similar due to the higher volume of impressions.

What are the key updates introduced in the November 2nd broad core update from Google?

The November 2nd broad core update from Google targets different parameters than the October update. Websites previously unaffected by earlier core updates may now see changes in rankings or traffic, as Google continually refines how it evaluates websites.

How does Google's Performance Max campaign now integrate AI technology?

Google's Performance Max campaign now uses Generative AI for headlines, descriptions, and images. It also provides AI-based editing tools and watermarks AI-generated images to indicate they are not real.

What new feature was introduced with Google's Search Generative Experience (SGE) in November?

In November, Google expanded its Search Generative Experience (SGE) to more than 120 countries. SGE, still in beta, allows users to ask follow-up questions, provides enhanced AI translations, and may become a permanent feature by early next year.

What is the purpose of the new Google Learning Video schema data introduced in November?

The new Learning Video schema data is designed for websites that publish educational or tutorial-type videos. Websites using this schema can track the performance of these videos in Google Search Console and gain visibility in search results.

What changes did Google make to the Page Experience Report on November 8th?

On November 8th, Google updated the Page Experience Report by removing specific scores. However, Core Web Vitals and HTTPS reports remain available in the Search Console.

What are the key components of Google's updated policy on malicious and unwanted software?

Google's updated policy divides malicious and unwanted software into three categories: Malicious Software, Compromised Sites, and Unwanted Software. Depending on the nature of the content or software, Google will apply relevant policies and issue warnings.

What two new features did Google introduce to its search results in November?

In November, Google introduced 'Notes' and 'Follow' features in search results. 'Notes' allow users to see and leave comments on specific search results, while 'Follow' lets users follow topics, receiving more content related to those topics in the future.

What is Microsoft's approach to integrating AI in Bing search results?

Microsoft has renamed Bing Chat as 'Co-pilot' and announced that AI-generated descriptions using GPT-4 will be used in search results. If users don’t want these AI-generated captions, they can opt out using no-archive and no-cache tags.

Outlines

00:00

📢 Introduction and SEO Last Month Series Overview

Amit Tiwari introduces himself and his website, amittiwari.net, while presenting the last episode of the 'SEO Last Month' series, which covers SEO news from the previous month. This series has been running for four years and focuses on SEO updates and trends. He thanks the audience for their support and encourages them to share how long they have been following the series. Before diving into the news, Amit mentions the sponsor, Notix, a push notification service offering better subscription and delivery rates, with a free plan for up to 30,000 subscribers.

05:00

💡 Google AdSense and Broad Core Update

Amit discusses two major updates from Google. First, on November 2nd, Google AdSense announced a shift from the pay-per-click model to a pay-per-impression model, which could impact revenue. Second, Google launched a broad core update targeting different parameters than the previous October update. Amit advises using their Evergreen Video Cum Dashboard to identify affected pages if a website experiences a hit due to the update. He also touches on Google’s generative AI integration in Performance Max campaigns, with new features like AI-generated headlines, images, and watermarked AI-generated visuals.

10:02

🌍 SGE Expansion and Google’s November Updates

Amit highlights the expansion of Google’s Search Generative Experience (SGE) to over 120 countries, now allowing AI-based translations and follow-up questions, with a potential full launch by February. He then discusses Google’s Page Experience Report changes, removing scores but retaining Core Web Vitals and HTTPS reports. Amit also covers Google’s November Review Update, which aims to counter AI-generated low-quality content, and explains the launch of a new learning videos report in Google Search Console for websites using learning video schema data.

Keywords

💡SEO

Search Engine Optimization (SEO) refers to the practice of optimizing websites to improve their visibility and ranking on search engines like Google. In the video, the host discusses monthly updates about SEO practices and changes, which affect how websites perform on search engines. Understanding SEO is central to the video’s theme as it revolves around updates and trends in the SEO industry.

💡Google AdSense

Google AdSense is a program that allows website owners to earn money by displaying ads on their sites. In the video, it is mentioned that Google is shifting from a pay-per-click to a pay-per-impression model. This is significant because it changes how website owners are compensated, emphasizing the importance of impressions over clicks in determining revenue.

💡Pay-per-impression

Pay-per-impression refers to an advertising model where advertisers are charged based on how many times their ad is viewed, rather than how many times it is clicked. This is a central update in the video, as Google AdSense is transitioning to this model, which impacts how website owners are paid for ads displayed on their sites.

💡Google Core Update

A Google Core Update refers to significant changes made to Google’s search algorithm, affecting how websites are ranked in search results. The video highlights the broad core update rolled out in November, explaining how it targets different parameters than previous updates and how it can impact website rankings, depending on how well a site complies with new SEO standards.

