Local SEO 2024: How I rank my local business #1 in maps & search

Summary

This video script outlines a comprehensive local SEO strategy for businesses, focusing on optimizing Google Business listings and website structure for higher search rankings. The speaker shares insights on setting up and verifying multiple locations, choosing the right business categories, and crafting effective business names and descriptions. They also emphasize the importance of reviews and provide tips on website content, linking strategies, and creating valuable, niche-specific roundup articles to drive organic traffic and establish trust with potential customers.

Takeaways

• 😀 Local businesses can rank highly on Google without spending on Google ads by leveraging organic traffic.
• 📍 Setting up and optimizing a Google Business listing is crucial for local SEO, especially for businesses with multiple locations.
• 🏢 Using a team member's address as a 'satellite office' can help verify multiple Google Business listings in different service areas.
• 🔍 Google prioritizes proximity to the searcher, so having a business listing within city limits and close to densely populated areas is beneficial.
• 📝 Ensuring the Google Business listing is complete with accurate information, images, and regular updates signals to Google that the business is active and relevant.
• 📈 The business name in the Google listing should reflect the actual name of the business, and including relevant keywords can provide a ranking boost.
• 📑 Choosing the correct primary business category from Google's options is essential and can be aided by using the gmbb everywhere plugin to see top-ranking categories.
• 🗺 Including a comprehensive description in the Google Business listing that includes services offered and the areas serviced helps Google understand the business's relevance.
• 🔗 Linking the Google Business listing to the most relevant page on the business's website, such as a specific location page, enhances SEO.
• 💬 Gathering reviews for the Google Business listing is vital for trust and ranking, with a goal of 20 reviews as a starting point for new businesses.
• ✍️ Structuring the business's website with clear content, internal linking, and external backlinks is key for local SEO, regardless of the website builder used.

Q & A

What is the primary source of customers for the speaker's junk removal company?

The primary source of customers for the speaker's junk removal company is organic traffic from Google search, with 99% of customers finding them through website pages ranking in Google search and Google business listings.

What is the significance of setting up a Google Business listing for local SEO?

Setting up a Google Business listing is significant for local SEO because it is what potential customers see and what drives traffic initially, especially when a website is still building authority to rank in Google.

How can a business with multiple locations verify their Google Business listings?

A business with multiple locations can verify their Google Business listings by using a team member in each area as a 'satellite office location,' using their home as the office for that area, which has worked well for the speaker's company.

Why is it important for a Google Business listing to be within city limits where the business wants to rank?

It is important for a Google Business listing to be within city limits where the business wants to rank because Google Business rankings are largely based on proximity to the searcher, and Google rarely shows businesses outside of the city that the searcher is looking in.

What role does the business name play in Google Business listing optimization?

The business name on the Google Business listing should be the actual name of the business and should not be stuffed with keywords unless they are part of the actual business name. This can give a slight boost in ranking when someone searches for the exact term related to the business.

How can a business choose the best primary category for their Google Business listing?

A business can choose the best primary category for their Google Business listing by using a plugin like GMBB Everywhere to search for their main keyword and observing which primary category top-ranking businesses in the same industry have selected.

Why is it important to fill out the Google Business description with relevant information?

Filling out the Google Business description with relevant information is important because Google scrapes this description for any information about the business, and it helps Google understand what the business does and where it operates, ultimately helping the business rank higher.

What is the significance of reviews in a Google Business listing for local businesses?

Reviews are significant in a Google Business listing for local businesses because they establish trust and credibility. Without reviews, a business may be seen as untrustworthy and is less likely to rank or get clicks, especially in a competitive niche.

How can a business encourage customers to leave Google reviews?

A business can encourage customers to leave Google reviews by asking them directly, offering incentives like discounts or free services, and using automated review request software or personal texts to make the process easy for customers.

What is the importance of linking the Google Business listing to the most relevant page on the business's website?

Linking the Google Business listing to the most relevant page on the business's website is important because it helps direct potential customers to specific information about the services offered in their location, enhancing the user experience and potentially improving SEO rankings.

How can a business structure their website for effective local SEO?

