Steal this Product Page Section from AG1 and Dore & Rose [8 and 9 figure brands]

Summary

The video discusses strategies to enhance e-commerce conversion rates by focusing on the three essential stages of the customer journey: desire, believability, and assurance. It emphasizes the importance of addressing customers' needs and objections effectively to foster desire for a product. A key strategy highlighted is the inclusion of a statistics section that provides proof of product effectiveness, helping to convert logical objections into acceptance. The video showcases successful examples from prominent brands, illustrating how they implement these concepts to increase customer confidence and drive purchases.

Takeaways

• 😀 Understanding the three stages of the customer journey—Desire, Believability, and Assurance—is crucial for increasing conversion rates.
• 🤔 In the Desire stage, customers ask what they get from the product and why they should invest in it.
• 💡 Addressing customers' questions about the benefits of the product can effectively create desire.
• 🔍 The Believability stage involves diffusing logical objections and convincing customers that they will achieve the promised benefits.
• 🧠 Engaging the logical mind is key; presenting proof that supports emotional desire helps in the purchasing decision.
• 📊 A well-crafted statistic section can significantly enhance the Believability stage by providing evidence of benefits from existing customers.
• 👥 Collecting customer feedback through surveys can generate meaningful statistics that validate the product’s claims.
• 🎨 Combining visual elements, such as before-and-after images with statistics, can strengthen both emotional and logical appeal.
• 🔗 Creating a funnel-like landing page can help guide customers through objections and present deeper information as needed.
• ✅ The Assurance stage focuses on offering guarantees and clear customer service options to reduce perceived risk in the buying process.

Q & A

What are the three fundamental stages a customer goes through before making a purchase?

The three stages are Desire, Believability, and Assurance.

What is the main focus during the Desire stage?

During the Desire stage, customers ask questions like 'What do I get?' and 'Why should I invest in this product?' The goal is to effectively communicate the product's benefits to create a strong emotional connection.

How does the Believability stage influence a customer's decision?

The Believability stage is about overcoming logical objections. Customers may question the value of the product or whether it will deliver the promised benefits. Presenting proof, such as statistics, can help gain the logical mind's approval.

What type of information should be provided in the Assurance stage?

In the Assurance stage, customers look for comfort that their purchase is safe, which includes guarantees, delivery information, and customer service options.

Why are statistics important in the Believability stage?

Statistics serve as proof that the product delivers the promised benefits, helping to convince the logical mind and reduce objections.

Can you give an example of a brand that effectively uses a statistics section?

Dorian Rose uses a statistics slider to show customer-reported benefits, reinforcing the benefits promised during the Desire stage.

What unique feature does Omnilux include in their statistics section?

Omnilux combines their statistics with before-and-after visuals, providing both logical proof and emotional appeal.

How does AG1 structure its landing page to address customer objections?

AG1 structures its landing page like a funnel, allowing customers to dive deeper into areas of concern, providing scientific evidence for those interested.

What specific statistic does Copenhagen Grooming emphasize?

Copenhagen Grooming highlights a statistic that 94% of users activate new facial hairs, directly correlating to the benefits they promise.

How does Glean present its statistics effectively?

Glean displays impressive statistics in both their media gallery and a dedicated statistics section, offering numerical proof complemented by visual support.