💡Performance Max Campaigns

Performance Max campaigns are a type of automated Google Ads campaign that uses machine learning to optimize ad performance across multiple platforms. The video mentions updates to these campaigns, including the use of Generative AI for headlines, descriptions, and images, making the ad creation process more efficient and AI-driven.

💡Generative AI

Generative AI refers to artificial intelligence that can create content, such as text, images, or videos, from prompts or data inputs. In the video, Google is using Generative AI to enhance its Performance Max campaigns by generating ad headlines, descriptions, and images automatically. This represents a broader trend in using AI to streamline content creation in digital marketing.

💡Search Generative Experience (SGE)

Search Generative Experience (SGE) is a new AI-powered feature in Google Search that enhances the search process by generating more detailed and context-aware search results. The video mentions that SGE is in beta but has been launched in over 120 countries, showing Google’s ongoing push to integrate AI into its search functionalities.

💡Page Experience Report

The Page Experience Report is a Google Search Console feature that assesses how user-friendly a website is, based on metrics like mobile usability and core web vitals. In the video, Google has updated this report, removing certain scores but keeping the core web vitals and HTTPS reports. This change reflects Google’s focus on improving the user experience.

💡Learning Video Schema

Learning Video Schema is a type of structured data that helps Google identify educational or instructional videos on a website. The video explains that Google has introduced a new report for learning videos in Search Console, encouraging websites that produce tutorial content to use this schema for better visibility in search results.

💡Robots.txt

Robots.txt is a file that website owners use to instruct search engines on how to crawl and index their site's pages. In the video, Google introduced a new report that provides insights into errors in a website’s Robots.txt file, allowing webmasters to fix issues that might hinder their site's indexing and visibility on search engines.

Highlights

The series 'SEO Last Month' started 4 years ago and continues due to audience support.

Notix, today's sponsor, offers a push notification service for desktop and mobile, free for up to 30,000 subscribers.

Google AdSense shifts from pay-per-click to pay-per-impression model, changing revenue structures for websites.

Google's November Broad Core Update targets different parameters from October, impacting various websites.

Generative AI is now used for headlines, descriptions, and images in Google Performance Max campaigns.

AI-generated images in Google campaigns will have watermarks to distinguish them from real images.

Google's Search Generative Experience (SGE) expanded to over 120 countries and includes AI-based translations.

Google removed scores from the Page Experience Report but maintained Core Web Vitals and HTTPS reports.

The November Review Update helps filter out low-quality, AI-generated content from websites.

Google divided malicious software policies into three categories: Malicious Software, Compromised Site, and Unwanted Software.

Google launched a Learning Video Performance report in Google Search Console for websites with tutorial content.

Google introduced Notes and Follow features in search results to enhance user engagement with specific topics.

Microsoft rebranded Bing Chat as 'Co-pilot' and integrated GPT-4 for AI-generated descriptions in search results.

Meta and Facebook announced new AI-driven video and image editing tools, Emo Video and Emo Edit.

Google will retire the Crawl Rate Limiter Tool on January 8, 2024, as it is rarely used by most websites.

Transcripts

Hello everyone, I am Amit Tiwari from amittiwari.net and

this is the last episode of SEO last month.

SEO last month is our monthly SEO news series in which we

cover the last month's SEO news in 10-12 minutes. We know

the views and understand the updates.

We started this series 4 years ago and we are still able to

continue it because you guys are supporting us.

In fact, if you have been following this series for some

time then tell us in the comment section that how long have

you been following this series and how many videos you have

watched till now.

So, let's start the news.

But before that, a small message from the sponsor.

The sponsor of today's video is Notix.

Notix is a push notification service that works on both

desktop and mobile.

And Notix's unique in-house technology gives you better

subscription rate and better delivery rate.

You can try Notix without removing your current push

notification provider.

And the best thing is that

Notix is absolutely free below 30,000 subscribers.

And if you take the monetization plan then you will also

get revenue from Notix.

The first news of November is from Google AdSense.

On 2nd November, Google AdSense announced that they are

switching from the pay-per-click model to the

pay-per-impression model.

This announcement is big but you won't be able to see the

difference in any account right now.

Whichever websites use Google AdSense and show ads on their

website, how much payment will they get?

It depends on how many ads have been clicked on their

website. This was the case till now.

Now, Google will decide your payment based on how many

impressions the ads on your website are getting. Now,

obviously, the pay-per-impression rate will be a lot less

than the pay-per-click rate because impressions are a lot

more and clicks are a lot

less. And according to Google, more or less, your revenue

will be the same. But ultimately, Google will see its

benefit from this.