A business can structure their website for effective local SEO by having a clear homepage with links to services and locations, creating separate pages for each service and location with in-depth content, embedding Google Maps, and including links to other relevant pages and businesses to create a comprehensive and authoritative resource.

What is the purpose of creating Roundup articles on a business's website for local SEO?

Creating Roundup articles on a business's website serves to provide comprehensive and useful information about a specific topic related to the business's niche, which can help the business rank higher in Google search results. It also builds trust with potential customers by offering unbiased resources and solutions.

How can a business identify keywords for Roundup articles that have high search volume but low competition?

A business can identify keywords for Roundup articles with high search volume but low competition by using keyword research tools like Ahrefs, SEMrush, or Moz, which provide insights into search volumes and competition levels for specific keywords.

Outlines

00:00

🚀 Introduction: Ranking Your Local Business on Google

This paragraph introduces the video content. The speaker explains their experience running a junk removal business across 40 cities, relying entirely on organic traffic instead of Google Ads. They promise to share a detailed local SEO strategy, including how to set up and optimize Google Business listings and websites for single-location and multi-location businesses. The paragraph also highlights that the strategy has been developed over years of testing and collaboration with SEO experts, concluding with a teaser for a free tip that helps some pages rank above Google Maps listings.

05:01

📍 Setting Up and Optimizing Google Business Listings

This paragraph covers the importance of a Google Business listing for new businesses. Since websites take time to rank, the Google Business listing will be the primary source of traffic initially. The speaker discusses using physical or residential addresses for verification and explains the concept of service area businesses. They detail how they use team members’ residences as satellite offices in different cities to manage multiple listings. The paragraph emphasizes that the location should be within city limits to increase proximity to searchers, a key factor in ranking. The section concludes by advising businesses to fill out their listings completely and optimize each field.

10:02

💼 Optimizing Your Google Business Name and Category

This paragraph focuses on the significance of choosing the right business name and category for Google Business listings. The speaker explains that while keyword stuffing in business names can be effective, it must align with the official business name to avoid penalties. They advise selecting a primary category based on what top-ranking competitors use, using a tool called 'GMB Everywhere' to identify this information. The example given is for a junk removal business, where 'garbage collection service' is the top-ranking category in the Denver area. The paragraph also highlights the importance of including relevant keywords and service areas in the business description to improve ranking.

15:05

🌟 Enhancing Google Business Profiles with Reviews and Content

This section explains the critical role of reviews in ranking and building trust. The speaker suggests aiming for 20 reviews quickly by offering discounted or free services to friends, family, or community members. They recommend using automated tools like Zen Booker for review requests or manually sending text messages with direct links to the review page. The paragraph also discusses fully filling out the business listing with detailed descriptions, images, and service offerings, emphasizing that regularly updating this information signals to Google that the business is active. Additionally, it mentions linking directly to relevant location pages on the website to strengthen SEO.

🌐 Structuring Your Website for Local SEO Success

This paragraph shifts focus to the importance of a well-structured website for local SEO. The speaker recommends using any website builder that is manageable, noting that they initially used Weebly before moving to WordPress. The core message is that content quality, layout, and backlinks are key to ranking well. The homepage should provide clear navigation, linking to all important service and location pages within a few clicks. The paragraph stresses that linking directly from the homepage enhances the relevance and authority of other pages in Google’s eyes. Additionally, it advises embedding a Google map and including accurate contact information on the homepage for better local ranking.

📄 Creating Effective Service and Location Pages

This paragraph dives into structuring service and location pages. The speaker emphasizes that most visitors land on these pages, so they should be thorough and targeted. Location pages should include specific details about the area, embedded maps, service links, and references to nearby locations. Service pages should be detailed and optimized with targeted keywords, especially for niche services. An example from a San Diego junk removal site shows how creating separate pages for each service in different areas can help rank higher. The paragraph also mentions linking to relevant resources or articles on these pages to provide value and establish authority.

