$1m clothing brand owner keeps it real for 20 mins

Dave Nash
10 Jul 202420:40

Summary

TLDRIn this candid video, Dave Nash shares his journey and hard-hitting advice for aspiring clothing brand owners. He warns about the complexities and operational challenges, suggesting that for most, running a clothing brand is not the best way to make money. He emphasizes the importance of passion and the long-term commitment required to succeed in the fashion industry.

Takeaways

  • πŸ˜€ Dave Nash starts the video candidly, sharing that he didn't prepare much for this session and just woke up an hour ago.
  • πŸ”₯ He announces an exciting update that his clothing brand has hit $1 million in revenue, a significant milestone from zero just 15 months ago.
  • πŸ’° The first hard-hitting fact: If your primary goal is to make money, Dave suggests considering other ventures, as running a clothing brand is not the most lucrative or straightforward path.
  • 🚫 He warns that 95% of viewers might not be suited for running a clothing brand, especially if they are motivated by seeing others flaunt success, which might not be sustainable.
  • πŸ“‰ Dave explains that clothing brands are operationally complex and require a multitude of hard skills, which often leads to failure or short-lived success.
  • πŸ“ˆ He emphasizes the importance of having a solid marketing system and fundamentals in place, rather than relying on hype, to ensure long-term success in the fashion industry.
  • πŸ‘• The operational complexity of a clothing brand includes managing design, manufacturing, marketing, content creation, inventory, and customer service, which is much more demanding than other types of businesses.
  • πŸ’Ό Dave shares that in clothing, you might need to add a full-time employee for every $1 million in revenue, unlike other businesses where one employee can manage up to $4-5 million in revenue.
  • πŸ“‰ He discusses the cyclical nature of fashion, noting that brands can quickly fall out of favor, and staying relevant is a constant challenge.
  • πŸ”„ Dave advises that if you're determined to start a clothing brand, be prepared for a 2-3 year period before making any significant money, due to the time needed to achieve economies of scale and establish credibility with manufacturers.
  • πŸ‘‰ For those still interested in pursuing a clothing brand, Dave offers further advice on the long-term realities of the fashion industry, including the need to adapt and innovate to maintain relevance.

Q & A

  • What is the main theme of Dave Nash's video?

    -The main theme of Dave Nash's video is to provide candid advice and hard-hitting facts about starting and running a clothing brand, emphasizing the challenges and complexities involved.

  • Why does Dave Nash suggest that most people should not start a clothing brand?

    -Dave Nash suggests that most people should not start a clothing brand because it is operationally complex, requires many hard skills, and is not the most efficient way to make money.

  • What is the 'cold heart truth' that Dave Nash wants to convey to his audience?

    -The 'cold heart truth' is that if someone's primary goal is to make money, they should consider doing something else other than starting a clothing brand.

  • What are some alternative ways Dave Nash suggests for making money instead of starting a clothing brand?

    -Dave Nash suggests learning a skill, such as email marketing, SMS, or Facebook ads, and offering those skills to people. He also mentions starting a design agency as an alternative.

  • Why does Dave Nash believe that clothing brands are unnecessarily complex?

    -He believes that clothing brands are unnecessarily complex because they require managing multiple collections simultaneously, dealing with inventory, customer service, marketing, and other operational tasks, which makes scaling and maintaining relevance challenging.

  • What is the significance of the clothing brand hitting $1 million in revenue according to Dave Nash?

    -The significance is that it took only 15 months to reach this milestone from zero revenue, which shows the potential for growth in the clothing industry despite its complexities.

  • What are some of the operational challenges Dave Nash mentions in running a clothing brand?

    -Some operational challenges include designing clothes, managing relationships with manufacturers, handling paid marketing, creating content for social media, managing inventory, and dealing with customer service and finances.

  • How does Dave Nash describe the relevance of fashion brands over time?

    -Dave Nash describes the relevance of fashion brands as cyclical and subject to ups and downs, with brands becoming popular and then falling out of favor over time.

  • Why does Dave Nash think that many people are attracted to starting a clothing brand?