But at least, those types of scams will stop where only a

few websites will click on the ads on their website. That

problem is going to be solved.

I hope at least.

This is the second update of 2nd November.

Google has started a broad core update rollout on 2nd

November.

According to Google, in this November core update,

different parameters are being targeted from the October

core update.

So, according to Google, casually speaking, the website

that was saved after the last core update is in this broad

core update.

Anyway, Google doesn't give us a lot of information about

the core update.

But if your website has been hit, unfortunately, then you

can use our Evergreen Video Cum Dashboard to find your

affected pages and reasons. On 7th November,

Google announced a lot of updates in the Performance Max

campaigns.

Let's take a look at all these changes one by one.

Number 1,

Generative AI will be used in the headlines and description.

Number 2,

The images used in the Performance Max campaign, for those

assets, you can use Generative AI to create images. Number

3,

For these campaigns,

Google will soon start providing AI-based editing to its

own images.

And number 4,

AI-generated images will have a watermark which will

clearly show that these images are AI-generated and not

real. On 8th November,

Google opened SGE,

Search Generative Experience, in more than 120 countries.

It has been launched in almost all countries.

Even though, this product is still in beta, but you can now

ask follow-up questions from SGE, you can do translation,

AI-based translation, which is much better than normal

machine translation. The way Google is promoting SGE,

I personally feel that by next year February,

Google will formally launch SGE in search results and SGE

featured snippets will be permanently replaced.

On 8th November,

Google changed the Page Experience Report.

This announcement was made by Google in April.

What was announced?

That Google will remove scores from the Page Experience

Report,

Core Web Vitals report will remain, and HTTPS report will

also remain as it is in Search Console.

On 8th November,

Google also launched the November Review Update rollout.

At first, it looks like Google is launching the update

after the update, but, if we all keep quiet for a minute

and ask ourselves, that in the last year, how much AI has

flown on the internet, we will get the answer.

Till now, people who were confused between A and N, are

suddenly publishing articles in Victorian English.

Intelligent people check such content and publish it.

But, a very large percentage of people are publishing

without seeing it.

Don't know how many plugins, platforms, tools, and so on

have been launched.

They are running an ad on Twitter, that you give us the

Topic Excel sheet, we will not give you the article, but we

will publish it directly on the website.

Who will do the work of removing all this garbage?

And how will they do it?

Such updates will keep coming.

Anyway, we have talked about the Review Update many times.

We have covered this update in great detail.

We have some videos, which you should watch, after

finishing this video.

You will get their links in the top right corner and in the

description.

On 9th November,

Google has divided the malicious and unwanted software

policies, into three parts.

Number 1,

Malicious Software.

Number 2,

Compromised Site.

And Number 3,

Unwanted Software.

As the name itself makes it clear, if your website wants to

download a software, tool, script on a user's device,

whether it is good or bad, it doesn't matter.

So, unwanted software policy will be applied.

And, even after user permission, if you are downloading a

software, tool, or script, which is harmful, then malicious

software policy will be applied.

And, if your website is in general compromised, if there is

a virus or it is infected, then there will be a charge for

compromised site.

In these three cases,

Google will give you a warning a week in advance.

You will have to remove such pages, product, or software,

and correct it, so that your shopping ads can run.

Or, your product, your feed, can be seen in the free

shopping listing.

On 13th November,

Google announced a new report.

This report, which will be available in Google Search

Console, will show your website's learning videos'

performance, search appearance, etc.

Learning videos means, such videos, which teach something,

talk about a skill, for these, you will have to use

learning video type schema data, in your pages.

Only then, for those pages, such reports will be visible in

your Google Search Console dashboard.

I think, this is very good for those websites, which

publish tutorial type videos on their websites.

Why don't we do this in our websites?

This is a mystery.

Let's see.

On 15th November,

Google launched two new features in the search results page.

Notes, and Follow.

In the Notes feature, under any search results, you will

see a button like this, in which, you will see comments and

insights given by normal users.

These normal users, will definitely be your competitor's

SEOs.

These notes, can be dropped on any search results,

and this is also indexable.

Similarly, on any topic, when you search, you will get the

option to follow that topic.

Not any person, you will get the option to follow the topic.

With this,

Google will show you more content related to that topic.

I think, discover.

Do you find this feature useful? Yes or no?

Tell us in the comment section.

Maybe, people can also tell us in the comment section.

On 15th November,

Google launched one more report in the Search Console,

which is

Robots.txt report.

This report gives useful details about Robots.txt file,

tells about

Robots.txt's errors, and even a hidden feature, saves the

history of Robots.txt file for 30 days.

