Google My Business SEO 2024 (7 Tricks to Rank #1 in Google Maps)
Summary
TLDRThis video script offers a comprehensive guide to optimizing Google Business listings for top map rankings. It covers crucial steps such as selecting the right business category, optimizing business names for search, ensuring business location relevance, crafting keyword-rich descriptions, adding geotagged high-quality photos and videos, encouraging and responding to reviews, and optimizing linked landing pages. The tips aim to enhance local SEO, increase business authority, and improve visibility in Google Maps.
Takeaways
- 📌 Choose the right primary business category on Google Business to improve relevancy in specific searches.
- 🔍 Use the gmbb everywhere plugin to spy on competitors and determine the optimal primary category for your business.
- 🔑 Optimize your business name for search by including the main keyword people are searching for, while adhering to Google's policy for real business names.
- 📍 Ensure your business location is within the city limits of the area you want to service, or use a co-working or virtual office address.
- 📝 Create a keyword-rich business description that includes services offered and areas of operation to guide Google's understanding of your business.
- 📷 Add high-quality, geotagged photos and videos to show Google your business is active and to help it understand where your business operates.
- 🗳 Encourage and actively seek reviews from customers, as they are a powerful ranking factor, and be sure to respond to both positive and negative feedback.
- 🌐 Optimize the landing page linked from your Google Business profile with relevant keywords, consistent business information, and an embedded Google map.
- 🔗 Seek backlinks from local businesses or news outlets to increase your local market relevance and authority, which can improve your Google ranking.
- 🔄 Link out to other local businesses from your local page to show Google you are affiliated with the local community, enhancing your local SEO.
- 📈 Follow these actionable SEO steps for your Google Business profile to improve your ranking in the coveted Google Map section.
Q & A
What is the significance of ranking a Google Business listing in the map section?
-Ranking a Google Business listing in the map section is crucial because 46% of Google searches are for local businesses, and over 50% of those local searchers click on the Google Map Pack, which is the first map section that appears in search results.
How can I determine the best primary business category for my Google Business listing?
-To determine the best primary business category, use the gmbb everywhere plugin to spy on competitors and see what category the top-ranking businesses in your desired keywords are using, then choose the same category.
Why is optimizing the business name for search important for Google Business rankings?
-Optimizing the business name for search is important because it helps Google understand the relevance of your business to specific search terms. Including the main keyword people are searching for in your business name can improve your ranking.
What is the role of the business location in Google Business rankings?
-The business location plays a role in rankings because Google presents businesses based on location, often showing those in close proximity to the searcher. If your business location is not within the city limits of the city you're targeting, you should consider using a co-working or virtual office within the city as your business location.
How can a keyword-rich business description help with Google Business rankings?
-A keyword-rich business description helps Google understand what your business is about, what services you offer, and where you operate. This information assists Google in determining the relevance of your listing to specific searches.
Why are high-quality, geotagged photos and videos important for a Google Business listing?
-High-quality, geotagged photos and videos are important because they help Google verify that you are a real and active business in your service area. Geotagging also helps Google understand where your business operates.
What is the impact of reviews on Google Business rankings?
-Reviews are a powerful ranking factor. The more four or five-star reviews you have, the more established and trusted Google sees your business, leading to higher rankings.
How should I respond to reviews to improve my Google Business ranking?
-You should encourage and respond to both positive and negative reviews. This shows that you care about customer feedback and are an active, engaged business, which Google values.
Why is optimizing the landing page linked from the Google Business listing important?
-Optimizing the landing page is important because it should be relevant to the specific service and area listed on your Google Business page. It should contain relevant keywords and consistent business information, which Google values for local SEO.
How can backlinks from other local businesses or news outlets improve my Google Business ranking?
-Backlinks from other local businesses or news outlets can improve your ranking by showing Google your relevance in the local market and increasing your authority, which helps you rank higher in local searches.
What is the gmbb everywhere plugin, and how can it help with Google Business optimization?
-The gmbb everywhere plugin is a free Chrome extension that allows you to spy on competitors' Google Business listings. It can help you identify the primary service category that top-ranking businesses are using, which can inform your own optimization strategy.
Outlines
📈 Boosting Google Business Rankings
This paragraph discusses strategies for improving the visibility of a Google Business listing in the map section of search results. The speaker shares insights from their experience with a junk removal company that operates in over 40 cities. They emphasize the importance of Google Business listings, given that nearly half of all Google searches are for local businesses, and more than 50% of these searches result in clicks on the Google Map Pack. The speaker promises to share actionable tips for optimizing a Google Business profile, starting with choosing the right business category, which is critical for search relevance. They also mention the use of a Chrome plugin called 'Google My Business Everywhere' to spy on competitors' primary service categories, which can inform one's own category selection for better ranking.