    -He thinks that many people are attracted to the idea of starting a clothing brand because they see others, like influencers, flaunting their success, which may not be representative of the reality for most clothing brand owners.

  • What advice does Dave Nash give to those who are determined to start a clothing brand despite the challenges?

    -Dave Nash advises those determined to start a clothing brand to be prepared for a long-term commitment, understand that it may take 2-3 years to make meaningful money, and to focus on building a solid marketing system and reliable customer base.

Outlines

00:00

😌 Candid Insights on Starting a Clothing Brand

Dave Nash begins the video candidly, admitting he hasn't prepared much for this session. He wakes up with a strong urge to share some hard-hitting facts with the fashion community, particularly for those at different stages of running a clothing brand. He emphasizes that if the primary goal is to make money, starting a clothing brand might not be the best idea. He suggests that for most people, running a clothing brand is not advisable due to its complexity and the allure of quick success seen in others, which he warns against. He also mentions the operational challenges and the need for a diverse set of skills, concluding that many people are likely to fail in this endeavor.

05:02

πŸ€” The Complexities of Running a Clothing Brand

Dave Nash delves into the complexities of running a clothing brand, drawing from his 15 months of experience and 8 years in e-commerce. He contrasts the operational demands of a clothing brand with other types of businesses, highlighting the need for more employees and the variety of skills required. From design to marketing, inventory management, and customer service, he outlines the numerous tasks involved in running a clothing business. He also discusses the challenges of maintaining relevance in the fashion industry, citing examples of brands that have fallen out of favor and those that have managed to regain popularity.

10:04

πŸ‘• Passion vs. Profit in the Fashion Industry

Dave Nash acknowledges his own passion for fashion, which drives him to persist in the industry despite its challenges. He advises those who are determined to start a clothing brand to be prepared for a 2 to 3-year journey before seeing significant profits. He explains that initial costs are high due to a lack of leverage with manufacturers, which affects pricing and scalability. He also touches on the importance of content creation and the potential for virality on platforms like TikTok, but warns against relying solely on this strategy. He emphasizes the need for a solid business foundation and a marketing system that can generate consistent revenue.

15:06

πŸ”„ The Cyclical Nature of Fashion Trends

Dave Nash discusses the cyclical nature of fashion trends, using examples like Uggs, Crocs, Oakley, Gucci, and Off-White to illustrate how brands can rise and fall in popularity. He warns that even successful brands can become irrelevant if they fail to adapt to changing tastes. He stresses the importance of understanding that fashion is not a stable or enduring market, and that brands must constantly evolve to stay relevant. He also reflects on his own position in the industry, acknowledging the challenges he faces and the lessons he has learned.

20:06

πŸ‘‹ A Raw Conclusion on Clothing Brands

In the final paragraph, Dave Nash wraps up his video with a raw and honest message. He reiterates his caution against starting a clothing brand for those primarily interested in making money quickly. He emphasizes his commitment to providing value and advice without promoting a course or using flashy tactics. He encourages viewers to share the video, like it, and subscribe for more content, especially if they are interested in the clothing industry. He ends on a note of authenticity, promising to continue offering real insights and advice.

Mindmap

Keywords

πŸ’‘Candid

Candid refers to a style of communication that is straightforward, honest, and unreserved. In the video, Dave Nash uses the term to describe his approach to discussing the realities of starting and running a clothing brand, without any scripted material, just his thoughts and experiences.

πŸ’‘Clothing Brand

A clothing brand is a business that designs, manufactures, and markets garments. The video's theme revolves around the challenges and realities of establishing and growing a clothing brand, with Dave Nash sharing insights from his own journey of hitting $1 million in revenue.

πŸ’‘Operational Complexity

Operational complexity refers to the intricacies involved in running a business, particularly in terms of processes and logistics. In the context of the video, it highlights the numerous skills and tasks required to manage a clothing brand, such as design, manufacturing, marketing, and inventory management.

πŸ’‘E-commerce

E-commerce is the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Dave Nash mentions his 8 years of experience in e-commerce, which includes running various brands beyond clothing, emphasizing the broader context of his business expertise.

