Why I'm Happier Broke: A Millionaire's Revelation.

Summary

The speaker shares his journey from a broke university graduate to a millionaire with a clothing brand, Modres, which experienced rapid success but faced ethical dilemmas in the industry. Disillusioned by the lack of morals and integrity in business, he sold the company and sought a more fulfilling life. He moved to Baja, Mexico, where he found happiness living sustainably and inexpensively, focusing on creating with integrity and enjoying life's simple pleasures.

Takeaways

• 🏠 The speaker is currently staying in a house in Todos Santos, just north of their property, to avoid the hot season and enjoy a more comfortable environment.
• 🌡️ The hot season in the speaker's area typically lasts from July to October, with temperatures reaching up to 40 degrees Celsius (104 degrees Fahrenheit).
• 🌊 The speaker is considering installing a geothermal air conditioning system in their camper for year-round comfort.
• 💡 The speaker started their entrepreneurial journey at a young age, focusing on designing clothing and logos, which eventually led to the creation of a successful clothing company called Modres.
• 💼 After graduating from university with a business and political science degree, the speaker initially worked for a lacrosse clothing company before launching Modres.
• 📈 Modres experienced rapid growth, going from a negative $770,000 in the first year to $10 million in sales by the fifth year, and was featured in various business magazines and newspapers.
• 🌐 The speaker faced pressure from major retailers to manufacture their products in China to reduce costs, which conflicted with their values and commitment to manufacturing in Canada.
• 💔 The speaker became disillusioned with the fashion industry, feeling that it lacked morals, ethics, and integrity, focusing solely on profit and not caring about the impact on workers or society.
• 🌳 The speaker moved to the West Coast of Canada to pursue a more sustainable and environmentally friendly lifestyle, but found the industry and people to be unappreciative and negative.
• 🌞 The speaker eventually relocated to Baja, Mexico, where they found freedom, low living costs, and the opportunity to build a life with integrity, focusing on personal fulfillment and community building.

Q & A

What was the speaker's educational background?

The speaker graduated from university with a business and political science degree.

What was the speaker's first business venture?

The speaker's first business venture was designing clothing and starting companies in the clothing industry.

What inspired the speaker to start his own clothing company?

The speaker was inspired by the excitement of Nike shoes and wanted to design shoes, which eventually led to starting a clothing company.

What was the name of the clothing company the speaker started?

The speaker started a clothing company called Modres.

How did the speaker's company perform in its first year?

In its first year, the company had a negative balance of $770,000.

What was the company's financial status by the fifth year?

By the fifth year, the company was doing $10 million in sales and was featured in business magazines and newspapers.

Why did the speaker eventually leave the clothing industry?

The speaker left the clothing industry due to disillusionment with the industry's lack of morals, ethics, and integrity, as well as the pressure to manufacture in China.

What was the speaker's reaction to the idea of manufacturing in China?

The speaker was against manufacturing in China due to ethical concerns about the treatment of workers and the nature of the communist system.

What was the speaker's motivation for moving to Baja and starting over?

The speaker moved to Baja to find a better way to live, to build something with integrity, and to live a life that was not solely focused on making money.

How does the speaker describe his current lifestyle in Baja?

The speaker describes his current lifestyle in Baja as being relatively poor but incredibly happy, with the freedom to enjoy life, build his own house, and engage in activities he loves.

What is the 'Hero Formula' the speaker mentioned?

The 'Hero Formula' is a program the speaker is working on to help people build something with integrity and purpose, not just for the sake of making money.

Outlines

00:00

🏠 Transition to a New Chapter

The speaker begins by setting the context of their current situation, having relocated to a house in Cabo Santos due to the upcoming hot season. They mention the cost-effectiveness of living in this area and their plans for a geothermal air conditioning system. The speaker also alludes to a significant event they heard on the news about Trump but chooses not to delve into it. Instead, they express their intention to share their personal journey, starting from their university days with a business and political science degree, through their entrepreneurial ventures in clothing and the creation of the brand 'modres'.