🔍 Optimizing Google Business Profile for SEO
The second paragraph delves deeper into the specifics of optimizing a Google Business profile for better search engine optimization (SEO). It covers the importance of having a business name that includes the main keyword for the service being offered, which can help in ranking for specific search terms. The paragraph also touches on the significance of having a business location within the target city limits to appear in local search results. The speaker advises using a co-working space or virtual office if necessary. They continue with the recommendation to create a keyword-rich business description that includes services offered and areas of operation, ensuring that the information is clear and concise for Google's algorithms. Additionally, the paragraph highlights the value of adding high-quality, geotagged photos and videos to demonstrate the business's activity and location. Lastly, the importance of reviews for ranking is underscored, with the suggestion to actively seek out customer feedback and to respond to all reviews, both positive and negative.
Mindmap
Keywords
💡Google Business listing
💡Google Map Pack
💡Business category
💡GMBB Everywhere plugin
💡Business name optimization
💡Location relevance
💡Keyword-rich business description
💡Geotagging
💡Reviews
💡Landing page optimization
💡Backlinks
Highlights
Google Business listings are crucial for local businesses, as 46% of Google searches are for local businesses and over 50% of those searchers click on the Google Map Pack.
Choosing the right primary business category is critical for Google Business rankings and can be optimized by using the gmbb everywhere plugin to spy on competitors.
Optimizing your business name for search by including the main keyword can improve your ranking for specific services.
Having the business location within the target city limits can help in ranking, and using a co-working or virtual office within the city can be an alternative.
Creating a keyword-rich business description and choosing the right services can help Google understand your business better and improve your ranking.
Adding high-quality, geotagged photos and videos can assist Google in understanding where your business operates and show that you are an active business.
Encouraging reviews and responding to them is a powerful ranking factor, with more four-five-star reviews leading to higher rankings.
Optimizing the landing page linked from your Google Business profile with relevant keywords and consistent business information can enhance local SEO.
Embedding a Google map on the landing page and getting backlinks from local businesses or news outlets can increase your authority and help in ranking higher.
Linking out to other local businesses from your local page and having them link back to you can show Google your relevance in the local market.
Google Business listings are not something to cut corners on, emphasizing the importance of proper optimization.
The gmbb everywhere plugin can be used to spy on competitors and see their primary service category, which can be mimicked for better ranking.
Including the location of your business in the area you want to service is crucial for showing up in local search results.
A compelling business description that includes services and areas of operation can guide Google in understanding your business better.
Geotagging images and videos in your service area can help Google understand where your business operates.
Asking for reviews and providing a direct link to leave a review can significantly increase the number of reviews your business receives.
Responding to both positive and negative feedback shows that you care and can improve your ranking by showing you are an active and engaged business.
Consistency of business information across the web, including the landing page, is valued by Google and can enhance your local SEO.
Linking out to other local businesses and having them link back to you can show affiliation and activity in the local community, improving your ranking.
