La comunicacion en las empresas
Summary
TLDREste video ofrece una visión detallada sobre la importancia de la comunicación en diversos entornos, incluyendo la familia, el trabajo, las relaciones, los estudios y la gestión de una empresa. Se abordan los elementos fundamentales de la comunicación, como el emisor, el receptor, el canal, el idioma y la retroalimentación, y se destaca la necesidad de comprender cada uno para mejorar la eficacia en la transferencia de mensajes. Se discuten las comunicaciones en las empresas, tanto de arriba hacia abajo como de abajo hacia arriba, y la comunicación horizontal entre colegas. Se enfatiza la importancia de la comunicación con los clientes y proveedores, y se aconseja entender las características del mercado para establecer una comunicación efectiva. Además, se proporcionan consejos para mejorar la comunicación en negociaciones, como el uso del efecto espejo y la adaptación al ritmo del habla de la otra persona. Se explora la comunicación en función del hemisferio cerebral predominante del receptor y se destaca la importancia de llegar a la parte emocional y racional del cerebro en la comunicación. Finalmente, se ofrecen recomendaciones para comunicaciones exitosas en contextos empresariales y personales.
Takeaways
- 🗣️ La comunicación es fundamental en cualquier entorno, ya sea familiar, laboral, en las relaciones, en el estudio o en la gestión de una empresa.
- 📬 Los elementos de la comunicación incluyen al emisor, al receptor, al canal, al lenguaje y la retroalimentación, todos son esenciales para una comunicación efectiva.
- 📉 La falta de comunicación es una de las principales causas de problemas dentro de una empresa.
- 🔻 La comunicación de arriba hacia abajo es crucial, pero también es importante la ejecución y la retroalimentación para asegurar que las decisiones se implementen correctamente.
- 🔺 La comunicación de abajo hacia arriba permite que los empleados compartan ideas y sugerencias que pueden mejorar la toma de decisiones de la gestión.
- 🛠️ La comunicación horizontal entre colegas es esencial para promover un ambiente de trabajo colaborativo y eficiente.
- 👥 Es importante fomentar políticas de puertas abiertas que permitan a los empleados comunicarse libremente con la gestión.
- 📈 Conocer al mercado y a los clientes es fundamental para la efectividad en marketing y para crear mensajes que impacten adecuadamente.
- 💬 La comunicación no es solo de palabras; el lenguaje corporal y la modulación de la voz son igual de importantes para transmitir el mensaje completo.
- ⚖️ El cerebro procesa la información primero a nivel emocional y luego a nivel racional, lo que implica que los mensajes que tocan emocionalmente son más influyentes.
- 🤝 El uso de técnicas como el efecto espejo y la adaptación al ritmo de habla del otro pueden mejorar significativamente las negociaciones.
- 🧠 Comprender los diferentes estilos de aprendizaje (visual, auditivo y kinestésico) ayuda a personalizar y mejorar la comunicación en diversos contextos.
Q & A
¿Cuáles son los elementos básicos de la comunicación mencionados en el vídeo?
-Los elementos básicos incluyen el emisor, el receptor, el canal, el sistema de codificación, el mensaje y la retroalimentación.
¿Por qué es importante la comunicación descendente en las empresas según el vídeo?
-La comunicación descendente es crucial para transmitir estrategias y decisiones desde la gestión hasta los empleados, asegurando que la ejecución de las decisiones se comunique adecuadamente para obtener los resultados deseados.
¿Cómo afecta la comunicación ascendente a la toma de decisiones en una empresa?
-La comunicación ascendente permite que los empleados transmitan ideas, sugerencias e información valiosa a la gestión, lo cual es fundamental para tomar decisiones informadas y mejorar las estrategias empresariales.
¿Qué es el 'efecto espejo' en la negociación y cómo se utiliza?
-El 'efecto espejo' es una técnica donde una persona imita conscientemente la postura o el comportamiento de la otra parte en una negociación para crear un ambiente de confianza y similitud, mejorando así las probabilidades de éxito en la negociación.