πŸ’‘Economies of Scale

Economies of scale are the cost advantages that a business obtains due to expansion and ability to produce at a lower cost per unit as output increases. The video discusses how achieving economies of scale in a clothing brand can reduce production costs and improve profit margins as the brand grows.

πŸ’‘Content Creation

Content creation involves the development of various forms of content meant for marketing and audience engagement. In the script, Dave Nash talks about the importance of creating content daily for platforms like TikTok and Instagram to drive revenue and maintain brand relevance.

πŸ’‘Market Saturation

Market saturation occurs when a market becomes crowded with too many similar products or services. The video mentions Gucci as an example of a brand that became saturated, leading to a loss of its exclusive appeal and becoming 'the new H&M' in the eyes of consumers.

πŸ’‘Fashion Cycle

The fashion cycle refers to the recurring patterns of change and re-emergence in fashion trends. Dave Nash uses this concept to illustrate the transitory nature of brand popularity, noting how brands can go from being trendy to outdated and back again, as seen with Uggs and Crocs.

πŸ’‘Profit Margin

Profit margin is the measure of profitability of a business, calculated as the percentage of profit to sales. The video explains that as a clothing brand scales, its profit margin can improve due to reduced costs per unit and a better ability to negotiate with manufacturers.

πŸ’‘Relevance

Relevance, in the context of the video, pertains to the current popularity or interest in a brand or trend. Dave Nash warns that even successful clothing brands cannot remain relevant indefinitely due to the cyclical nature of fashion and changing consumer tastes.

πŸ’‘Hype

Hype refers to the intense attention and publicity surrounding a product or trend, often driven by marketing and social influence. The video script warns against building a clothing brand based on hype alone, as it can lead to short-lived success without a solid marketing system for sustainable growth.

Highlights

Dave Nash starts the video candidly, sharing that he didn't prepare much for it.

The video is aimed at both new and established clothing brand owners, offering insights relevant to various stages of business.

Dave's clothing brand recently hit $1 million in revenue, marking a significant milestone from zero revenue 15 months prior.

A harsh truth: for those primarily interested in making money, Dave advises against starting a clothing brand.

Clothing brands are operationally complex and require a diverse set of skills, making them a poor choice for those seeking easy money.

Dave suggests alternative business models, such as service businesses, as more straightforward paths to earning money.

He emphasizes the importance of having a solid marketing system to ensure consistent, predictable traffic and sales.

Dave explains the operational complexities of running a clothing brand, including managing multiple collections and drops.

He mentions the need for a team with diverse skills, from design to marketing to inventory management.

Dave discusses the high costs associated with starting a clothing brand, especially in terms of manufacturing and marketing.

Economies of scale are crucial in the clothing industry, with costs decreasing as revenue increases.

He warns that success in the clothing industry is not guaranteed and can be short-lived, especially for those relying on hype.

Dave shares his personal passion for fashion, which drives his commitment to the industry despite its challenges.

He advises that it typically takes 2 to 3 years to achieve meaningful revenue in the clothing industry.

Dave highlights the cyclical nature of fashion trends and the importance of being prepared for periods of irrelevance.

He uses examples like Uggs, Crocs, Oakley, and Gucci to illustrate the fluctuating popularity of fashion brands.

Dave concludes by reiterating his candid advice and encouraging viewers to consider the realities of the clothing industry before starting a brand.

Transcripts

play00:00

hey guys welcome back to the channel my

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name is Dave Nash and to be honest in

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this video I didn't really prepare

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anything too crazy it's just my notepad

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right here with them like four or five

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bullet points and it's a super candid

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video I woke up I'm not going to lie

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like 1 hour ago and I was taking a

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shower brushing my teeth whatever and I

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was just like huh this is something that

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I need to tell the broader fashion

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clothing brand owner

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Community um so I'm going to go ahead

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and turn my camera on and fast forward

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we are right now in this video where I'm

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going to tell you some hard-hitting

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facts that I think you need to know

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before starting a clothing brand if

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you're 6 months into being to running a

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clothing brand and if you are 3 to 5

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years into running your clothing brand

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then you're going to real you're going

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to resonate with what I'm saying because