Transcripts
you want to figure out how to rank your
Google Business listing consistently at
the top of the map section I'm going to
show you some tricks for how to do it my
junk removal company operates in over 40
major cities now with dozens of Google
business listings and we have tried
every hack and every method Under the
Sun to see what factors help or hurt our
Google Business rankings Google business
listings are not something you want to
cut corners on 46% of Google searches
are people looking for local businesses
and more than 50% of those local
Searchers click on what is called the
Google Map Pack that's this first map
section here that shows up on Google
this means that most people searching
for your business aren't clicking on
Google ads or the standard Google
website listings they're going directly
to the map section and clicking on a
business so I'm going to show you how to
get your business ranking in that top
section of the map so get your pen and
paper ready because I'm about to list
off every actionable item I know to help
you rank better in that coveted Google
Map section first if you like this
content and want more please like And
subscribe I don't sell anything on here
and so your likes and subscribe
descriptions are what keep me going so
let's get started with the key steps to
optimize your Google business profile
number one choose the right business
category Google Business lets you choose
a primary business category for your
business this primary category is
critical and is one of the main ranking
factors Google uses to see if you're
relevant in a specific search now this
may seem straightforward but many people
may have chosen a less than optal
primary category do you choose lawn care
service or landscaper piano instructor
or music school there are often multiple
options that explain your service but
which one will help you rank better
here's how you can find out so download
a free Chrome plug-in called gmbb
everywhere plugin Google my business
everywhere this will allow you to spy in
on your competitors by doing a simple
search on Google with this plug-in open
your competitors primary service
category will show up below their
business name with a star next to it
look at the businesses ranking at the
top of the search results for the
keywords that you want to show up for
and see what their primary category is
use the same category that the top
ranking businesses are using number two
optimize your business name for search
the name of your business can actually
help you rank better for your specific
service you want to include the main
keyword people are searching for in your
business name whenever possible just
remember Google's policy is that it must
be your real business name so for
example if you are trying to rank for
Denver lawn care services something like
Big Mike's Denver Lawn Care is going to
show Google that you are more relevant
to that exact term and will help you
rank better than if your business was
just named big miks or Big Mike's mowing
so add that in whenever possible step
number three try to have the location of
your business in the area you want to
service Google Business presents
businesses based on location often the
businesses that show up to a Searcher
are in close proximity to them Google
does not generally show businesses
outside of the target City unless there
are very few results so if your business
location is not inside the city limits
of the city you're targeting you should
try to get there that doesn't mean you
have to move Google says you can use a
co-working or Virtual Office as your
business location as long as the
location is Staff during business hours
so find a co-working spot or a house you
use as an office within the city limits
and make that your listing address step
number four create a keyword Rich
business description and choose the
right services so your business
description in Google business is your
chance to shine and show Google what
you're all about craft a compelling
keyword Rich description that tells
potential customers and Google who you
are what you do and where you operate be
sure to include the services you offer
and names of major cities or areas that
you provide your service Google is
scraping your listing to get any info
they can about who you are what you do
and where you do it and your description
acts as a guide to help Google figure
this out make sure you fill out your
whole listing and this includes the
services and products that you offer
select the services that best fit your
business don't stuff the services with
too many options just stick to the main
few services you offer so Google gets a
clear picture and a clear idea of what
you do number five add highquality
photos and videos that are geotagged to
your service area images can help in a
lot of ways they help customers see that
you're a real business see your work
they also help Google in a few ways
Google can see that you're an active
business but there's also a little trick
that you can use when uploading your
images to help Google find where these
images were taken you can go to tools.
geimer dcom and upload your photos or
videos then you can tag that photo or
video with a specific location you're
going to want to do that in your service
area so when you geotag the image it
shows Google where the image was taken
this is another way that you can assist
Google in understanding where your
business operates number six reviews so
encourage reviews and respond to them
reviews are a powerful ranking Factor
the more four five-star reviews you have
the more established and trusted Google
sees you and thus the higher you will
begin to rank now if you are not asking
for reviews start doing it whether you
have an automated follow-up email
requesting a review or you simply text
each customer after completing their job
you will find that the act of simply
just asking for the review will
Skyrocket the amount of reviews you get
it's astonishing to me how many service
businesses come to my house leave and
don't even ask me for a review when I
would certainly give one I have found
that saying something along the lines of
hey thanks so much we really appreciate
you choosing Jim's gutter cleaning we
are a small business and benefit greatly
from reviews if you have a second to
leave us a review on Google we would
greatly appreciate then put the link
directly to leave the review you can get
that link directly from your Google
Business listing don't forget to respond
to both positive and negative feedback
it shows that you care and it also shows
Google that you're an active and engaged
business number seven optimize the
landing page that you're linking out to
link to a page on your website that is
relevant to the specific service and
area that you are listing on your Google
business page this page should have
relevant keywords in the title The H1
and H2 tags and make sure that the
business's name address and phone number
is included on that page and is
consistent across the rest of the web
Google values this greatly also embed a
Google map on this page this can enhance
your local SEO and increase your chances
of appearing in local map searches and
one more tip whenever possible get back
links back to your website from other
local businesses or news outlets in your
area if you work with another business
or volunteer for an event be sure to ask
them to add a link to your website on
their site this will help Google see
your relevance in the local market and
will increase your Authority all helping
you rank higher if you work with other
businesses also link out to those
businesses on your local page and then
Google will see that you are affiliated
with some other local businesses and
that you're active in that community so
there you have it your ultimate guide to
Google business profile SEO if you found
this guide helpful please share it with
any business owners that you think it
might be helpful to subscribe down below
really appreciate you watching we'll see
you in the next one
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