How to Sell Digital Products – A Beginner’s Guide
Summary
TLDRThis video script offers a comprehensive beginner's guide to selling digital products online. With personal experience transitioning from physical to digital sales, the speaker highlights the benefits of digital margins, automatic fulfillment, and global accessibility. The guide outlines a four-step process, from identifying skills-based niches to leveraging SEO for Etsy listings. It also discusses avoiding low-skill niches, pricing strategies, and various marketing techniques, emphasizing the importance of experimentation and learning from each venture.
Takeaways
- 😀 The speaker has been selling online for over 3 years, transitioning from physical to digital products, and has found the shift to be highly beneficial due to better margins and automatic fulfillment.
- 🛍️ The speaker emphasizes the importance of choosing a niche for digital products that one is familiar with and passionate about, as this leads to better product creation and customer engagement.
- 🔍 The speaker advises against relying solely on third-party tools for finding niches and suggests using personal skills and interests as a starting point for product ideas.
- 📝 The speaker recommends listing personal skills and interests to identify potential digital product ideas that can be improved upon or created from scratch.
- 🚫 The speaker warns against entering low-skilled niches and selling products for less than $10 due to high competition and low profit margins.
- 💡 For idea generation, the speaker suggests browsing the intended selling platform and identifying products that interest them, then considering how they could improve these products.
- 🎯 The speaker shares a pro tip for finding best-selling products on Etsy by using a private browser and sorting search results by 'best seller'.
- 🛠️ The speaker advises building products quickly and launching with at least 10 different products to increase visibility and provide variety for customers.
- 🔄 The speaker simplifies SEO by recommending the use of long-tail keywords in product titles and copying successful tags from competitors for better search visibility.
- 📷 The speaker stresses the importance of having a standout main product photo that is different from competitors to catch the customer's eye in search results.
- 🔄 The speaker encourages testing SEO effectiveness by searching with the same terms used in product listings and seeing where the products rank in the search results.
Q & A
What is the main advantage of selling digital products according to the speaker?
-The main advantage of selling digital products is the better margins, automatic fulfillment, and the ability to make money from anywhere in the world.
How long has the speaker been selling digital products and what impact has it had on their business?
-The speaker has been selling digital products for about 4 months, and this shift has been game-changing for them.
What is the speaker's opinion on using third-party tools like Marmalead or Everb for finding profitable products to sell?
-The speaker has not used these tools personally and does not know how effective they are, as they prefer to come up with ideas based on their own needs and skills.
Why does the speaker believe that choosing a niche based on personal interest or need is better?
-Choosing a niche based on personal interest or need is better because you'll be more familiar with the problem your product is solving and you'll care more about it, which can lead to a better product.
What is the speaker's suggestion for finding a niche for digital product selling?
-The speaker suggests looking at the skills you personally have and finding products that can be improved upon with those skills.
What is the speaker's view on the importance of listing multiple products in an Etsy store before launching?
-The speaker believes it's important to have around 10 products in your store before launching to increase visibility and appeal to a variety of customer interests.
What is the 'sweet spot' price range for digital products that the speaker recommends?
-The speaker recommends a price range of around $10 to $20 for digital products, as it provides a good balance between customer willingness to pay and profit margin.
How does the speaker approach building a product for sale?
-The speaker advises building a product as fast as possible, focusing on progression over perfection, to get customer and market feedback quickly.
What is the speaker's strategy for using Etsy's item tags to improve search engine optimization (SEO)?
-The speaker's strategy is to copy what's working for other successful stores by noting common tags on products that appear on the first page of search results and using those tags for their own products.
How does the speaker approach marketing for a new digital product store?
-The speaker suggests starting with free marketing methods, such as leveraging Etsy's algorithm and engaging with target communities online, before moving on to paid marketing options.
What is the speaker's advice on dealing with unsuccessful products in terms of sales?
-The speaker advises discontinuing products that do not get sales within the first 4 months, as it is unlikely they will sell later, and to learn from the experience to improve future attempts.