¿Cuál es la diferencia entre comunicación horizontal y vertical en el contexto empresarial?
-La comunicación vertical ocurre entre diferentes niveles de la jerarquía empresarial (ascendente o descendente), mientras que la comunicación horizontal se refiere al intercambio de información entre empleados del mismo nivel jerárquico.
¿Por qué es importante adaptar el canal de comunicación al mercado objetivo, según el vídeo?
-Adaptar el canal de comunicación asegura que el mensaje llegue de manera efectiva al mercado objetivo, considerando factores culturales y de accesibilidad que pueden variar entre áreas urbanas y rurales, por ejemplo.
¿Cómo influyen las emociones y la razón en las decisiones de compra de los consumidores?
-Las emociones a menudo preceden a la razón en el proceso de toma de decisiones, lo que significa que muchas compras son impulsivas. Comprender esto permite a las empresas crear mensajes que apelen emocionalmente a los consumidores, aumentando la efectividad de sus campañas.
¿Cuál es la importancia de conocer a los clientes y su lenguaje o sistema de codificación en la comunicación de marketing?
-Conocer a los clientes y su sistema de codificación permite a las empresas enviar mensajes que serán correctamente entendidos y resonarán con el público, lo que es crucial para el éxito de cualquier estrategia de marketing.
¿Qué papel juega el lenguaje corporal en la comunicación, según el vídeo?
-El lenguaje corporal representa el 55% de la comunicación, mientras que la modulación de la voz cuenta por el 38%. Estos componentes no verbales a menudo transmiten más que las propias palabras, afectando significativamente la percepción del mensaje.
¿Qué consejos específicos ofrece el vídeo para mejorar la comunicación en las negociaciones?
-El vídeo sugiere observar y replicar el lenguaje corporal y el ritmo de habla del interlocutor, usar el 'efecto espejo' para alinear posturas y comportamientos, y reconocer señales visuales y auditivas que puedan indicar la disposición y receptividad del otro.
Outlines
😀 Comunicación en el Negocio
Este primer párrafo aborda la importancia de la comunicación en los negocios y en diferentes entornos, como la familia, el trabajo, las relaciones, los estudios y la propia empresa. Se discuten los elementos fundamentales de la comunicación: emisor, receptor, canal, lenguaje y retroalimentación. Se enfatiza la necesidad de entender estos elementos para mejorar la comunicación y lograr objetivos en empresas, destacando la comunicación descendente desde la gestión hacia los empleados y la importancia de la ejecución adecuada de decisiones estratégicas.
📢 Comunicación en la Empresa
Se profundiza en la comunicación dentro de las empresas, destacando la comunicación ascendente (de empleados hacia la gestión) y la comunicación horizontal entre colegas. Se resalta la importancia de políticas de puertas abiertas y la promoción de la comunicación abierta. Además, se explora la comunicación con clientes y la necesidad de entender a los clientes y canales de comunicación adecuados. Se mencionan estrategias de marketing y cómo la comunicación eficiente es crucial para el éxito en el mercado.
🤝 Comunicación y Negociación
Este párrafo se enfoca en las técnicas de comunicación en situaciones de negociación. Se describe el efecto espejo y su importancia en la negociación, así como la adaptación al ritmo de habla del otro. Se sugieren estrategias para identificar quién tiene la autoridad en una pareja o grupo y cómo utilizar la observación de señales no verbales para mejorar la comunicación y la negociación. Se discuten también las implicaciones de la postura y la nerviosismo en las interacciones.
🧠 Comunicación y Cerebro
Se explora cómo funciona el cerebro en el proceso de comunicación, diferenciando entre el hemisferio derecho (creativo) y el hemisferio izquierdo (racional). Se introducen tres tipos de lenguaje: visual, auditivo y kinestésico, y se sugiere que el entendimiento de estos estilos de aprendizaje puede mejorar la enseñanza y la comunicación en general. Se habla de técnicas para detectar si una persona está mintiendo o diciendo la verdad basado en su comportamiento y orientación cerebral.
