How To Get More Views in 2 Minutes

Summary

The video creator shares the pivotal moment that transformed their YouTube channel, attributing a 2-minute editing hack for propelling a video to 4.5 million views. Initially, the video floundered with poor audience retention, but after identifying and cutting out unengaging segments, the creator saw a dramatic increase in views. This simple yet effective strategy has been successfully applied to other videos, significantly boosting their reach and proving the hack's universal applicability across channels.

Takeaways

• 🔍 The creator discovered a significant change in their video performance on October 23rd, which led to a video with over 4.5 million views.
• 📈 Initially, the video had very few views but experienced a dramatic increase to over a million views within a couple of weeks.
• 🤔 The creator analyzed the video's analytics to understand the sudden spike in views and identified an 'inflection point'.
• 🛠️ The 'two-minute hack' mentioned is believed to have contributed to this inflection point, and it has been used successfully on other videos as well.
• 🗓️ The journey began on August 28, 2022, when the creator was growing their YouTube channel and received negative comments questioning their expertise.
• 🎥 The creator decided to make a viral video to prove the critics wrong and chose to create content about Mr. Beast, a popular YouTuber.
• 📊 The video initially had poor audience retention, which was identified as the main issue through analytics.
• ✂️ The YouTube editor's 'trim and cut' feature was used to remove parts of the video that caused viewers to leave, improving retention.
• 📈 After editing, the video's retention improved, and YouTube's algorithm promoted it to a larger audience, leading to millions of views.
• 📝 The creator has applied this hack to about 30% of their successful videos, significantly boosting their views.
• 👍 The takeaway is that editing out parts of a video that cause viewer drop-off can greatly enhance its performance on the platform.

Q & A

What significant event happened on the 23rd of October that the speaker mentions?

The speaker discovered something that changed their life and resulted in a video that went on to get over 4.5 million views.

What is the main focus of the video that got 4.5 million views?

The main focus of the video is to explain the 'two-minute hack' that the speaker believes contributed to the video's sudden increase in views.

What was the initial view count of the video before the 'two-minute hack' was applied?

The initial view count of the video was only 11,000 before the hack was applied.

What was the speaker's motivation for creating a viral video on their YouTube channel?

The speaker was motivated to create a viral video to prove the haters wrong, who were commenting negatively about the channel's growth and view count.

What type of video did the speaker decide to create to potentially go viral?

The speaker decided to create a video about Mr. Beast being a YouTube genius, which was a trending topic at the time.

What tool did YouTube release that the speaker used to edit their video?

YouTube released the 'YouTube editor' which includes a feature called 'trim and cut' that the speaker used to edit their video.

How did the speaker use the 'trim and cut' feature to improve their video's audience retention?

The speaker trimmed off the intro and certain clips within the video that were causing viewers to leave, improving the audience retention.

What was the result of applying the 'two-minute hack' to the video?

After applying the hack, the video's retention improved, and YouTube found the right audience for it, leading to over a million views in a few weeks.

How has the speaker used this 'two-minute hack' across their channel?

The speaker has applied this hack to about 30% of their most successful videos, resulting in improved retention and increased views.

What advice does the speaker give for those who have a decent video but are struggling with audience retention?

The speaker advises to go into the editor, identify and cut out the parts that are hurting retention, to potentially see a similar increase in views.

What additional resource does the speaker offer for those wanting to improve their video creation process?

The speaker offers a link to another video that details how they made the current video, from idea conception to title, thumbnail, etc.

Outlines

00:00

📈 Viral Video Growth Analysis

The speaker discusses a pivotal moment in their video's growth on YouTube, which initially had poor viewership but experienced a dramatic increase to over a million views within weeks. They attribute this surge to a 'two-minute hack' and suggest that this technique could be universally applied to improve video performance. The speaker also reflects on negative comments received, which motivated them to create a viral video to refute the critics.

Keywords

💡Viral Video

A viral video refers to a piece of video content that gains widespread popularity and is shared rapidly across the internet. In the context of the video, the creator discusses the unexpected virality of their video about Mr. Beast, which initially had low viewership but eventually garnered over 4.5 million views.