05:00

👕 The Rise and Fall of a Clothing Empire

The speaker recounts their journey from founding a clothing company called 'modres' to its rapid success, achieving $10 million in sales within five years. They describe the company's growth from a single employee to 40, their personal recognition, and the challenges faced with large retailers pressuring them to manufacture in China due to lower costs. The speaker expresses their disillusionment with the fashion industry's lack of ethics and the pressure to compromise on quality and manufacturing location for the sake of profit.

10:01

🛍️ Battles with Retailers and Ethical Dilemmas

The speaker details their strategic efforts to get their clothing line into stores despite initial rejections, by leveraging student interest and demand. They discuss the power dynamics and demands of large retail chains, which eventually led to a pivotal moment where a retailer suggested making lower-quality products to increase sales volume. This incident, along with the broader industry's disregard for ethical manufacturing practices, led to the speaker's decision to leave the business.

15:02

🌐 Disillusionment with the Fashion Industry

The speaker reflects on their growing disillusionment with the fashion industry, highlighting the moral bankruptcy and lack of integrity they witnessed among executives and large companies. They express a deep-seated desire to create and contribute positively to society, rather than being part of a system that exploits people for profit. The speaker's values, shaped by their education in business and political science, led them to reject the industry's practices and seek a different path.

20:02

🚀 Pursuit of a Life with Integrity

The speaker shares their aspirations to build something with integrity, motivated by a desire to improve lives rather than solely focusing on profit. They discuss their personal journey, including dealing with their father's illness, divorce, and a move to the West Coast of Canada. The speaker also mentions their attempts at sustainable clothing and the challenges of operating within a market that demands cheap, disposable products. Their narrative culminates in a realization that they seek a life of adventure, creativity, and contribution to society.

25:05

🏖️ Embracing a New Life in Baja

The speaker describes their move to Baja, Mexico, as a conscious decision to live a life aligned with their values. They appreciate the freedom, low cost of living, and the opportunity to build a self-sufficient lifestyle. The speaker contrasts their previous life as a millionaire with their current, simpler existence, highlighting the happiness and fulfillment they now experience. They express gratitude for the community they've found and the ability to pursue their passions without the pressures of the Western lifestyle.

🌱 Creating a Sustainable and Fulfilling Life

The speaker concludes by emphasizing their commitment to living in harmony with nature, building their own home, and enjoying the freedom to pursue their interests. They reflect on the importance of community and the joy of sharing life with like-minded individuals. The speaker's narrative is a testament to the power of prioritizing personal fulfillment, creativity, and sustainability over material wealth.

Keywords

💡Entrepreneurship

Entrepreneurship refers to the process of designing, launching, and running a new business, which typically involves risk-taking and innovation. In the video, the speaker discusses their entrepreneurial journey, starting businesses from a young age, and eventually creating a successful clothing brand called modres. This concept is central to the video's theme of personal growth and the pursuit of meaningful work.

💡Geothermal Air Conditioning

Geothermal air conditioning is a type of HVAC system that uses the earth's stable underground temperature to provide heating and cooling. The speaker mentions plans for a geothermal air conditioning system as part of their new living arrangement, illustrating their interest in sustainable and environmentally friendly solutions, which ties into the broader theme of seeking a better way of life.

💡Tariffs and Duties

Tariffs and duties are taxes imposed on imported goods, designed to protect domestic industries by making foreign products more expensive. The speaker talks about the impact of such tariffs on their business, leading to pressure from retailers to move production to China, which is a key point in the narrative where ethical concerns about manufacturing practices come to the forefront.

💡Manufacturing in Canada

The term refers to the process of making goods within the borders of Canada. The speaker expresses a fondness for manufacturing in Canada, highlighting the benefits of supporting local workers and the economy. This is a significant aspect of the video's message about valuing local communities and ethical business practices.

💡Fast Fashion

Fast fashion describes a retail approach that emphasizes quick production of low-cost clothing to meet rapidly changing fashion trends. The speaker criticizes fast fashion companies for their poor quality products and unethical manufacturing practices, contrasting this with their own values and the desire for sustainable and quality production.

💡Communism

Communism is a political ideology that advocates for a classless society where the means of production are owned and controlled by the community as a whole. The speaker uses the term to describe their objection to producing goods in China due to the country's political system and its implications for worker rights and freedoms, which is a central part of the ethical dilemma faced in the video.

