How I Attract Clients With Loom Recordings (Watch me do it)
Summary
TLDRThis video guides freelance designers on an effective method to find clients using Loom critique videos. The presenter demonstrates a three-step process: finding potential clients’ websites through Google Maps, preparing for the video by reviewing the sites and making notes, and finally recording and sending a Loom critique video. The walkthrough covers two examples—a productivity app and a dental website—offering actionable tips on website critique. The creator also emphasizes the importance of building rapport with potential clients, offering helpful insights, and including a call to action at the end of the critique.
Takeaways
- 🎯 One effective way for beginner freelance designers to get clients is by sending Loom critique videos.
- 🌐 Use Google Maps to find potential clients by searching for specific industries, like productivity apps or dentistry.
- 💻 Open multiple websites of potential clients and identify those that may benefit from design improvements.
- 📝 Before recording the Loom video, analyze the website and make notes on areas that need improvement, such as messaging, design, or user experience.
- 📹 When recording the Loom video, introduce yourself and your expertise, and provide constructive feedback with actionable suggestions.
- 🔍 Always start by highlighting something positive about the client's website before transitioning into areas for improvement.
- 🔧 Focus your critique on key areas like legibility, design simplicity, and user flow to help the client see value in your suggestions.
- 🚀 After the critique, end the Loom video with a call to action, such as offering a free consultation or inviting them to contact you.
- 📅 Send multiple critique videos daily to increase your chances of getting responses and building a client base.
- 📄 A checklist of website critique points (such as branding, usability, and hierarchy) can help streamline the process of creating Loom videos.
Q & A
What is the main challenge addressed in the video?
-The video addresses the challenge of finding new clients as a beginner freelance designer.
What method does the speaker recommend to find clients?
-The speaker recommends sending Loom critique videos to potential clients as a way to get noticed and demonstrate value.
How does the speaker find websites to critique?
-The speaker uses Google Maps to search for businesses, such as productivity apps or dental practices, and then opens their websites to assess for potential improvements.
What should you focus on in the Loom critique video?
-You should focus on identifying areas for improvement in the website's design, messaging, usability, and overall user experience. You should also point out positive aspects of the website.
What industries are used as examples in the video?
-The speaker uses a productivity app and a dental practice as examples to show how to conduct website critiques for different industries.
What is the structure of a good Loom critique video?
-The structure includes three steps: introducing yourself and what you do, providing a balanced critique with positive points, and ending with a call to action.
How can the website heading be improved, according to the speaker?
-The speaker suggests making the website's heading more benefit-driven by focusing on how the business helps clients, rather than just displaying the company name.
Why is it important to offer something positive in the critique?
-Starting and ending with something positive helps build rapport and shows that you recognize the business’s strengths, which can make the critique more well-received.
What should you do after recording the Loom video?
-After recording, you should leave your contact information (such as email) in the video description and invite the business to reach out for a follow-up conversation.
How can you streamline the process of doing multiple critiques efficiently?
-The speaker suggests using a checklist of common website elements (like messaging, imagery, and branding) to quickly identify areas for improvement during each critique.
Outlines
🎯 How to Get Clients as a Freelance Designer Using Loom Critique Videos
The speaker discusses the difficulty of finding clients as a freelance designer and introduces Loom critique videos as an effective way to gain exposure. This video will showcase a step-by-step method for finding and critiquing websites in real time. The approach focuses on three steps: finding websites, preparing for a critique, and recording a live Loom video. Two industries are used as examples: productivity apps and dentistry.
🌍 Step 1: Finding Websites to Critique Using Google Maps
The first step is to find websites to critique, using Google Maps to search for businesses in different locations, like London. By typing in 'productivity app,' several options appear. The speaker explains how to open multiple websites for review, noting that even well-designed sites can benefit from critique. They provide examples of sites that could use improvements and suggest reviewing as many as possible to find opportunities.
📝 Step 2: Preparing for the Loom Critique Video
The next step is preparing for the Loom video by identifying areas for improvement on the chosen website. The speaker critiques the confusing title of one site and suggests making the heading clearer and more benefit-driven. They also mention the importance of improving the logo’s simplicity, the contact experience, and overall legibility. After making notes, the Loom video is ready to be recorded.