🕸 Building a Comprehensive Web Structure with Interlinked Pages

This paragraph emphasizes creating a cohesive web of interlinked pages across the website, making it easy for both Google and users to navigate. For businesses with a single location, the speaker suggests focusing on a comprehensive location page that links to relevant local businesses and services. The paragraph also introduces the concept of writing “Roundup” articles to drive traffic. These articles, like “Seven Ways to Dispose of a Couch in San Diego,” provide useful information while subtly promoting the business. By linking to other resources, the content appears unbiased and trustworthy, often leading to higher rankings and customer loyalty.

📈 Leveraging Content and Articles to Dominate Local Search

This paragraph discusses the importance of content marketing in local SEO. The speaker recommends writing high-quality, targeted articles that address specific search queries with low competition but high search volume. These articles, such as “Best Places to Buy Carpet in San Diego,” can help build brand awareness and establish trust. The speaker advises using tools like Ahrefs or SEMrush to find relevant keywords and create valuable content that ranks well. They highlight that this strategy has driven significant traffic to their business and expanded brand visibility across different locations. The paragraph concludes with a recap of the overall local SEO approach.

🎬 Conclusion and Final Tips for Local SEO

In the final paragraph, the speaker wraps up by summarizing the local SEO strategies discussed in the video. They encourage viewers to engage in the comments with any questions or topics they want to learn more about. The speaker also reminds viewers to like and subscribe if they found the content valuable, expressing appreciation for their time and support. The video ends with a promise to share more SEO tips in future content.

Keywords

💡Local SEO

Local SEO refers to the practice of optimizing a business's online presence to rank higher in search engine results for local searches. In the video, the speaker discusses a strategy for ranking a local business at the top of Google, emphasizing the importance of local SEO for driving organic traffic and visibility in specific geographic areas.

💡Google Business Listing

A Google Business Listing is a tool within Google My Business that helps businesses manage their online presence such as information, reviews, and interactions with customers. The video script explains how to set up and optimize this listing for better local search rankings, highlighting its significance in attracting potential customers.

💡Organic Traffic

Organic traffic denotes the visitors that come to a website through unpaid search results. The script mentions that 99% of the speaker's customers come through organic traffic, indicating the effectiveness of SEO strategies in driving relevant and non-paid visitors to a business's website.

💡Service Area Business

A service area business is a type of business model where services are provided at the customer's location rather than at a fixed business address. The video explains how to set up Google Business listings for service area businesses, which is crucial for businesses like the speaker's junk removal company that operates in multiple cities.

💡Keyword Stuffing

Keyword stuffing is the practice of overusing keywords in content to manipulate search engine rankings, which can lead to penalties. The video warns against this practice in business names on Google Business Listings, emphasizing the importance of using actual business names and avoiding deceptive SEO tactics.

💡Primary Business Category

The primary business category is a classification selected in a Google Business Listing that helps define what the business does. The script advises choosing the most relevant category for SEO purposes, using a plugin to identify which categories top-ranking businesses in the same industry have chosen.

💡Google My Business (GMBB) Everywhere Plugin

The GMBB Everywhere Plugin is a tool mentioned in the video that helps users analyze Google My Business listings to see the categories and keywords used by competitors. It's used to inform the selection of the primary business category for better local SEO ranking.

💡Content Structure

Content structure refers to how information is organized on a website, which is vital for SEO. The video script details the importance of structuring website content, including services and locations, in a way that is easily navigable for both users and search engines, contributing to higher rankings.

💡Back Clicks

Back clicks occur when a user visits a webpage from a search engine result and then quickly returns to the search results page. The script mentions that having a clear homepage title and relevant content reduces back clicks, which is an important signal to Google for maintaining good search rankings.

💡Reviews

Reviews are customer testimonials that appear on business listings and review platforms. The video emphasizes the importance of collecting reviews for a Google Business Listing, as they establish trust and credibility, influencing the business's local search ranking and click-through rates.

💡Roundup Articles

Roundup articles are comprehensive pieces that aggregate information on a specific topic, often including links to various resources. The script describes using such articles to rank for niche keywords, providing valuable content that can outrank even Google Map section listings, by offering unbiased, helpful information to users.

Highlights

The speaker shares their local SEO strategy for ranking a junk removal business on Google without spending on ads.

Organic traffic is the primary source of customers for the speaker's business, emphasizing the importance of SEO.

