Local SEO Tutorial 2024 | Rank #1 Locally

Summary

In this instructional video, K from One Based Media reveals a step-by-step SEO strategy to rank client websites on Google's first page. The script showcases a case study of a roofing company, detailing website audits, competition research, content strategy, and local directory listings. It emphasizes the importance of optimizing content, building backlinks, and leveraging Google My Business for local SEO, ultimately aiming to drive more traffic and leads for trade businesses.

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Q & A

What is the main focus of the video?

The main focus of the video is to share the exact method used to rank clients' websites on the first page of Google, specifically for local SEO.

What are the results shown for one of the client's websites in the last 3 months?

The client's website has achieved 14,500 clicks and 1.7 million impressions in the last 3 months.

How many phone calls has the client's website generated in the M pack within 3 months?

The client's website has generated 176 phone calls in the M pack within 3 months.

What is the purpose of the Google spreadsheet mentioned in the video?

The Google spreadsheet is used to organize data and track SEO efforts, with different tabs for monitoring website pages, competition research, content strategy, local directory listings, optimized content, and task lists.

What tool is used to audit the website and why?

Screaming Frog is used to audit the website to identify all the URLs and assess the current state of the website's SEO.

What is the importance of domain authority and age of domain in SEO ranking?

Domain authority and age of domain are important factors in SEO ranking as they indicate the website's credibility and trustworthiness, which can influence its position on search results.

How does the video suggest improving website speed?

The video suggests using tools like GTmetrix to assess website speed and making necessary improvements to achieve a better score, as website speed is a ranking factor.

What is the role of backlinks in SEO and how does the video suggest obtaining them?

Backlinks play a crucial role in SEO as they indicate the popularity and authority of a website. The video suggests obtaining backlinks by writing guest posts on other websites and having them link back to your site.

How does the video recommend building a content strategy for SEO?

The video recommends building a content strategy by analyzing competitors' top pages and keywords, creating main navigation pages, local landing pages, and blog posts based on high-traffic topics.

What is the significance of Google My Business in local SEO?

Google My Business is significant in local SEO as it helps businesses manage their online presence, including information, reviews, and posts, which can improve visibility and ranking in local search results.

How does the video suggest optimizing content for better ranking?

The video suggests using tools like Surfer SEO to optimize content by incorporating relevant keywords, improving headings, and ensuring the content meets the requirements for high-ranking pages.

What steps does the video recommend for improving a website's technical SEO?

The video recommends conducting a site audit with SEMrush to identify and fix technical errors and warnings, ensuring the website has a proper site structure, and implementing local schema to provide information to Google about the business.