📹 Step 3: Recording a Loom Video for Website Critiques
In this step, the speaker demonstrates how to record a Loom video. They introduce themselves, offer positive feedback, then share specific critiques on the website’s user experience, design, and clarity of messaging. The speaker emphasizes focusing on improvements that will help the business achieve its goals, such as simplifying the logo and enhancing the legibility of the site. They end with a call to action, offering further consultation.
🔄 Example 2: Finding and Critiquing a Dental Website
Switching to the dental industry, the speaker repeats the same process of searching for potential clients using Google Maps. They review several dental websites, highlighting a site that could benefit from design improvements. The speaker explains how they would prepare for this critique, make a list of five to six points, and send off a quick Loom critique video. This is presented as an easy and effective way to reach out to multiple potential clients daily.
🦷 Recording the Dental Website Critique
The speaker records a Loom video for a dental website, offering suggestions for improving the design. They note the modern and fun branding but suggest enhancing the legibility of text and buttons, which fade into the background. Other suggestions include adjusting the layout for better use of white space, making call-to-action buttons more prominent, and reducing long, overwhelming sentences. The goal is to help the business convey credibility and increase conversions.
📋 Key Tips for Conducting Effective Website Critiques
The speaker wraps up by summarizing the main points of conducting effective critiques. They recommend always introducing yourself, offering positive feedback, and ending with a call to action. A three-step approach—introduction, critique, and action—helps ensure clear communication. They also suggest using a checklist to consistently evaluate key website aspects like messaging, design, and user experience, and they provide a downloadable checklist to simplify the process.
Mindmap
Keywords
💡Freelance designer
💡Loom critique videos
💡Client acquisition
💡Google Maps
💡Productivity app
💡Dentistry website
💡User experience (UX)
💡Website hierarchy
💡Legibility
💡Call to action (CTA)
Highlights
One of the hardest parts for freelance designers is finding new clients, and this video provides a method using Loom critique videos.
This tutorial offers a step-by-step process for beginners to find websites, create Loom videos, and attract good-quality clients.
Step 1 involves using Google Maps to find potential clients, targeting specific industries like productivity apps or dentistry.
The video shows how to open multiple websites and evaluate them for potential improvements, focusing on those that could benefit from a critique.
The presenter emphasizes reviewing a website even if it initially looks good, as there is usually something that can be critiqued.
In Step 2, the presenter discusses how to prepare for a Loom critique video by making notes on specific website improvements.
In the example, the presenter finds issues with the website's title and logo, offering suggestions for clarity and simplicity.
The Loom video critique focuses on improving business messaging, user experience, and design elements to increase site conversions.
Presenting the critique involves introducing yourself, mentioning something positive about the site, then moving into constructive feedback, followed by a call to action.
The tutorial repeats the process for a second industry (dentistry) to show the flexibility of this method across different sectors.
The presenter highlights the importance of critiquing legibility and button color for accessibility and user experience improvements.
He also suggests adjusting spacing, improving hierarchy, and refocusing on the site's primary messaging for better user engagement.
The presenter provides tips on how to simplify design elements like logos and navigation for a cleaner user interface.
An additional highlight is using positive reinforcements to create a balanced critique, making the video more engaging and encouraging clients to respond.
Finally, the presenter offers a checklist for reviewing key elements of website design, which can be downloaded for future use when creating Loom critique videos.
