SHS MIL Q1 Ep5: Types of Media

Summary

This video script explores the evolution of media from prehistoric times to the digital age, highlighting how communication has transformed with technological advancements. It discusses the impact of media on society, emphasizing the importance of understanding its influence on culture and decision-making. The script also delves into the different types of media—print, broadcast, and online—and the concept of media convergence, where traditional media forms merge with digital platforms. The presenter encourages viewers to think critically about media's role and to engage with information responsibly.

Takeaways

• 🌐 Media has evolved significantly from the prehistoric age to the digital age, with each era introducing new methods of communication and information dissemination.
• 🔧 The industrial age marked a shift from manual labor to mechanized production, which also influenced the way information was shared and communicated.
• 📡 The electronic age introduced the transistor, which revolutionized communication by making it more efficient and paving the way for modern electronics.
• 💻 The digital or information age is characterized by the dominance of computers and the internet, which have transformed how we record, send, and consume information.
• 📰 Print media, including books, newspapers, and magazines, has been a mainstay for information sharing but has seen a shift towards digital platforms.
• 📻 Broadcast media such as radio and television have been key in disseminating information to a broad audience, with television offering a more engaging experience through visuals.
• 🌐 Online or new media has emerged as a fast-growing platform for communication, characterized by its interactivity and the ability to provide immediate feedback and engagement.
• 🔄 Media convergence is the blending of different media forms, allowing for a more integrated and synergistic approach to information sharing.
• 📈 The way news is presented varies across media types, with print offering in-depth articles, broadcast providing immediate coverage, and online media offering interactive and comprehensive coverage.
• 📲 The future of media is likely to continue evolving with technology, offering more personalized and interactive ways for people to engage with information.

Q & A

What are the three main types of media discussed in the script?

The three main types of media discussed are print media, broadcast media, and online or new media.

How did the invention of the transistor impact communication?

The invention of the transistor ushered in the electronic age, making communication more efficient than ever before.

What is media convergence and how does it relate to the evolution of media?

Media convergence is the process where different media channels come together to operate and function in synergy, blurring the lines between traditional media types due to interconnections and merging of technologies.

What are the characteristics of print media as mentioned in the script?

Print media includes books, newspapers, and magazines. It is characterized by the use of physical copies and the presentation of news, information, and advertisements.

How does broadcast media differ from print media in terms of content delivery?

Broadcast media, such as radio and television, delivers content through signal transmission without the need for physical copies, and often includes moving images and audio.

What are the four categories of online media mentioned in the script?

The four categories of online media are interpersonal communication media, interactive play media, information search media, and collective participatory media.

How has the shift from traditional industry to an economy based on computerization of information impacted media?

The shift has led to the digitalization of voice, image, sounds, and data, transforming the way information is recorded and sent, and increasing the speed and efficiency of communication.

What is the influence of media on society according to the script?

Media influences and impacts culture, beliefs, and decision-making, and its effects should not be taken lightly as it can shape public opinion and behavior.

Why is it important for students to understand the influence of media on society?

Understanding the influence of media is important for students as future leaders to take control of media effects rather than being controlled by them.

How has the advent of the internet changed the consumption of news and information?

The internet has allowed for the digitalization of news and information, making it more accessible and interactive, and has led to the decline in traditional print media consumption.

What is the significance of the hashtag 'mil compare and contrast' mentioned in the script?

The hashtag 'mil compare and contrast' is used to encourage students to analyze and compare how different types of media present news, promoting critical thinking and media literacy.

Outlines

00:00

📞 Evolution of Communication and Media

The script begins by pondering the impact of using 1950s communication methods in today's fast-paced world. It emphasizes the accessibility and omnipresence of communication through various media forms, which are continually evolving to be faster and more efficient. The narrator, Serbrax, introduces a study journey to explore different media types and their significance in our lives. The script reviews the history of media from prehistoric times to the digital age, highlighting key developments such as the invention of writing, the industrial revolution, the electronic age with the transistor, and the digital age marked by the internet and personal computers. It stresses the importance of understanding media's role in shaping culture, beliefs, and decision-making, and encourages students to be mindful of media's influence.

