SEO for Beginners: Rank #1 In Google (FAST)

Summary

In this video, Brian Dean from Backlinko shares a step-by-step guide to ranking on Google's first page. He emphasizes the importance of finding low-competition keywords using tools like AnswerThePublic and Reddit, creating in-depth 'epic' content, and optimizing it with LSI keywords and user experience in mind. Dean also covers the significance of backlinks and introduces broken link building as an effective strategy. Additionally, he suggests using unique images to potentially boost rankings, offering a comprehensive SEO approach.

Takeaways

• 😀 Brian Dean, founder of Backlinko, shares a step-by-step guide to ranking on the first page of Google.
• 🔍 To start, find three low-competition keywords using tools like AnswerThePublic and Reddit.
• 📝 Create epic content that is long, in-depth, and includes hooks to attract backlinks.
• ✍️ Keyword-optimize your content by placing your target keywords strategically and using LSI keywords for context.
• 🎯 Optimize your content for users to improve engagement and reduce bounce rates.
• 🔗 Build backlinks using strategies like broken link building to improve your site's authority.
• 📈 Longer content tends to get more backlinks, with an average of 77% more compared to short content.
• 🎨 Use unique images on your site, as they can have a direct impact on rankings, as shown by a study by Reboot Online.
• 💌 Personalize your outreach emails for link building to increase the chances of getting a response.
• 🌟 Adding unique hooks to your content, such as case studies or rare interviews, can make it more link-worthy.

Q & A

What is the first step Brian Dean recommends for ranking on Google's first page?

The first step is to find three low-competition, long-tail keywords that you can create content around. Tools like AnswerThePublic and ExplodingTopics.com can help identify these keywords.

Why are long-tail keywords considered important in SEO?

Long-tail keywords are more specific and have lower competition compared to short-tail keywords. While they may have fewer searches, they are easier to rank for, especially for beginners.

How does Brian suggest finding long-tail keywords on Reddit?

Brian suggests visiting subreddits where your target audience engages and identifying popular topics. You can then input these topics into tools like AnswerThePublic to generate long-tail keyword ideas.

What did Brian Dean's study with BuzzSumo reveal about most content on the web?

The study revealed that 94% of all articles online have zero backlinks, indicating that most content is not compelling enough to attract links. This highlights the importance of creating 'epic' content that stands out.

What are the key elements of 'epic content' according to Brian?

Epic content should be long, in-depth, and include hooks such as case studies, unique strategies, statistics, or tools that make people want to link to it.

How can you optimize your content for SEO using keywords?

Brian recommends including your target keyword in important areas of your page (like titles and headers) and using LSI (Latent Semantic Indexing) keywords—related terms that give Google more context about your page's topic.

What role do LSI keywords play in SEO?

LSI keywords are words or phrases closely related to the main keyword. Including these helps Google understand the overall topic of your content, increasing its relevance in search results.

Why is it important to optimize your content for users as well as for search engines?

Google tracks user interaction with your site. If users quickly leave your page, Google may downrank your content. Content should engage users quickly and be easy to read and navigate to keep them on the page.

What is broken link building, and how can it help in SEO?

Broken link building involves finding dead links on other websites and suggesting your content as a replacement. This technique can help you gain backlinks from authoritative sites.

How can unique images impact your Google rankings?

Using unique images, as opposed to stock photos, can improve your rankings. A study showed that websites with unique images rank higher than those using common stock images.