MyObjectives vs OKR and Scorecards

Brett Knowles
24 Feb 201609:46

Summary

TLDRBrett Nolles from PMIR Consulting compares 'My Objectives' with traditional scorecards and OKR solutions. He highlights 'My Objectives' as a comprehensive tool that integrates strategic goals, priorities, and intrinsic rewards through gamification, unlike OKR's lack of strategic focus and scorecards' absence of HR system linkage. The video emphasizes the importance of aligning individual and team recognition with strategic performance reporting for enhanced employee engagement and business outcomes.

Takeaways

  • 📊 My Objectives is a business approach that compares its methodology to traditional scorecarding and OKR solutions.
  • 🔍 The comparison is based on best practices in scorecarding from Kaplan and Norton, and OKRs as a crowd-sourced idea without a strict methodology.
  • 🎯 My Objectives focuses on identifying corporations' goals and strategic priorities, cascading them down to objectives or sub-goals.
  • 🗓 My Objectives implementation is typically on a quarterly basis, breaking down long-term goals into shorter-term objectives.
  • 👥 It allows for defining individual roles within teams using frameworks like RACI (Responsible, Approver, Inform, Consulted).
  • 📈 Performance reporting in My Objectives can be done through data import, keying in numbers, or self-reporting, similar to how golf scores are kept.
  • 🏅 My Objectives incorporates gamification elements like badges, leaderboards, and certifications to provide intrinsic rewards and motivation.
  • 👥 It also emphasizes team recognition and aligns with the business's rhythm by providing regular feedback to individuals and teams.
  • 📊 Traditional scorecarding lacks the link to HR systems and the intrinsic reward system, focusing on strategic goals and financial periods without individual recognition.
  • 📋 OKR solutions, while offering role clarity and performance reporting, do not emphasize strategic priorities, time periods, or intrinsic rewards, often resembling a to-do list.
  • 🌟 My Objectives stands out by providing clear strategic priorities, user-defined time periods, role clarity, support for intrinsic rewards, and strategic performance reporting at all organizational levels.

Q & A

  • What is the main focus of the video presented by Brett Nollers from PMIR Consulting?

    -The video focuses on comparing the 'My Objectives' approach to scorecarding and gamification in business with traditional scorecard or OKR solutions.

  • What is the difference between the 'My Objectives' approach and traditional scorecarding according to the video?

    -The 'My Objectives' approach includes strategic priorities, time-defined periods, role clarity, and intrinsic rewards such as gamification elements like badges and leaderboards, which are not typically found in traditional scorecarding.

  • How does the 'My Objectives' approach incorporate gamification?

    -It incorporates gamification through the use of badges, leaderboards, and certifications that serve as intrinsic rewards, driving employee engagement and performance.

  • What are the key components of the 'My Objectives' approach as described in the video?

    -The key components include identifying corporate goals, strategic priorities, cascading objectives, defined time periods, role clarity frameworks, performance reporting, and intrinsic rewards.

  • What does the video suggest about the OKR methodology?

    -The video suggests that OKR is a more crowdfunded or crowdsourced idea without a strict methodology, often lacking strategic priorities, time periods, and intrinsic rewards.

  • How does the video describe the difference between OKR and traditional scorecarding?

    -Traditional scorecarding has strategic priorities and time periods but lacks the HR system link and intrinsic rewards, while OKR provides role clarity and performance reporting but lacks strategic priorities, time periods, and intrinsic rewards.

  • What is the importance of linking objectives to strategic priorities in the 'My Objectives' approach?

    -Linking objectives to strategic priorities ensures that the goals pursued are aligned with the organization's long-term strategy and that progress towards these goals is monitored and supported.

  • How does the 'My Objectives' approach handle performance reporting?

    -It offers standard import data or key in hard numbers, as well as self-reporting, allowing for a more flexible and individualized approach to performance tracking.

  • What is the significance of role clarity in the 'My Objectives' approach?

    -Role clarity, such as the RACI framework (Responsible, Approver, Inform, Consulted), defines the different roles individuals have in the success of a project, enhancing accountability and collaboration.