💡Analytics

Analytics in the context of online content, such as videos, refers to the statistical data collected to understand how viewers interact with the content. The video creator uses analytics to identify the initial lack of viewership and later to understand the surge in views, attributing it to an improvement in audience retention.

💡Audience Retention

Audience retention is a metric that measures how long viewers watch a video. A flat retention graph indicates viewers are staying for the entire video, which is favorable for video performance in terms of algorithmic promotion. The script describes how the creator noticed a steep decline in retention during the intro and at certain points in the video, leading to edits that improved retention.

💡Inflection Point

In the video, the inflection point refers to the moment when the video's viewership dramatically increased. The creator believes this was due to a 'two-minute hack' they applied, which is the focus of the video's message.

💡YouTube Editor

The YouTube Editor is a feature within the YouTube platform that allows creators to make edits to their videos, such as trimming or cutting sections. The script describes how the creator used this tool to remove parts of the video that were causing viewers to leave, which contributed to improved retention.

💡Trim and Cut

Trim and cut are editing actions that can be performed in the YouTube Editor to refine a video. Trimming involves shortening the length of the video by adjusting the start or end point, while cutting involves removing a segment from the middle of the video. The creator used these features to remove unengaging parts of the video.

💡Hater Comments

Hater comments are negative or critical remarks left by viewers, often intended to demotivate the content creator. In the script, the creator was initially disheartened by such comments questioning their ability, which motivated them to create a successful video as a response.

💡YouTube Algorithm

The YouTube algorithm is the system that decides which videos to recommend to viewers. It takes into account various factors, including audience retention. The script suggests that by improving retention through editing, the video was favored by the algorithm, leading to increased visibility and viewership.

💡Engagement

Engagement in the context of online content refers to the level of interaction and interest that viewers show towards the content. The creator found that certain parts of their video were not engaging, as indicated by audience retention drops, and edited the video to address this issue.

💡Content Creation

Content creation is the process of producing material intended for consumption on various platforms, such as YouTube. The video script details the creator's journey of content creation, from ideation to editing, with a focus on the importance of audience retention and editing for video success.

💡Channel Growth

Channel growth refers to the increase in a YouTube channel's subscribers, views, or overall popularity. The video discusses the creator's initial struggle with channel growth due to low view counts and negative comments, and how the application of the 'two-minute hack' led to significant growth.

Highlights

On October 23rd, the creator discovered a method that significantly impacted their life and led to a viral video with over 4.5 million views.

The video initially had no views but experienced a dramatic increase to over a million views within a couple of weeks.

The creator attributes the video's success to a two-minute hack they will demonstrate.

The hack is applicable to videos of any channel size, from large to just-started.

The creator faced criticism about their channel's growth and view count, which motivated them to create a viral video.

The chosen video topic was about Mr. Beast being a YouTube genius, a subject with less competition at the time.

The video's analytics revealed audience retention issues, particularly during the intro and at certain points within the video.

YouTube's editor tool was used to trim the intro and unengaging clips, improving audience retention.

The trimmed video experienced an increase in views as YouTube's algorithm promoted it to a larger audience.

The creator believes that without addressing the friction points, the video would not have gone viral.

The two-minute hack has been applied to about 30% of the creator's most successful videos, resulting in significant view increases.

The creator encourages others to use the hack by trimming unengaging parts of their videos to potentially boost views.

The video provides a link to another video detailing the creator's process for making successful videos.

The creator emphasizes the importance of a good intro and engaging content to maintain viewer interest.

The video serves as a case study for how small edits can lead to significant changes in video performance.

The creator shares their personal experience with criticism and how it fueled their motivation to prove doubters wrong.

The video concludes with a call to action for viewers to learn more about creating successful videos.