💭 Comunicación y Emociones
Se discute el papel de la razón y la emoción en la comunicación, con énfasis en cómo el sistema límbico procesa las emociones primero, seguido por el neocórtex que procesa la razón. Se destaca la importancia de alcanzar la parte emocional del cliente en el marketing y cómo los mensajes impulsados por emociones pueden ser ventajosos en la toma de decisiones de compra. Se mencionan diferentes tipos de promociones, basadas en emociones o razón, y cómo comunicar eficazmente cada una para motivar a los clientes.
🌐 Comunicación en Diversos Contextos
El último párrafo resume la importancia de la comunicación en diversos contextos, incluyendo la operación de una empresa, la vida familiar y en la iglesia. Se invita al público a visitar las páginas de la empresa en internet para obtener temas interesantes que puedan ser útiles en la vida diaria. Se presenta a Alex Calderón como el locutor y se menciona la empresa I Company.
Mindmap
Keywords
💡Comunicación de negocios
💡Elementos de comunicación
💡Código de comunicación
💡Retroalimentación
💡Comunicación descendente
💡Comunicación ascendente
💡Comunicación horizontal
💡Comunicación con clientes
💡Comunicación con proveedores
💡Lenguajes de programación
💡Efecto espejo
💡Hemisferios cerebrales
💡Sistemas del cerebro
Highlights
La importancia de la comunicación en cualquier entorno, ya sea familiar, laboral, en relaciones, estudio o en la propia gestión de una empresa.
Los elementos de comunicación: emisor, receptor, canal, idioma, mensaje y retroalimentación, son fundamentales para la comprensión y eficacia en la comunicación.
La comunicación en empresas es esencial para operar adecuadamente, y muchos problemas internos son causados por malas comunicaciones.
La comunicación descendente, de la gestión hacia los empleados, es crucial y requiere una ejecución adecuada para que las decisiones tomen efecto.
La comunicación ascendente, de empleados hacia la gestión, permite que las sugerencias y ideas de los empleados influyan en la toma de decisiones.
Las políticas de puertas abiertas son fundamentales para fomentar la comunicación en las empresas y aprovechar las ideas de los empleados.
La comunicación horizontal entre colegas es clave para el éxito en empresas independientemente de su tamaño.
La comunicación eficiente con los clientes es esencial para el marketing exitoso y comprender las necesidades del mercado.
La comunicación con los proveedores y la mejora de la misma dentro de las empresas puede aumentar la eficiencia y la satisfacción del cliente.
La comunicación no son solo palabras; el lenguaje corporal y la modulación de la voz son tan importantes como el mensaje verbal.
El efecto espejo en negociaciones puede establecer una conexión y confianza rápidamente con la otra parte.
La adaptación del ritmo de habla al de la otra persona puede ayudar a sincronizar y facilitar el proceso de negociación.
La observación de posturas y movimientos en una pareja o grupo puede revelar quién tiene la iniciativa o autoridad en una negociación.
El nivel de nerviosismo en una persona durante una negociación puede ser indicativo de su disposición o resistencia.
El hemisferio derecho del cerebro es la parte creativa, mientras que el izquierdo es la parte racional y lógica.
Existen tres tipos de lenguaje en comunicación: visual, auditivo y kinestésico, y es importante adaptarse al tipo de receptor.
La primera etapa de procesamiento de un mensaje en el cerebro es emocional, lo que significa que la emoción influye antes que la razón.
En el marketing, es fundamental llegar a la parte emocional del cliente, ya que muchas compras se realizan por impulso.
Las promociones pueden ser racionales, como descuentos, o emocionales, y es importante entender cuál tipo de mensaje se debe utilizar.