  • How does the video suggest that 'My Objectives' can impact employee turnover and satisfaction?

    -By offering intrinsic rewards and a clear link between individual contributions and organizational goals, 'My Objectives' can increase employee engagement, reduce turnover, and improve product performance and customer satisfaction.

  • What is the role of self-reporting in the 'My Objectives' approach?

    -Self-reporting allows individuals to take ownership of their performance tracking, similar to keeping score in a game like golf, which can lead to increased honesty and self-motivation.

Outlines

00:00

🎯 Overview of My Objectives vs. Traditional Scorecard and OKR

In this video, Brett Nolles from PMIR Consulting introduces a comparison between his 'My Objectives' approach to scorecarding and gamification of business, and traditional scorecard or OKR solutions. He explains that 'My Objectives' focuses on best practices derived from the work of Kaplan and Norton, while the OKR approach lacks a standardized methodology. He emphasizes the importance of identifying strategic goals and priorities, and how 'My Objectives' breaks these down into quarterly objectives that cascade down to individual responsibilities. The approach also incorporates role clarity frameworks like RACI and emphasizes performance reporting through both standard data import and self-reporting. Nolles highlights the intrinsic rewards of gamification, such as badges and leaderboards, which drive engagement and performance.

05:00

📊 Limitations of Traditional Scorecards

Nolles discusses the limitations of traditional scorecards, which, while offering strategic goals and priorities similar to 'My Objectives', lack the depth of role clarity and intrinsic reward systems. Traditional scorecards focus on strategic performance reporting but do not support self-reporting or individual recognition, which are critical for motivating and acknowledging team and individual contributions.

📋 Overview of OKR Approach

Nolles explains that the OKR (Objectives and Key Results) approach lacks universally accepted best practices and strategic priorities. It offers a list of goals without clear instructions or time periods, resulting in a less structured and strategic process compared to 'My Objectives'. OKRs provide role clarity and performance reporting but lack the gamification elements that drive intrinsic rewards and motivation.

📝 Comparison and Summary

In summary, Nolles compares OKRs, traditional scorecards, and 'My Objectives'. He points out that while OKRs lack strategic priorities, time periods, intrinsic rewards, and detailed strategic performance reporting, traditional scorecards do not support role clarity or self-reporting. In contrast, 'My Objectives' provides clear strategic priorities, user-defined time periods, role clarity, data import options, self-reporting, and a robust system of intrinsic rewards, leading to higher employee engagement, reduced turnover, and improved performance across all organizational levels.

Mindmap

Keywords

💡Scorecarding

Scorecarding is a strategic management tool that helps organizations track and align their activities with their strategic goals. In the video, it is compared with 'My Objectives' and the traditional OKR (Objectives and Key Results) approach. The script mentions that scorecarding provides strategic goals and priorities but lacks the HR system integration and intrinsic reward system that 'My Objectives' offers.

💡Gamification

Gamification refers to the application of game-design elements and principles in non-game contexts to increase engagement and motivation. The video discusses how 'My Objectives' incorporates gamification through badges, leaderboards, and certifications to drive intrinsic rewards and employee engagement, which is a departure from traditional scorecarding and OKR solutions.

💡OKR (Objectives and Key Results)

OKR is a goal-setting framework that helps organizations align their objectives with measurable results. The script describes OKR as a crowd-sourced idea without a standardized methodology, contrasting it with 'My Objectives' that provides a more structured approach with defined time periods and role clarity.

💡Strategic Priorities

Strategic priorities are the critical goals or objectives that an organization must focus on to achieve its long-term vision. The video emphasizes the importance of cascading these priorities down to objectives and individuals within 'My Objectives', which is a feature not fully realized in traditional scorecarding or OKRs.

💡RACI

RACI stands for Responsible, Approver, Informed, and Consulted, and it is a framework used to define roles and responsibilities within a project or process. The script mentions that 'My Objectives' allows for a RACI framework or any other role clarity structure, enhancing the clarity of individual contributions.