💡Wealth Gap

The wealth gap refers to the disparity in the distribution of income or wealth among different social classes. The speaker reflects on the negative impacts of the wealth gap, expressing a desire to contribute to a more equitable society by supporting local employment and sustainable business practices, which is a key element of the video's message on social responsibility.

💡Sustainability

Sustainability generally refers to the ability to maintain processes or states into the indefinite future, often in reference to environmental, economic, or social aspects. The speaker's interest in sustainable living and environmentally friendly practices is evident in their new lifestyle choices and is a recurring theme in the video, emphasizing the importance of living in harmony with nature.

💡Community

Community refers to a group of people living in the same place or having particular characteristics in common. The speaker discusses building a community in Baja, which is part of their new life's purpose. This highlights the importance of social connections and shared values in creating a fulfilling life, as depicted in the video.

💡Integrity

Integrity is a moral principle that involves being honest and having strong moral principles. The speaker repeatedly emphasizes the importance of integrity in their new endeavors, contrasting it with the morally bankrupt industry they left behind. It is a fundamental concept in the video, underpinning the speaker's quest for a meaningful and ethical life.

💡Freedom

Freedom, in this context, refers to the personal liberty to make one's own choices and live life according to one's values. The speaker values the freedom they found in Baja to live life on their own terms, build their own home, and pursue their passions without the constraints and pressures of their previous life, which is a central theme in the video.

Highlights

The speaker discusses the context of their current situation, including their relocation to a house in To Santos due to the upcoming hot season.

Mentions the plan for a geothermal air conditioning system as part of a new living arrangement.

Reveals the low cost of living in To Santos and the speaker's intention to get a sense of the community.

Shares the journey from university graduation with a business and political science degree to starting various clothing businesses.

Details the creation of the brand 'modres' and the initial financial struggles of the business.

Describes the rapid growth of modres to $10 million in sales within five years and the recognition in business media.

Highlights the grassroots marketing strategy involving traveling to universities and colleges to promote the brand.

Reflects on the transition from one employee to forty and becoming a millionaire before 30.

Expresses disillusionment with the fashion industry due to unethical practices and a lack of integrity.

Narrates the story of a licensing deal for shoes made in China that fell apart, leading to a lawsuit and the decision not to continue with shoes.

Discusses the pressure from major retail customers to manufacture in China due to lower costs.

Recalls a pivotal meeting with a store owner who wanted products to wear out faster to increase sales volume.

Describes the moral and ethical conflict with the industry's disregard for human welfare and environmental impact.

Shares the personal journey of moving to the West Coast, struggling with the industry, and seeking a more fulfilling path.

Talks about the desire to build something with integrity, not solely for profit, but for the betterment of society.

Explains the move to Baja for the freedom, low cost of living, and the opportunity to live a life aligned with personal values.

Conveys the happiness and fulfillment of living a simpler life, being part of a community, and pursuing creative projects.

Emphasizes the importance of living in harmony with nature and building a sustainable lifestyle.

Shares the joy of daily life activities, such as surfing, biking, and spending time with friends, made possible by the change in lifestyle.