05:01

📘 Types of Media and Their Functions

This section delves into the different types of media people encounter daily: print, broadcast, and online media. Each type is distinct but shares the common goal of delivering messages to audiences. The script explains how media has progressed from its early forms to become a platform for selling products, services, and ideologies. It discusses the evolution of print media, the role of broadcast media like radio and television, and the rise of online media with its interactive capabilities. The section also introduces the concept of media convergence, where different media types merge and operate synergistically, giving examples such as newspapers with online portals and broadcast media streaming online.

10:04

🎮 Categories of Online Media and Their Impact

The script further breaks down online media into four categories: interpersonal communication media, interactive play media, information search media, and collective participatory media. It describes how each category serves different purposes, from maintaining personal relationships to providing information and entertainment. The section also discusses the blurring lines between traditional media types due to media convergence, where media channels integrate and work together. Examples of this convergence include newspapers with online content and social media integration, and broadcast media streaming on the internet.

15:04

📊 Analyzing Media Presentation and Convergence

In this part, the script challenges the audience to analyze how news is presented across different media types, using a soccer competition as an example. It contrasts the depth and emotional impact of print media with the immediacy and drama of broadcast media, and the interactive and in-depth nature of online media. The section highlights the importance of understanding how media convergence affects the way news is consumed and shared. It concludes by emphasizing the role of media in our lives and the need to engage with it responsibly, looking forward to exploring different media sources in future discussions.

Keywords

💡Communication

Communication refers to the process of exchanging information, ideas, or messages through various mediums. In the video, communication is central to the discussion of media evolution. It highlights how methods of communication have transformed from the 1950s to the present, emphasizing the importance of media in conveying messages across a wide audience. The script mentions that 'media has the goal of sending messages across a wide audience,' illustrating the role of communication in media.

💡Media

Media encompasses the various channels and platforms used to disseminate information, entertainment, and advertising to a broad audience. The video script discusses the evolution of media from prehistoric times to the digital age, emphasizing how media forms have become faster and more efficient. The script notes that 'all of these media forms are getting faster, and more efficient,' indicating the dynamic nature of media in society.

💡Prehistoric Age

The Prehistoric Age is a period before the invention of writing systems, characterized by the use of early tools by hominids. In the context of the video, it sets the stage for understanding the evolution of media and communication. The script refers to this era by stating that 'prehistory is the period of human activity...between the use of the first tone tools 3.3 million years ago and the invention of writing systems.'

💡Industrial Age

The Industrial Age is a historical period marked by the shift from hand production methods to machines, often powered by steam and later electricity. The video script mentions this era to illustrate the technological advancements that led to changes in media, stating that 'the industrial age was a period of history...characterized chiefly with the replacement of hand tools with power driven machines.'

💡Electronic Age

The Electronic Age is characterized by the invention and widespread use of electronic devices, which revolutionized communication and media. The video script discusses this period by highlighting the invention of the transistor, which 'ushered in the electronic age,' leading to more efficient communication methods.

💡Information Age

The Information Age, also known as the Digital Age, is defined by the dominance of information technology in economic, political, and social structures. The video script describes this era as 'a period in human history characterized by the shift from traditional industry...to an economy based on the computerization of information,' emphasizing the role of the internet and digital technologies in modern media.

💡Media Convergence

Media Convergence refers to the blending of different media forms and technologies, leading to the integration of content delivery across various platforms. The video script explains this concept by stating that 'media convergence is the process where several media channels come together to exist, operate, and function in synergy,' such as newspapers having online portals and broadcast media streaming online.

💡Print Media

Print Media includes traditional forms of media such as books, newspapers, and magazines. The video script discusses the evolution of print media from the invention of the printing press to the current era, noting that 'print media evolved to include books, newspapers, and magazines,' and how it has adapted to the digital age by incorporating online content.

💡Broadcast Media

Broadcast Media refers to the distribution of audio or video content to a wide audience through mediums like radio and television. The video script explains that 'broadcast media such as radio and television broadcasting' have evolved to become more interactive and accessible through online streaming, highlighting the shift in how broadcast media is consumed.