The video will guide through setting up and ranking Google Business listings, even for multiple locations.

The necessity of a physical or residential address for Google Business listing verification is discussed.

Proximity to the searcher is a significant factor in Google Business rankings, influencing visibility within city limits.

Optimizing the Google Business listing is crucial for ranking, including a complete and detailed profile.

The business name on Google Business should reflect the actual name of the business and can include relevant keywords.

Choosing the right primary business category on Google Business is essential for ranking and can be aided by a plugin.

The importance of a well-crafted business description that includes services and areas served is highlighted.

Filling out the Google Business listing with images, services, and updates shows Google that the business is active.

Linking the Google listing to the most relevant page on the website is recommended for SEO purposes.

The significance of reviews on Google Business listings for trust and ranking is emphasized.

Strategies for obtaining initial reviews include offering free or discounted services to friends, family, and neighbors.

The speaker shares tips on structuring a website for local SEO, including clear titles and easy navigation.

Creating separate pages for each service and location helps in ranking for specific search terms on Google.

Writing Roundup articles on niche topics can outrank local business pages and Google Map sections.

Linking out to other businesses or resources in articles can demonstrate comprehensiveness and trustworthiness to Google.

Using keyword tools to identify high search volume, low competition keywords for article topics can drive traffic.

The speaker concludes with a call to action, inviting viewers to comment on any unaddressed SEO topics.

