Precificação - Diferença entre custo e despesa

Esquadgroup

1 Mar 202104:11

Summary

TLDRCláudio Krafecik, Director of Factory Softwares, introduces the second video in a series focusing on price formation in the framing industry. He clarifies the crucial business management concept of distinguishing between costs and expenses. Costs are essential for production, such as raw materials and labor, while expenses are related to administrative activities not directly linked to product creation. Understanding this distinction is vital for evaluating operations and fostering business growth. The video promises further exploration of cost types and management practices in upcoming installments, encouraging viewers to subscribe for more insights.

Takeaways

😀 The video is part of a series discussing an important topic in the management of a framing industry: the formation of the selling price.
🏭 The speaker, Cláudio Krafecik, is the director of Factory Softwares and introduces the concept of distinguishing between costs and expenses in business management.
💡 Understanding the difference between costs and expenses is crucial for better evaluating business operations and identifying areas for improvement.
🔍 Costs are all expenses involved in the end activity of a company, without which it is impossible to produce the product.
🛠️ Examples of costs include raw materials, energy, production staff salaries, and production equipment maintenance.
🤔 The speaker challenges the common misconception that high business courses necessitate cutting expenses to be more competitive.
🚫 Expenses are all other costs not classified as necessary for the production of a product, such as administrative costs, marketing, and financial department expenses.
🧐 A practical way to differentiate between cost and expense is to ask if eliminating a certain expense would affect the company's production.
📈 Costs directly affect production, while expenses do not have a direct link to the production of a product.
📚 The video promises to delve deeper into the types of costs and expenses, including direct and indirect costs, and fixed and variable expenses in future videos.
👍 Encourages viewers to subscribe for notifications on new videos and management tips in the series.

Q & A

Who is the speaker in the video and what is his role?
-The speaker is Cláudio Krafecik, and he is the director of Factory Softwares.
What is the main topic of the video series that the speaker is discussing?
-The main topic of the video series is the importance of price formation in the management of a window frame industry.
Why is it important to differentiate between costs and expenses in business management?
-Differentiating between costs and expenses is important to better evaluate the operation and identify points of improvement to facilitate business growth.
What are costs in the context of the video?
-Costs are all the expenses involved in the end activity of a company, which are essential for producing its product.
Can you provide examples of costs mentioned in the video?
-Examples of costs include raw materials, electricity, production workers' salaries, equipment used in production, and maintenance of machinery.
What are expenses in the context of the video?
-Expenses are all other costs that are not classified as essential for the production of a product, such as administrative costs.
Can you provide examples of expenses mentioned in the video?
-Examples of expenses include commission for salespeople, office supplies, software costs, financial and banking fees, and advertising.
How can one effectively differentiate between a cost and an expense?
-One can differentiate by asking if eliminating a certain expense would affect the company's production; if yes, it's a cost, if not, it's an expense.
What is the next topic the speaker plans to cover in the series?
-The speaker plans to cover the concepts of direct and indirect costs, as well as fixed and variable expenses in the upcoming videos.
How can viewers stay updated with the video series?
-Viewers can subscribe to the channel to be notified about new videos and receive tips on business management.
What is the purpose of the video series according to the speaker?
-The purpose of the video series is to provide a comprehensive understanding of the best practices in pricing.

Outlines

00:00

😀 Understanding Costs and Expenses in Business Management

This paragraph introduces the video's theme, focusing on the importance of distinguishing between costs and expenses in the management of a framing industry. The speaker, Cláudio Krafecik, Director of Factory Softwares, presents this as the second video in a series. He emphasizes the need to understand the fundamentals of business management to properly price products. Costs are defined as all expenses involved in the production process without which it is impossible to produce a product. Examples of costs include raw materials, energy, production staff salaries, and production equipment maintenance. The paragraph aims to clarify the difference between costs and expenses, which is crucial for evaluating business operations and identifying areas for improvement.

Mindmap

Keywords

💡Cost

Cost refers to the expenses involved in the production process of a company, which are essential for creating the product. In the context of the video, costs are identified as expenses like raw materials, energy, salaries for production staff, and equipment used in the manufacturing of frames. These costs are crucial for the company's production and are directly linked to the creation of the final product.

💡Expense

Expense, in contrast to cost, is any spending that is not essential for the production of a product. It includes administrative and operational costs such as financial department expenses, marketing, and office supplies. The script uses the example of a company's administrative expenses to illustrate what is considered an expense, which are not directly tied to the manufacturing process.

💡Price Formation

Price formation is the process of determining the selling price of a product. The video discusses the importance of understanding cost and expense in order to effectively form prices that allow for business growth and competitiveness. It is a central theme of the video, emphasizing the need for proper evaluation of operational costs to set competitive prices.

💡Management Fundamentals

Management fundamentals are the basic principles and practices that guide the operation and decision-making of a business. The script highlights the importance of distinguishing between cost and expense as a key management fundamental, which is essential for evaluating business operations and identifying areas for improvement.

💡Competitiveness

Competitiveness refers to the ability of a business to compete effectively in the market, often by offering better quality or lower prices. The video suggests that understanding and managing costs and expenses can help a business become more competitive by allowing for more strategic pricing.

💡Profit Growth

Profit growth is the increase in a company's profits over time. The video implies that by better understanding and managing costs and expenses, a company can improve its operational efficiency, leading to increased profits and business growth.

💡Direct Costs

Direct costs are costs that can be directly attributed to the production of a specific product or service. Although not explicitly defined in the script, the concept is implied when discussing costs such as raw materials and salaries for production staff, which are directly linked to the manufacturing of frames.

💡Indirect Costs

Indirect costs, while not explicitly mentioned in the script, would be costs that are not directly tied to the production process but are still necessary for the overall operation of the business, such as administrative and overhead costs.

💡Fixed Expenses

Fixed expenses are costs that do not change with the level of output or sales, such as rent or salaries for administrative staff. The script suggests that understanding the nature of expenses, whether fixed or variable, is important for effective business management.

💡Variable Expenses

Variable expenses are costs that fluctuate with the level of production or sales. The script hints at the importance of recognizing variable costs in the context of managing a company's expenses and their impact on pricing and profitability.

💡Business Efficiency

Business efficiency refers to the effectiveness with which a company uses its resources to produce goods or services. The video suggests that by differentiating between costs and expenses, a company can identify areas to improve efficiency and, in turn, its profitability.

Highlights

Introduction to the second video in a series about pricing in the window frame industry.

Importance of understanding the concepts of cost and expense in business management.

Differentiating between cost and expense is crucial for evaluating business operations and growth.

Costs are all expenses involved in the end activity of a company that are essential for product production.

Examples of costs include raw materials, energy, production staff salaries, and production equipment.

Expenses are all other costs not classified as essential for product manufacturing.

Administrative costs, such as finance, accounting, and marketing, are considered expenses.

A practical method to differentiate costs from expenses is to evaluate the impact of eliminating a cost on production.

If eliminating a cost affects production, it is considered a cost; otherwise, it is an expense.

Upcoming videos will delve into the concepts of direct and indirect costs, as well as fixed and variable expenses.

The series aims to provide a comprehensive understanding of pricing practices for the window frame industry.

Encouragement for viewers to subscribe for notifications on new videos and management tips.

The video concludes with music and applause, signaling the end of the presentation.

A reminder for viewers to watch the complete series for a thorough understanding of pricing strategies.

The director, Cláudio Krafecik, emphasizes the importance of distinguishing between costs and expenses for business competitiveness.

The video is part of a series that aims to demystify the subject of cost and expense differentiation in business management.

A call to action for viewers to engage with the content, subscribe, and stay updated for further insights.