Transcripts

so how did I get

here that is what I wanted to talk about

today now about 20 minutes ago uh Trump

was uh shot uh on the news and uh I kind

of expected it um I won't get into that

but I just want to give you some context

of what I'm making this the other thing

is you probably notice the background is

a little bit different it's because I am

in a uh a house in too Santos which is

just North of my property and it's

because we're about to come into the

uh pretty crispy hot season which is

typically like July August September and

then into October as well where it gets

in the uh in Canadian like 40° close to

40 degrees 38 to

40° um or 35 to 40 degrees really in

American uh or Fahrenheit uh 100 Dees

now I'll also say that I talked to a few

friends uh who are in BC and there's a

heat wave there and it's way hotter

there than it is here so but I I haven't

built out my camper yet for full air

conditioning and I have a plan for that

which is a geothermal air conditioning

system but that I'll tell you about in

another video because there's a whole

new Arrangement I'm going to sort of

whole new living arrangement I want to

build this this year so that I will be I

will be uh able to to live there

comfortably and I think that's the real

key here comfortably uh for uh all year

round but the cool thing is is that uh

to rent a beautiful place I'm on the

beach as well uh is very very

inexpensive here I did it so that I

could uh have some AC be comfortable and

also get a sense of Toto Santos which is

a I don't even know the population I'm

going to say it's 15,000 maybe the most

great little town though good little

Community here as well so so but what I

wanted to really talk about was how I

got here and the gradual sort of steps

that it took and I'll start

from I won't start from the absolute

beginning but I'll start from when I

graduated from University and uh I

graduated with a business political

science uh degree and before that and

during that time I had been starting

businesses of my own and all those

businesses were actually clothing

companies because I was good at

designing

clothing and at drawing and designing

logos and stuff like that so starting

when I was a kid so I I had since I was

15 years old been doing various sort of

art business things uh to make money and

I enjoyed it I liked it and so I came up

with an idea when I was in university uh

in an entrepreneurship course to uh

create these sort of casual pants hos

kind of like Hospital pants with buckles

and stuff like that came with a brand

called modres but originally when I

graduated from school I was completely

broke and so I had to go get a job I got

a

job designing clothing in in for

lacrosse in that realm because I had

started a uh a company in just going to

tournaments in the Summers and selling

lacrosse related clothing and it did

very well and then this company hired me

out of out of school and then they fired

me within 10 months but I had brought to

them this idea of these pants and that

University and college students would

love them and they were inexpensive

about 20 25 bucks and I thought it was a

great idea the company I was working for

didn't and I had a little bit of an

issue with uh one of the owners and sort

of at the same time that I was like I

think I might be done with this they

were like you're fired and so I started

this company called modres and to give

you the the the short version of the

long story I started it and uh first

year was uh negative $770,000

and by the fifth year we were doing $10

million in sales being featured

on all of these Business magazines and

all these newspapers it was a runaway

success and for a number of reasons a

lot of the reasons were I would travel

to concerts and events all over Ontario

and all over parts of Canada to promote

this and it was an under underground

thing and I went to universities and

colleges and promoted it as well anyway

I went from one employee in the first

year to 40 employees by year five and uh

and I was a millionaire before I was 30

years old and famous within the Toronto

realm and people knew about the company

and everywhere we went it was uh I was

hailed as some kind of genius and things

like that so and then eventually I just

dumped the company I quit and I left it

and then moved across the country

but part of the reason why I started the

company because I I had dreamed of like

Nike shoes came out when I was 12 years

old that was the first time I'd heard of

Nike shoes and I was excited about all

these colors and these cool shoes and it

was just really very a very cool thing

and Nike inspired me and I was like I

want to design shoes one day and so I

started with clothing and then

eventually we actually did Design shoes

funny enough though they designed them

they was a licensing deal they made them

in China and they got in here and they

started to fall apart so I told all the

customers to return them and then the

licensed people sued us for me saying

that and then we

won and uh and I didn't do shoes but

that is probably the microcosm of why I

left quit the business we made

everything in Canada you know I loved

manufact 400 sores I loved Manufacturing

in Canada really I would go to I lived

in the factory I rented office space in

the factory for the first year loved it

got to know the manufacturer Nick Russo

became like family the all the sers

there was a various people Chinese

Filipino Italian Portuguese like

Koreans um you know all these ladies

that were sewing all these people I

worked with and it was great it was like

um it was like a really family

atmosphere and the growth and Tra

traveling to all these events and

meeting all these people and it was just

a really amazing amazing time in my life