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you've been through this so no matter

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what stage you are at right

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now I think this video is going to make

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a lot of sense and hit for you so watch

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till the end and yeah let's roll so the

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title of the video is going to be

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something like $1 million clothing brand

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owner keeps it real for XYZ minutes

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probably like 12 minutes or 15 minutes

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or 20 minutes depending on how long I

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want to Yap today

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but um yeah so actually before I even

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get into the video the exciting update

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the clothing brand hit 1

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million and you know I couldn't be more

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happy happy because 15 months ago we

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were doing 0 in Revenue so yeah it's

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it's been a wild ride and through

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through this journey I'm going to tell

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you some things that I've I've learned

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along the way so the number one thing

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which is honestly a cold heart truth

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that I need to tell you is if you want

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to make money like if you actually want

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to make

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money then do something else

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like let that sink in like if you

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actually want to make money then then

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you need to run very very far away from

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owning and operating a clothing brand I

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would say for 95% of you who are

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watching this video you should not be

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running a clothing brand and I'll

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explain why there's a large group of you

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who want to run a clothing brand just

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because you saw like someone fluxing

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like a car or sitting on like a thousand

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packages or whatever and then

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trying to show the world that you know

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they they're doing well or whatever I

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know that's like probably 90% of you

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watching this video and if that's what

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actually made you get into the clothing

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brands in the first place then you're

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just not in it for the right reason and

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I mean anyone could be into anything for

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any reason but with the

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hardships that owning a clothing brand

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will bring onto you it's simply just not

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worth it there's way more ways to make

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money and there's a lot of people who I

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I talk to who are trying to make money

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that's like their goal right and I'm

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just like dude there's way better ways

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to make money clothing brand is just one

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of the most operationally

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complex things to do to make money I

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think service

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businesses is probably just like the

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best way like learn a skill um to you

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know intern for somewhere for someone

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and like Shadow them or like you know

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make some friends who know how to do

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certain skills for example email

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marketing SMS or um Facebook ads and

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stuff like this and offer those skills

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to people or learn to design and then

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design and then start a design agency

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and and do that to get money like

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clothing brand clothing brands are just

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unnecessarily

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complex and require so many hard skills

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that most of you don't have which means

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that you're probably going to

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fail and even if you do have success for

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the

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first few drops

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then it's probably going to be

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shortlived

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and you know I know people who you know

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they did 40K their first few drops first

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couple drops cuz I don't know they went

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viral and then you know 20K the next

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drop and then 6K the third drop 4K

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whatever it is

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and it just goes you know it goes

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downhill from there and the reason why

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is because people in the market and

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customers especially younger customers

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if you're targeting like 16 to 21 they

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really like new stuff and once you stop

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being like new or like underground or

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whatever then you just start to like

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fall off and that's why you see a lot of

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Brands who like they used to be popping

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they fall off and the reason is because

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they based their business off of hype

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instead of like Rock Solid fundamentals

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and a marketing system that was able to

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bring in reliable and predictable

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traffic day after day in the long term

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so okay let me just backtrack and kind

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of get into the complexities that people

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don't really understand when they're

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first starting out in clothing but 15

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months into the game for me as well as 8

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years in e-commerce in general I've run

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a ton of different brands from Skin Care

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to jewelry to

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ronics and I can say without a doubt I

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ran all of them at the high level too

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over 1 million in revenue for each thing

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I did and I could say without a doubt

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that clothing is just so unne

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unnecessarily complex compared to the

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level of Revenue you can do what I mean

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by that is most brands that are not

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clothing they can add one employee one

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full-time employee for every like4 to5

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million in Revenue but with clothing

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I you need to add like one full-time

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employee for every $1 million in Revenue

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which means that once you're at like

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three like 5 million in Revenue you need

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five full-time employees in addition to

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the founders when another brand a

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skincare brand only needs one

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employee and the reason for this is

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because there's so many things you need

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to do in clothing to even run the

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business for example you guys all know

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this you need to design clothes who's

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going to design the clothes it might be

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you but if you're a designer then you

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probably don't have a lot of the other

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hard skills I usually see people are