💡Intrinsic Rewards

Intrinsic rewards are the personal satisfaction and sense of achievement that come from performing a task or activity, rather than external rewards like money. The video explains how 'My Objectives' leverages intrinsic rewards through gamification to motivate employees, as opposed to traditional scorecarding and OKRs that may lack this element.

💡Performance Reporting

Performance reporting involves tracking and communicating progress towards goals. The script discusses how 'My Objectives' supports performance reporting through both traditional data import and self-reporting, which is a unique feature compared to traditional scorecarding and OKRs.

💡Self-Reporting

Self-reporting is a method where individuals input their own performance data. The video highlights 'My Objectives' support for self-reporting as a way to foster honesty and personal accountability, which is likened to keeping score in golf, and contrasts it with traditional scorecarding that relies on external data sources.

💡Role Clarity

Role clarity refers to the clear understanding of an individual's responsibilities and expectations within a team or project. The script points out that 'My Objectives' provides a framework for defining role clarity, which is essential for effective team collaboration and individual recognition.

💡Strategic Performance Report

A strategic performance report is a comprehensive analysis of an organization's progress towards its strategic goals. The video describes how 'My Objectives' enables strategic performance reporting at all levels of the organization, which is a feature that traditional scorecarding lacks in terms of depth and integration with individual and team performance.

💡Employee Engagement

Employee engagement refers to the level of commitment, enthusiasm, and effort that employees put into their work. The script explains that the gamification elements of 'My Objectives', such as badges and leaderboards, are designed to increase employee engagement and lead to better performance outcomes.

Highlights

Introduction to a comparison between 'My Objectives' and traditional scorecarding or OKR solutions.

Explanation of 'My Objectives' approach to identifying corporate goals and strategic priorities.

Cascading strategic goals to objectives or sub-goals in 'My Objectives'.

Defining time periods for objectives in 'My Objectives', focusing on quarterly goals.

Role clarity framework in 'My Objectives' using RACI model for individual responsibilities.

Performance reporting in 'My Objectives', including self-reporting and traditional data import.

Intrinsic rewards in 'My Objectives' driving engagement through gamification elements like badges and leaderboards.

Importance of team recognition and performance feedback in 'My Objectives'.

Aggregating scores for strategic performance reporting at all organizational levels.

Comparison of 'My Objectives' with traditional scorecarding, highlighting the lack of HR system integration and intrinsic rewards.

Lack of self-reporting capability in traditional scorecarding compared to 'My Objectives'.

OKR solution critique, pointing out the absence of strategic priorities and time periods.

OKRs described as a list of goals without clear instructions or strategic performance reporting.

Role clarity in OKRs but without the intrinsic rewards or strategic linkage seen in 'My Objectives'.

Lack of team recognition and intrinsic rewards in OKR solutions.

Summary of OKR limitations: no strategic priorities, time periods, intrinsic rewards, or strategic performance reporting.

Advantages of 'My Objectives' over scorecarding and OKRs, including strategic priorities, user-defined time periods, role clarity, and intrinsic rewards.

Conclusion emphasizing the comprehensive features of 'My Objectives' for strategic performance and employee engagement.

