Find High Paying Freelance Copywriting Clients (BEST Search Strategies🔍)

Summary

This video script offers freelance writers invaluable insights on cold pitching to secure higher paying clients. It identifies the best platforms for pitching, such as LinkedIn, and highlights key job titles within companies to target. Christine from Paid Copywriter shares her expertise on managing freelance writing businesses, emphasizing the importance of networking with graphic designers and leveraging introductions to the right contacts. She also introduces a free workshop to help freelancers identify high-paying clients, optimize their profiles for visibility, and craft effective cold pitches.

Takeaways

• 📬 Cold pitching is crucial for freelancers to land higher paying clients.
• 🎯 The best platforms for pitching include email, social media, and LinkedIn.
• 🔎 LinkedIn is particularly useful as it provides a transparent chart of a company's staff and their roles.
• 🔑 Common titles to target in companies include CEOs, founders, and various marketing roles like CMO and content strategists.
• 🔍 Build a list of companies and brands you want to work for to clarify your outreach strategy.
• 🏢 Four main types of organizations hire freelance writers: companies and corporations, advertising and marketing agencies, media publications, and associations/groups.
• 📰 Media publications and agencies often require writers to pitch story angles and ideas, unlike companies which usually have predefined topics.
• 🤝 Networking with graphic designers can lead to referrals and leads since they work on similar projects.
• 🗣️ Don't be afraid to ask for an introduction to the right person within a company if you're unsure who to contact.
• 📈 The video offers a free workshop on how to find and pitch to higher paying clients, optimize your profile for visibility, and position yourself to appeal to clients with budgets.
• 🚀 The workshop aims to overcome imposter syndrome, analysis paralysis, and procrastination, providing actionable steps to advance in freelance writing.

Q & A

What is the main focus of the video script provided?

The main focus of the video script is to guide freelancers on how to identify and pitch to potential clients who can offer higher paying freelance writing opportunities.

What platforms are suggested for cold pitching to find freelance clients?

The platforms suggested for cold pitching include email, social media, and LinkedIn, which is highlighted as an underrated source for finding clients.

Why is LinkedIn considered an important tool for freelancers according to the script?

LinkedIn is considered important because it acts as a transparent chart of a company, allowing freelancers to see the titles and roles of individuals within a company, making it easier to identify potential clients.

What are some common titles within a company that a freelancer should consider pitching to?

Some common titles include CEO, founder, CMO, director of marketing, director of content marketing, creative director, director of communications, and content lead or strategist.

How can freelancers identify the type of companies and brands they want to work for?

Freelancers can identify the type of companies and brands by Googling them, making a running list, and understanding more about who they are reaching out to.

What are the four types of organizations that hire freelance writers as mentioned in the script?

The four types of organizations are companies and corporations, advertising and marketing agencies, magazines, blogs, and media publications, and associations and groups.

Why is networking with graphic designers beneficial for freelance writers?

Networking with graphic designers is beneficial because they often work on the same projects as writers and can provide referrals and leads, as they are part of the same freelance ecosystem.

What is a unique tip mentioned in the script for finding the right person to pitch within a company?

A unique tip mentioned is to not be afraid to ask for an introduction to the right person, even if it means reaching out to someone like the CEO who may not be the direct contact but can provide a referral.

What is the purpose of the free guide offered by Christine from Paid Copywriter?

The purpose of the free guide is to provide information on how to get on LinkedIn effectively, which is crucial for freelancers looking to land higher paying clients.

What does the script suggest about the process of cold pitching for freelance writers?

The script suggests that cold pitching is an essential skill for freelance writers to land clients, but it also emphasizes the importance of optimizing one's profile on platforms like LinkedIn to attract inbound leads.

What is the main goal of the free Workshop mentioned by Christine?

The main goal of the free Workshop is to teach freelancers how to find and pitch to higher paying, high-quality clients by identifying telltale signs of such clients, optimizing their profiles, and crafting effective cold pitches.