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either really creative or just really

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like technical with marketing it's

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usually not one or the other which is

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why it's really nice when like an

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operationally sound person partners with

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a creative person that's a good team

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um but yeah you need you need to you

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need someone who's going to design the

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clothing you need people who are going

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to talk to the manufacturers you need

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people who are going to do paid

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marketing through Facebook and Google

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Tik Tok you need people who are going to

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post on Tik Tok and reals and make

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content for you um like every day you

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need someone to do photo shoots you need

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someone you need someone who's going to

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manage the shoots styling modeling you

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need someone who's going to manage

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inventory manage a 3pl relationships

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someone who's going to do customer

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service someone who's going to manage

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your bookkeeping and your

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finances like there's so many things

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about running a clothing brand

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specifically that is just so difficult

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you're constantly making new pieces

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you're managing six collections at the

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same time

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over the course of because you're if

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you're planning six to nine months ahead

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you're working on many collections at

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the same time um most brands are working

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on stuff 12 months in advance and

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there's going to be drops every month

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and you need people like making sure

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that all these drops are being hit and

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the targets are being hit like every

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single month it's just it's just so

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operationally complex dude I really I

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really wouldn't wish it on my worst

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enemy um the one one of the people I

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look up to the most his name is Reese

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wabara he owns many deir It's a UK brand

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despite the French sounding name and I

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believe he's worth 100 million and just

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five six years ago he was just probably

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like some Ecom Guru kind of guy like

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selling a Facebook thing but you know he

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stuck to his craft and he's his brand

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does like 760 million in Revenue at

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least this year

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and what he said is that he would not he

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also would not wish clothing on his

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worst enemy like he is literally $100

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million valuation of his brand and he's

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saying don't get into clothing because

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anyone who's experienced in clothing

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100% knows that it's like the most

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difficult thing like ever and like other

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people are making it seem like it's the

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easiest thing but they're probably just

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cutting Corners in a lot of ways like

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they're you know they're frustrating

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their customers they're doing pre-orders

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when they say they're not doing

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pre-orders or they're even doing

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pre-orders pre-orders at all and it just

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takes 8 to 12 weeks for the customer to

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get it

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like I mean people can get rich in

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clothing right don't get me

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wrong but it's the vast it's the vast

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minority right it's just like a few

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people who are doing it and then 99% of

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you who are watching the video right now

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and probably 99% of people who watch

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like any clothing brand content on the

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on the internet like I see people with

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like hundreds of thousands of views like

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on a how to start a clothing brand thing

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there's not 100,000 successful business

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owners there's probably like

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a handful maybe like a couple thousand

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who are doing meaningful Revenue to

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support their like their Liv

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livelihoods

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and yeah

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so I'll just move on to okay the first

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point was if you want to make money then

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just do something else the second point

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is okay let's move on if if you are

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actually hellbent on doing clothing

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because you like the clothing industry

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like I love fashion I was wearing Rick

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Owens 10 years ago you know ASAP Rocky

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2012 Fashion Killa piss whatever it is I

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was literally listening to that I lived

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around New York at the time and I was

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like obsessed with ASAP Rocky and I was

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just trying to copy his swag so I was

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wearing Rick Owens Raph Simmons like

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whatever it is like designer in 2012

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2013 I was wearing it before anyone else

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was wearing it not to be like one of

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those like I did it first people but

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legit I've been doing like fashion and

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into fashion for a long time I'm 29

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years old by the way I might not look it

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but like most people tell me I look

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younger but I've been doing this since

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like 17 18 I was one of the first people

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on

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gr so I actually love fashion so to be

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in this industry I don't mind it because

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and I don't mind all the the issues and

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operational complexity just cuz like

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it's my passion kind of um

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but yeah if it is your passion as well

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and you you are hellbent on doing

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fashion brands

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then you just have to know that it will

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take 2 to 3 years probably to make any

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meaningful amount of

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money um and there's a couple reasons

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for this it's because when you first

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work with the

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manufacturer your costs are going to be

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very high number one is because you

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don't have

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credibility um you don't have any

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leverage over them you can't say hey I'm