Outlines
😀 Transition to Digital Product Sales
The speaker reflects on their three-year journey of online selling, starting with physical products on platforms like Etsy and Shopify, and transitioning to digital products. This change has significantly improved their margins and sales process due to automatic fulfillment. Drawing from past experience, the speaker shares a four-step beginner's guide to selling digital products, emphasizing the importance of identifying profitable niches based on personal skills and interests rather than relying on third-party tools like Marmalade or Everb. The speaker advocates for creating a product that solves a problem you understand and genuinely care about, rather than entering a niche solely because of market data.
🤔 Finding Your Niche Through Personal Skills
The speaker discusses the process of identifying a niche for digital products by leveraging personal skills and talents. They suggest creating a list of one's abilities and considering how they can be applied to improve existing products or create new ones. The speaker emphasizes the importance of passion and familiarity with the product niche, as this leads to better product development and customer engagement. They also mention unconventional skills and encourage thinking outside the box to find unique digital product ideas, such as game walkthroughs or recipe organizers.
🛍️ Exploring the Market for Digital Product Ideas
The speaker shares strategies for finding digital product ideas by researching the market, specifically using Etsy as an example. They recommend browsing the platform to identify interesting products and considering how one's skills could enhance them. The speaker provides a pro tip for finding best-selling products by using a private browser and manipulating search filters to reveal top sellers. They caution against copying successful products directly, instead suggesting improvements or unique twists to stand out in the market.
💡 Building and Optimizing Digital Products for SEO
The speaker outlines the process of building digital products and optimizing them for search engine optimization (SEO) on platforms like Etsy. They recommend starting with a minimum of 10 products to increase visibility and adhere to Etsy's SEO best practices. The speaker explains the importance of using long-tail keywords in titles and copying successful tags from other products to improve search ranking. They also touch on the significance of detailed descriptions and compelling main photos to stand out in search results.
🔍 Testing SEO Effectiveness and Marketing Strategies
The speaker discusses the importance of testing SEO effectiveness by searching for long-tail keywords and tags associated with the product listings. They mention the satisfaction of appearing within the first 3 to 5 pages of search results and the natural decline in ranking for unselling items. The speaker transitions into marketing strategies, advocating for free marketing methods initially, such as leveraging Etsy's algorithm and reaching out to people who might benefit from the product. They also suggest joining online communities to subtly promote the product without spamming.
🎯 Advanced Marketing Techniques and the Importance of Persistence
The speaker delves into more advanced marketing techniques, including paid advertising on social media platforms and influencer marketing. They emphasize the importance of content creation and the potential of platforms like Pinterest for driving traffic to the store. The speaker also discusses the use of Etsy ads for promoting best-selling products and the need for careful monitoring of return on ad spend. They conclude with a metaphor of a spinning wheel game to illustrate the importance of persistence in finding successful ideas, emphasizing that every attempt, whether successful or not, contributes to growth and learning.
Mindmap
Keywords
💡Digital Products
💡Fulfillment
💡Margins
💡Niche
💡SEO (Search Engine Optimization)
💡Longtail Keywords
💡Third-Party Tools
💡Mashup Ideas
💡Low-Skilled Niches
💡Influencer Marketing
💡Etsy Fees
Highlights
Transition from physical to digital products on platforms like Etsy and Shopify has been a game-changer due to better margins and automatic fulfillment.
Skills and personal interests are foundational to creating digital products that stand out in the market.
Third-party tools like Marmalade or Everb can identify high search volume, low saturation keywords but the speaker prefers personal experience in choosing products.
Creating digital products based on personal needs or improvements over existing offerings can lead to a more passionate and successful business.
Skills such as graphic design, photography, math, writing, and even unconventional ones like lawn care or fantasy hockey can be the basis for digital products.
The importance of choosing a niche where one is knowledgeable and passionate to ensure the product effectively solves a problem.
Using Etsy's 'best seller' filter to identify successful digital products and potential areas for improvement.
Avoiding direct copying of successful products and instead improving them with unique skills or interests.
Mashing up ideas from different niches to create unique digital products.