Transcripts

I'm going to show you how to rank your

local business consistently at the top

of Google I run a junk removal company

that operates in over 40 cities

Nationwide and ranks in hundreds of

smaller cities as well so 99% of our

customers come through organic traffic

we spend nothing on Google ads that

means our customers find us through our

website Pages ranking in Google search

and through our Google business listings

so in this video I'm going to walk you

through my exact local SEO strategy

first I'll cover how to set up and rank

your Google Business listing or even

mult multiple Google business listings

and then I'll cover how to structure

your website so that it ranks and gets

traffic locally this video is great if

you have a single location local

business or if you have a business that

operates in a lot of different locations

like mine I have spent years hiring and

working with SEO professionals testing

different strategies and ranking methods

and I'm going to share everything I've

learned with you and what's working for

me today and stay tuned to the end I'll

show you one free strategy that I use

that gets some of my pages ranking even

above the Google map section so let's

jump in and learn how to get your local

business more traffic first let's start

with how to set up a Google Business

listing that ranks and I'll cover what

to do if you have multiple locations so

when you're just starting out your

website is not going to rank locally a

website can take up to a year or more to

build up enough authority to rank in

Google so your Google Business listing

is going to be what potential customers

see and what is going to drive your

traffic in the beginning when setting up

your Google Business listing you can use

a physical location if your business has

one or Google says you can enter a

residential address and set up your

profile as a service area business

meaning you service customers at their

home or location not at your office both

still require an address to verify so my

business services customers in 40

different locations and our Google

business listings are mainly service

area businesses meaning we service

customers at their home or business but

how do we verify these listings in all

these areas so we use a head team member

in each area to become our satellite

office location um we use their home as

our office for that area so Google has a

very gray area when it comes to multiple

locations and this has worked well for

us when it all possible you want that

location of your Google Business listing

even if it is a service area business to

be within the city limits of where you

want to rank and ideally closest to

densely populated areas that you want to

service so a large factor in Google

Business rankings is based on the

proximity to the Searcher and Google

rarely shows businesses outside of the

city that the Searcher is looking in so

try to be as close to where you want to

get the jobs as possible so once you

have your location verified you want to

optimize your Google Business listing to

rank fill out everything in the listing

so it is complete and optimized I'll

walk through each part of your Google

business profile and show you how to

optimize it first your business name

your name on your Google Business needs

to be the actual name of your business

meaning you cannot stuff it with

keywords unless those keywords are

included in your actual business name so

if we do is search for carpet cleaning

San Diego top one that pops up monster

steamer carpet cleaning and air duct

cleaning San Diego you can see their

title has carpet cleaning and air duct

cleaning and the word San Diego in it so

when someone searches carpet cleaning

San Diego they business name has all

those words in the title and could be

one of the reasons they're showing up

number one now be careful when doing

this cuz if it isn't your actual

business name which it doesn't seem like

it's their actual business name their

business name is Monster steamer lot of

people will get away with adding these

extra keywords but just beware that they

can take your listing down if you do

that so naming your business something

like Tim's lawn care of Denver or Tim's

Lawn Care could give you a boost over

something arbitrary like Tim's Green

Thumb those little keywords have shown

to give a little boost in ranking when

someone is searching for the exact term

like lawn care and your business has it

in the title this is not a deal breaker

and does not mean you should change your

business name can just be a little boost

in ranking but won't help you outrank

businesses that are much more

established and have a lot more reviews

so the next thing you're going to do is

choose your main business category this

is critical for ranking factors it may

seem simple but many businesses choose a

less than optimal primary business

category if you are a junk removal

company do you choose waste management

garbage collection debris removal if

you're a lawn mowing company do you

choose lawn care or landscaper luckily I

have a simple trick to help you choose

the best category you can download a

plugin called gmbb everywhere and do a

little search in Google with that plugin

open for your main keyword you want to

rank for look at the Google business

listings that show up and the plugin

will tell you which primary category

each business selected look at the top

ranking businesses and use the same

category they are using so if we look at

junk removal Denver using the gmbb

everywhere plugin open you look down

below you can see the Google my business

categories they selected and the one

with the star is their main category so

Junk King Denver garbage collection

service main category big ass junk

removal garbage collection ction service

main category junk begone garbage

collection service junkman Enterprises

garbage collection service is the main

category Boton garbage collection

service 1800 got Junk Waste Management

Service clutter trucker Waste Management

Service so clearly the garbage

collection service uh main category

seems to be the one ranking for all the

highest ones in the Denver area so if

you're doing junk remov you probably

want to choose garbage collection

service now for your Google business

description your description is your

chance to tell Google what you do and

where you do it Google is scraping this

description for any information about

your business so include the services

you offer and where you offer them

within your description something like

we offer a wide variety of junk removal

services from yard debris collection to

couch disposal and hot tub removal We Do

It All We Have proudly been offering

junk hauling to residents of San Diego

and Sanitas Escondido for over 5 years

something like that where you includes

some of the most important areas that

you service and the services that you

want to rank for within the description