Transcripts

play00:00

hello I'm Brett nolles from pmir

play00:03

Consulting this video is going to walk

play00:06

through a comparison of my objectives

play00:09

and its approach to scorecarding and

play00:11

gamification of business compared to a

play00:14

traditional scorecard or okr solution

play00:17

now it's important to note that this is

play00:20

a comparison of what I'm going to call

play00:22

best practices in the scorecard world

play00:25

that comes from the work of doctors

play00:27

Kaplan and Norton and the software

play00:29

vendor that they have

play00:31

certified the okr world is kind of a

play00:34

crowdfunded idea and or crowdsourced and

play00:38

there is no methodology that one must

play00:41

follow so I've followed the ideas that

play00:44

are generally accepted as within the

play00:46

principles of

play00:48

okr so let's talk about my

play00:53

objectives the way it works is overall

play00:55

we should be able to identify the

play00:57

corporations or organizations goal goals

play01:00

and we're going to add to that the

play01:02

Strategic priorities because of course a

play01:05

goal that is more strategically

play01:07

important is of course more important

play01:10

for us to follow up on and make sure

play01:12

happens then we Cascade those down to a

play01:16

series of objectives or sub goals now in

play01:21

my objectives we have defined time

play01:23

periods so in the typical my objectives

play01:27

implementation takes a look at a

play01:28

quarterly time period period so we take

play01:30

that longer term strategic goal that

play01:32

might take you a year or many years to

play01:34

accomplish and break it down to what do

play01:37

we need to do this quarter next quarter

play01:39

the quarter after that all in moving

play01:43

towards that longer term strategic goal

play01:46

so quarterly

play01:49

objectives those in turn get cascaded

play01:52

down to the individuals within the teams

play01:55

who are responsible for getting that

play01:57

work done in fact within my OB Ives you

play02:00

can Define your own role Clarity

play02:03

framework so for example many

play02:05

organizations use Ry reacy stands for

play02:10

responsible approver inform consulted

play02:14

and Define the different roles that each

play02:16

individual might have in the success of

play02:19

that particular

play02:21

project then finally we need the ability

play02:24

to do performance reporting and in my

play02:27

objectives we can do the standard import

play02:30

data or key in hard numbers but also

play02:33

that new trend we see towards

play02:35

self-reporting if you think about it

play02:37

when you play golf there's no referee

play02:39

that comes along behind you you keep

play02:41

score for yourself and in golf if you

play02:44

cheat you're only cheating on yourself

play02:46

in the business world if you give us the

play02:48

wrong information we'll find out about

play02:50

it fairly quickly Because by the end of

play02:52

that month we'll discover the progress

play02:54

hasn't been made that you've been

play02:56

reporting now in addition to this what

play02:59

we've learned is what truly drives

play03:01

people is not that overall performance

play03:03

statistics or even pay it's the

play03:05

intrinsic rewards if you think of what

play03:08

makes online gaming so interesting

play03:10

because no one gets paid to play online

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gaming it's intrinsically rewarding we