Outlines

00:00

📩 Mastering Cold Pitching for Higher Paying Freelance Clients

This paragraph introduces the importance of cold pitching for freelancers to secure higher paying clients. It addresses the common question of identifying the right people to pitch within companies and outlines the best platforms for pitching, such as email and social media. The speaker, Christine from Paid Copywriter, promises to reveal the titles of individuals within companies to target for effective pitching. She also offers a free guide to getting on LinkedIn, which she positions as an essential tool for freelancers to land writing clients. The paragraph concludes with an invitation to subscribe for more tips on freelance business management.

05:01

🔎 Identifying Key Titles for Effective Freelance Pitching

The second paragraph delves into the specifics of identifying the right individuals within companies to pitch for freelance writing opportunities. It highlights the use of LinkedIn as a valuable resource for this purpose. The speaker lists six common titles that could be potential contacts for freelance pitches, including CEOs, founders, and various marketing and content roles. She emphasizes the importance of understanding the type of companies and brands one wishes to work for and suggests making a list of such organizations. The paragraph also categorizes the four types of organizations that hire freelance writers: companies and corporations, advertising and marketing agencies, media publications, and associations and groups, each with their unique pitching dynamics.

10:03

🤝 Networking and Introductions: Unconventional Tips for Freelance Success

The final paragraph offers unconventional tips for finding and securing freelance writing clients. It suggests networking with graphic designers, who often work on similar projects and can provide referrals. The speaker also encourages freelancers to ask for introductions to the right person within a company, even if it's the CEO, to find the appropriate contact for their pitch. The paragraph discusses the importance of understanding one's niche and the types of clients that are a good fit. It concludes with an invitation to a free workshop that aims to teach freelancers how to spot higher paying clients, optimize their profiles for visibility, and craft effective cold pitches to attract high-quality clients.

Keywords

💡Cold Pitching

Cold pitching refers to the act of reaching out to potential clients or employers with a proposal or offer without having any prior relationship with them. In the context of this video, it is a crucial strategy for freelancers to secure higher paying clients. The script discusses the importance of cold pitching and provides guidance on how to effectively identify and approach potential clients.

💡Freelance Clients

Freelance clients are individuals or businesses that hire freelancers for specific projects or ongoing work on a contract basis. The video emphasizes the need for freelancers to land higher paying freelance clients to increase their income and potentially transition from a traditional job to full-time freelancing.

💡LinkedIn

LinkedIn is a professional networking platform that is highlighted in the video as an essential tool for freelancers to find and connect with potential clients. It is described as acting as a 'Rolodex,' providing a transparent chart of a company's staff, which is invaluable for identifying the right people to pitch to.

💡Titles

In the context of this video, 'titles' refer to job positions within a company, such as CEO, CMO, or Director of Marketing. These titles are important for freelancers to identify when searching for potential clients on platforms like LinkedIn, as they indicate who has the authority to hire freelancers.

💡Marketing Department

The marketing department within a company is often responsible for promoting the company's products or services and is a common target for freelancers looking for writing or content creation opportunities. The video suggests that reaching out to individuals within this department can be effective for securing freelance work.

💡Content Lead

A content lead is a role that oversees the creation and management of content within a company or for a client. The script mentions this as a key title to look for when pitching, as these individuals are likely responsible for hiring freelance writers to produce content.

💡Freelance Writing

Freelance writing involves creating written content on a self-employed basis for various clients. The video is aimed at helping freelance writers manage their business, secure higher paying clients, and navigate the process of cold pitching to land more lucrative contracts.

💡Advertising Agencies

Advertising agencies are organizations that provide advertising and marketing services to clients. The video mentions these agencies as a type of organization that frequently hires freelance writers, offering an opportunity for writers to get involved in diverse projects and potentially work with well-known clients.

