Lesson 4 - Types of Media
Summary
TLDRThis lesson explores various media types, including print, outdoor, broadcast, and new media, each with distinct characteristics and examples. Print media relies on physical mediums like newspapers and books, while outdoor media uses billboards and public spaces for advertising. Broadcast media transmits information through signals, with television and radio as prime examples. New media, driven by digital technology and the internet, encompasses blogs, social media, and online videos. The lesson also delves into media convergence, where traditional and new media merge, exemplified by online news portals and streaming services. The instructor encourages effective use of these media tools for communication and information dissemination.
Takeaways
- ๐ The lesson covers different types of media, including print, outdoor, broadcast, and new media.
- ๐ฐ Print media involves the use of physical mediums like paper and includes newspapers, magazines, and books.
- ๐ Outdoor media is focused on advertisements and public information seen outside homes, such as billboards and bus stop ads.
- ๐ก Broadcast media transmits information through signals, like TV, radio, and telephones, reaching a wide audience instantly.
- ๐ New media uses digital technology and the internet as its main communication tool, allowing global connectivity.
- ๐ฑ Examples of new media include blogs, online articles, social media, and video-sharing platforms like YouTube.
- ๐ค Media convergence is the merging of print, broadcast, and new media to create more integrated forms of communication.
- ๐ฅ๏ธ Examples of media convergence include online books (print + new media) and YouTube (broadcast + new media).
- ๐ง New media also includes streaming services like Spotify and video conferencing tools like Google Meet.
- ๐ The lesson concludes by emphasizing the importance of using various media types effectively for different tasks and purposes.
Q & A
What are the main objectives of the fourth lesson in media and information literacy?
-The main objectives are to identify different types of media and provide examples for each, and to define media convergence in various contexts.
What is the definition of media as discussed in the lesson?
-Media is defined as the main means of mass communication, used collectively as forms or tools to transfer information to an audience for mass informing or to inform a particular group of people.
What are the two main divisions of print media mentioned in the script?
-The two main divisions of print media are reporting or writing and editing.
What are some examples of print media provided in the lesson?
-Examples of print media include newspapers, magazines, books, pamphlets, and research papers.
What is the purpose of outdoor media?
-The purpose of outdoor media is to reach the public that are outside their homes and offices through outdoor advertisement, public information, and advisory.
Can you list some examples of outdoor media discussed in the script?
-Examples of outdoor media include billboards, bulletin boards, wall paintings, street lamp postings, and advertisements on bus stops and public transportation.
How does broadcast media differ from print media in terms of information transmission?
-Broadcast media transmits information immediately to the widest possible audience through signals or electromagnetic waves, unlike print media which requires publication and distribution.
What are some examples of broadcast media mentioned in the lesson?
-Examples of broadcast media include television, radio, telephone, and speakers.
What is new media and how does it use the internet?
-New media is the newest type of media that uses the newest means of communication and digital technology, with the internet serving as the main gateway for accessing information and connecting people across the globe.
What are some examples of new media provided in the script?
-Examples of new media include blogs, online articles, online videos, social media platforms like Facebook, Twitter, Instagram, YouTube, and other social media networking sites.
What is media convergence and how does it relate to the different types of media?
-Media convergence is the merging of different types of media, such as print, broadcast, and new media, to produce a new type of media that combines their features.
Can you provide examples of media convergence as discussed in the lesson?
-Examples of media convergence include blogs or online articles (print and new media), online videos and streaming services like YouTube and Spotify (broadcast and new media), and video conferencing and online messaging platforms like Google Meet and Facebook Messenger (new media).
Outlines
๐ Introduction to Media Types
This paragraph introduces the fourth lesson in media and information literacy, focusing on different types of media. The lesson aims to identify various media types and define media convergence. Media is defined as the primary means of mass communication, using tools to transfer information to an audience. The different types of media discussed include print media, which uses physical mediums like paper and is divided into reporting and editing; outdoor media, which focuses on outdoor advertisements and public information; broadcast media, which transmits information through signals for immediate audience reach; and new media, which utilizes digital technology and the internet for global communication. Examples for each media type are provided.
๐ Exploring Media Convergence and Social Media
The second paragraph delves into the concept of media convergence, which is the merging of different media types to create new forms of media. This is largely due to the emergence of new media. Examples of media convergence include online articles, books, magazines, and news portals, which are a blend of print and new media. Broadcast and new media convergence is exemplified by online videos, streaming services like Spotify, and video conferencing tools such as Google Meet. The paragraph also discusses the role of social media in electronic communication, highlighting various platforms for social networking, micro-blogging, photo sharing, and video streaming. The lesson concludes with a call to action for viewers to engage with the content and a summary of the media types covered.
Mindmap
Keywords
๐กMedia
๐กPrint Media
๐กOutdoor Media
๐กBroadcast Media
๐กNew Media
๐กMedia Convergence
๐กSocial Media
๐กElectromagnetic Waves
๐กInternet
๐กVideo Streaming
Highlights
Introduction to media and information literacy with a focus on the different types of media.
Objective 1: Identify different types of media and provide examples for each.
Objective 2: Define media convergence in various contexts.
Definition of media: the main means of mass communication collectively used to transfer information.
