Adding Your Product Inclusions | Getting Started on GetYourGuide

Summary

This video script offers a guide on how to enhance product clarity and customer confidence. It advises detailing key features, including what's covered in the price, and listing inclusions and exclusions distinctly. The script also emphasizes the importance of providing guide information, specifying food and drink inclusions, and addressing transportation details. Clear communication of these aspects is shown to improve customer satisfaction and encourage repeat bookings.

Takeaways

• 📝 Make product descriptions clear and informative to ensure customer confidence when booking.
• 🔑 Detail key features of your activity, including what is covered in the price, such as entry tickets, pick up, food, or audio guides.
• 📜 List each inclusion item on a separate line for clarity.
• 👣 Use examples like a street food tour in Rome to illustrate inclusions like 'Walking Tour', 'Tour guide', and food details.
• ⚠️ Call out features that are excluded from the ticket price to set customer expectations and prevent negative feedback.
• 👤 Add guide information to inform customers about who will be interacting with them during the activity.
• 🚫 Specify if there is no guide, a driver, or no one at all involved in the activity.
• 🍽 Clarify if food or drinks are included and indicate the type of meal and format, such as a tasting or a complete meal.
• 🥤 Mention if drinks are included and if there are options for special dietary needs, like vegetarian.
• 🚗 Clarify transportation details, whether it's included or not.
• 💡 Being clear with these details improves customer satisfaction, leads to better reviews, and encourages repeat bookings.
• 🔍 For additional questions, refer to resources at supply.getyourguide.support.

Q & A

What is the main focus of the video?

The main focus of the video is to guide users on how to make their product descriptions clear and informative by detailing inclusions and exclusions, ensuring customers have all the necessary details to book confidently.

Why is it important to list each item on a separate line?

Listing each item on a separate line helps to make the product details clearer and more organized for customers, making it easier for them to understand what is included in the price.

What is an example of a product inclusion mentioned in the script?

An example of a product inclusion mentioned in the script is a 'Walking Tour', 'Tour guide', and details on food and drinks for a street food tour in Rome.

How should features that are excluded from the ticket price be highlighted?

Features that are excluded from the ticket price should be called out clearly so that customers can set their expectations and understand what they need to pay extra for.

What is the purpose of adding guide information in the product description?

Adding guide information lets customers know who will be guiding and interacting with them during the activity, which can include a tour guide, a driver, or no one at all, depending on the activity.

How can customers know if special dietary needs are catered to in the activity?

Customers can know if special dietary needs are catered to by checking if the product description specifies options for special dietary requirements, such as 'Vegetarian' in the example provided.

What is the significance of specifying food or drink inclusions in the product description?

Specifying food or drink inclusions helps customers understand what meals or refreshments are part of the activity, and whether they are a tasting, snack, complete meal, or buffet.

What is the final step in the process described in the script?

The final step is to clarify transportation details, mentioning the type of transportation included if any, or indicating that no transportation is included.

How does being clear with product details benefit the business?

Being clear with product details improves customer satisfaction, leads to better reviews, and encourages repeat bookings.

Where can users find additional resources if they have questions not answered in the video series?

Users can find additional resources at supply.getyourguide.support for any questions not covered in the video series.

Why is it important to mention whether drinks are part of the offer?

Mentioning whether drinks are part of the offer helps set clear expectations for customers regarding what is included in the price, avoiding confusion or dissatisfaction later.

Outlines

00:00

📝 Clear Product Inclusions and Exclusions

This paragraph emphasizes the importance of transparency in product descriptions to ensure customer confidence. It instructs on listing key features and inclusions such as entry tickets, pick-up services, food, or audio guides, each on a separate line for clarity. An example of a street food tour in Rome is given, detailing how to list inclusions like a walking tour and a tour guide, and exclusions that customers need to pay extra for. The goal is to set proper expectations and prevent negative feedback.

Keywords

💡Product Inclusions

Product Inclusions refers to the list of items or services that are part of the customer's purchase. In the context of the video, it is essential for transparency and customer confidence. The script provides an example of a street food tour in Rome where 'Walking Tour', 'Tour guide', and details on food and drinks are included, showing how to clearly communicate what customers will receive with their booking.

💡Key Features

Key Features are the main aspects or characteristics of an activity or product that make it unique and appealing to customers. The video emphasizes the importance of specifying these to ensure customers understand what is covered in the price. For instance, entry tickets, pick up and drop off, food, or audio guides are mentioned as potential key features that should be detailed.

💡Customer Confidence

Customer Confidence is the trust and assurance customers have when making a purchase. The video's theme revolves around providing clear information to enhance this confidence. By detailing what is included and excluded in the price, businesses can help customers make informed decisions and feel secure about their bookings.

💡Guide Information

Guide Information pertains to the details about the person or entity responsible for leading or facilitating an activity. In the video, it's highlighted as a crucial piece of information to include, as it lets customers know who will be interacting with them during the activity. For the Rome street food tour example, selecting 'Tour guide' as the guide information is mentioned.

