How to Market your Notion Templates Without Social Media - Marketing for Digital Product Sellers

Summary

This video script offers a solution for those struggling to market their Notion templates due to time constraints or fear of judgment. The speaker recommends using Pinterest, not as a social media platform but as a visual search engine, to drive traffic to Etsy shops. They share personal experience and strategies, including content batching and using keywords effectively, to create pins that continue to generate traffic and sales over time. The script also provides a step-by-step guide on creating pins with high conversion rates, leveraging free tools like Canva and a Chrome extension for full-page screenshots.

Takeaways

• 😀 The speaker initially struggled with marketing their Notion templates due to a lack of time for content creation and fear of judgment.
• 📅 The speaker began using Pinterest about three months after starting their shop as a way to drive traffic without the need for constant social media posting.
• 🔍 Pinterest is described as a visual search engine rather than a traditional social media platform, which is beneficial for promoting visual content like Notion templates.
• 🔗 The ability to link products directly to images (pins) on Pinterest is highlighted as a key feature for driving sales, especially for digital products.
• 📈 Pinterest is noted for having a long-term strategy payoff, with pins continuing to drive traffic over time, unlike the shorter shelf life of posts on platforms like Instagram.
• 📊 Studies are mentioned that show Pinterest has a higher conversion rate for products, making it an effective platform for selling digital goods like Notion templates.
• 🎨 The speaker shares their personal success with Pinterest, emphasizing the visual aspect and the process of creating multiple pin variations to test engagement.
• 🛠️ The use of Canva for creating pin images and a Chrome extension called 'Go Full Page' for taking full-page screenshots of Notion templates is recommended.
• 📝 The importance of using keywords in pin titles, descriptions, and alt text is stressed for search engine optimization on Pinterest.
• 🗂️ Creating boards on Pinterest that align with the target customer's interests is advised to increase the likelihood of pins being discovered.
• 📆 The concept of content batching is introduced as a time-saving strategy, allowing for the creation and scheduling of multiple pins at once.
• 📝 The speaker mentions using ChatGPT to generate pin ideas and descriptions, streamlining the content creation process further.

Q & A

What challenges did the speaker face when starting to market their Notion templates?

The speaker struggled with a lack of time for content creation and a lack of courage to promote their shop, as well as fear of judgment which prevented them from using social media platforms.

Why did the speaker choose Pinterest to promote their Etsy shop?

Pinterest was chosen because it is a visual search engine rather than a social media platform, allowing for the linking of products directly to images, and it requires less frequent posting compared to other platforms.

How does the speaker describe the nature of Pinterest in relation to content visibility?

Pinterest is described as having a long-term strategy where pins can continue to bring traffic over time, unlike platforms like Instagram which have a shorter shelf life for posts.

What is the advantage of using Pinterest for selling digital products according to the speaker?

Pinterest has a higher conversion rate than other platforms because it allows linking products directly to pins, making it easier for users to click through and make purchases.

How does the speaker manage to create multiple pins for their Notion templates?

The speaker creates different variations of pins using Canva and takes screenshots of their templates using the Go Full Page Chrome extension, then schedules these pins for posting using the Pinterest app.

What is the significance of using keywords in Pinterest pins according to the script?

Keywords are crucial for making pins discoverable on Pinterest's search engine, as they help the platform recognize and display pins to the right audience.

How does the speaker suggest finding keywords for Pinterest pins?

The speaker suggests typing potential keywords related to the pin's content into the Pinterest search bar and observing what terms appear to identify relevant keywords.

What tool does the speaker recommend for creating full-page screenshots of Notion templates?

The speaker recommends using the Go Full Page Chrome extension to take full-page screenshots of Notion templates for Pinterest pins.

How does the speaker propose to save time when creating content for Pinterest?

The speaker suggests content batching, where multiple pins are created at once using variations of the template in Canva, and then scheduled for posting on Pinterest.

What is the role of group boards on Pinterest as mentioned in the script?

Group boards on Pinterest are used to increase the visibility of pins by pinning them to boards that are relevant to the target audience's interests.

How can Chat DBT be utilized to streamline the Pinterest marketing process as per the speaker's suggestion?

Chat DBT can be used to outsource the creation of pins, including titles and descriptions with searchable keywords, which can save time and provide design ideas for pins.

Outlines

00:00

📈 Pinterest for Marketing Digital Products

The speaker discusses the challenges of marketing Notion templates, particularly when lacking time for content creation or feeling hesitant due to fear of judgment. They introduce Pinterest as a solution for driving traffic to their Etsy shop, emphasizing that it's not a social media platform but a visual search engine. Pinterest allows linking products directly to images (pins), which is beneficial for digital goods. The speaker shares their personal experience, noting that Pinterest requires an initial time investment but pays off over time with organic traffic, contrasting it with the short-lived visibility of posts on platforms like Instagram. They also mention that Pinterest has a higher conversion rate, making it an excellent platform for selling digital products like Notion templates.

