7 June 2025

Summary

The company gathers feedback primarily through TikTok and Shopee, where customers leave reviews on products. A key example includes customer complaints about skirt sizing, leading to the expansion of sizes from XS to 5XL. This feedback-driven approach ensures product improvements and customer satisfaction. The company also plans to innovate with automation systems and AI to enhance operational efficiency, reduce costs, and minimize errors in order fulfillment, ensuring they stay competitive and meet evolving customer needs in the future.

Takeaways

• 😀 The business gathers feedback primarily through TikTok and Shopee reviews.
• 😀 Customer feedback is closely monitored to improve products and services.
• 😀 Initially, the skirt collection had sizes ranging from XS to 2XL, but feedback indicated that these sizes were too small for some customers.
• 😀 Based on customer feedback, the company expanded the skirt sizes to include 3XL, 4XL, and 5XL to better meet customer needs.
• 😀 The company sees customer feedback as a learning opportunity to make product improvements, like addressing stitching issues.
• 😀 Automation and AI are planned to be implemented in the future to streamline operations and improve efficiency.
• 😀 The use of AI will also be explored for trend forecasting and design generation.
• 😀 The goal of automation is to reduce labor costs while minimizing shipping errors and mistakes.
• 😀 By adopting automation, the company aims to improve product delivery accuracy and speed.
• 😀 The company values customer satisfaction and adapts to their preferences for larger, more comfortable sizes.
• 😀 The future plans include utilizing technology to further enhance the overall customer experience and operational efficiency.

Q & A

How does the company gather customer feedback?

The company primarily gathers customer feedback through TikTok, where most of their customers leave reviews. Feedback is also collected from platforms like Shopee.

What kind of feedback was received regarding the skirt collection?

Customers provided feedback that the skirts were too tight, especially since many women in Malaysia prefer looser, flowy garments rather than tight-fitting ones.

How did the company respond to the feedback about the skirt collection?

In response, the company expanded the skirt size range from XS to 2XL to include sizes 3XL, 4XL, and eventually up to 5XL, to accommodate a wider range of customer preferences.

What other types of feedback does the company receive besides sizing issues?

The company also receives feedback about issues like stitching problems. They take these comments seriously and treat them as valuable lessons for improvement.

How does the company view customer feedback?

Customer feedback is seen as an important learning opportunity. It’s used to make improvements and ensure that the product offerings better meet customer expectations.

What future changes or innovations are planned for the company?

The company is planning to implement automation and explore AI for designing and identifying trending products. They are also focusing on improving order and shipping efficiency.

How will automation impact the company’s operations in the future?

Automation will help reduce labor costs, increase operational efficiency, and minimize mistakes in shipping. This ensures that customers receive the correct items without issues.

What are the anticipated benefits of using AI in the company’s operations?

AI will be used to enhance product design and track trending designs, helping the company stay current with customer preferences and market trends.

Why is the company focusing on improving the shipping process?

The company aims to eliminate errors in shipping to prevent customers from receiving the wrong products. Ensuring accurate deliveries will improve customer satisfaction.

How does the company view mistakes in the shipping process?

Mistakes in shipping are seen as avoidable issues. By using automation, the company aims to reduce these errors, ensuring that customers always receive the correct items.