Ticket Médio
Summary
TLDRCláudio Krafecik, Director of Factory Softwares, discusses the importance of the Average Ticket (Ticket Médio) indicator in managing industrial sales, especially in the construction industry. He explains that it represents the average value of customer purchases and is crucial for setting sales strategies and meeting targets. The video provides a formula to calculate the Average Ticket by dividing total sales by the number of transactions. Analyzing this metric by sales segment, product, or even by salesperson can reveal insights to optimize performance. There is no 'ideal' Average Ticket, as it varies by company and industry, but monitoring its evolution over time is key to improving commercial department management.
Takeaways
- 😀 The video is about the 'Average Ticket' indicator, which is relevant for managing sales in the industry.
- 🔍 The 'Average Ticket' represents the average value of purchases made by customers for products and services.
- 📝 To calculate the 'Average Ticket', divide the total sales value by the number of sales transactions in a given period.
- 📈 The script provides an example with a total sales value of 2,100,000 reais and 60 different orders, resulting in an average ticket of 35,000 reais.
- 📋 It's useful to analyze the 'Average Ticket' by sales segment or product to understand differences in customer behavior.
- 👥 Analyzing the 'Average Ticket' by salesperson can help evaluate strategies and understand techniques applied by different sellers.
- 💡 A higher 'Average Ticket' can indicate a greater return on sales, which is important for business growth.
- 🏢 There is no ideal 'Average Ticket' as it varies by company and industry, depending on the customer profile and product offerings.
- ⏳ Monitoring the evolution of the 'Average Ticket' over time is a good strategy for understanding customer purchasing patterns.
- 📊 The script suggests that the 'Average Ticket' might be higher in an industry serving construction companies compared to one serving residential consumers.
- 📚 The video is part of a series on indicators that can improve the management of the commercial department.
Q & A
Who is Cláudio Krafecik and what is his role?
-Cláudio Krafecik is the director of Factory Softwares, and he discusses relevant indicators for managing a framing industry in the video.
What is the main topic of the video?
-The main topic of the video is the Average Ticket indicator, which is important for managing a framing industry's sales.
Why is the Average Ticket indicator important for a business?
-The Average Ticket indicator is important as it helps in managing sales, setting strategies to meet sales targets, and optimizing results with clients.
How is the Average Ticket calculated?
-The Average Ticket is calculated by dividing the total sales value by the number of sales transactions during a specific period.
What is the example period considered in the video for calculating the Average Ticket?
-The example period considered in the video is one year.
What was the total sales value used in the example provided in the video?
-In the example provided, the total sales value used was 2,100,000 reais.
How many sales transactions were considered in the example to calculate the Average Ticket?
-In the example, 60 different sales transactions were considered.
What was the calculated Average Ticket value in the example?
-The calculated Average Ticket value in the example was 35,000 reais.
Why is it useful to analyze the Average Ticket by sales segment or product?
-Analyzing the Average Ticket by sales segment or product can help identify differences in customer spending patterns and adjust strategies accordingly.
What is another strategy mentioned in the video for improving sales performance?
-Analyzing the Average Ticket by salesperson to evaluate strategies and understand the techniques applied by the sales team is another strategy mentioned.
What does the video suggest about the ideal Average Ticket value?
-The video suggests that there is no ideal Average Ticket value as it varies from company to company and depends on the product and customer profile.
Why is it beneficial to track the evolution of the Average Ticket over time?
-Tracking the evolution of the Average Ticket over time helps in understanding customer behavior, adjusting sales strategies, and improving the return on sales efforts.
What is the final call to action from the video for viewers interested in more insights?
-The final call to action is to subscribe to the channel for notifications on upcoming videos that will provide additional indicators to improve commercial department management.
Outlines
📊 Understanding the Average Ticket Indicator
The video script introduces the concept of the average ticket, a key metric for managing sales in industries, particularly those dealing with frames. The speaker, Cláudio Krafecik, director of Factory Softwares, emphasizes the importance of knowing the average sales per customer and the number of new customers needed to meet sales targets. The average ticket is defined as the mean value of purchases made by customers, which helps in assessing the company's billing per customer. The formula for calculating the average ticket is given as the total sales value divided by the number of sales transactions within a certain period. An example is provided to illustrate the calculation, using a one-year period with a total of R$2,100,000 in sales and 60 different orders, resulting in an average ticket of R$35,000.
Mindmap
Keywords
💡Ticket Médio
💡Management
💡Sales Targets
💡Calculation
💡Sales Period
💡Total Sales
💡Number of Orders
💡Sales Segment
💡Seller Performance
💡Customer Profile
💡Return on Sales
Highlights
Cláudio Krafecik introduces himself as the director of Factory Softwares.