💡Media Publications

Media publications, such as magazines, blogs, and online news sites, are another type of organization that hires freelance writers to produce content. The script distinguishes between the pitching process for companies and media publications, noting that the latter often requires writers to pitch story ideas.

💡Associations and Groups

Associations and groups, such as local business networks or non-profit organizations, are highlighted in the video as potential clients for freelance writers. These organizations often require written content to communicate with their members or promote their cause, providing another avenue for writers to find work.

💡Imposter Syndrome

Imposter syndrome is a psychological pattern where individuals doubt their accomplishments and fear being exposed as a 'fraud.' The video acknowledges this phenomenon among freelancers, particularly when attempting to pitch to higher paying clients, and offers a workshop to help overcome this barrier and build confidence.

Highlights

Importance of cold pitching for freelancers to land higher paying clients

Identifying the right people to pitch within companies

Best platforms for pitching: email, social media, and the significance of LinkedIn

Titles to look for when reaching out to potential clients within companies

Free guide to getting on LinkedIn for freelance writers

Using LinkedIn as a source for finding potential clients

Common titles to search for on LinkedIn for potential clients

The role of CEOs and founders in smaller companies for freelance pitching

Marketing titles as potential points of contact for freelance writers

Creating a list of companies and understanding who to reach out to

Four types of organizations that hire freelance writers

Working with advertising and marketing agencies for freelance opportunities

Writing for media publications and the pitching process

Associations and groups as potential clients for freelance writers

Networking with graphic designers for referrals and leads

Asking for introductions to the right person within a company

Free workshop on finding and pitching to high-quality freelance writing clients

Optimizing freelancer profiles on LinkedIn to attract high-paying clients

Crafting a cold pitch to stand out to potential high-paying clients

Transcripts

once Freelancers understand the

importance of cold pitching to land

higher paying freelance clients the next

question is always okay but who do I

pitch who are these people that I send

the message to I'm super excited to be

explaining that in this video cuz it's a

question that I get asked a lot in the

comments and the DMS the best places to

be pitching meaning what platforms email

social media and then I'm going to

explain the titles within those

companies that you're reaching out to

the titles to look for so that you can

spot them and actually send messages to

those people and know that they're the

ones that hire freelance Raiders by the

end of this video you're going to know

exactly who to pitch so you can land

higher paying freelance writing clients

remain self-employed work from home or

maybe you're looking to transition

completely from a 95 job to freelance

writing and you have no experience doing

this this video is for you too make sure

you stay till the end because I'm

dropping a tip about how to find clients

that I notice nobody is talking about

online and I'm excited to share that

with you I'm Christine from Paid

copywriter I Mentor freelance writers

about how to manage their freelance

writing business how to get higher

paying clients how to get repeat

business and I post free tips here every

week on freelance business management so

make sure you're subscribed and you're

definitely going to want to download my

free guide to getting on LinkedIn tells

you a little bit about my story about

how I became a full-time freelancer but

then breaks down the nitty-gritty of how

you can get on LinkedIn today you're

going to want to download that free

guide it is linked below do not miss

that free resource now if you are

looking for for how to find out who

within those companies or media

Publications or associations to reach

out to I would say LinkedIn is your best

bet I have tons of videos on this

channel regarding LinkedIn because I

believe it is one of the most underrated

and best sources for Freelancers to land

their writing clients and the reason

being is that LinkedIn basically acts as

a Rolodex it gives you a transparent or

chart of a company which is really key

now because gone are the days where you

can really go on a company's website and

see their entire staff I mean people

don't really stay at companies the way

they once did people are constantly

hopping around and if you're following

them on LinkedIn you get to see in real

time as they make those switches in

order to see what somebody's title is

what they do what they care about you

can gather so much information using

LinkedIn especially if they're active on

LinkedIn now I'm going to give you six

of the most common titles to use when

you are doing searches on LinkedIn when

you see these titles you're going to say

to yourself well this person could be in

need of a writer and I'm going to pitch

them the first one is a CEO a founder or

a creator of a company depending on how

big the company is you might be pitching

