7 June 2025

Summary

In this video, the speaker discusses how customer feedback, primarily gathered through TikTok and Shopee reviews, plays a vital role in improving products. They highlight an example where feedback about the sizing of skirts led to expanding the size range to 5XL. The speaker also mentions addressing stitching issues based on customer input. Looking ahead, the company plans to implement automation and AI to streamline design, order processing, and shipping, reducing costs and errors while improving efficiency and customer satisfaction.

Takeaways

• 😀 Feedback is primarily gathered through customer reviews on TikTok and Shopee.
• 😀 Customers' feedback directly influences product improvements and adjustments.
• 😀 An example of feedback leading to product change involved expanding skirt sizes from XS to 5XL.
• 😀 The business noticed that customers in Malaysia prefer looser, flowy clothing instead of tight fits.
• 😀 Feedback is viewed as an important lesson or 'pengajaran' for improving product offerings.
• 😀 The company is planning to incorporate automation in their operations for efficiency.
• 😀 AI is being explored for design and identifying trending styles.
• 😀 Automation and AI will help streamline processes like order handling and shipping.
• 😀 The goal of automation is to reduce labor costs and minimize human error in shipping.
• 😀 Ensuring that customers receive the correct products is a key focus to improve customer satisfaction.

Q & A

How does the business gather customer feedback?

The business gathers feedback primarily through TikTok, where customers leave reviews about the products they purchased.

What was the issue with the first skirt collection?

The first skirt collection had issues with sizing. Customers found the skirts too tight, especially since many Malaysian women prefer looser, flowy clothing.

How did the business address the sizing issue with the skirt collection?

To address the sizing issue, the business expanded the size range from XS to 2XL and introduced new sizes such as 3XL, 4XL, and even 5XL.

How is customer feedback used to improve the products?

Customer feedback is used as a lesson to improve the products, such as adjusting sizing or addressing issues like stitch problems. The feedback helps the business make necessary changes to meet customer expectations.

What other platforms, besides TikTok, does the business use for feedback?

Besides TikTok, the business also receives feedback through Shopee, where customers sometimes report issues like stitch problems.

What innovation is the business planning for the future?

The business is planning to implement automation systems and explore AI for designing and predicting trending designs. This will also extend to order processing and shipping.

How will automation improve the business operations?

Automation will help reduce costs associated with paying employees, increase efficiency, and minimize mistakes in the shipping process, ensuring customers receive the correct items.

What is the expected impact of AI on the business operations?

AI is expected to assist in design and predicting trends, which will help streamline product creation and ensure that the business stays ahead of fashion trends.

What is one of the major goals for the business in the coming years?

One of the major goals for the business is to improve operational efficiency through automation and AI, which will also reduce errors in order fulfillment and shipping.

What lesson can be drawn from the customer's feedback on the skirt sizing?

The lesson from customer feedback on skirt sizing is the importance of understanding local preferences for fit, particularly for a market that favors looser, more comfortable clothing.