wording monster Steamer carpet cleaning

and air duct cleaning their description

has a lot of keywords in it your San

Diego home so they're using the name San

Diego water extraction carpet cleaning

air duct cleaning needs San Diego

California so they're using the name of

the location they service and they're

also using throughout their description

they're using a few keyword terms that

people might be searching for like

carpet cleaning and air duct cleaning

and they seem to be doing well they are

ranking number one fill out all the rest

of your listing fully andet completely

with images and all the services you

offer hours of operation and update them

on a regular basis this lets Google know

that you're in active business so when I

search window cleaning in Boston all

service window cleaning comes up first

and I would bet that their Google

Business listing is filled out fully

window cleaning doesn't seem to have

many companies with a lot of reviews so

32 reviews has them ranking right at the

top there and if you go down they've got

a full description they've got a whole

bunch of photos of different jobs that

they've done if you go to updates they

have a whole bunch of updates and offers

so they're keeping that up toate free

screen and sale cleaning as I said

they've got 32 reviews they filled out

all the services that they offer they

have the locations that they're

servicing really just fill out your

whole Google Business listing it's going

to help Google see that you're a

relevant and active business in that

area it's also going to help them

understand what you do and ultimately

help you rank higher when it comes to

linking your Google listing to your

website you want to link to the most

relevant page and this may not be your

own page if your Google Business listing

is for junk removal in San Diego Then

link specifically to your San Diego

location page now for arguably the most

important part of your Google Business

listing reviews without reviews you are

just another untrustworthy business that

isn't likely to rank or get clicks

especially if you're in a competitive

Niche I recommend getting as many

reviews as you can off the bat my goal

with a new local business would be to

get 20 Google reviews as fast as you can

to do this I like to offer my home

services to people for free or

discounted friends family neighbors your

Facebook Community Pages next door are

all great places to start look at these

free or discounted services that you're

going to offer as an investment in the

foundation of your business I use these

discounted or free jobs as test jobs to

train and bet new workers they're also a

great way to learn about your business

processes and systems if you are just

starting out now if you are an

established business and already have

some reviews or just looking for ways to

get more natural reviews then all you

need to do is start asking for them ask

and you'll find that the amount of

reviews you get skyrockets ask every

customer to leave a review and if they

don't respond ask again aren't mad they

just are busy my business uses a

software called Zen Booker that

essentially runs our whole business and

it has an automated review request

sequence built into that software

that'll ask customers for a review and

it'll link directly to our Google

business page if you don't have a

software you can simply text each

customer and ask for a review I found

something like thanks so much for

choosing Tim's junk removal we are a

small company and benefit greatly from

reviews if you have a chance to leave us

a review we would love to hear what you

have to say I found that works really

well give them the link directly to your

Google Business listing in that text so

they can easily click it and leave the

review right from their phone okay so

next we're going to talk about SEO for

your actual website as I said I run my

junk removal company in over 40 major

cities ranking Local Pages in hundreds

of small towns and I run it remotely

using contractors meaning some of our

locations do not have a Google Business

listing yet we still get traffic there

this traffic comes from our website

rankings believe it or not some of our

website pages that are extremely

targeted actually show up before the

Google Business map listings I'm going

to show you exactly how to structure

your website for local search whether

you just have one location or many

locations so now on to how to build your

website you can build your website on

whatever website builder you feel

comfortable with I have mine now on

WordPress but originally I started with

a drag and drop website builder called

Weebly if you are new I recommend

something easy that you can go into and

fix without feeling overwhelmed the most

important factor for SEO is the content

you put on your website how you lay it

out and getting other websites to link

back to your website and your content

you can always change the website

builder as you grow as I said I started

with a Weebly drag and drop Builder and

eventually moved over to WordPress but

my Weebly site was ranking very well in

Google for years I just went to

Wordpress for extra functionality I'll

link all the tools I use to build my

website and for SEO Down Below in the

description so now let's talk about how

to structure your website so it ranks

first let's start with your homepage

your homepage is the core of your

website and should easily let customers

get to any other section of your website

in two or three clicks your homepage

should have a clear title so the

Searcher knows exactly what you do at

first glance this will help reduce back

clicks meaning the people who hit your

web page and go back to Google to search

for something else because they didn't

find what they were looking for Google

hates this and this will kill your

rankings if you molon or clear gutters

make sure the Searcher can clearly see

that the minute they arrive at your

website don't be cute be clear next your

homepage should include sections with

things like services you offer and the

locations you service each location you

list and each service you offer should

have a Link and Link out to that service

page or that location page this lets

Google know these pages are relevant and

important pages with links directly from

the homepage are seen as authoritative

and relevant in Google's eyes the last

thing you want want is a page on your

website with no other Pages linking to

it also be sure to include your name

address and phone number on the homepage

and embed a Google map with your

location if you have multiple locations

you can do this on each location page

separately College Hunks hauling junk

and we're going to look at how they've

structured their website so when you get

to their homepage they've got a clear

title stress free moving and junk

removal first thing they've got a list

of services they offer linking out to

different services so moving company