La comunicación es crucial en todos los aspectos de la vida, incluyendo la familia, la iglesia y el entorno laboral.
Transcripts
Hello friends in this video of I company we will learn about the business communication
Its importance is quite large in any environment in which we develop
Whether in the family, at work, in the relationship, in the study or having a company itself
Let's learn about the depths of communication
That although it is a simple term we can learn some interesting aspects
Which will serve us to improve our communication
So we started
Well, let's start talking about the elements of communication
Which are simple terms that you and I have probably heard somewhere
However we must understand them and we must understand the importance of each of them
To begin with, we must observe here each of the elements
For starters there is an issuer that says the message, which communicates the message
We can also observe that there is a receiver
Who is the recipient, since it is the person who receives the message
The communication of these two persons so that they can communicate is necessary other additional elements
For example there is a channel is the means by which that message is ace to arrive
Which can be the voice of the person, which can be through a medium such as radio
Like television
Can be any medium that serves as a communication channel
But we also see that there is a language there is a coding system
And that coding system will depend on both people
Ie the sender and receiver
The issuer can use the coding system
For example it can be the Spanish language or it can be the English language
Or it can be another language or coding system so that the receiver can also take care of it
Which is a fundamental requirement to know which is the coding system
Which will serve to be understood by both parties
We can also see other elements like the message
The message is fundamental
Because it is what the sender intends to send to the receiver
And last but not least we can observe the feedback
Which is important and will serve to monitor if the message
I arrive as the sender wants
These elements it is important to be able to understand them
Ues from there we begin to understand the whole picture through what is communication
And through that we can achieve our goals
We will analyze about the importance of communication in companies
Communication is essential to operate properly
Many of the problems that occur within the company the cause is communication
And for this we will learn about communication with employees
What happens with the communication with the employees
We know that there is a downward communication
That is to say a communication of the management
Towards employees
And what happens, many meetings are often held many hours
Many days a long time to be able to decide on some business strategy
The last one is given much importance in that, ie in the system of decision
Nevertheless the importance to the execution is not given
The meeting is over, the decision is made, the strategy is taken
And many times it does not put importance of how it is going to communicate that down...
Ie towards the middle controls or towards the operative base
Which makes the decision can be very good, the idea can be very good
However due to poor execution because it does not properly communicate down
The idea does not run properly
And the results are definitely not going to be as expected
The idea is possibly very good
However because it does not run properly, the results are not achieved as you want
Which causes the idea to be discarded
When it is not really the main cause
So within the communication it is important to pay attention to it
We must communicate from the management down
We must feed back
Are reminded of the elements of communication
We must put them into practice, we must apply the feedback
To understand, to reinforce, to properly execute a decision
There is also communication
Definitely as there is a top-down communication
There is a bottom-up communication
That is, from employees to management
Or to take the means, ie an upward communication
Which is also fundamental in companies
It is fundamental that open-door policies are handled within management
That is to say that we must promote
That any employee of the operational base
Have the freedom to communicate with management
However many times we are the first obstacle
We put the obstacle to that communication
Which makes and limits that there are very good ideas
That there are very good suggestions
Or very good information towards the management
To make better decisions
Therefore we must pay close attention to it
The employees, who are in the operation day by day
Are those who are in direct contact with users
Or with customers
According to the company that we are operating
Therefore they must understand
That if we create a communication mechanism
Cash from bottom to top
Together we will be able to develop the best strategies
We will be able to solve the need of our clients much faster
We are going to be many more effective than the competition
Any complaints any suggestions we will be able to solve it immediately
So communication is also fundamental from the bottom up
And there is also horizontal communication
That is to say between work associates
Which we must promote within companies
No matter the size if it is a company, small, medium or large
We must promote good communication between employees
Ie horizontal communication
Communication is also important in companies
with the clients
With my students in the university many times we comment that it is a good marketing
And many times we can summarize that doing a good marketing
Is to communicate efficiently
That is to say if we are good to communicate of the company towards our market
To our customers as we are doing excellent marketing
There are companies that allocate large amounts of budget
In your advertising campaigns
Many times that budget is thrown away
Because they do not know the art of communicating
To understand, the company becomes an issuer
And the market with customers becomes a receiver
To understand a message or to send a message
We must know that receiver
And many companies are launched to the market
And many companies advertise
Without knowing your customers
How are we going to communicate with someone we do not know
Who do not know if he understands the language, or the coding system
If the channel we are using is the right one to reach them
It is not the same to reach a market for example in the urban area
To reach a market in the rural area
There are certain cultures or micro cultures
Which have specific channels for each of them
However we ignore it
It is important to know from the communication towards those clients
Therefore we must start learning
About the characteristics of my market
You know what your market is
If I ask you what are the characteristics of your mer...
