Cara Riset Market - Belajar Bisnis Online Untuk Pemula

Summary

The speaker emphasizes the importance of understanding and identifying the specific problems of your target market to build a successful business. Instead of asking vague questions like 'What problems do you have?', businesses should focus on validating and addressing specific needs with their product. By conducting proactive market research and clarifying the problem your product solves, you can ensure that customers are willing to pay for the solution. The key is finding real problems, testing your solutions, and validating whether customers truly want and need them.

Takeaways

• 😀 The key to success in business is understanding the market and its needs, not just asking vague questions like 'What problems do you have?'
• 😀 Market research should focus on identifying specific problems that your product can solve, rather than asking general questions.
• 😀 It’s crucial to clarify the problems with the market by asking specific and targeted questions.
• 😀 Knowing your target market and their pain points is essential. It helps ensure your product or solution is relevant and valuable.
• 😀 The market doesn’t always know what solutions it needs; often, it’s about presenting a better way to solve their existing problems.
• 😀 Your role is to identify problems the market is experiencing and validate if your product or solution addresses them effectively.
• 😀 It’s not enough to just ask the market about their problems; you need to observe and understand their daily challenges to see the real issues.
• 😀 Many people overlook their own problems or adapt to them, so as a business owner, you must be able to identify problems they may have ignored.
• 😀 Business success comes from creating solutions that simplify people’s lives, like how Uber revolutionized the taxi industry by solving convenience problems.
• 😀 When conducting market research, focus on understanding specific user behaviors and needs, not just general feedback about problems.
• 😀 If you’re not able to identify problems or innovate solutions for the market, business might not be the right path for you.

Q & A

Why is it important to ask the right questions when conducting market research?

Asking the right questions helps you understand the specific problems your target market faces. If you ask vague or generic questions, like 'What problems do you have?' the market may not respond effectively, leading to unclear insights about their needs.

What is the core issue when someone asks the market, 'What problems do you have?'

The core issue is that the question is too vague and doesn't provide clarity. The market might not even recognize the problem or understand what you're asking, so the issue lies in how the question is framed.

How should an entrepreneur approach the market to understand their problems?

An entrepreneur should first clearly understand the problem their product solves. Then, they should engage with the market in a way that validates whether these problems exist and whether the market would be interested in a solution.

What role does market clarification play in the product development process?

Market clarification helps you understand whether the problem your product solves is something the target audience actively experiences. You need to ask the market about their specific challenges and validate that they would be willing to adopt a solution.

What is the significance of asking specific questions about problems instead of general ones?

Specific questions help uncover the real pain points that customers are facing. Vague questions lead to unclear answers, whereas asking detailed and targeted questions leads to deeper insights into customer frustrations.

How do entrepreneurs identify problems that the market may be ignoring?

Entrepreneurs need to be observant of recurring issues in the market that customers may be accustomed to ignoring. By paying attention to what people complain about or overlook, entrepreneurs can find opportunities for innovative solutions.

What example does the speaker provide to illustrate how identifying a problem leads to a solution?

The speaker mentions the example of Uber, which identified the inconvenience of hailing a taxi in the rain and introduced a tech-driven solution that allowed people to wait for their ride in comfort, eliminating the need to stand on the street in bad weather.

Why do people often ignore their problems, and how does this affect market research?

People often ignore their problems because they become accustomed to their situations. This can make it challenging to spot issues that could be turned into business opportunities. Entrepreneurs must look beyond the surface and identify problems that people overlook or accept as 'normal.'

How can an entrepreneur validate the problem they are addressing with their product?

An entrepreneur can validate the problem by directly engaging with the target market, asking if they experience the identified issue, and gauging their interest in a potential solution. Validating the problem ensures that the product is addressing a real need.

What is the key takeaway from the speaker regarding market research and problem-solving?

The key takeaway is that entrepreneurs must identify specific problems within the market and confirm that these problems are real and valid. By doing so, they can create products that effectively solve these problems and attract paying customers.