the founder or the Creator themselves

this is typically with smaller companies

if you reach out to an Enterprise

company or a Fortune 500 they have a

structured marketing department most

likely where you would be reaching out

to somebody within the marketing

department but if it's a smaller company

and this is all based on your your Niche

you could be reaching out to the CEO

themselves you would typically just

search CEO or founder the second and I

would say this is the most common title

you're going to want to reach out to is

marketing titles examples of marketing

titles are CMO which stands for chief

marketing officer it could be director

of marketing director of content

marketing it could also be the creative

director anyone with Communications in

their title could be good director of

communications sometimes they call it

comms C MMS and finally content lead and

content strategist so if a company has

an actual content Department it's pretty

safe to say that they're prioritizing

content and that person is responsible

for hiring Raiders or Freelancers as a

first step you're going to want to get

clear on the type of companies and

brands that you want to work for Google

these companies and start making a

running list of them you will be shocked

at how clear Things become when you

compile a list of companies and

understand a little a little bit more

about who you're reaching out to and can

see them in list form I'm going to give

you the four types of organizations and

companies that hire freelance writer so

you understand what you're going to be

putting on that list number one is the

most obvious companies and corporations

obviously we are freelance content and

copywriters we are writing with the end

goal of persuading and selling that is

who personally I work for as a freelance

copywriter number two is advertising and

marketing agencies agencies are

constantly looking for writers it can be

really great for you to get involved

with an agency because they will handle

basically the entire client acquisition

part of your freelance business I go

into this in detail in another video

that I'll link to below about the pros

and cons of working with agencies you

most likely will get paid a little bit

less than if you were working directly

for the client it's easier to get those

opportunities you can get your foot in

the door with bigname clients that you

would never have access to there are

benefits to working with an advertising

agency and they are always looking for

writers to add to their staff the third

place that hires writers are magazines

blogs and media Publications I used to

write for a small business publication

called fit small business their entire

business model was like affiliate

marketing it was basically a bunch of

articles on a website think of your

favorite blogs and try to understand how

they're making money they're making

money through your content and linking

out to paid products most likely there's

a little bit of a difference working for

a company and working for a media

publication media Publications like

Forbes for instance are publishing

several articles per day they're really

pumping out timely relevant content

whereas a company might just be focused

on hey let's create educational content

about our product and promoting our

product a media company is more Story

related I also think the pitching

process is a little bit different

because as somebody who is a freelance

raer for companies I don't typically

pitch stories and angles unless they ask

for it I find that the companies I work

for already have a marketing strategy

they already know the topics they want

written about and they just have to

assign it to somebody but if you're

writing for a publication they're going

to want to see that you're able to pitch

angles and story ideas if you have more

of an interest in journalistic writing I

would say that's a good option for you

the fourth is associations and groups

every city Town state has their own

Association this could be nonprofits but

for example it could also be a

networking group I know where I live

they have a local business networking

group and I just remember that I got on

their email list and their email was

terrible I remember wanting to pitch

them be like hey do you need a writer

that's going to help you actually keep

your members up to date and not have

spelling errors and stuff like that I

didn't wind up doing it but my point is

there are so many associations and

nonprofits out there that you can pitch

they're not the exact same as a company

they're not structured the exact same

way but they're pretty similar in the

sense that they have a message and they

want to recruit members and they'll use

your writing for those purposes if

you're pitching an agency or maybe even

a media publication the titles might be

a little bit different because you'll

see the word editorial the most common

person person to pitch at a publication

is going to be the editor there could be

several variations of that title Editor

in Chief editor of blah blah blah senior

editor managing editor when stories are

involved and I noticed when you're

working for an agency too there's a lot

of creative directors or editorials

versus marketing titles now these last

two tips are tips you're not going to