and I got to design a whole bunch of

stuff and really do some cool stuff that

I I'd always dreamt of doing when I was

when I was a kid but what happened and

what started to happen well actually the

the big thing that happened was in the

year 2000 in Canada uh there were

tariffs and duties that they put on

Chinese import goods and they were

around 30% so if you brought stuff in

from China you would have to pay an

extra 30% let's say something cost $10

You' pay the government an extra $3 on

that garment in order to level the

playing field for manufacturers in

Canada because we paid workers well they

had health care they had benefits you

know they just breaks like it was

reasonable whereas in China as you are

probably aware of uh it's pretty much

slave labor the cost to produce

something is very very low the communist

government subsidizes companies so that

they can gain a comp competitive

advantage in other countries and grow uh

the business and so what happened in in

Canada at that time is and it was a

bunch of multinational companies like

you know H&M and Old Navy and GAP and

Zara and all the ones that you can think

of now the big multinational fast

fashioned companies it's all crap that

fall apart um and they sell cheap it's

all made in China or It's Made in India

or Bangladesh or whatever so what

happened was the company started to grow

started to grow really uh quickly we

started to deal with major retailers and

started to with deal with big businesses

and um they started to be more demanding

and when the uh when the duties and

tariffs changed around China they said

you have to go make your stuff in China

you need to shut down your uh plants and

uh or your plants your

factories in Canada because we want the

stuff cheaper so that we can sell it for

less and so there was a lot of pressure

from our major major retail customers to

do that and they weren't nice about it

and so what started to happen as we got

bigger and we started to be exposed to

uh you know the larger companies what I

started to

see and started to be become very very

aware of is that these the people the

buyers in these larger companies they

did not give a about humans they

didn't care about me they didn't care

about my company they didn't care about

where the stuff was made they didn't

care

about if people were hired locally all

they cared about was the bottom line and

um and getting Trends they also did not

like our brand and they didn't like it

because we were not part of the industry

and the industry in Canada is basically

whatever the US says whatever comes out

of the US fashion wise that's the that's

the channel of information and you sell

what is popular in the US to Canadians

and what happened was we were popular

with Canadians and so I had to really

like

strategically

outmaneuver the entire IND industry in

order for us to get into stores in

Canada and I did that by doing things

like I would show up at a uh University

or college in in in the in like selling

things over the table like this is

pretty ghetto this is pretty and the

students were like oh my God and and I

was I graduated a year before so I they

were like you make this I'm like yeah I

make this in Canada and they're like we

love this stuff they like we're super

excited and then they were like I'm like

oh but I'm leaving in a week to go to

tour to another school and they're like

where do you sell in any stores and I'd

have to tell them in the beginning I

don't sell any stores because they don't

they kick me out of their stores they're

like get out of here no one wants this

stuff who are you we don't care it

doesn't matter we get you know sort of

our selling orders from somewhere else

and so what I would do was I started to

do was I would Target a store that I

wanted to sell in in a city that I was

in and so when I went back to that

University and the kids were like you

know where do we get this stuff when

you're gone I would give them the phone

number to that specific store and I'd

hand out like a hundred cards that had

their phone like call this guy and ask

him and then I would leave and then I

would call that guy back in a week and

he would be very angry with me because

he had been inundated with phone calls

to from from people who wanted to buy

modres our pants and uh and it was just

non-stop bringing the phone and so and

so I would just say to him well it just

shows you that people want the product

so do you want me to come in and I'll

show you the product and so you can put

them in your stores and and uh the r

retailers were mad most of them and

reluctantly agreed to uh bring the our

our pants into their stores and they

sold really well and people loved them

and they did really really well but

there was still this little bit of

like we we don't really like you because

you're not doing things the way that

they we are used to them doing being

done and this was kind of the whole

thing with the industry and the bigger

companies that you got to the more that

they were like we will tell you what to

do we will dictate to you what um our

terms for you selling in our stores even

though we were really popular and they

were like they kind of had to carry us

to be relevant it was this powered game

that they were always trying to play and

so one of the

um you I I was 29 years old so I was uh

relatively naive to this stuff and I was

and I you know I thought that you know

my life would be great I thought oh I

got I would have a clothing company it

would be cool I would be it would be you

know I'd have lots of money so I would

be happy and everything would be great

I'd be successful and you know it would

be this wonderful dream this American

Dream Canadian dream whatever you want

to call it that's you know that was

being pitched to me CU I grew up very