play03:15

understand what our purpose is we get

play03:17

the opportunity to master the skills we

play03:19

get the autonomy to go get the work done

play03:21

we get to see the progress we're making

play03:23

and it's those things which give us

play03:26

those intrinsic individual

play03:28

Rewards my objectives those are

play03:30

represented by badges leaderboards

play03:34

certifications that you win for the work

play03:37

you've achieved and the

play03:39

successes likewise we need to see how

play03:41

the teams are performing and recognize

play03:44

the success the teams have had towards

play03:46

those objectives and this is important

play03:49

because now we can match the drum beat

play03:51

of the business give individuals and

play03:53

teams daily weekly monthly

play03:56

feedback and then overall we need to be

play03:59

able to aggregate those scores and give

play04:01

us a strategic performance report but

play04:04

not only at the top level at every level

play04:06

of the

play04:07

organization so that's what my

play04:09

objectives

play04:10

does let's compare that to what we get

play04:13

with for example a scorecard so if for

play04:17

scorecarding it's important to note that

play04:20

they do give us

play04:22

exactly the same strategic goals and

play04:25

priorities they also encourage you to

play04:27

break it down to what are we going to do

play04:29

for each of the financial periods so

play04:32

that's within the scope of a standard

play04:34

scorecard what scorecards don't do is

play04:37

they don't give us that link to the HR

play04:39

System and the RO Clarity so we may

play04:42

assign someone who reports on this but

play04:44

we don't have the full depth that

play04:47

supports that intrinsic reward

play04:49

system also on a traditional balance

play04:52

scorecard World which comes from the bi

play04:55

environment where we're sucking data out

play04:57

of existing databases and systems we

play05:00

don't have this self-reporting

play05:02

capability what does this mean well

play05:04

obviously without this Ro Clarity we

play05:07

can't do this individual recognition at

play05:10

all it also means that we can't do this

play05:13

team

play05:14

recognition but we can of course do the

play05:17

Strategic performance

play05:19

reporting so that's what you get with a

play05:21

standard scorecarding

play05:25

solution let's go back to the overall my

play05:28

objectives model and see what you get

play05:30

when you go for an okr type solution now

play05:33

again I need to emphasize there is no

play05:36

best practices on okr there's no

play05:38

generally accepted principles there's

play05:40

just a series of authors that have

play05:41

written stuff but a universal truth

play05:44

seems to be we're not going to worry

play05:46

about the Strategic

play05:48

priorities so what we end up with is not

play05:50

strategic goals and priorities we just

play05:52

end up with a list of

play05:54

goals and what that means is those goals

play05:58

don't give us a clear reporting

play06:00

relationship to what we need to do to

play06:02

achieve them in fact in most of the okr

play06:05

world we don't even have time buckets we

play06:08

just list off what the objectives are so

play06:11

that gives us at best a dotted line

play06:13

connection between this goal and these

play06:16

objectives in fact it reminds me more of

play06:19

a shopping

play06:20

list than a recipe it's just a list of

play06:24

things you would like to have but it

play06:25

doesn't give you the detailed

play06:27

instructions of how you're going to use

play06:29

those to create value and in what

play06:31

measure and what the priorities are and

play06:33

how we actually go about achieving that

play06:36

so some people have called okrs a bucket

play06:40

list now okrs do give us that role

play06:43

Clarity I mean after all okrs are just

play06:46

management by objectives under a new

play06:49

name and they allow the same performance

play06:52

reporting that we see within my

play06:57

objectives most doare systems don't have

play07:00

anything about the gamification what

play07:03

does that mean it means I don't get that

play07:05

individual recognition but I can give

play07:08

you some nice dials on what the

play07:10

individual has done but again it's not

play07:12

priority set it's not linked to strategy

play07:15

with other anything other than this

play07:17

dotted

play07:19

line it means that we also can't have

play07:21

this formal team recognition I can have

play07:24

team performance and give you some nice

play07:27

dials finally because we've gotten rid

play07:30

of the Strategic priorities and we just

play07:33

have a laundry list of goals we can't

play07:35

give you strategic performance reporting

play07:38

but I can give you some nice

play07:42

dials so overall with okr you end up

play07:46

with more than you get with scorecarding

play07:49

but you don't get the full features that

play07:52

management by objectives gives you to

play07:55

phrase this another way let's take a

play07:56

look at okrs in summary there's no

play08:00

strategic

play08:01

priorities there are no time

play08:03

periods there are no intrinsic rewards

play08:06

and there's no strategic performance

play08:08

reporting it's basically a laundry list

play08:12

of goals and objectives that you can

play08:14

indicate the progress you're making

play08:16

against them just a to-do

play08:18

list and traditional

play08:22

scorecarding it has the Strategic

play08:24

priorities and so forth but it doesn't

play08:26

allow that Ro Clarity work it doesn't

play08:29

allow self-reporting it doesn't support

play08:32

the intrinsic rewards that allow us to

play08:34

Cascade past the department down to the

play08:36

teams and

play08:38

individuals whereas my objectives it

play08:41

gives you clear strategic

play08:44

priorities it has userdefined time

play08:47

periods or what we call

play08:50

games it gives us defined Ro Clarity in

play08:54

fact you can set up whatever role

play08:56

Clarity framework you would

play08:58

like it allows us to import data if you

play09:01

wouldd like to from existing systems you

play09:03

can manually input the data if you would

play09:07

like or you can

play09:10

self-report it allows us to support the

play09:12

full richness of intrinsic rewards the

play09:15

badges Awards leaderboards and these are

play09:18

things that drive Employee Engagement

play09:20

sustainability of the system they reduce

play09:22

employee turnover they improve product

play09:25

performance product quality customer

play09:28

satisfaction and of course it allows us

play09:31

to do that strategic performance

play09:32

reporting at all levels so I hope this

play09:36

explains for you the difference between

play09:38

what is a scorecard what is an okr

play09:41

solution and what does my objectives

play09:43

brings to the table thank you for your

play09:45

time

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相关标签
Business StrategyGamificationObjectivesPerformanceManagementScorecardingKaplan-NortonOKRIntrinsic RewardsEmployee Engagement
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