Avoiding low-skilled niches and products priced under $10 due to high competition and low profitability.
Understanding Etsy's fee structure is crucial for pricing digital products effectively.
The sweet spot for digital product pricing is around $10 to $20 to balance customer willingness to pay and profitability.
Building a product quickly and focusing on progression over perfection to gain early market feedback.
Having at least 10 products in an Etsy store before launching to improve visibility and SEO.
Using longtail keywords and observing competitors' tags on Etsy to optimize product listings for SEO.
Creating compelling main product photos that stand out from the competition to attract customer clicks.
The importance of thorough product descriptions and using all available photo slots to showcase the product from multiple angles.
Testing SEO effectiveness by searching with the same terms used in product listings and observing search result rankings.
Free marketing strategies such as leveraging Etsy's algorithm and engaging with real-life networks to gain initial traction.
Paid marketing should be considered after establishing product demand and includes Etsy ads and influencer marketing.
The importance of viewing the business as a game of spinning the wheel, where persistence and learning from each attempt are key to success.
Transcripts
I've been selling stuff online for over
3 years now I started with physical
products on Etsy and Shopify and now
I've moved on to selling digital
products I'm only about 4 months into
selling digital products but this shift
has already been game-changing for me
the margins are better the Fulfillment
is automatic and I'm able to make money
no matter where I am in the world when I
started I found that a lot of the things
that I've learned from running my
physical shop transferred over to my
digital shop and I think it gave me a
head start so today I'm going to be
taking everything that I've learned over
the past 3 years and I'm going to be
organizing it into a four-step beginner
guide to selling digital products let's
get right into
[Music]
it when it comes to ideas I get a lot of
questions about third party tools like
marmalade or everb if you're not
familiar with these what I think they do
is search Etsy for keywords that have a
high search volume and low saturation in
the market my impression of what they're
trying to do is trying to find products
that they think would be profitable
based on a set of criteria I don't
really know how effective these tools
are because I've never actually used
them my ideas so far have come from
things that I've actually wanted or
needed myself these are things that at
some point I was looking to buy and
found that one I didn't really like what
was being offered and two thinking that
I personally had the skills to make
something better I feel like choosing a
niche in this way is better because
you'll be more familiar with the problem
that your product is solving and you'll
actually care more about it if I was
using one of these tools and it told me
that digital golf log books were good
niche to get into I don't think I can
make it work even if there were a lot of
people searching for it and the
saturation in the market was low I don't
think I could do a good job because I
don't know anything about Golf and I
have no real desire to learn anything
about it so that's a niche that's
probably better left for someone else
for me one of the biggest appeals to
side hustles is that you can actually
choose what you want to do you're not
forced to do anything that you don't
want
to one of the most simplest ways that
you can find your Niche is to look at
the skills that you personally have and
try to find products that can be
improved upon with those skills to get
started I recommend actually sitting
down and writing a list of things that
you're good at or skills that you
currently have for me this would include
things like graphic design photography
math writing but it can also include
unconventional things like Lawn Care
drawing puzzles fantasy hockey or Mario
Party try to be creative after you made
your list you want to base your business
on one of these skills because here's
the key
skills are the foundation to making
money your skills are the reason someone
will pay you because if they could do it
themselves they would the only reason
people pay for something is for having
something done that they can't do
themselves or they don't want to do
themselves and before you comment and
say hey Tim I have nothing I'm good at I
have no skills you do everyone is good
at something sometimes it can be hard to
come up with a list because we tend to
undervalue things that we're naturally
good at but that's a mistake think of
things that you you were good at when
you were a kid or in school or things
that people are always asking you for
help with again it doesn't have to be
conventional if you're good at video
games a digital product idea could be a
walkthrough or guide for a game that
people find hard or if you're good at
cooking maybe you could make a baking
course or a template for organizing
recipes if you take your time and you
think outside the box I'm sure you can
find something that you're good at and
if not it might be time to invest some
of your energy into learning something
new
[Music]
at this point you might already have an
idea or a niche in mind or you might not