So that, your colleague can't change and lie that he didn't

do anything.

This new report and all its details, we have covered in

detail in this video.

Watch it carefully, but after finishing this video, don't

leave this video.

Link is in description.

On 15th November,

Google launched Google Analytics which looks like this.

In this, everything's position has been changed.

Due to which, there is confusion.

But, the good news is that after this new change, we have

made a series on Google Analytics, which has 4 videos

already published.

And the 5th video will be uploaded on 7th or 8th in 2-3

days.

So, don't worry.

Watch all the videos.

There are 4 videos left.

One more will come.

Admin, reports, advertising, all will be covered.

Don't worry.

Microsoft has renamed

Bing Chat and made it a co-pilot.

Behind the success of Chat GPT,

Bing had tried to promote its search engine with the help

of AI chatbot.

But, unfortunately, Microsoft team didn't understand the

situation and the hold on Google's market.

Maybe, that's the reason that Microsoft Bing is unable to

compete with Google.

They are not able to realize Google's power which is very,

very strange because they have very intelligent people.

On 15th November,

Microsoft has announced that they will use

AI-generated description in Bing's search results.

Microsoft will use

GPT-4 for this task.

And, if you don't want to use these

AI captions with your website, then you can use no-archive

and no-cache tags in your pages.

By the way,

I don't know since when

Google is generating captions, title, and description using

AI.

It's not a new thing.

I don't know when they will use these new tags for Bing.

But, if you are in the market where Bing is important, any

market is possible.

The tea shop in front of Microsoft's office, maybe that is

the market.

But, if you are in that market, you can change it.

Last news from Yahoo on 15th November.

First time.

I hope not last time.

Yahoo's brand provost said in the

Search Engine

Yahoo's history about the internet is very funny.

First, Yahoo had an option to buy Google in a small amount.

They refused.

Then, they tried to buy it in a big amount.

Google refused.

There was a time when Yahoo was drowning and

Yahoo got an option to purchase in billions of deals.

But, then Yahoo refused it.

Then, they sold Let's see one more search engine. Who knows

who will give Google Patkani.

I don't think it's Yahoo.

But okay.

We will use it for nostalgia.

On 16th November,

Google has updated its search quality raters guideline

after almost a year.

In this guideline,

Google has made only 3 changes.

Number 1, the definition of needs met category has been

simplified.

Number 2, for different types of pages, guides have been

given.

And number 3, the examples in this guideline have been

updated.

Old outdated examples have been removed.

And for new types of content like shots, new examples have

been updated.

By the way,

I know for the fact that there are some viewers of this

channel who are actually working as search quality raters.

So if any of you are watching this video right now, then

please say something in the comment section.

On 16th November,

Meta and Facebook have announced a video and image editing

cum generation platform.

Emo video will be the video tool and emo edit will be the

image tool.

In both, in chatbot style, you can make a video by giving a

prompt.

You can edit the image.

This has just been announced.

It has not been launched yet.

It will be available for the public after some time.

Emo.

Emo.

Emo.

On 24th November,

Google has announced that from 8th January 2024,

Google's Crawl Rate Limiter Tool will be removed.

For those who don't know, this tool looks like this.

And by using this, you can tell Google that you have to

crawl less or more on your website.

From 0.003 request per second to 333.333 seconds per

request, this time limit can be set.

I am not kidding.

These limits are real.

You can see.

But after a few days, after 8th January, this tool will be

removed because honestly speaking,

I have not needed this tool on any website till date.

And I am sure that a lot of website owners and SEOs must

have used this and kicked their feet.

So, good riddance.

It should be removed.

On 27th November,

Google has announced two more reports.

This is Discussion Forum and Profile Page.

If your website is a forum or profiles can be created on

your website, then you can use these types of schema data

in your pages which will look like this in SERP.

And for these, such reports will be shown in Search Console.

More reports.

More reports.

How many reports has Google launched in the month of

November?

Count them and tell me in the comment section.

On 29th November,

Google has supercharged the information type schema data.

Now, you can add name, alternate name, legal name,

description, address, phone, email, number of employees,

founding date, tax ID, etc.

etc.

You can add them.

You can see so many details with the organization.

So, with this, we have reached to the end.

These were all the news and updates of the year which we

were able to cover in the month of November.

If I have missed anything, then tell me in the comment

section.

Slowly.

Tell me slowly.

Let's meet in the next video.

The next video will be the last part of this month.

Thank you so much for watching this video.

My name is Amit Tiwari from mithiwari.net and I will see

you next time.

Take care.