Print media involves physical mediums such as paper and is distributed by publishing companies.
Print media examples include newspapers, magazines, books, and pamphlets.
Outdoor media focuses on outdoor advertisements and public information to reach people outside their homes and offices.
Examples of outdoor media include billboards, bulletin boards, and advertisements on public transportation.
Broadcast media transmits information immediately through signals or electromagnetic waves to a wide audience.
Examples of broadcast media include television, radio, telephones, and speakers.
New media is the newest type of media, using digital technology and the internet to transmit information globally.
Examples of new media include blogs, online articles, social media platforms like Facebook, Twitter, Instagram, and YouTube.
Media convergence involves the merging of print, broadcast, and new media.
Examples of media convergence include online magazines, news portals, and video conferencing tools like Google Meet and Facebook Messenger.
Summary: Overview of print, outdoor, broadcast, and new media, with examples of media convergence and its impact.
Transcripts
[Music]
hello everyone
welcome to our fourth lesson in media
and information literacy
for today we will be discussing the
different types of
media for to stay objectives
we are to hit the following first is to
identify
the different types of media and provide
examples for each
media type next is to define media
convergence
in various contexts
so let us have a review on the
definition of
media so we discussed last time that
media
is the main means of mass communication
disregarded collectively
it is used or this forms or these tools
are used to transfer information
to an audience for mass informing or
just
simply to inform a particular
group of people
here are the different types of media
we have print media outdoor media
broadcast media and new
media first
let us have print media so print media
involves the usage of a physical medium
such as paper or clone
it is being printed and distributed by a
publishing company to reach
a wider group of audience print media
also involves
two main divisions and that is
reporting or writing and editing so
reporters are the ones
who write the contents of a paper by
investigating
events or interesting facts or stories
while editors are the ones who edit the
story content
and check if there is a need for a
vision and also
they are the ones who assign stories to
the reporters
or to the writers that are intended to
be printed
here are the examples of print media we
have newspapers
we have magazines books
pamphlets are also examples of print
media and we have
researched papers this time let us have
outdoor media outdoor media focuses
on outdoor advertisement public
information
and advisory and its purpose
is to reach the public that are outside
their homes
and offices examples of outer media
includes billboards
bulletin boards wall paintings
street lamp postings and even
advertisements on bus stops
interior and exterior of public
transportation
so just take note that when we say
outdoor media
these are forms of media that we can see
outside our homes or we can see
along the road this time let us discuss
broadcast media this type of media
transmits information
immediately to the widest possible
audience
also it involves immediate transmission
of information through signals
or the information travels
through an electromagnetic wave unlike
print media which would require you to
do
publication and distribution so in
broadcast media
the information will travel through
signal
or it will be transmitted through
signals
here are the examples of broadcast media
we have television we have radio
we have telephone and we have
speaker so these media tools are all
examples of broadcast media simply
because
the information or a media item is being
transmitted
through signals or through
electromagnetic waves
let us have new media
so new media is a newest type of media
because it uses the newest means
of communication and digital technology
also internet serves as the main gateway
in accessing information in this type of
media it provides connection with people
across the globe making it easy to
transmit
information so whether you are on
a farther location or you are
on another country in new media
it's possible to transmit or to send
information
to your prospect receiver
examples of new media include
blogs online articles online videos
and social media social media
is a form of electronic communication
such as websites
through which people create online
communities to search
and share information ideas personal
messages etc
and under social media we have different
tools
so for social networking we have
for micro blogging we have twitter for
photo sharing we have instagram
and for video sharing and video
streaming we have
youtube and aside from this we have
other social media networking sites
and because of new media the term
media convergence has been commenced
so media convergence involves the
merging of three types of media
such as print broadcast and new
media so it's either a convergence of
print plus new media or broadcast
plus new media
let us have examples of each
media convergence examples of print
media in new media convergence include
blogs or online articles
we have online books we have online
magazine
and we have news portals
and we also have examples of broadcast
media
and new media convergence we have online
videos
example we have youtube online streaming
so we have spotify as an example for an
online streaming app
and then we also have video conferencing
and
online messaging so we have examples
here we have
google meet and we have facebook
messenger so to summarize our lesson
we discussed the following types of
media
we discussed print media wherein it's a
form of media that involves the usage
of physical medium such as paper or claw
and it is being printed and distributed
by a publishing company
we also have aftermedia as a form of
media that focuses on advertisement
public information and advisory and it
also reaches the public
outside their homes and offices we also
have broadcast media
as a type of media that transmits
information
immediately to a wide or a large
possible audience so this involves the
transmission of information
through signal and then we also have new
media
as a form of media that uses the new
means
of communication and digital technology
and this particular media type uses
internet
as its main gateway for accessing such
information
and it is considered to be the easiest
way of gaining
information and because of the existence
of new media
media convergence was introduced media
convergence is the merging
of the different types of media in order
to produce
a new type of media
tour and if this is your first time to
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videos and content so that concludes
our lesson 4. i hope you learned
something
and since you already know the different
types of media i hope it will be easy
for us to identify
and classify this media tools that we
are using
and i hope that we will use them
effectively
in various purposes or in our task
so see you again next time for our next
videos
goodbye and happy learning
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