find anywhere else I don't see other

writers talking about this something you

really want to do is network with

graphic designers graphic designers like

you are Freelancers who are brought in

in on projects in a very similar fashion

and they're working on the same projects

that you would be working on as a writer

they're just working on the visual side

so for example if I'm writing a website

I'm usually working hand inhand with a

graphic designer to add the visuals to

the website and structure it visually if

I'm writing an ebook it always goes to a

graphic designer after if you can

Network and form relationships with

graphic designers in your Niche they

could be the ones actually giving you

referrals and leads don't underestimate

the power of networking with graphic

designers we are butt buddies in this

world of freelancing and the final tip

something no one talks about is just

straight up asking for an introduction

to the right person I was a former

salesperson before I transitioned into

copywriting and something we were

trained to do as salespeople was to

reach out to who we had access to fully

acknowledging that they're probably not

the right person but that they would

know who within the company is the right

person you absolutely can't figure it

out especially in the beginning it's

really hard to understand where your

sweet spot is and who you will get a

response from right like knowing which

titles give you the most success and get

the most responses that's something

you're going to figure out as you cold

pitch you're going to find out oh people

with that title tend to answer me and

then you're going to double down on that

but in the beginning it's a little bit

difficult to determine who actually is

that person don't be afraid to ask reach

out to the CEO and say hey I see you're

doing this this and this I would love to

write for you is there somebody in the

marketing or editorial Department that I

can send my portfolio to I know you're

probably not the person to reach out to

for this but would you mind recommending

me someone who is it's a very underrated

overlooked way to find the right person

to reach out to and just from experience

a lot of the pitches I have sent have

literally gotten the response back hey

yeah I think we are looking for writers

but this is the person you're going to

reach out to and they send me their

email address or their LinkedIn profile

and then I reach out to them so don't

worry if you don't know exactly who to

reach out to and don't be afraid to find

out who to reach out to now this channel

is all about finding higher paying

freelance writing clients

there's a lot of ways to go about

building a freelance business breaking

into copyrighting and finding clients

but my main thing is how do we get the

most bang for our buck how do we make a

full-time living working for as few

clients as possible in one specific

Niche it's all about working smarter and

not harder and that's why I put together

an entire free Workshop about how to

find higher paying clients how to find

and Pitch the high quality clients so

here's what I'm going to cover in this

Workshop number one how to spot the

telltale signs of higher paying clients

how do you know when you're looking at

their website or when you're interacting

with them that they actually have the

budget to work with a copywriter and

they're ready to invest now I mentioned

this a little bit before but I'm going

to teach you how to optimize your

profile the top three most important

sections of your profile to optimize so

that you're showing up in results for

these high paying clients because you

don't want to spend your whole life just

doing Outreach and cold pitching even

though it's such an amazing skill we

want to also be optimized so that while

we're working in our business we also

have clients proactively inquiring about

our services and coming in as inbound

leads so I'm going to teach you how to

position yourself correctly to appeal to

those clients with the budgets and then

of course I'm going to teach you once

you have those two things in place how

to craft a Cod pitch that specifically

cuts the noise and gets in front of

those highp paying high quality

freelance writing clients so if you see

other freelance writers absolutely

killing it and you're like what am I

doing wrong this Workshop is for you I

going to share what we do differently

this Workshop is going to help you if

you've been trying this for a while and

every time you go to take that next step

The Imposter syndrome kicks in you're

like I'm not ready for this I don't know

what I'm doing and you just never wind

up making progress this will push you

over the edge and what I really made

sure to do in this Workshop is to stop

the analysis paralysis there's a lot of

mental chatter a lot of procrastination

that happens when building a freelance

business because we tend to get in our

own heads and really buy into the

excuses of why we can't do something I'm

going to really push you to get over

that check out the link to this free

Workshop do yourself a favor invest that

hour put your cell phone away put the

distractions away and create space in

your day to learn a really important

skill that's going to serve you

throughout your self-employment Journey

it's so so important and it's my gift to

you enjoy