that's okay ideas are kind of a funny
thing they come more naturally to some
than others if nothing's coming to mind
what I would do next is go on the hunt
for ideas for this what I find helpful
is actually going shopping on the
platform that I'm planning on selling on
if it's Etsy take an evening and
actually browse what people are selling
on there does anything interest you
whenever I do this I always find
products that I actually want and if I
have the skills to make that product
better that's something that I add to my
list of potential ideas here's a pro tip
for finding the best selling products on
Etsy so first things first you want to
open up a private browser this is just
to make sure that your search results
are clean and you'll be seeing something
similar to what everyone else is seeing
if when they're searching for the first
time let's say you're the opposite of me
and you actually love golf so we'll put
in golf and since we're looking for
digital items here we'll type in
download okay so here's what Etsy is
giving us what you want to do is click
on on filters here and then click on
Star
seller what this is going to do is
filter out all the stores that are not
star sellers which is not necessarily
what we want so if we go to the URL up
here and change is star seller equal
true to best seller so is best seller
equal true so yeah now what you're
seeing here is all the best sellers
under this search term and you can
gather your ideas this way this is how I
find winning products and it's a big
reason why I never found the need to use
those third party tools that I mentioned
earlier the mistake that a lot of people
make in this point is seeing a
successful product and straight up
copying it again my suggestion instead
would be to try to improve on what's
being offered using your skills or
interest in some way if you copy an
existing product exactly there's no
reason for a customer to choose your
product over what already exists since
existing stores have more sales and a
better track record than you customers
are just going to end up buying from
these established drawers and Overlook
yours some people who copy will try to
get around this by undercutting the
competition on price but over time as
more and more people start doing this it
leads to rock bottom prices where nobody
is making profit if you're having
trouble coming up with ideas on how you
could improve on a product or offer
something different one of the easiest
things that you can do is mash up ideas
take a product or service that's working
in one Niche and apply it to a different
one for example one one of the ideas
that I gave in my idea video a couple
months ago was personalized ketchup
labels instead of making a shop that's
exactly this think of other labels that
you could potentially personalize maybe
you're into a specific candy you could
personalize a label for that or maybe
it's board games or notebooks mashing
things up is an easy way to be creative
when you're having trouble coming up
with an
idea I've been doing this for a long
time now and after trying a bunch of
different business ideas niches there's
two things that I personally try to
avoid the first one is low- skilled
niches if you've been browsing Etsy over
the last few years you notice a huge
uptick in AI generated art all it takes
to make these is entering a prompt into
a text box and because it's so easy and
everybody is doing it there's a limit to
how much you can charge for these people
are selling this kind of art for $1 to
$2 and often even less than that low
skill opportunities are ones that
anybody can do they seem tempting at
first because it's so easy to get
started but the problem with that is
since anybody can do it everybody will
and when everybody's doing it it's
really hard to make money the second
thing that I personally avoid is
products that sell for less than $10 I
like to browse SE Community forums from
time to time and whenever I do I always
come across these threads that are
complaining about how high Etsy fees are
there will be people saying that they
sold $100 and Etsy took $90 or more in
fees I didn't really understand this at
first because I know what etsy's fees
are and they're not 90% so I kind of
just wrote them off as people who didn't
know what they were talking about but
when I started selling digital products
and I saw how people were pricing their
products I finally understood what was
going on here when you're selling on
Etsy you have to be aware of two types
of fees etsy's transaction fees go to
Etsy it's what they charge for giving
you access to their customer base it's
6.5% plus 20 cents per listing there's
also a payment processing fee which goes
to Banks and credit cards this varies
from country to country but if you're
using the US and Canada as an example
they charge 3% and 25 cents per
transaction to me these fees are pretty
reasonable 9.5 is about as low as you'll
see especially when you're comparing it
to other marketplaces available where
people get in trouble here is selling
things for really low prices and
forgetting that they also have to pay a
45 C flat fee if you look at this chart
here you'll see that if you price your
digital products for 50 cents you
actually make no money if you sell for
60 cents you make 9 cents in profit 84%
of the sale goes to fees as you increase
the price of your items a smaller
percent of your sale goes to fees but
