How to Rank on Google in 2024: A Simple Strategy for Any Website

Summary

In this informative video, Eric Lanes outlines a strategic approach to ranking on Google despite algorithm updates. He emphasizes starting with a single 'Flagship article' for new or existing websites to boost engagement and leverage Google's 'small personal site boost.' Lanes suggests a hybrid SEO strategy, combining Google traffic with other sources, and stresses the importance of topical relevance and entity optimization for on-page SEO. He also discusses the value of popular and 'boring' content, internal linking, and acquiring links from reputable sources to enhance rankings and survive algorithm changes.

Takeaways

• 😀 Start with a single Flagship article to focus on quality over quantity and leverage the 'small personal site boost' in Google's algorithm.
• 🔍 Most webmasters waste time publishing the wrong content; focus on creating content that aligns with Google's ranking factors for success.
• 🏆 A Flagship article can significantly boost your website's performance by attracting visitors, improving engagement, and influencing overall site metrics.
• 🛠️ Renovate existing content by transforming it into a Flagship article, treating it as new content to take advantage of social shares and link campaigns.
• 📈 Build topical relevance by staying on topic and creating a topical authority map to guide your content strategy and enhance site performance.
• 📝 Use tools like On-Page AI to identify and incorporate relevant entities into your content to improve its relevance and ranking potential.
• 🔗 Internal linking is crucial for distributing link power to less popular but important pages, enhancing their visibility and ranking.
• 🌐 Create a mix of 'popular' and 'boring' pages, using the former to attract links and visitors, and the latter to serve specific search intents effectively.
• 🔑 Mastering SEO involves understanding the nuances of entity usage, title creation, and content structure to maximize search engine optimization.
• 🔄 Continuously update and refresh your content to maintain its relevance and improve its chances of ranking, even if it means starting with a strong base.
• 💡 Engage in networking and guest posting on reputable websites to secure high-quality backlinks, which are still an important ranking factor.

Q & A

What is the main focus of the video 'How to Rank on Google even when Google's broken'?

The video focuses on the fastest way to get Google traffic to a new or existing website, discussing strategies for ranking despite Google's algorithm updates.

Why does the speaker suggest starting with a single flagship article for a new website?

Starting with a single flagship article is recommended because it's difficult to produce multiple high-quality articles at once, and Google's algorithm tends to reward smaller sites with a 'small personal site boost'.

What is the 'small personal site boost' mentioned in the script?

The 'small personal site boost' is an algorithmic boost within Google's search algorithm that promotes smaller websites, giving them a chance to rank when they are still small and don't have the power to compete with larger websites.

How can a single flagship article influence the entire website's performance?

A single flagship article can attract a large number of visitors, improve overall site engagement, and contribute positively to click metrics and visit durations, which in turn can influence the website's ranking.

What is the difference between the old SEO tactics and the new approach to SEO mentioned in the script?

The old SEO tactics often involved publishing a large number of average articles. The new approach, referred to as a 'hybrid style', focuses on a mix of Google traffic and traffic from other sources, emphasizing metrics, visitors, and topical alignment.

Why is it important to focus on topically relevant content when expanding a website?

Focusing on topically relevant content helps build topical authority, which is a factor that Google's algorithm rewards. This can lead to higher rankings and better visibility in search results.

What is the significance of using entities in optimizing a single web page for Google rankings?

Using entities helps build relevance and makes it easier for Google's NLP processing to understand the main topic of the page. This can improve the page's ranking potential.

How does the speaker define 'Flagship articles' in the context of SEO?

Flagship articles are high-quality, in-depth pieces of content that serve as the main attraction of a website, capable of attracting a significant amount of traffic, links, and engagement.

What role do internal links play in the speaker's SEO strategy?

Internal links are used to distribute and funnel power back to content, especially to 'boring' pages that may not attract many external links but are important for the website's overall performance.

Why does the speaker still seek out relevant links from external websites, despite focusing on white-hat SEO techniques?

The speaker seeks out relevant external links to supplement the white-hat SEO techniques, as they can provide targeted brand new links and help in ranking flagship articles or even 'boring' articles more effectively.

What is the tool developed by the speaker that uses Google's NLP to return the most popular entities for a term?

The tool developed by the speaker is called 'On Page AI', which analyzes top pages to return the most relevant entities and potentially overlooked entities that can help improve ranking.