Transcripts
one of the hardest parts about starting
out as a freelance designer is finding
new clients so in this video I'm going
to show you one of my favorite ways for
beginners to get your name out there and
get yourself in front of good quality
clients and that is to send Loom
critique videos in my video about how to
find clients remotely many of you asked
in the comments to see a step-by-step
run through of how I do it in real time
so that's exactly what we're going to do
in this video what I'm going to do is
share my screen and show you my
step-by-step process of how I do this
and really it's just three steps the
first step I'm going to show you a
simple way to actually find websites the
Second Step I'll show you how to prepare
for the loom video for the third step
I'll do a loom video live so you can see
how it's done for this video I'm going
to show how this can be done for two
different types of Industries the first
one is going to be a productivity app
the second one will be a Dentistry so
let's get into this alright so for the
first step we're going to find a few
websites to critique and for me the best
way to find one is through Google Maps
So currently you can see that I'm here
in the Nang in Vietnam but I think let's
just say for today we're going to look
for clients in so first of all type in
London and that will take us to there
and now we can say okay let's start to
look for um first of all the
productivity app client that we would
like to work with so simply type in
productivity app you can see I've
already already typed it in there so I'm
just glue for that and then we can see a
bunch of these have come up so what I
would do here is simply hold down
command you can actually see that all
the website links are already here ready
to displayed so all you need to do is
just go hold down command click click
click and just go through just go
through the whole list right
and then what you basically have are a
bunch of websites that we can start to
review okay we can go through each of
these and start to see okay is there a
website here that we think looks like it
could do with our help does it need a
loom pretty and probably once I get into
the real flow with this I'll probably do
every single one of them I'll probably
just go through even if it's looking
quite good you never really know and
there's usually something you can
critique so let's just go through all
these ones we're just randomly selected
so we've got we've got this one we've
got this one this is looking you know
quite good uh we've got this one do some
work
this one this one doesn't even have a
website anymore so we can get rid of
that we have this one I think it could
do with a fair bit of work this one you
can do a lot of work so we've already
got a range of options here and that's
just from the first few selections so
we're already doing quite well with
finding a opportunity
um now I'm going to just have a quick
look through now I think that probably
uh for this the sake of this video let's
just do one of these so this one's
looking fine that one's looking fine uh
this one could definitely do with some
work
um yeah
this one I think is looking like it
could do with a quite a fair bit of work
so just from the just from the home page
just from what I first see and then we
have this one you can do a lot of work I
feel this is just too easy uh for me to
critique so not to be too critical but
um I think for the sake of this video I
think this will be interesting for us to
break down so that is how I found the
first website but once again I'd say you
know go through as many of these as you
can get into the flow and just do as
many critiques as possible so let's get
into how I would then start to prepare
for the loom video the next step is
basically just to scroll through and
start to have to make some notes about
okay what would I improve about this
website so you know I'm already seeing
things like the the heading here is
quite confusing
um yeah you know we build Deal app
technology or is it meant to be ideal
app technology yeah that's not ideal and
it's kind of like the name of the
business
um so I I feel like it could be much
much clearer so there's you know a bunch
of things we can pull out here
the overall design looks like it could
do it with some work right um there's a
lot of kind of moving shapes on top of
you know this the legibility could be
better so there's a whole host of things
that we can start to point out what I
just basically do is go through all of
this and begin to make some notes and
say okay there's maybe like five or six
things I would just point out uh to to
this client in a loom video and what
I'll make sure I do is on the loom
critique video I will just basically
make sure I've mentioned these things so
great um we found ourselves a potential
new client so once I've done that I
think it's time to fire up Loom and give
this a go so let's jump into it hi there
my name is Charlie Osborne I'm a
designer and web developer and I just
came across your website and I thought
I'd quickly drop you a loom just to give
you a few thoughts because what I
specialize in is helping businesses
build and design websites that convert
um and really achieve business goals and
so I I think I can see a few
opportunities here for you to actually
make some improvements to your design
and just say even an overall General
approach I really love this kind of
concept around here business and I I'm
just going to be reading through your
about section I can see that you you
know you're all about helping efficiency
in businesses and you use software to do
that
um and yeah I just have a few thoughts
about how perhaps we could uh convey
that message a bit more clearly perhaps
and and help some more of the user
experience so uh if you're human me for
a few minutes I'd love to get through
just a few tips and ideas uh for you to
potentially use so let's just quickly
start at the top and I'll work through
so
the first thing I'll draw essentially
your attention to here is the way that
you've treated the this heading section
the title
um I personally found this a little bit
confusing because I didn't understand
whether it was meant to be ideal app
technology or Deal app technology or we