even if you're selling your items for $2
you're still paying $32 in fees which is
a lot keep in mind that this chart is
the best case scenario if you're outside
the US or Canada or you're using a
different payment processor these fees
are probably much higher than what
you're seeing here but this. 50 to $2
range seems really popular for selling
digital products especially on Etsy and
it's it's something that I would
personally avoid I just don't think it's
worth it when you're considering how
large of a portion of your sale goes to
fees I'm only about 4 months into
selling digital products and I've been
experimenting with price ranges but I
feel like the sweet spot is around $10
to $20 I like this range because it's an
amount that people are still willing to
spend on a digital product and it's
still enough of a margin to make every
sale worth it for you you have to
remember that just because your products
don't cost anything to fulfill or
reproduce doesn't mean that not valuable
to the customer if you're able to
provide $10 to $20 of value to a
customer they'll happily pay for
it now that you have your idea it's time
to move on to the fun part actually
building it in my experience the best
thing you can do when building a product
is try to build it as fast as possible
while there's a time in place to spend
months or even years building a product
if you're new to this or if it's your
first time it's more important to focus
on progression over Perfection the thing
is you don't know your product is going
to be successful or not so you want to
get customer and Market feedback as fast
as possible you don't want to spend so
much time building a product and find
out later that no one actually wants
it if you're selling on Etsy
specifically you want to have around 10
products in your store before you launch
10 sounds like an arbitrary number but
when I was talking to an Etsy employee
about SEO a couple years ago they
actually said the same thing I don't
know if this is actually built into
etsy's algorithm because I do see shops
that have one to three items do well too
but they do seem to be an exception
rather than the rule if you're on SCS
you want to think in terms of launching
an entire store and not just one product
for example if you were opening a
printable birthday decoration store you
wouldn't want to just launch your store
with just one design you'd want a
variety of different designs for your
customers to choose from personally when
I'm shopping on Etsy and I see a store
that has zero sales and less than 10
products I assume that they haven't even
launched their store yet so I avoid
buying from them so that's another
reason that you want to have a variety
of products
available SEO is a subject that can
sometimes seem overwhelming and
complicated so I'm going to do my best
to simplify it as much as possible first
things first the goal of a search engine
is to help people find what they're
searching for in order to do this
companies like Google and Etsy have
algorithms that are constantly changing
what they're really trying to do is show
products that a customer might want to
buy when they are searching for specific
keywords or phrases because of this
there's no or a secret thing that you
can do to guarantee that your product
gets it to the first page it doesn't
work that way but there are some best
practices that we can follow to make
sure that we're not getting buried in
the
results for titles on SE what I found
most effective after years of doing this
is using longtail phrases that people
might actually Search longtail keywords
are phrases that are more specific than
your average keyword generally they're
three to five words long and the benefit
to using these is they're less
competitive than single word keywords so
if you're selling activity books instead
of just using activity book as your
title it's better to make a list of
longtail keywords like printable
activity book for preschool activity
book for learning ABCs animal activity
book for kids when I'm doing this I'll
come up with a list like that and order
them from most likely to get searched to
least likely to fill up the title
completely I'll use as many characters
as possible which as of today I think
Etsy allows 140 characters
item tags for Etsy are a little bit more
straightforward my strategy for these is
just to copy what's working for other
stores and here's how to do it okay so
here again you want to make sure that
you're using a private browser and
you're just going to go searching for
your product let's say you're selling
golf log books so you'll type in golf
log book and maybe maybe
digital okay so now what you want to do
is click on some of these products these
products are showing up on the first
page under this search term so their
tags must be pretty good so what you
want to do is you want to click on one
and scroll to the bottom and you'll see
here where it says explore related
searches these are the tags that this
product is using so you want to take
note of all of these you want to go back
and look at multiple items and see if
there's any common tags so we'll click
on this one too and here are the tags
for this and here are some different
tags gifts for Grandpa I think that's a
new one in a nutshell the tags that
you're most commonly seeing here are the
ones that you want to use use because
these are the tags that are getting
these products to the front
page in comparison to title and tags