He would tell me how much he knows
That is to say what are their specific characteristics
The market segment, the socioeconomic segment
That is directed
The age of your market
Your likes and preferences you know them
It is important to be able to understand it to choose
The best medium and the best message for
Reach them
So we must understand that part
Many times we see billboards
That have certain messages that are not suitable for customers
With the in to take advantage of and to be more productive
The use of the fence
We put many messages, many words
Which causes the opposite effect
That is to say that we get zero message to our client
Therefore we must strive to know our market
To make good communication
So that is the importance of communication
with the clients
Communication is also important within companies
With suppliers
Definitely the company belongs to a channel
Either being a retailer or a wholesaler
We must understand if we improve the communication between the members of the channel
It will be more effective to be able to give a product or a service
Towards customers
In spite of this in practice
Is not observed thus, there is no good communication
For example between the manufacturer and the wholesaler
And the wholesaler with the retailer
Which does not take advantage of
The abundance of communication or information that can be obtained from a market
That is to say the producer who is totally divorced
Of its market
That if you paid attention to your channel
If he maintained excellent communication his channel
Or with your wholesale customer
That this information will serve to develop market strategies
And be able to increase the satisfaction of your cel
For example here in my country Guatemala
We can observe quite large companies
However do not take advantage of the great advantages of having good communication with your channel
If they will improve that communication
Could be much more agile in the market
Much more aggressive in the market
However do not take advantage of these advantages
That can be obtained from the communication
Communication is important within the company with suppliers
And we must take advantage of it
Now we are going to learn some tips that we must take into account when it comes to communicating
Let's learn about communication first are not just words
Okay as we can see here
According to science the seven because I feel what we say
Of what we communicate represent only the words
Which is incredible that the ninety-three because I feel what we say is not a word...
That is, it is our modulation of the voice are our gestures
Is our body speaking
Which we should pay close attention to
Fifty-five percent of body language
And thirty-eight percent of voice modulation
This is important because many times we can hear the words
Of a person, however they may be saying ninety-three percent otherwise
And that is much more effective and we can occupy in any environment
In any negotiation is important and we would have an advantage
To know what to say, what to do
Or if our strategy adequately agrees
The body language we are observing
On the other hand
So we must pay close attention to these three elements
And so we will improve our communication
Let's learn some communication tips in a negotiation
And for this we will understand some elements
First we must see how the other is
For example if the person has crossed arms
That means that there is a certain message to the message that we are giving
One of the recommended advice is, that we use the mirror effect
Which is the mirror effect, is to put us in a position similar to that of the other party
This means, that if the other person is with the arms crossed
Because we are going to cross our arms too
If the other person has a different position
We are also going to use that position
We are going to follow it quite adequately
That is to say that it is not noticed, because otherwise we are going to have many problems
The mirror effect is fundamental in a negotiation
Because the message we are sending to the other party
Is that we look alike and if we look like, I am worthy of coniance of the other person
Another aspect that we must take into account is the rhythm that the other person speaks
Means that if the other person speaks slowly
We'll talk slowly too.