💡Online Media

Online Media, also known as New Media, encompasses digital and internet-based platforms for communication and information dissemination. The video script describes online media as 'another young and fast-growing type of media,' which includes social media platforms, blogs, and search engines, emphasizing its interactive nature and the ability for two-way communication.

💡Interpersonal Communication Media

Interpersonal Communication Media refers to online platforms that facilitate personal relationships and direct communication. The video script mentions messaging apps as examples, highlighting how 'interpersonal communication media refers to online media that are used to create and maintain personal relationships,' showcasing a key aspect of online media's functionality.

Highlights

The evolution of media from generation to generation is discussed, highlighting the transition from prehistoric to the digital age.

The prehistoric age is defined by the period before writing systems, marked by the use of stone tools.

The industrial age is characterized by the shift from hand tools to power-driven machines like the power loom and steam engine.

The electronic age introduced the transistor, which significantly improved communication efficiency.

The digital age is marked by the computerization of information and the internet, leading to advanced microelectronics and wearable technology.

Media's role in society extends beyond communication, influencing culture, beliefs, and decision-making.

Media convergence is the blending of different media types, such as newspapers having online portals.

Print media has evolved from books and newspapers to include digital formats and advertisements.

Broadcast media, including radio and television, has expanded to streaming online and integrating social media.

Online media is characterized by interactivity, with categories like interpersonal communication and collective participatory media.

The importance of understanding media's impact on society is emphasized for students and future leaders.

A comparison of how news is presented across print, broadcast, and online media is provided, highlighting the differences in depth and interactivity.

The transcript calls for an analysis of news presentation in different media types, encouraging critical thinking about media's role.

The future of media is speculated upon, considering the continuous advancements in technology.

The lesson concludes with a reminder to think wisely, create smartly, and share information responsibly in the context of media consumption.

Transcripts

[Music]