item description is probably the least
important when it comes to SEO but that
doesn't mean that you should ignore them
this is where you want to describe your
product in detail you want to tell your
potential customers everything they need
to know about your product before they
get it this includes specifications
Dimensions How It's Made or how to use
it you really want to put yourself in
your customer shoes and think of any
question questions that they might have
before potentially buying your product
when a customer has a question and they
don't see it answered anywhere on the
description page a lot of people will
just move on to another product yes some
will take the time and send their
questions via message for you to answer
but if you really want to give yourself
the best chance at a sale you want to
reduce the friction and write down
everything a potential customer might
want to
know when it comes to product photos
there's two categories that you have to
consider the first one is the main photo
or the one that shows up in search
results for this photo I can't stress
enough how important it is to have a
photo that stands out one that's
completely different to what all the
other shops in that specific Niche are
doing when a customer sits down and
searches for something on Etsy depending
on what they search they might be
getting hundreds or even thousands of
pages of results the only way to get a
customer to stop and click on your
product is to stand out from the crowd
in some way so make a search for a
product in your Niche and take take note
of what all your competitors are doing
write down common themes or common
colors that you're seeing and do the
exact opposite the purpose of the main
photo is try to catch a customer's eye
that's all it is for the rest of the
photos you really want to use all
available slots you want to show your
products being made how they're going to
be packaged and in different scenarios
this is also a good place to put
information that your customers might
miss in the description if your product
requires specific information when
ordering it's a good idea to make a
photo to tell your customers this
so you've made your products and you've
added the listings to your shop with the
correct titles tags descriptions and
photos the next thing you want to do is
you want to test if everything you've
done is actually working okay to test
your SEO just like before you want to
make sure you have a private browser so
here you want to type in one of the
longtail phrases or tags that you used
in your products say one of them was
printable golf log template after that
you want to scroll until you actually
find your product where in the search
results is it showing up generally I'm
happy if my listings show up within the
first 3 to five pages nobody knows for
sure exactly how etsy's algorithm works
but I'm assuming they're showing
bestselling items more often than new
shops but in my experience with a brand
new shop and brand new listings it is
still possible to show up in the first 3
to five pages if you're following all
this best practice SEO stuff most people
looking to buy something are going to go
through multiple pages of results
anyways so I think it's not a big deal
and and the first 3 to five pages is
still pretty good from what I've seen
over time if your items don't get sales
they'll eventually drop in the rankings
but that's okay too not every product
that you make is going to get visits or
sales personally if an item goes to 4
months that Etsy gives before it expires
and it doesn't get a sale I just
discontinue it if it doesn't get a sale
in the first 4 months it's unlikely that
it will ever get sales so there's no use
in renewing
it so full disclosure out of the four
steps in this process here marketing is
probably the one that I have the least
experience in and the least natural
skill for but even with that being the
case over the years I've still managed
to gain traction and get a good amount
of sales when it comes to marketing
there's so many things that you can do
it can become easy to get lost in all of
it so I like to simplify things into two
categories the first way is the way that
I use for every project that I start in
the beginning and that's to focus on
free Marketing in the beginning you
don't know if your idea is good or not
so you don't want to waste money on paid
ads and you don't want to spend the time
to make content to try to drive traffic
to your store when you don't even know
if your product is something that people
want it's an experiment and the most
cost-effective way to see if the
experiment is going to be a success is
to see if it can grow organically on its
own this is why I'm always recommending
a Marketplace that has some kind of
algorithm that's connecting buyers and
sellers that way if you have a good
product you can benefit from the
algorithm and experience some kind of
organic growth in this case it's Etsy
millions of people are going on Etsy
every day searching for things to buy if
you're SEO is good enough you don't
really need to Market these buyers go on
Etsy they type in their keywords into
the search bar and your products will
show up and if your products are good
you will get visits and you will get
sales in my last video I shared how much
I made with a brand new shop in my first
3 months on Etsy and for the first 2 and
1/2 months I didn't spend anything on
