Episode 1 | Digital Courses: Your First Step to Online Creator Revenue

Summary

The script provides a comprehensive overview of launching a successful digital course, from identifying your audience's biggest problems you can solve to crafting a targeted 15-20 video course solving that specific issue. It emphasizes nurturing community relationships on social media and email to ensure engaged followers, focusing on delivering high-value content instead of length. The author also notes the growing trend of bundling course materials into a membership site with forums, coaching calls, guests, and continual content additions to encourage renewal.

Takeaways

• 👩‍🏫 Digital courses are a great way for creators to start earning income or add to existing revenue
• 💡 It's important to solve a specific, widespread problem your audience has that you can provide a solution for
• 📝 Start with 15-20 videos for your first course along with supplemental materials like worksheets
• 😊 Don't just dump all your knowledge into a course - be strategic and solve a specific problem
• 🎓 Over 90% of people don't finish the courses they enroll in, so focus on delivering value quickly
• 🗂 Consider putting your course in a membership site that charges annually for continued updates
• 🌟 Memberships allow you to build community and continue serving customers after they purchase
• 🤝 Use memberships to provide additional value like coaching calls, workshops and guest speakers
• 💰 Memberships can help you unlock 7-8 figure annual income through suites of digital products
• 📈 If you solve problems and continue adding value, you can build and sell more products over time

Q & A

What percentage of course launches make it into the six and seven figure range?

Only about the top 2% or so of course launches are going to make it into those six and seven figure ranges that you see advertised all over the place.

What are some key factors that contribute to a successful course launch?

You are most likely to be successful with your course launch if your audience is growing steadily, is highly engaged on social media, has bought something from you recently and had a great experience, and if you are able to solve a widespread, pervasive, and maybe even expensive problem that many of your followers face.

How many videos do you recommend including in a first course?

I recommend starting with 15 to 20-ish videos in your first course and include a few supplemental materials like a worksheet or workbook that customers can fill in as they progress.

Why is it important not to just dump all your knowledge into a course?

Dumping everything you know into a course can be really overwhelming and might be very hard to sell to your audience. Specificity will help you sell, whereas ambiguity overwhelms and confuses prospective customers.

What are some benefits of using a membership model versus a one-time course fee?

A membership allows you to continually add and update course materials over time. It also builds a community that supports each other, and gives you a chance before renewal to add value with things like coaching calls, workshops, Q&As, and guest speakers.

What should you do before creating a course?

Before creating a course, make a list of the biggest, most painful problems your target audience faces related to the course topic. Choose one core problem that you are uniquely positioned to solve based on your expertise.

How can creating one successful course lead to more products and services?

When you create a product that solves a major problem, word will spread. This allows you to create a full suite of digital products and services over time, which can unlock 7 and 8 figure annual incomes.

Why is it important for a course creator to continue providing service even after a one-time purchase?

You still need to continue providing service to customers who paid you once. This helps position you to build and sell your next offerings by showing you continue to add value over time.

What percent of people enrolled in free or paid courses actually finish them?

Over 90% of people enrolled in free or paid digital courses do not actually finish them.

How can you ensure customers get results from your course as soon as possible?

Focus on delivering the value promised in your marketing so customers get results quickly instead of adding unnecessary fluff to your course.