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Nike so make my cost low or else I'm

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going to take my business somewhere else

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you're just going to order 50 to 100

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units so they're going to give you bad

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pricing and if you get bad pricing then

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you are not going to be able to scale as

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fast as you want like you won't be able

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to do a million in 6 to 12 months

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um you because you can't afford to pay

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overpay for customers on Facebook you

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know your your break even cost per

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acquisition is probably going to be like

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30 instead of like 50 or 60 or

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70 so the more and what I mean so the

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point I'm saying the point I'm trying to

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make is that the more you grow the lower

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your cost per unit is is because at 100

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units you might be getting charged $25

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for Hood whatever at 300 units $23 at

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500 units $21 at a th000 units $18 so

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and and so it's kind of like interesting

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because like the rich get richer like

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the bigger you get the easier like the

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bigger your profit margin is which means

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that it's easier to even to get even

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bigger so the more you grow the more you

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grow and to get to that like to hit

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those economies of scale you have to be

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operating for at least 2 to 3 years the

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first couple years unless you get really

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lucky with like Tik talks and reals and

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stuff like

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that um it's aware that you you actually

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have a system for pumping out good

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content like week day after day where

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you can actually drive meaningful

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Revenue through you know Organics and

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that's like your specialty and that's

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what your creative Talent is and and is

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your competitive advantage of the

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market then you're not really going to

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make money for two to three years so if

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you actually are hellbent on making a

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clothing brand then just know that you

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have two options you either suck it up

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and just try to get to economies of

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scale or number two you just go crazy on

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Tik toks and reals and you just try to

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go viral and even then there's no like

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guarantee that you're going to go viral

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forever like you might have one hit and

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then you're quiet for 3 months then one

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hit quiet for 3 months and I don't know

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it's kind of stressful to do that so I

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don't really recommend relying on that

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so another way to get economies of scale

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by the way is is like through your photo

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shoots because like if you do photo

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shoots for example they might cost like

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$2,000

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um and at the beginning you're only you

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say you have Z in Revenue 2,000 is a lot

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right but then when you start to make

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100,000 a month 2,000 is not it's still

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a decent amount it's 2% of your total

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rev but it's like it's it's manageable

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you can stomach it and then when you

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start to get to like $1 million a month

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or something like that and you have to

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pay maybe maybe maybe in order to do

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that million your photo shoots need to

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be higher quality so you need to pay

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about five or 10,000 for a photo shoot

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it's still like way smaller it's only

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1% of you know 1% .5 to 1% of your total

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revenue once you get to scale so your

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cost will go down on your cogs like your

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your product pieces and your photo shoot

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costs will become a smaller percentage

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of your

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Revenue Okay so

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now that we've talked about whether or

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not you should even do a clothing brand

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which you probably shouldn't but if you

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if you're watching it if you're still

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watching you you probably want to do it

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because I've already told you not to do

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it so if you're if you're still here you

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probably still want to do it so okay now

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that we've established that you want to

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do it just know that it takes two to

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three years if you haven't left the

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video in disuss because of that then now

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let's talk long long long term so if you

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are saying okay let's do a clothing Rand

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even though there's better ways to make

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money

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if you're saying I'm okay with waiting

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two to 3 years to make money then first

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of all you're crazy but second of all

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I'll give some even more advice to the

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people who are still watching the video

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at this point um so let's just say you

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do get

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sales right um and you're running for a

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few years it's going

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well you can't

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always how do I say you can't expect to

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be relevant

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forever and there's so so many examples

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of this in in fashion um especially the

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brands that have been around for decades

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um let's take a random example like for

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example Uggs Uggs had like every girl in

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a choke hold between like 2007 in

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2014 2015 and then they stopped being

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cool like even when I when I was like a

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freshman in high school in 2009 I had

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Uggs moccasins and I genuinely thought I

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was like the coolest [Β __Β ] on the

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planet like I was like yo I got Uggs I'm

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like the first guy not a girl I'm the

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first guy to wear UGGs everyone was like

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oh [Β __Β ] that's crazy back then but then

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there's a point of like 2014 to 2020