Etsy ads I got those numbers by solely
relying on etsy's algorithm and the free
things that I'm going to be going
through
next just because your product is
digital and you're selling it on the
internet doesn't mean that you can't
sell it to real people in the physical
world if you've chosen a business idea
that you're familiar with it's likely
that you know people in your real life
that might benefit from that product too
reach out to these people and let them
know that you've made something that
might help them you might be surprised
by the amount of people who might be
interested also in General is easier to
sell to people who actually know you
than absolute strangers so if you never
sold anything before or you're new to it
it's a good way to
practice etsy's algorithm at its core
tries to connect sellers with interested
buyers but if you don't want to rely on
a company or an algorithm to do this for
you you can take this job into your own
hands the first step in doing this is to
brainstorm a list of people or groups
that might be interested in the product
that you're selling for example when I
started my sticker shop selling labels
for kids stuff my list consisted of
parents grandparents schools daycares
teachers and caregivers make a similar
list that pertains to your specific
Niche or product after you have a list
you want to find out where on the
internet these people hang out maybe
it's a specific subreddit or a community
Forum or Facebook group these are
communities that are filled with your
target audience and would be highly
likely to buy your product if they just
knew about it a word warning here don't
be one of those annoying people that
comes into a group and just spams the
message board with an ad for your
product that's an easy way to get banned
or deleted really quick what you want to
do is join these groups and actually be
a contributing member be active create
useful posts and help people with their
problems in my experience a tasteful way
to do it is to wait until someone
actually posts about the problem that
your product solves and that's when you
can reply with your answer if you're a
contributing member to a group group
it's likely that they'll want to support
you anyways because they've gotten so
much value from you in the
past next is paid marketing and before
we move on to this I want to say again I
wouldn't recommend doing this until
you've established that people actually
want your product if you've already gone
through all the previous free methods
that we've talked about and you're still
at zero sales it's unlikely that any of
this will work for you so because of
that I proceed with caution because you
might end up wasting a lot of time and
money for
nothing the first type of marketing is
the type of marketing that you pay with
your time the goal here is to spend your
time creating content that will
eventually funnel people to your store
this involves creating content that
showcases your products on platforms
like Instagram Tik Tok or Facebook if
you're able to create compelling content
that can actually get views and you link
these accounts to your store it's a good
way to get extra traffic that can
eventually lead to sales and all it
costs is your time when this works it
works really well going viral on one of
these platforms can lead to an insane
amount of sales but if you ever tried
this you know how hard it is and how
much time and effort it takes to
actually get a significant number of
views and to build a following it's
really hard to come up with videos and
images that do well on these platforms
it's a whole other skill that you have
to put time and effort into learning so
if you're new to it another platform
that I feel is often overlooked and is
much easier to get started in is
Pinterest I don't know about you but I
feel like pin is often like a forgotten
child in the family of social platforms
I don't really hear a lot of people
talking you about it but in my
experience it's also a good way to drive
traffic to your shop people go on
Pinterest for inspiration whether you're
looking for inspiration for fashion
business weddings kids activities or
really anything I would describe it as a
visual search engine whatever your Niche
is you can create content in the form of
images and Link them to the items in
your store and in my opinion it's easier
to get views on your pins than on your
videos for Tik Tok or
Instagram next is marketing that you pay
for with money instead of time and I put
it last for a reason the reason is
because if you do this wrong you could
actually end up losing money and as
someone who is pretty risk averse I
don't like the idea of that but say
you've been in business for a while
you've been doing the other types of
marketing and you're doing pretty well
you're making profits and you want to
reinvest some of that profits into maybe
growing your store faster that's when I
start looking into
this Etsy ads are kind of weird because
I feel like they don't really bring any
extra eyeballs onto your products the
people who are seeing these ads are
already on Etsy and if your SEO is good
and your products are selling well
customers should already be seeing your
products anyways what you're really
paying for here is making your listings
show up more often than usual which can
lead to more sales but it's definitely
not guaranteed if you want to try it my
strategy for Etsy ads have always been