junk removal donation pickups link link

out to more service sections of their

website got some information and then

they also allow you to link out to all

their different locations um so you're

able to get to all their services and

all their locations from their homepage

when you click on location then it's

going to go to all of their location

pages and you can easily get to any

location page you want with another

click so this shows Google that all of

these are important now when you click

out to a location or a service page from

the homepage each of those needs to be

thoughtfully structured as well the

majority of people are likely going to

be landing on your location Pages or

service Pages rather than your homepage

as these are usually the pages that are

ranking in Google for specific Search

terms each location page should have

in-depth content about that specific

location linking out to companies you

work with in that area you also want to

have an embedded Google Map include a

section on services you offer in that

area and Link out separately to each of

those specific service pages also

include a nearby location section that

links out to nearby locations you

Service as well if you click on a

location page on that location page

they're going to link out to the

services that they offer in Kansas City

they've got some information about their

address there their phone number their

hours and then they've got other nearby

areas in Kansas City that they service

that you can get to they've got meet the

Kansas City team so they've got more

information that you can link out to in

Kansas City and they've got this for

every single one of their location Pages

now each service page should be done

similarly have a separate page for for

each service so if you do junk removal

have a page for hot tub removal a page

for couch disposal a page for debris

cleanup a page for hoarder cleanouts Etc

now if you have any specific or Niche

Services you really want to rank you can

make a separate page for those services

in each location for example if you

really want to rank for hot tub removal

in multiple cities you can make Pages

for hot tub removal in San Diego hot tub

removal in Phoenix Target those exact

keywords in those specific Pacific towns

Fred's junk removal also in San Diego

now I didn't pick this one because of

the look of the website but it's ranking

very well he hasn't done anything crazy

he doesn't have the most amazing looking

website he's laid everything out really

well and so Google sees that and they're

ranking him well for it he's beating out

a lot of the big junk companies he

actually has pages that link out to all

the sub cities within the San Diego area

so if you click on La Hoya he's got a

page for La Hoya and then he actually

has specific Pages for each junk removal

service in that area so TV recycling in

La Hoya if someone's looking for La Hoya

TV recycling since he has a specific

page on that specific service he's more

likely to show up go very in depth on

these services and you can even link out

to articles that are relevant to that

subject so if you're writing about

hoarder cleanouts maybe you can link out

to helpful resources for hoarders or an

article about what hoarding is and how

to overcome it on the services page you

also want to have a where we offer this

service section linking out to each

location page that this service is

offered in as well as a section on

similar services that links out to other

service pages that customers are looking

for you want your entire website to be

like a web that is easy for Google and

your customers to follow easily linking

out and connecting relevant pages and

information if you only have one

location do the same thing just have one

page that goes in-depth about your

business and Link out to businesses you

work with in town include a map and a

link out to services you offer with a

separate page for each service now

besides ranking your specific location

and service Pages there is one other

practice I use on my website that gets

our business a lot of traffic this is

the one that actually outranks many of

our service Pages many of our location

pages and even many times outranks the

Google Map section this happens through

pages where we write Roundup articles on

our site about our Niche let me give you

an example if you're a junk removal

company writing an article like seven

ways to dispose of a couch in San Diego

is an amazing way to rank article and

many times these articles will rank

above local business Pages include links

out to things like donation centers in

town a local landfill and of course your

business at the top of the list by

linking out to other businesses you're

showing a more comprehensive and useful

angle that Google loves and you are also

giving people resources for their

problem and helping them out and you'll

find that they feel grateful to you for

that information it seems unbiased

doesn't come across as salesy at all you

build trust now some people may use the

some of the other resources that you

recommend but a big portion of them will

choose to use your services Junk King

has an article how to dispose of an old

TV in San Diego where they go through

and basically give you options on where

you can you know drop off and recycle an

old TV or they also tell you that they

can come pick it up and give you pricing

and stuff like that that ranks well and

these especially if you're linking out

to other options so you have uh you're

actually showing Google that you're

giving people other resources besides

just yourself you'll find that you can

rank really high so if you're in the

carpet cleaning industry you can do this

by writing articles reviewing the best

places to buy Carpet in San Diego how

important it is to clean that carpet in

order to get the most life out of it and

why your company is the best at offering

these cleaning services then when

they're ready to have their carpets

cleaned you are a name they remember and

someone that they found value from and

trust you can use a keyword tool like ah

refs orm rush to see what keywords

people are searching for and the

competition level of those words ideally

you want to write these articles for

keywords that have a high search volume

but low competition meaning a lot of

people are searching for them but nobody

else has written content on that topic

this practice of writing articles has

given my company lots of traffic and has

helped spread the word about our brand

across a bunch of different locations so

there you have it a step-by-step guide

to my local SEO strategy I hope this was

helpful and gave you an idea on how to

go about ranking your local business let

me know in the comments if there's

anything SEO related that I didn't cover

that you want to see in another video

like And subscribe if you haven't

already I really appreciate you watching

and we'll see you in the next one