💡Food and Drinks

Food and Drinks are part of the inclusions that may be offered in an activity. The video script instructs how to specify if food and drinks are included and the format they take, such as a tasting, snack, complete meal, or buffet. In the example given, 'Food Tasting' is selected to illustrate how to indicate what type of meal is included.

💡Special Dietary Needs

Special Dietary Needs refer to specific requirements or restrictions that customers may have due to health, cultural, or personal reasons. The video mentions the option to indicate if the offer includes provisions for special diets, such as 'Vegetarian', ensuring that customers with such needs are catered for and can enjoy the activity.

💡Transportation

Transportation in this context refers to whether the activity includes travel arrangements for the customers. The video explains the importance of clarifying this detail, as it can affect the overall customer experience. If transportation is included, it should be mentioned; if not, it should be clearly stated that no transportation is part of the offer.

💡Customer Expectations

Customer Expectations are the anticipated outcomes or experiences customers have before engaging with a product or service. The video discusses the importance of setting these expectations by highlighting what is included and excluded from the ticket price to prevent negative feedback and ensure satisfaction.

💡Negative Feedback

Negative Feedback is the undesirable responses or reviews customers may give when their expectations are not met. The video script suggests that by being clear about what is included and excluded, businesses can help prevent such feedback and maintain a positive reputation.

💡Repeat Bookings

Repeat Bookings occur when customers choose to engage with a business or service multiple times. The video posits that providing clear and informative details about the product can lead to improved customer satisfaction, better reviews, and ultimately, encourage repeat business.

💡Additional Resources

Additional Resources are supplementary materials or information that can provide further assistance or guidance. The video script mentions that for any questions not covered in the video series, customers can find more information at 'supply.getyourguide.support', indicating the availability of extra resources for those seeking more detailed help.

Highlights

Focusing on making products clear and informative for customers to book confidently.

Demonstration of how to add product inclusions, detailing what's included and excluded.

Listing items on separate lines for clarity.

Example given of a street food tour in Rome, including walking tour and tour guide.

Highlighting features excluded from the ticket price to set customer expectations.

Adding guide information to inform customers about who will interact with them during the activity.

Selection of appropriate options for the type of guide or service provided.

Specifying food or drinks included in the activity, such as a food tasting.

Indicating if drinks are included and options for special dietary needs like vegetarian.

Clarifying transportation details, whether included or not.

The importance of clear details for improving customer satisfaction and reviews.

Encouraging repeat bookings through clear and informative product details.

Invitation to apply these updates to one's own products.

Providing additional resources for questions at supply.getyourguide.support.

Emphasizing the value of transparency in product offerings to prevent negative feedback.

The role of entry tickets, pick up and drop off, and audio guides in product inclusions.

The impact of detailed product information on customer confidence and booking decisions.

The process of detailing key features and what is covered in the price of an activity.

The significance of listing each inclusion on a separate line for better customer understanding.

Transcripts

In this video,

we are focusing on

making your products as clear

and informative as possible.

I'll show you how to add your product inclusions,

everything from what's included to what's not.

It's all about making

sure your customers have all the details

they need to book confidently.

So let's jump in.

Start by detailing the key

features of your activity, specifying

what is covered in the price.

This could be entry tickets or pick up

and drop off, food or audio guides.

Remember to list

each item on a separate line

to make things clearer for customers.

Let's take again

the example of a street food tour in Rome.

We might list under inclusions, ‘Walking Tour’,

‘Tour guide’,

and more details on the food and drinks.

Then call out

features that are excluded from the ticket price.

For example, you could highlight what customers

need to pay extra for.

This allows customers to

set expectations

and help prevent negative feedback.

Once you click 'Continue',

add your guide information

to let customers know

who will be guiding

and interacting with them during the activity.

Whether there is a tour guide,

a driver taking them around, or nobody at all.

Just choose

the appropriate option

that fits best with your activity.

Here we'll select ‘Tour guide’

and click on ‘Continue’ again.

Then specify

any food or drinks

that are included in your activity.

For this example of a food

tour where food and drinks are included,

here's how you could list it.

Click on ‘Yes’.

Select the type of meal.

For example, ‘Lunch’ and then specify

the food format, whether it is a tasting,

a snack, a complete meal, or a buffet.

Here we want to select ‘Food Tasting’.

Finally, you can indicate

whether drinks are part of the offer

and if you provide options for special dietary needs.

In this case, we can select ‘Vegetarian’

and hit ‘Continue’.

The last step is to clarify transportation.

If your activity includes it,

here you can mention the type.

If not, simply select that no transportation

is included

and hit ‘Continue’ to complete the step.

Being clear with these details

helps improve customer

satisfaction, leads

to better reviews and encourages repeat bookings.

So now it's your turn to apply

these updates to your own products.

For any questions

not answered in this video series,

remember you can find additional resources

at supply.getyourguide.support.