If the other person is talking fast
With that we entered into a tuning
In a favorable environment for negotiation
Which I can use to achieve my goals
According to some studies it has been verified
Which increased the thirty percent of the results in sales
With the sole fact of training salespeople to use the same pace
Speak to your customers
If customers speak slowly or their customers speak fast
They must use the same pace as their customers
Then that resulted in an excellent result
Which is an important tips when negotiating
Another aspect that we must observe
Is for example if a couple arrives
To our shop we must observe who imitates whom
That is, subconsciously in a couple there is a person who imitates the movements
And the other person does the mirror effect
If the person who talks to us asks the products and services
He may have some physical position
We must observe if the other person imitates
To that person when he changes position
We must observe who is the first who changes position
And so we will identify who is the one who takes the decision on the sale
Therefore we are going to go with the person who takes the decision and not waste time with the other
That you will not make the decision to buy that product or service
Which is also a very important tips
We must also observe other aspects
For example the level of nervousness when negotiating with another person...
A person with arms or hands crossed
And that this with the fat fingers giving a certain massage
In a certain way, shows a certain nervousness
And which we can observe also in the other part
This may indicate certain elements when it comes to negotiating
Therefore all these tips we must observe and take into account
When it comes to any type of strategy
And where we have to go and present a project
Towards the other party
Whether for a strategic alliance
Or to sell a product or service directly
As human we fall into that effect
And we must learn from it
That same thing happens to us when we drive a vehicle
We are actually driving and if the other person starts to re-take
Subconsciously also this person begins to accelerate
And that is something very normal and very natural in the human process
Ie the mirror effect is manifested in any situation
And we must pay close attention to it and use it for our purposes
These are some tips in the area of negotiations
It is important to note when there may be interest in some negotiation
Because that gives us the guidelines to get closer and do the negotiation
Or just prepare and find the right time
For example let's talk about couples again or people
For example a man when he wants to negotiate or approach to bind a woman
There are certain elements that you can observe and that give the pattern if there is interest or not in that negotiation
And one of them can be
If you notice that the woman is sitting somewhere
On a bus or wherever
If that woman starts to touch her hair
more than normal
Those are elements that can indicate that if there is a taste for the other person
Shows some kind of nervousness
Shows that that person wants to be well groomed
For the other person to observe
Another aspect may be intermittent glances
If there are intermittent looks towards the man
In this case, as this may indicate that there is a like
And that can give me the guideline to approach towards that person
If known for example
There are also certain elements
One of them is: if they are talking a man with a woman
And the woman for example constantly tempts the man in the arm on the shoulder or in the back
Also gives some kind of confidence
And can tell us that there is a taste for the other person
We can also observe the personal inner circle
If a person approaches a woman
And if that woman simply does not go away
This gives us a certain pattern for conducting a certain type of negotiation
We can also observe it at a general level
If we see for example two people talking from afar
And let's do this exercise
Go to a mall where there are certain people talking
We can see if there is a person who is focused forward
Ie showing some interest towards the other party with whom he is talking
And if we see another person lying on the armchair or chair
backward
Let's see one person forward and the other person back
With this we are going to realize who is interested of the other person
Or in the subject that is speaking and we see who does not
If the two people are forward it means that they are both talking or towards each other
These are little tips that give us certain elements
To carry out a certain interest of the other party in order to negotiate
Now let's talk about our brains
Let's understand a little of how our brain works
All people have a right hemisphere and a left hemisphere
The right hemisphere is the creative part of the person
And those people who have fairly developed right hemisphere right
It is those creative people who dedicate themselves to art
To sing poems etc
While there is a person who has developed left side left hemisterium
And these people are the most reasonable
Those that are good for mathematics for numbers
Or any aspect that needs more reasoning
With base to them these allows us to have some type of communication
Or have a certain type of language that we must observe
Based on this we can define that there are three types of language that a person can use
The first is the visual
We can also see the auditory
And we can also observe the kinesic or sinesthetic
These are the ways to communicate and take into account at the time of sending a message