have you ever wondered what would happen

to our world today

if we still use the same method of

communication that was used in the 1950s

we now live in a fast-paced generation

where communication and information are

available anytime and anywhere

through different types of media any

form of media has the goal of sending

messages across a wide audience

and all of these media forms are getting

faster

and more efficient however which do you

think suits your needs

best let's figure it out in this study

journey

my name is serbrax let's think create

and share

in the last episode we trace the

evolution of media from generation to

generation we discussed how media were

used

during the prehistoric age industrial

age

electronic age and information age

let's have a short review prehistory is

the period of human activity

between the use of the first tone tools

3.3 million years ago

in the invention of writing systems the

earliest of which appeared 5

300 years ago about 2.5 million years

before writing was developed technology

begun with the earliest hominids who use

tone tools

which they may have used to start fires

hunt

cut food and bury their dead the

industrial age was a period of history

that encompassed the changes in economic

and social organization

that began around 1760 in great britain

and later in other countries

characterized chiefly with the

replacement of hand tools

with power driven machines such as the

power loom and the steam engine

and by the concentration of industry in

large establishments

the electronic age saw the invention of

the transistor

which ushered in the electronic age

people harnessed the power of the

transistor

that led the transistor communication

and communication became more efficient

than ever before the digital age or

information age

was a period in human history

characterized by the shift from

traditional industry

that the industrial revolution brought

through industrialization

to an economy based on the

computerization of information

the internet paved the way for the

advanced use of microelectronics

with the invention of personal computers

and wearable device technology

moreover voice image

sounds and data could now be digitalized

we need to consider and give emphasis

from the prehistoric age

into the digital age because of

innovations from the simplest

going to the complex invention today the

means of recording and sending knowledge

has totally changed

from the primitive and simple way of

writing it down by hand

to the digital way it is now it has

transformed so much

because of the need to cope with the

realities of our 21st century lifestyle

in this exciting learning journey we are

going to discuss the different types of

media

that are widely used today and

understand their predominance

in every aspect of our life media is not

just used to send information

and communicate we need to realize that

it is something that

influences and impacts our culture

beliefs and even decision making

the influence of media should not be

taken lightly as students and the next

leaders of this country

we really need to pay close attention to

what media is

and its influence on society as this

will help us take control of media

and its effects rather than have media

controlling us

so get ready to think wisely

create smartly and share information

responsibly

before we dig deeper into the lesson let

us have an activity

i wanted to take a second and reflect on

the giving scenarios

you are given five seconds to think of

the best way to deliver a message to the

following

we have a follow-up requirement from our

teacher giselle in our mal subject

how could i immediately contact kurt to

find out if he's already done with it

so what do you think is the best way for

the student to contact

kurt

ah i think i will chat with him using

messenger

so he can receive my message and

immediately reply

awesome the student will use the online

platform to communicate with her

classmate kurt

how about the next scenario

teachers deserve to be given recognition

because of their hardships

in distributing the modules even to the

most remote areas

how can i disseminate this information

to everyone especially to those who are

in the most

remote areas so what do you think is the

best way for the reporter to disseminate

the news about heroic teachers

yes i will deliver this news

over the radio or television to reach

the far

flung areas very good the reporter will

use broadcast media to deliver the

information

how about the third scenario

how will i deliver this news to a wide

audience

very good the man will deliver his news

by printing it

and distributing the hard copy to a wide

audience

how about these individuals how many

different types of media are they

exposed to

on a daily basis let us find out as we

discuss today's lesson

the fact that we commonly refer to the

homeless media tells us that society

sees media as being of many types

you are exposed daily to a broad range

of types of media

can you name the types of media you have

already

encountered there are three types of

media

print media broadcast media and new or

online media each type is distinct from

each other in many ways

however all of them have one thing in

common

each type is a means to deliver a

message to people

as media evolved from regular print to

broadcasting to online media

its content has also progressed now

it has become a platform for introducing

products and services

and even opinions

media today is more than just plain

information it is also used to sell and

convince you of something

products services and ideologies

through advertisements media can entice

us to use

and buy a product and to try a service

ideologies are being sold too using your

favorite actress on tv

or an online influencer

content is the idea that is delivered to

the audience in the form of steel

and moving images audio documents and

files

news and information were the highlights

of print media in its early years

over the years though it has expanded

its content by adding advertisements and

written entertainment

speaking of great media it is arguably

the oldest time

it has evolved considerably and is

driven by humanity's insatiable hunger

for information

since the invention of the gothenburg

printing press print media evolved

to include books newspapers and

magazines

these are prevalent in most parts of the

world today

despite the increasing popularity of

internet-based

media broadcast media such as radio

and television broadcasting both have

the same content

as modern print media however radio is

regarded more as a channel for music

and radio dramas which stir the

listeners imagination

television on the other hand has the

additional attribute and advantage of

moving images

plus the audio which is more

entertaining

it can also foster emotion and empathy

reaching a wider target of audience

thus the presentation of content becomes

more effective

these two evolved in leaps and bounds in

the 20th century

these types do not rely on the

production and distribution of physical

copies

as much as print media do because they

distribute their messages

over the air through signal transmission

additionally because their programming

can be viewed by a multitude of people

at once

broadcast media like radio and

