TYPES OF MEDIA | Media and Information Literacy

Summary

This video script introduces various types of media, including print, broadcast, and new media. It explains the characteristics of print media like books and newspapers, broadcast media such as radio and television, and new media platforms like the internet and social networks. The script also discusses media classifications and ratings, emphasizing the dynamic nature of new media and its constant evolution with technology.

Takeaways

• 📚 Print media includes physical publications like books, newspapers, magazines, journals, newsletters, and brochures, which often have digital versions available online.
• 🗞️ Newspapers are daily or weekly publications with various sections such as news, business, lifestyle, sports, and entertainment, and they feature editorial pages for editorial opinions on current issues.
• 📰 Magazines are periodical publications that cover a range of topics and are released weekly, monthly, or quarterly, appealing to specific audiences depending on their subject matter.
• 📘 Journals provide informative articles and accurate reports on specialized topics, such as medicine, targeting a particular audience like students or practitioners in that field.
• 📧 Newsletters are published by organizations or companies for specific purposes, often to inform readers about updates and happenings within the institution or community.
• 🎥 Broadcast media includes radio and television, which air audio and video materials for public information, interest, or entertainment, with different classifications for content suitable for various audiences.
• 📻 Radio, invented by Guglielmo Marconi, delivers news or music through airwaves and can be accessed in AM or FM modes, which stand for amplitude modulation and frequency modulation, respectively.
• 📺 Television is a common household appliance that sends images and sound electronically, and it has various classification ratings for content, such as G for general patronage and R for restricted to certain ages.
• 🎬 Film, similar to television shows, offers a variety of themes and genres, and is also known as movies or motion pictures.
• 🌐 New media, as defined by the New Media Institute, encompasses all that is related to the internet and the interplay between technology, images, and sound, contrasting with old media like radio, TV, and printed materials.
• 🔄 New media is constantly changing with technological advancements, making it a dynamic and challenging field for professionals who need to stay updated with the latest trends and technologies.

Q & A

What are the three questions posed by the speaker at the beginning of the script?

The three questions are: 1) How to distinguish print media from broadcast media and new media, 2) What makes a particular media platform appealing and useful, and 3) Why do young people prefer to use the internet and other forms of new media over traditional media.

What does the term 'print media' refer to?

Print media refers to paper publications such as books, newspapers, magazines, journals, newsletters, and other materials that are physically printed on paper.

How are digital versions of print media typically accessed today?

Digital versions of print media are available for download through applications or websites.

What are the two types of newspapers mentioned in the script?

The two types of newspapers mentioned are broadsheet and tabloid.

What is a journal and who is its typical audience?

A journal is a periodical publication similar to newspapers and magazines, containing informative articles and accurate reports on specific topics, targeting a particular type of audience, such as medicine students or practitioners.

What is the purpose of a newsletter according to the script?

A newsletter is published by organizations or companies for specific purposes, informing readers about updates and happenings within the institution or community, and may also contain special features on topics of interest to its targeted readers.

What is the difference between a brochure and a flyer or leaflet?

A brochure is a small book or magazine containing pictures and information about products or services offered by a company or organization, while a flyer or leaflet is a printed sheet of paper containing information about a product for advertising purposes, distributed free to targeted customers.

What is broadcast media and what are its main components?

Broadcast media consists of programs produced by television networks and radio stations, airing audio and video materials for public information, interest, or entertainment.

Who is credited with the invention of the first radio and what was it called?

The Italian inventor Guglielmo Marconi is credited with the invention of the first radio, which was called the wireless telegraph.

What are the different classifications of TV and movie ratings mentioned in the script?

The classifications mentioned are G, PG, R13, R16, R18 for movie ratings, and G, P, PG, and SPG for television ratings.

What does the term 'new media' encompass according to the New Media Institute?

New media is a catch-all term used to define all that is related to the internet and the interplay between technology, images, and sound, in contrast to old media which includes communication forms that came before digital technology like radio, TV, and printed materials.

What are some examples of new media mentioned in the script?

Examples of new media include websites, blogs, emails, social media networks, music and television streaming services, and virtual and augmented reality.

Why is new media considered a challenging and dynamic field?

New media is considered challenging and dynamic because it constantly changes with the development and adoption of new technologies, requiring professionals to stay aware of the constant changes in trends and technologies.