build dealt yeah there's a few different
ways to read that so a suggestion here I
would have is just to basically change
the title here to be a little bit more
benefit uh driven perhaps even just kind
of identify the fact that you guys do uh
you're focused on efficiency and you're
focus on businesses so I would actually
bring that into the title and
communicate how you can help businesses
be more efficient using interesting uh
technology and different software
Solutions
um to me that would be a very compelling
first impression for the website so just
a quick thought on that
um wonder what you think about that I
was also just assessing your logo as
well and I think there's potentially an
opportunity here to kind of simplify
you've got a few different details
happening here and really you know when
you think about logo it's one of the key
thing things is just Simplicity and how
memorable it is and at the moment be the
issue that I'm seeing there is a lot of
detail so I wonder if there's a way that
we could take this logo and actually
simplify it down into a Mark that is
recognizable distinct
um and and still quite simple and so a
few opportunities there
let's have a quick look at some of the
details so I also noticed with the
contact us button here so
my expectation with this was that it
would either take me down to the bottom
of the page or just simply take me
through to a contact page but actually
it just kind of opened up this window
and that felt quite kind of jarring to
me asking me if I wanted to open Skype
um that user experience kind of felt a
little bit unexpected and so my
recommendation there would be to either
yeah as I say open up a different form
or take down the uh the end of the page
to just fill in the form
uh moving down the page I think that um
there's an opportunity here to really uh
use an image that would be perhaps a
little bit more descriptive uh
showcasing perhaps some more of your
technology some more of the software
some of the products that you've made in
the past sometimes having that
transparency is a really powerful thing
to have
and the final suggestion I'd have with
these sections is just really to do with
legibility I'm finding it quite hard
with all the imagery to kind of read
each of these so there may be an
opportunity here just to kind of improve
legibility and maybe split things out a
bit
but otherwise I love what you guys are
doing and hopefully this video has been
helpful for you if it has I'd love to
hear from you I'm more than happy to
have a quick call with you if it's just
a quick 30 minutes to discuss how I
could help you in the future so if
that's of Interest I'll leave my email
in the description
thanks for your time and I'll look
forward to seeing you cheers
all right so that was good fun hope you
found that helpful there's a few points
to note with that I think it's really
important to begin with to first of all
start by introducing yourself and
telling them what you do and then to
move into not just straight away into
the critique but always mention
something positive something you liked
about their business and then move into
the critique and at the end say
something positive again and tell them
how they can reach out to you and so
really you're always thinking about this
as a kind of three-step process start by
introducing yourself move into the
critique and then end with a call to
action if you do that you're basically
covering all the different things you
need to be able to make sure you're
saying in each of these loot critique
videos all right so for this one we're
going to do dentists so once again we
can just jump into Google Maps type in
something like London Dental something
on those lines click on that and then
see what we come up with and then once
again we're just going to go through and
open up all of the different websites
that come up uh do a quick recce have a
little scan through and see if we can
find any websites that look like they
could do with our help so we have this
one we have this this one
okay yeah this one could definitely do
some help as well yeah so I mean all of
them you could probably critique all of
these quite happily once again so so
many opportunities out there for people
to just you know get your name out there
and and reach out and do and provide
some value so I think um this one's
looking quite nice in some ways but I
think there's also a big opportunity and
what I quite like is when uh it's uh
it's a little bit more challenging so I
think let's jump into this one once
again do a loon critique video for these
guys and uh same same kind of process
first of all have a look through scan
through the site see what kind of uh
things you can pick out maybe just five
or six different things to say yeah
those are things we can improve make a
list of those make a notes and then fire
up Loom and send it away it doesn't need
to be something you spend too much time
doing it can just be very quick and that
way you can get into the kind of routine
and rhythm of sending quite a few of
these and get you know a bunch of them
out every day so let's jump into it I
hope you're having a good one my name is
Charlie Osborne I'm a website designer
and developer and I actually just came
across your website and wanted to get in
touch with you because I can see some
opportunities potentially for you to
improve your site one of the things I
specialize in is helping dentists
improve their website so that they can
convey trustworthiness and to actually
increase sales through online bookings
so I wanted to just quickly touch upon
your website give you a few ideas and
see if you want to have a conversation
so the first thing I'll say is actually
really liked the way that you put
together your brand I think the this
color of pink and white is really fresh
it's very modern and it kind of conveys
as something that feels really quite fun
and I like that a lot but I do think
there's certain ways that we can improve
this to make the website a little bit
more workable uh improve perhaps some
legibility
um and just generally kind of improve
some of the hierarchy of messaging so
let's go through some of the thoughts
that I've I've discovered here so the
first thing I would say is that having