The video discusses an important indicator for managing an industry: Average Ticket.
The Average Ticket is a simple-to-calculate indicator that can aid in sales management and strategy.
Understanding the Average Ticket can help in achieving sales targets and optimizing results with clients.
The Average Ticket represents the average value of purchases from clients over a period.
Calculating the Average Ticket involves dividing total sales by the number of sales transactions.
The example given uses a period of one year and a total sales value of 2,100,000 reais.
The example also mentions 60 different orders closed during the period.
From the example, the Average Ticket is calculated to be 35,000 reais.
Analyzing the Average Ticket by sales segment or product can provide valuable insights.
Different segments, such as residential or commercial clients, may have significantly different Average Tickets.
Evaluating the Average Ticket by salesperson can help assess strategies and understand techniques applied.
A higher Average Ticket can indicate more effective sales strategies and customer value perception.
There is no ideal Average Ticket; it varies by company and industry.
The Average Ticket can differ between industries serving different types of clients, such as construction firms vs. residential consumers.
Analyzing the evolution of the Average Ticket over time is a good strategy to capture customer behavior.
The video promises to cover more indicators in future videos to improve commercial department management.
The video encourages viewers to subscribe for updates on future content.
Cláudio invites viewers to leave comments if they have questions.
Transcripts
o Olá meu nome é Cláudio krafecik sou
diretor da Factory softwares e nesse
vídeo falaremos sobre o indicador
relevante para a gestão de uma indústria
de esquadrias o tíquete médio Pense por
um momento e responda você sabe quanto
você consegue vender para cada cliente
do sua empresa ou ainda quantos novos
clientes você precisa conseguir para
atingir a meta de vendas se a resposta
for não significa que você não conhece o
tíquete médio das Indústrias Este é o
indicador muito simples de calcular mas
que pode auxiliar não só na gestão das
vendas mas também nas estratégias para
alcançar as metas ou otimizar os
resultados com os clientes em sua
carteira antes de falarmos sobre a
fórmula para calcular esse indicador
vamos entender o que ele significa o
tíquete médio representa o valor médio
das compras dos produtos e serviços que
seus clientes realizam com você em
outras
e ele mostra quanto você fatura com cada
cliente obra desta forma podemos deduzir
que para calcular o valor do Ticket
médio precisamos dividir o valor total
das vendas pelo número de vendas
realizadas no período Vamos a um exemplo
para o primeiro ponto que precisamos
considerar é o período isso dependerá
muito da análise que você deseja
realizar Vamos considerar aqui por
exemplo período de uma o segundo. Será
levantar o total de vendas no período
que no nosso exemplo é de 2100000 reais
o terceiro. Será levantar o número de
pedidos fechados nesse período que no
nosso exemplo são 60 pedidos diferentes
desta forma teremos um ticket médio de
venda de 35 mil reais muitas vezes
também pode fazer sentido olharmos o
tíquete médio por segmento de venda ou
mesmo por produto por exemplo em um
o esporte dias que atende tanto quente
prediais quatro clientes residenciais
esses valores tíquetes médios podem ser
bem diferentes ou ainda uma indústria
que fabrica fachadas Esquadrias pode
encontrar tickets metros bem diferentes
para cada um segmento outra estratégia
interessante é analisar o ticket médio
por vendedor pois Dessa forma podemos
avaliar as estratégias e entender as
técnicas aplicadas pelos vendedores o
maior ticket médio e explicar isso para
toda a equipe assim aumentamos a
performance de vendas
e muitas vezes um hábito durante o
atendimento ou uma estratégia de
captação utilizadas por um vereador em
tal por outro pode ser crucial no perfil
do cliente e não a percepção do valor da
perna não temos como definir um ticket
médio ideal pois essa informação irá
mudar de empresa a empresa em uma
indústria de esquadrias que atende
construtoras Provavelmente o ticket
médio será maior do que uma indústria de
esquadrias que atende consumidores
finais no segmento Residencial Mas isso
não significa que Uma empresa vende
melhor que a outra e se está relacionado
ao perfil do produto e ao perfil do
cliente de cada uma delas mas Em ambos
os casos analisar a evolução do Ticket
médio no decorrer do tempo é uma
excelente estratégia captar um cliente
que compra pouco ou compra muito mas
muitas vezes tem o mesmo custo então
quanto maior o tíquete médio maior
retorno sobre a vendo nos próximos
vídeos falaremos sobre outros
indicadores que juntos podem tchau
e a melhorar a gestão do departamento
comercial não perde gostou clique em
inscrever-se para ser notificado dos
próximos vídeos postados em nosso canal
ficou com alguma dúvida deixe seu
comentário e forte abraço e até a
próxima a
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