That our receiver can be any of this type of people
Who are the visual people
Are those people who need images
To be able to understand a message
The auditory ones are those that learn much faster when listening
The message, even if this message is repetitive
And those kinestesicas or kinesthetic are those people who learn by playing
That is to say those that have to feel something to be able to learn and remember it
One must take into account each of these aspects
For example if a person is engaged in teaching or is a teacher
You must keep in mind that within your students
There are visual, auditory and kinesthetic people
And this allows you to use
Various resources to get different resources to get a message to your students
For example for the visual people you can ask a question
And these may be to remember look up
And start downloading images or remembering images
To answer that question
It is important to occupy images to reach such people
It may also be necessary to use certain types of sounds
To also get some kind of messages to students
It may also be important to get certain types of products, models
So that they can reach and be able to feel for the kind of people who are kinesthetic
This type of people always has some developed more than another
Right or left
And we in the communication can detect when they make use of one part and when they use use of the other
We can detect and ask a question to a person
And we can see if that person looks up
To the right side is resorting
Towards the right hemisphere
To the creative side
Then we can say with certainty that that person is lying
Because it is using the creative part is creating
the answer
But if the person looks up
Towards the left side of your brain
Is a rational person and what he is doing is trying to remember
The image of the question that is being asked
Therefore we can say that he is telling the truth
In the same way the hearing people, the people who do not remember a name
Many will see to the side, to the left side
Of their ear, and they will remember that name much easier
We can say that your answer will be true
Likewise if you turn to the left side
In this case right of your ear
This person is going to be creating an answer and we can say that he is lying
There are also people who flip down
Are people who have a more direct relationship
With your emotions
Or with your body
That's why we can see wine tasters for example
That when they taste a wine they turn to look down
And try to interpret the elements of that wine
These are elements that we must pay attention to our brains
Which is very important when it comes to communicating
Now we will understand about the role of reason and emotion
In communication
Which is essential to understand when it comes to communicating
Well the brain has two systems
The limbic system and the neocortex system
There really is a third element that is the reptilian
But today we are going to focus only on two elements
When we communicate something how our brain works
How the message is processed
First comes to the limbic system
And with it we process the emotions
That's why many people talk without thinking
Because first the message reaches the emotional system to the limbic system
And then arrives at the neocortex system
Which is the reason part that makes already analyze the message
Well first comes to the limbic system then the neocortex that means
That we first feel and then think
At the marketing level it is fundamental to understand that
In the process of communication
Because we try to reach the emotional part
Of our market, our customer
If we know how to take advantage of that, creating messages that reach the emotions
We will have certain advantages because many of our purchases
Are by impulse
There really is no reasoning behind
If we ask someone in the market because they are buying a certain product
Is likely to give us an answer, but a response that clings
to reality
But there really is a background
That is to say, it may be that it is buying a certain product
And we ask him why he is buying that product and he will tell us by the mark
Can give us lots of answers
Not to be like someone who does not know what to buy
Because many purchases that we make we do on impulse
And it is important that we keep in mind that
Ie we must learn to know our market
And try to include messages in our media
Directed towards emotion or reason
There are promotions aimed at emotion or reason
Which are promotions directed towards reason
vFor example discounts
If we make a discount of a certain product in our company
We must put a message that says before ninety quetzales after sixty-five
But if we place only the price of sixty-five we are not communicating anything
Which the customer will not value that there is a discount
Therefore we must give the information
So that the client understands and says I should take advantage now
Before the promotion is completed
And this is a promotion of the type razonal
And there are promotions of emotional type
Which can also be harvested so that people can buy a certain product
All these tips are very important that we take into account
At the time of communication with the company to operate a company
At the time we develop into a church
In the family or anywhere
So remember to visit us on our page
Www.alks.com or on our acebook page or in our twiter
There are very interesting topics that can serve you in daily life
I am Alex Calderon And this is me company
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