pink is your as your brand color I think
is really cool and unique but
um using it for the text here and the
call to action buttons and thinking is
not that great in terms of legibility so
they're kind of a bit faded on the on
the background and for some people
um with impaired eyesight this could
actually be quite difficult for them to
read it also I think potentially I'm
going to guess that one of the key
things you want people to do on this
site is click on one of these big
buttons here but they're kind of being
faded away and some of the
um some of the interest is being drawn
to something below so if you wanted this
to be changed a bit I would suggest
potentially actually having these as a
slightly different color or just keeping
them like this the inverted version it
makes it a lot more clear to see so
that's uh that's my first my first point
I'd also suggest that with the way that
you've utilized some of the spacing on
the page could be slightly altered so we
have one of the empty space at the top
and as a designer I think blank space
and white space is a very good thing but
I think potentially we could actually
rework this a little bit to emphasize
certain other points so what I would
probably do with the site is I bring the
menu up to the top I'd align it with the
logo and with these call to actions and
then I can use some of the more of the
white space in the middle to have a
message and at the moment your message
your main you know message is your is
the actual business name and I'd say
that this is actually potentially a
missed opportunity because you know we
have the business name here in the logo
so actually what we could put here is
something slightly different something
that would perhaps talk about one of the
big benefits for the customer for uh you
know using your service so this could be
actually a great opportunity to make a
compelling case for someone to land on
the website to go with you perhaps it
will be some sort of proof of
credibility
um perhaps you've you know been given
some sort of award before or have some
sort statistic that tells the the user
you know something great about your
business this would be a really great
opportunity to bring that in so that's
something I would also suggest uh and
the other thing is there's a little bit
of competition Happening Here in terms
of all the hierarchy in terms of what's
the most important thing I should be
looking at here because we have you know
the buttons at the top which I'm
assuming are important we also have lots
of information down below as well so
what I really want to do is separate
this out a little bit space it out and
give emphasis to the things that are
really truly important
um and so scrolling down
um another little point I'd make is
again legibility so we have this kind of
white button on a white background so
it's kind of hard to read uh we have the
same case here
um and yeah I think there's a little bit
of a shift that can be happening to
designers to kind of bring these out if
they are important
uh we've got this Carousel here again
kind of competing with everything so we
could probably make a decision here okay
what is the most important thing what do
we want users to do and then what can we
put as a priority so if the priority
with these buttons I would suggest that
we actually make this a dedicated space
to them rather than having them compete
with this moving changing image on the
left
let's scroll down
and the final piece of advice I'd say is
just in terms of readability so people
tend to find any sentences that are
longer than you know 10 words Max quite
overwhelming and at this one I mean
there must be about you know 15 16 17
words maybe more 20. so that's going to
be very hard for people to read and
it'll actually dissuade and discourage
people to read it so what I would
suggest here is that we kind of close
this in and bring it in to make it a lot
more readable
let's have a look scroll through and see
if there's anything else I love the
image imagery you're using it's very
very modern so great and you're giving
all the information you need with the
location so all of that's fantastic so
yeah just a few points there on the
design anyway as I mentioned at the
start I am a web designer and developer
and I would love to help you make some
improvements to this website so you can
first of all you know convey some more
trustworthy or some credibility but also
actually close more sales so if that's
the conversation you'd like to have just
let me know we can get that arranged
I'll leave my email in the description
of this video anyway hope you're having
a good one and thanks for your time
cheers
that was a lot of fun hopefully that was
helpful for you to watch and what I
would say is that it's really important
for you to understand that there's a few
different things and a few specifics
that you can make sure you're
identifying when you're looking at the
website and what I like to do is almost
have a checklist of things that you can
say okay have I checked the messaging
have I looked at the imagery quality you
know is the logo good is The Branding
good is the user experience well put
together and driving people towards the
desired outcome there's a lot of things
that you can critique on each of these
websites and so what I've put together
for you to make your life easier is just
a checklist that you can have in front
of you so every time you do one of these
critiques you can just take a look at
the checklist make sure you're looking
at all the right things to identify when
you're doing one of these critique
videos if you'd like to download that
checklist so you have it for yourself
next time there's a link in the
description for that so what I'll do is
I'll leave that checklist in the
comments below so make sure you go and
grab that if you found this video
helpful make sure you leave a like and
let me know in the comments what did you
learn from this video and are you going
to try doing some of these videos I hope
you do because they're a lot of fun and
they are so effective at getting
yourself in front of great clients best
of luck and I'll see you in the next one
[Music]
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