television have been traditionally

accepted

as the most efficient way to transmit

messages

online media as the name suggests is

another young and fast growing type of

media

which has come into being with the

advent of modern technology

it is usually digital and internet based

it is also interactive

where two-way communication is possible

which means that

you can directly give feedback in the

form of

comments likes shares

tweets among others new media is

changing the way people across the world

the way they are entertained and the way

they consume

information online media or new media

has four categories these are

interpersonal communication media

interactive play media information

search media

and collective participatory media

interpersonal communication media refers

to online media that are used to create

and maintain

personal relationships with our friends

families

classmates and teachers among others

messaging apps are examples of

interpersonal communication media

interactive play media refers to digital

games

digital games are noteworthy for how

they build interaction and community

allowing massive numbers of people from

all over the world

to participate simultaneously the

information search media

refers to online media that are used to

store and retrieve information

blogs and information search engines are

some of its examples

information is easily accessed and

searched for and

everything is typically organized

collective participatory media

refers to online media that centers on

creating

sharing and exchanging information ideas

and content in online networks and

communities

it is highly interactive and it is a

form of new media

that relies heavily on the participation

of users to provide

value social media platforms are all

collective participatory media

to recap these are the three types of

media

print media

broadcast media and

online or new media on the other hand

the different types of media have

traditionally carved out separate niches

usually based on their different

features and strengths

however over time we have seen the lines

between media types blurring

due to the interconnections and merging

of different media types

this is called media convergence

media convergence is the process where

several media channels come together to

exist

operate and function in synergy

for example newspapers today no longer

simply provide just print content

but they now have online portals

providing links to other relevant

resources

online access to their archives and

opportunities for users to comment

on the story or provide links to

relevant material

radio and television broadcast now

stream online through social media

and comic books and novels are being

adapted in movies and tv series

what a great discussion indeed on the

different types of media

and media convergence this time let's

compare and contrast how the given issue

or news

will be presented through print media

broadcast media

and online media articles in the

newspaper give more in-depth information

than the online version

people can take their time in absorbing

information

than when they watch television in 1998

newspapers and television were what

people used to read and watch

to update themselves about the real

world

in 2012 however people started using

television at newspapers

less and less because of online media

readers started abandoning newspapers

when they were able to get their news

online it is also easier for people to

be carrying around their laptops

rather than newspapers because they can

read anything concerning the news

on their laptops there are also online

newspapers that provide

video and sound clips that a normal

newspaper can't provide

if one wants to listen to the radio that

person can

also listen to online live radios

this time let's analyze even more how

the three types of media deliver the

news

no two news media report and event the

same way

every new story is shaped and limited by

the technology used the traditions of

the medium itself

and the people think about ways a tv

news story might differ

from an internet news story or an

article in a news magazine

let's take a look at this comparison

television news has dramatic video and

audio

it is usually short it has little

coverage of related information

internet contain images audio clips

and video clips information coverage is

more in-depth

and provides links to related

information

newspaper magazine contains steel images

only

information coverage is more in-depth

and provide sources for further

information

since you already have an idea on how to

compare and contrast

a particular piece of news using the

three types of media

i want you to give your analysis of how

the presentation of a news item

in the different types of media differ

from each other

using the given format but before doing

that

here's an example of a chart analyzing a

story

of a soccer competition magazine has

more quotations from players and coaches

the interviews seem more thorough

it has more photos has greater emotional

impact and it gives a history of the

event's past winners

past locations etc

while internet includes quotations but

they are shorter

fewer in number and less in-depth it has

fewer photos

not as much emotional impact and it

doesn't provide history

but there is a link to an article on the

history of the event

while television provides several

interviews from the players

it has more dramatic video and audio and

there is little coverage of related

information

i know you can do it better than the

example i am expecting to see your

analysis of your chosen news

using the three types of media on our

official facebook page

adapttvmil and use the hashtag

mil compare and contrast before we end

this discussion

i want you to bear in mind that there

are three types of media

prevalent today

[Music]

all of them serve the purpose of

transmitting messages

the evolution of each type of media has

drastically taken over the world

from print to broadcast radio and

television

and now online media great media

consists of paper publications

it can be in the form of books

newspapers

journals magazines and newsletters

broadcast media describe the traditional

forms of media

that include television and radio

broadcast media commonly come in two

forms radio

and television broadcasting online media

use the internet to send information

media convergence refers to the

phenomenon involving the interconnection

and merging of information and

communication technologies

computer networks and media content

we use different types of media to find

out news

learn new things and entertain ourselves

with advances in technology

we can choose the type of media we want

to use no matter

the time or place so we can listen to

the radio while driving to work

we can watch our favorite show on our

phone and we can find

out any information and get the news on

our laptop

or mobile device thanks to the internet

who knows where technology can lead us

in the future that concludes our lesson

for today

next episode let's navigate through the

different sources

of media and information always remember

think wisely create smartly and share

information responsibly

my name is serb rex until next time here

on depad tv

[Music]

[Music]

you