Real Estate Cold Calling Mistakes to Avoid | Real Estate Cold Calling Tips for Agents

Summary

This video script is a guide for professionals in the real estate industry, emphasizing the importance of avoiding common mistakes during sales calls. The speaker, Dr. Amol Maurya, a real estate coach and trainer, outlines six key points based on research that can significantly impact sales and growth. The script covers timing of calls, focusing on product value, possessing comprehensive product knowledge, avoiding robotic scripts, handling objections, and maintaining a professional mindset. It also encourages viewers to subscribe for more valuable insights and offers advanced topics in future videos.

Takeaways

• 🕒 Importance of Timing: The script emphasizes the importance of calling at the right time, considering the client's schedule and peak activity periods.
• 📉 Avoiding Wrong Timing: It is crucial not to call at random times, especially during a client's prime time for work, which is often in the morning until around 1 PM.
• 📈 Product Pitching: Focus on the value and benefits of the product rather than just pitching the product itself to increase the chances of a successful call.
• 🤔 Knowledge is Power: Having comprehensive knowledge about the product, including details like size, location, and payment plans, is essential to build trust and reliability with clients.
• 🤖 Avoid Robotic Scripts: Following a robotic script can reduce response rates; instead, adopt a friendly and personal touch in calls to increase engagement.
• 🙏 Permission is Key: Always ask for permission at the start of a call to discuss the product, which is a part of human behavior and can improve the chances of a positive outcome.
• 🚫 No Following Scripts: Avoid using repetitive and patterned scripts, which can lead to lower response rates and less success in sales.
• 🔍 Objection Handling: Be prepared to handle objections during calls, as having the right knowledge and objection-handling skills can turn a potential negative into a positive.
• 🧠 Mindset Matters: Developing a professional mindset, being disciplined, and working on time without needing reminders are key to success in real estate sales.
• 📚 Continuous Learning: The script suggests that continuous learning and skill development are vital for success in the real estate industry, and offers resources for further development.
• 💡 Personal Touch: Adding a personal touch and being friendly during calls can significantly improve response rates compared to a robotic approach.

Q & A

What is the main focus of the video script provided?

The video script focuses on the common mistakes to avoid while cold calling in the real estate industry and how to improve sales and growth by avoiding these mistakes.

Who is the speaker in the video script?

The speaker is Dr. Amol Maur, a real estate coach, trainer, author, and expert in the real estate industry.

Why is timing important when making calls in real estate?

Timing is crucial because it directly impacts the likelihood of a successful call. People are more likely to engage in a call during their prime time, which is usually in the morning.

What is the recommended time for making calls to clients?

The recommended time for making calls is during the client's prime time, typically between 10 AM to 1 PM, as this is when they are most likely to be open to discussing business.

Why is it a mistake to start a call with a product pitch immediately?

Starting a call with a product pitch immediately can be off-putting. Instead, focusing on the value and benefits to the customer can lead to a more successful call.

What should be the approach when starting a call with a potential client?

The approach should be to start the call properly by asking for permission to speak about the product, focusing on the value and benefits, and building a connection with the client.

Why is having complete knowledge of the product important during a call?

Having complete knowledge of the product is important to build trust with the client. Lack of knowledge can make the caller seem unprofessional and unreliable.

What is the impact of robotic behavior during a call?

Robotic behavior can reduce the chances of a successful call. It's important to be friendly and personal to increase the response rate.

What is meant by 'following a robotic script' in the context of the script?

Following a robotic script refers to using a pre-set pattern of speech without personal touch or adaptation to the client's responses, which can decrease the effectiveness of the call.

How can objections be handled effectively during a call?

Objections can be handled effectively by having proper knowledge and understanding of how to address them in the real estate industry. This includes recognizing objections and knowing how to respond to them appropriately.

What is the importance of having a professional mindset in real estate calling?

A professional mindset is crucial for success in real estate calling. It involves being disciplined, working on time, and not relying on reminders, which can significantly impact the growth and sales.

What additional resources does the speaker offer to improve real estate calling skills?

The speaker offers an inquiry form for a real estate game changer champion program, which helps individuals develop from a mediocre career person to a successful agent, channel partner, or agency owner.