poor and not having a lot and uh and

struggled

um and so I thought that this this

lifestyle I'm like I'm going to work

really really hard to get this lifestyle

but I'm also going to do something that

I really love doing I'm not going to do

something just for money I'm going to do

something that is uh it feels good and

it is part of what you know I want to do

and what I value and

so so that was the clothing

company and it

was It was kind of one I remember one

particular incident where we were there

was this one store and it was called

Gene machine and they had 30 three

stores uh in Ontario and so and they had

made a deal with us though that they

would buy a million dollars worth of

product a year uh and so they were a

huge part of our business and uh the

owner I got a message that the owner had

called and he wanted me to come up and

see him right

away uh and he was like an hour away

from where our office was and so I got

in the car and I was like okay I got to

go see this guy and see what because

there was some kind of issue and so um I

went there went into his office sat

around for like 45 minutes waited for

him um and then he called me in sat me

down and said you have a

problem and I was like okay um what's

the

problem and he said your pants last too

long

and I was

like

actually that's intentional I built them

out of a polycotton fabric that get

softer every time you wash them so that

they get softer every time you wash them

and they last like 10 to 15 years so you

have them and you have you're getting

good value out of

them and he said that's your

problem they don't wear out fast enough

you need to make them amount of material

that wears out faster so that we can

sell more volume of

them and you know previous to this point

I had been very respectful to this guy

and I and I I kind of thought of him as

like you know someone that like I looked

up to him because I was like oh he he

owns 33 stores very very wealthy man

seemed very in control was very like did

his operations and took care of his

business and was there all the time like

he really like it's it felt like he

spent a lot of attention and to detail

and really

um uh you know took care of his business

and so I thought oh this is potentially

a guy that I would

emulate but I couldn't

believe

what I

heard

and it just

completely shocked me and I and I

and I like I said I still remember to

this day of one of the key moments in

business where I was just

like you're a piece of

like that's not what business is

about and that's not what it should be

about so I left that

meeting yeah I was really just

disillusioned I was

like I like I have no respect for this

person anymore uh and he's one of our

largest customers uh and then we would

get in more meetings where it was like

go make this stuff and in China and I

was like China is a communist country

and they don't treat their workers well

and communism doesn't allow you to have

freedom and so because I was you know

was like I said I graduated in business

and political science I was very aware

of how different societies operate and

different countries operate and I was

like wo communism is pretty bad way to

operate it limits Freedom people suffer

uh they have no uh control you can be

killed quite easily you can lose your

job like you really the lack of freedom

is just is horrific to a certain extent

what it was in Russia what it was in

China under ma Stalin all this all this

political history that I'd studied and I

was just like this is a horrible

horrible um system uh to be in so I was

I just I'm like I can't I'm I can't do

that

there's um there's just no way and

so I quite quickly started to look

around and realize

that all of these people in these

Executives these top levels all these

companies

um they all had this similar mentality

and I would call it like

a lack of morals or a lack of Ethics um

and a lack of integrity and just a lack

of care or concern whatsoever at a deep

level it just made me angry it made me

uh pissed off and I was like these

people I don't want to deal with them I

don't want to work with them uh I don't

want to be part of uh this system this

business

model and really it only took me a few

months before I was just

like this is an empty morally bankrupt

industry and um you know I wanted to be

creative I wanted to you know do my

thing but I also wanted to employ my

fellow countrymen and help the society

that I was in and

not promote and give my money to

societies that were bad for

people and the more that I this started

to sort of ruminate the more I started

to look at everything around me all of

the stuff that I was involved in and I

was just like and especially in business

and I was just like everyone is doing

this why are we farming all this stuff

out to China you know why is no one

concerned with their neighbors and that

their neighbors could have a job and

that if their neighbors don't have a job

then they're going to struggle and if

you're making a lot of money and they're

not making money then you're going to

spread this wealth Gap and these people

are not going to be happy and they're

going to come back at you um in some way

shape or form um and

so you know the best way to do it is

to employ your neighbors uh help the

people in your country make it so that

people around you are doing well so you

share the wealth and you involve them

and then everyone

prospers you're not just taking

advantage of people just for the extra

money and what I started to realize is

was that was our whole system and I was

like this is this is disgusting and this

is disturbing and I was completely

disillusioned and so I just said it

I'm going to shove my company I'm not

going to do and play this game anymore