Transcripts

on the 23rd of October I discovered

something that's probably changed my

life it resulted in me posting this

video that went on to get over 4.5

million views but what most people don't

see about this video is if we come into

the analytics look at the view graph

here at the beginning of this video's

lifespan you can see that it got

basically no views it was dead in the

water but then something happened here

and we went from 11,000 views to over a

million views in just a couple of weeks

and today I want to talk about what

caused this inflection point here

because and this is going to sound crazy

but I believe this inflection Point

could not have happened without the

two-minute hack I'm going to show you

and granted this is an extreme case but

I've since used this hack on multiple

other videos that went on to get

hundreds of thousands of views both on

larger channels but also really small

channels that have just started so let

me show you how it works and to do that

we need to go back to the 28th of August

2022 now this is around a time that I

was growing the YouTube channel you're

watching right now and I kept getting

these comments from people people being

like you suck why don't your own videos

get views how come your channel isn't

growing and to be fair these are

reasonable comments all they is this

small YouTube education channel that

doesn't seem to be getting millions of

views and so they're calling that out

and even though I have a lot of

confidence in what I talk about because

I've used it on other channels it kind

of hurt my ego a bit not going to lie

but eventually got to the point where

there were so many of these comments

that it was like really frustrating and

I set out to create a viral video on

this channel to prove all the haters

wrong so I researched a video idea

research Trends blah blah blah blah blah

I have a whole video of what I did that

I'll link at the end of this one if you

want to watch but long story short I

landed on creating a video about how Mr

Beast was a YouTube genius which seems

very cliche now but back when this video

was created there were far less people

talking about Mr Beast now the hack I'm

going to show you has nothing to do with

the fact that I was creating a Mr Beast

video or the fact that I'm an education

Channel or whatever this can work on any

Channel with any video and I'll show you

why in a sec but anyway I created this

video I posted it and like you can see

from this graph just flat just nothing

and I started questioning myself I'm

like have I lost touch like what what's

what's going on and so I jumped into

this video's analytics to diagnose what

the problem was and when I did that and

I came down to my audience retention

graph here and that's why I know it's

the big problem see your audience

retention graph represents how long

people are watching your video for so

what you ideally want to see is Flatline

people not leaving the video or at least

as flat as you can possibly get it cuz

that means a high percentage of people

are actually watching the video to

oversimplify things makes the algorithm

love that video and promote it to more

people but what I saw in this Mr Beast

video with two things one I saw some

drop offs kind of like the ones you can

see in this example here at random

points within the video and also I saw a

much steeper decline during the intro

than I would have liked and that means

two things one my intro wasn't really

engaging people and two there was

certain Clips or moments within this

video that were triggering people and

making them click off the video I don't

want to play with you anymore and I

remember being super bummed out cuz I'm

like man we've put all this effort into

this video and these dud moments are

killing my entire video but then I

remembered something see not long before

that YouTube had released the YouTube

editor if we come to the YouTube editor

it kind of looks like this there's a

feature in here called trim and cut and

if you click on this there are a couple

things you can do one you can trim down

your video by dragging this handle to

cut off something from the intro or cut

off something from the outro or you can

come and click on New Cut which will add

like a cut within the video like this

and you can drag these handles to cut

out a certain portion within the video

so I came in here and trimmed off the

intro and then also the clips within the

video that people didn't seem to

resonate with I cut them out as well

then I hit save on my video and all this

probably took me 2 3 minutes to do but

what happened was amazing my retention

got better and eventually YouTube found

the Right audience for my video and

because of my higher attention it had

enough confidence in my video to push it

out to literally over a million people

in the course of a few weeks and I

really believe that if it wasn't for me

cutting out those friction points this

would never have happened and those

hater comments would still haunt my

dreams to this

day and now I've done this to multiple

videos across my channel I would say

about 30% of my most successful videos

I've done this exact process to and it's

improved their retention got them

hundreds of thousands some even millions

of views that wouldn't have happened

without this 2-minute hack so if you

have a decent video but when you check

your attention you see a couple of

points that are really hurting your

attention go into the editor cut them

out and hey if your video really is as

good as you think it is best case

scenario something crazy like this might

happen and if you want to help making

sure your video is good in the first

place click the video on screen to see

exactly how I made this video that I'm

showing you right now from coming up

with the idea the title the thumbnail

Etc so you can give your next video the

best possible chance of blowing up check

it out