to only promote my bestselling products
never products that I'm still unsure
about I start with a low daily spend if
you're new to this you can start with a
dollar a day I think maybe that's the
minimum on Etsy but I'll slowly increase
this over time while keeping an eye on
my return on ad spend if the return on
ad spend drops too low to the point
where it's no longer worth it that's
when you want to back off you don't want
to be one of those shops that has $100
in sales but $90 in ad spend and $10 is
going to fees with Etsy ads in
particular I don't think there's a
correct amount to set it's all about
experimentation you're going to have to
test it out and see if it's worth it for
yourself it may or may not
be I'm not going to get into too much
detail with these because I feel like
they're kind of advanced and this video
is for beginners but if your store is
doing really well I want to mention two
more ways of marketing that can be
really
[Music]
effective the first one is paid at ads
on other platforms this is where you
create an ad in the form of a video or
image and you pay a platform like
Facebook Tik Tok or Instagram to show it
to their users the good thing about
these is that visibility is guaranteed
unlike creating free content on these
platforms that might get zero views
you're paying these companies to show it
to an X number of people if your ads are
good this is going to lead to extra
traffic to your store which can lead to
sales but as you know it can be hard to
make this type of content and it's
another skill that you're going to have
to put time and effort into
learning another method of paid
advertising is influencer marketing this
is finding influencers in your Niche and
paying them to create content around
your product or your store this might
sound expensive but I've had varying
success reaching out to smaller
influencers one with 1 to 5,000
followers a lot of influencers of this
size are willing to make content in
exchange for free product and if your
product doesn't cost much to make it can
lead to a really high return with very
little risk you might be surprised on
how much influence these smaller
creators have even if they have a
relatively small following sometimes
it's not about the amount of followers
an influencer has but it's about how
engaged their following
[Music]
is imagine you're playing a game and
there's a wheel you have to spin the
wheel is divided up into slices but the
catch is you don't know how many slices
there are there could be five or there
could be a 100 but all the slices start
red when you spin the wheel and you land
on a red that slice turns green the goal
of the game is simple land on green as
many times as possible you can spin as
many times as you want and the only way
to lose is to stop spinning when you go
through all of these steps you come up
with an idea you spend the time building
it and then you spend the time marketing
it and putting it out into the world one
of two things is going to happen you're
either going to get sales or you're not
if you get sales the next step is easy
you double down on whatever worked if
you're selling wall art and the one that
you made with a rocket ship design
starts getting sales that tells you that
it's time to make more designs with
rocket ships or other space related
things if you don't get sales you're not
going to like this answer but the next
step is to spin the wheel again go back
to Step One come up with another idea or
another design and go through all the
steps again some people playing this
game are going to spin once or twice and
hit red both times they might complain
that the game is rigged and that they
probably have a wheel that has a
thousand slices and their chances are
lower than everyone else's they'll see
other people spin and hit green and
think that they must have cheated
somehow they'll convince themselves that
this game isn't worth playing and
they'll stop spinning the reality is it
doesn't matter how everyone else is
doing this is a one-player game the only
thing stopping you is yourself and
hitting red isn't a failure when you
come up with an idea and you go through
the effort of actually building building
it and putting it out into the world
even if it doesn't work it increases the
chances that it will work next time one
you'll be developing skills every time
you do this and these skills are
valuable and two you'll gain experience
and insight into why your idea failed
and you can learn from it and avoid
making the same mistakes next time I
tried a lot of different things before
my sticker shop H it off I made various
attempts to grow an Instagram following
with gaming content and photography I
tried to start a t-shirt company
focusing on nerd type apparel that got
nowhere and somewhere in the depths of
YouTube there's a failed Pokemon Channel
that I started a long time ago all of
these red spins got me to where I am
today and will play a part in whatever I
do in the future remember the more times
you spin the wheel the more green slices
there will be and the only way to lose
is to stop spinning so whether this is
your first spin or your 20th spin if
you're struggling to come up with your
next idea you can check out this video
over here if not thanks so much for
watching I hope you found this useful
take care of yourselves and I'll see you
in the next one bye
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