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2021 where it's just not cool like if

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you're seen wearing ugs you you just

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look weird right and but now it's like

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cool again like girls are wearing it

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even I see guys like wearing it it's

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like it's like cool again same thing

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with Crocs like Crocs have been uncool

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for like what 20 years and then for some

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reason two three years ago they just

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resurfaced and now their stock goes up

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and then there's a lot of stores popping

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up and like everyone wears Crocs and

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maybe right now they're probably a

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little getting a little bit like out of

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style but the point I'm trying to make

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is that it was popular in like I don't

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know the early 2000s then it goes down

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in the you know early 2010s now early

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2020s it's popping again um you can look

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at oakle like oakle was probably huge in

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the 90s and the 2000s and then in 2010s

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it's kind of like oh this is like a dad

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brand like

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my Dad wears Oakleys and then for some

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reason in 20 probably 2020 or so like

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vintage Oakleys kind of started going

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crazy all like gr and depop and eBay and

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whatever and

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then yeah then now it's in style and now

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people like Oakley and then lastly is

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like Gucci right in like

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2016 or so 2017 2018 Gucci was like

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super popular like I was like feing for

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Gucci myself and like

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so many girls like even just basic girls

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would just be wearing Gucci belts and

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then even I had a Gucci belt in like

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2017 and I was wearing like Gucci

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t-shirts and everything um and then a

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lot of my friends were too and then now

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it's like Gucci is basically like what

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happened was it became so saturated that

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it became like the new H&M like if I see

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someone wearing Gucci I don't think

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anything of it I'm just like oh cool

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this just like a normal brand which is

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insane cuz it's Gucci dude they sell

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like $900 like shirts and stuff and but

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now just because of how saturated it is

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and you know the ups and downs of

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fashion markets and just the way that

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consumer Trends and tastes go they're

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just not popular anymore if I see Gucci

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I'm like whatever if I see someone

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wearing LV or something like that it's

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like whatever if I see someone wearing

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offwhite I'm like no sorry LV I think is

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cool Sorry Sorry LV I think is cool

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off-white I'm just like uh that's

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whatever that's so 2017 like Rip virgal

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but like come on bro like

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that's 2017 Stu you know what I mean

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like the off-white belt the Gucci shirts

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now these brands are not relevant so if

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you get past the fact that you're

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starting and you want to do clothing

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brand if you get past it for two three

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years you want to do clothing brand but

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even if you start doing it for 5 to 10

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years you have to realize and I know I'm

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not really like in the position because

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I've only been doing it for two like one

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to two years but just what I notic on a

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on like a broader scale you're not going

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to be relevant

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forever and this is like the truth this

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is like a hard truth of fashion and it's

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just like what it it's just how it is

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fashion is simply cyclical

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and it's just going to be ups and downs

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and it's crazy like these brands are

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just like really in the gutter like

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abber Corian fish you know we were

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shopping I was like begging my mom to

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buy me that in

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2010 and then you know 2015 to 2021

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rolls around and it's like this is

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cringe and like now it's like popping

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again like people actually want abian

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fish like I see like abian fish fur

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hoodies from like that they sold

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probably in 2008 vintage stuff go for

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like over $100 on doop it's like getting

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crazy out there guys um but yeah I mean

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this is pretty much what I wanted to say

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just you know giving a warning to

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everyone that wants to do a clothing

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brand I'm probably the only person on

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the internet that is like a clothing

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brand YouTuber that's like actively

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telling their followers to not do a

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clothing brand it's just not good for

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business but um you know I always keep

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it real on here guys um you know I have

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my own businesses like I've been doing

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business for 8 years so I made a little

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bread here and there so I don't really

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like I'm not trying to sell a course or

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anything like that like I'm I'm trying

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to like consult and Coach people and

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stuff like this but I'm not going to go

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buy a a Urus or something like that and

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you know use that to get people to buy

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my course or whatever I'm just here to

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give you guys just raw

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value um you know share this with a

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friend and give it two thumbs up

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and hit the Subscribe button because you

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know you don't want to miss one of these

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uploads especially if you're into

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clothing so yeah till next time peace

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