in this system and uh and I went on a

tear to tear it apart and shut it

down

um and then a lot of things happened in

my personal life uh my my father got

cancer and died uh I got divorced I

moved across the country in Canada to

the West Coast to chill and try and find

a better way to live I tried to do

sustainable stuff um it was more

environmentally friendly clothing but

those people were miserable bastards and

just were not appreciative of a

sustainable uh clothing offering no one

really wanted that and I was just like

you know

what I just got to get out of this

industry and find something else to

do and then I just struggled because I

was raising my son and uh been divorced

and really just was like got into a

whole super negative head space um and

really couldn't find a way to think

about it in a positive way and it was

years and years I got involved in doing

like personal work and Shadow work and

men's work stuff and got and stuff like

that and that sort of helped me process

that sort of thing and then I just

realized that uh um I just eventually

over time and raising my son I got to a

point where I was where I was just like

I just don't I don't want to be involved

in a society like this

anymore um I want an adventure I want

something that has Integrity I want to

build I want to be creative and build my

own thing um but I do not want to

contribute to A system that takes

advantage of people that is only

transactional it doesn't care about

people that only cares about money I

don't want to be around people who only

care about money um I don't want to be

in Canada if you're American and Canada

where you're taxed to death as well they

want to do that and you know to do

something that

uh is uh it has a lot of integrity

that's good for people especially in

Canada because there's only 30 million

people it's a very small Market spread

across a big country um you have to do

something that appeals to a wide swath

of people otherwise you'll fail you just

won't succeed and to do something with

Integrity like a market like the us

could do that but it became extremely

possible for me to get into the US

market and to be able to do something as

a Canadian uh and to make it

work and I just thought you know what

when my son graduates from school he's

going to be on his own he's into his man

years I'm out and I'm going to go and

build something that I'm proud of that

has Integrity that is my creation um

that is not built for the purpose of

only only making money but it's built

for the betterment of humans the

betterment of us and uh and so I've been

working on a uh a program to help people

do that to help them individually and

that's what I went through as well like

it's almost like self- demelant to a

certain extent um you may see if you fly

around uh in any of my different uh

websites whatever that I'm doing I call

it the hero formula so that was a big

part of my move here was I got here and

I knew that I was like there's Freedom

here there is the opportunity to live so

inexpensively that I could do the things

that I really really wanted to do and

live a good life at the same time I

wasn't pressured to make an incredible

amount of money just to survive just to

pay taxes just to pay for my house just

to pay for my mortgage just to to drive

a car just to get a license just to do

all to have employees and do all these

business this business stuff and then

try and like make money all the time and

so that it would steer me off of the

thing that I really really wanted to do

that wasn't about money it was about

making the world just just a slightly

better place before I

die and that is what Baja is is allowing

me to do and it's also allowing me to

really really enjoy my life on a daily

basis so that not only can I have this

purpose make a little bit of money

survive that I can also enjoy my life

and part of that enjoyment for me is

being able to be on a piece of property

that I can build out myself that I can

build my own like plumbing and toilets

and shower system and I don't have a

bureaucracy and I don't have to go to

the government and get what do you call

them like permission to do anything at

all on the property I don't need

permission to do anything but I could

build it in a way that also works with

nature and is more sustainable and is

more

intelligent and really live within

nature and um be part of it and create

my own way of living build my own house

um and bring you know and invite people

down to stay out and hang out and and

enjoy uh the beautiful nature that it is

this and have the time to do

it and

so that's how I got from being a

millionaire to essentially being

poor and that's how I went from being a

millionaire and being

miserable to being relatively poor

and being incredibly happy and loving

what I'm doing and excited about what

I'm doing and meeting people that are

excited about what they're doing and

they're doing the same things and we're

building a community here those people

and it's a it's an amazing

wonderful life and I'm so glad I came

here

and

uh yeah every day

is just has the potential for me to do

work and not have the over overwhelming

stress of the pressure of this

fabricated life that is put on top of us

in western

civilization

um yeah and not have to worry about that

stuff when I don't want want to I can go

surfing I can go play in the ocean I can

go bike down a trail I can go walk along

the beach uh I can relax I can make a

meal and take my time and have meals

with my friends um I can I can make a

really really good chai now that I've

learned to make chai and I don't have to

drink coffee with jacks me up um and

enjoy those with my friends like I did

this

morning and uh that's kind of life I

want to live

and that's why I love it here