05:01

📸 Creating and Optimizing Pins on Pinterest

The speaker provides a step-by-step guide on creating effective pins for Pinterest, starting with taking full-page screenshots of Notion templates using a Chrome extension called Go Full Page. They discuss the importance of creating boards relevant to the target audience and using keywords in pin titles, descriptions, and alt text to optimize for Pinterest's search engine. The speaker demonstrates how to create a pin from scratch using Canva, add a link to the product, and publish the pin to a board. They highlight the significance of content batching and scheduling pins in advance to save time and maintain a consistent presence on Pinterest.

10:01

🚀 Boosting Pinterest Marketing Efficiency

In the final paragraph, the speaker offers additional tips for maximizing efficiency in Pinterest marketing. They suggest creating multiple pin variations and scheduling them in batches to save time, especially beneficial for those with busy schedules or multiple responsibilities. The speaker also recommends using Chat GPT to generate pin ideas and descriptions with high searchability keywords, streamlining the content creation process. They promote their course, the Passive Income Academy, which includes a module on creative marketing with Pinterest, providing in-depth guidance and templates for creating successful pins.

Keywords

💡Notion Templates

Notion Templates refer to pre-designed layouts and structures within the Notion application, which can be used for various purposes such as planning, note-taking, and project management. In the video, the creator discusses using Pinterest to market these templates, emphasizing their digital nature and the potential for increased traffic to an Etsy shop selling them.

💡Content Creation

Content creation is the process of generating original content, such as blog posts, videos, or social media posts, to engage an audience. The script mentions the lack of time and courage as barriers to content creation for promoting Notion templates, highlighting the challenges faced by creators who are also working full-time jobs.

💡Pinterest

Pinterest is described as a visual search engine rather than a traditional social media platform. It is used in the script as a tool for driving traffic to the creator's Etsy shop. The speaker emphasizes Pinterest's ability to host visual content with linked products, which is beneficial for selling digital products like Notion templates.

💡Long-term Strategy

A long-term strategy in the context of the video refers to the approach of investing time and effort into activities that yield benefits over an extended period. Pinterest is presented as a platform where pins can continue to drive traffic and sales even after a year, unlike the short-lived visibility of posts on platforms like Instagram.

💡Conversion Rate

The conversion rate is the percentage of users who take a desired action, such as making a purchase. The script mentions studies showing that Pinterest has a higher conversion rate than other platforms, which is advantageous for selling digital products, including Notion templates.

💡Batch Content

Batch content refers to the process of creating multiple pieces of content at once to be published over time. The video script suggests batching content on Pinterest as a time-saving strategy, allowing creators to schedule multiple pins in advance and benefit from consistent traffic.

💡Visual Content

Visual content includes images, videos, and other media that appeal to the visual sense. The script highlights the importance of visual content on Pinterest, where images and videos are the primary means of engaging users and driving them to linked products.

💡Canva

Canva is an online design platform used to create visual content such as social media graphics, presentations, and posters. In the video, Canva is mentioned as a tool for creating pin images for Pinterest, emphasizing its simplicity and effectiveness for this purpose.

💡SEO (Search Engine Optimization)

SEO involves strategies to improve the visibility of content in search engine results. The script discusses the importance of using keywords in pin titles, descriptions, and alt text to optimize for Pinterest's search engine, ensuring pins are discoverable by users interested in Notion templates.

💡Viral Pins

Viral pins are those that achieve widespread popularity and engagement on Pinterest. The video script describes creating pins that went viral, resulting in significant sales and clicks, and suggests that even simple screenshots of Notion templates can become viral if effectively presented.

💡Idea Pins

Idea Pins are a feature on Pinterest that allows users to create more interactive and dynamic content, including videos and other multimedia elements. The script suggests using Idea Pins as an alternative to static pins to engage users and potentially increase the reach of Notion template promotions.

Highlights

The speaker initially struggled with marketing their Notion templates due to lack of time and courage.

Pinterest was introduced as a tool to drive traffic to the Etsy shop without the need for constant social media posting.

Pinterest is described as a visual search engine rather than a traditional social media platform.

The ability to link products directly to images on Pinterest was highlighted as a significant advantage for digital product sellers.

The speaker emphasizes Pinterest as a long-term strategy with content potentially generating traffic over a year later.

A comparison is made between the short shelf life of Instagram posts and the organic, long-lasting visibility of Pinterest pins.

Studies are mentioned that show Pinterest has a higher conversion rate than other platforms for linking to products.

The process of creating pins in batches to save time and increase efficiency was recommended.

The use of the Go Full Page Chrome extension to create screenshots of entire Notion templates was demonstrated.

Creating boards on Pinterest that align with the interests of the target audience was suggested for better visibility.

Importance of using keywords in pin titles, descriptions, and alt text for search engine optimization on Pinterest was discussed.

The speaker shared their experience of creating viral pins using simple screenshots and Canva for design variations.

The process of adding a link to a pin and the significance of this for driving traffic directly to a product was explained.

The concept of content batching for Pinterest was introduced as a time-saving strategy.

Using Chat GPT to generate pin ideas and descriptions with searchable keywords was suggested for efficiency.

The speaker offers a course called the Passive Income Academy with a module on Pinterest marketing strategies.

The video concludes with a call to action for viewers to like and subscribe for more content on selling Notion templates.

Transcripts

are you struggling to Market your notion

templates maybe because you don't have a

lot of time to invest in content

creation or maybe you don't have the

courage I know I've been there and when

I started my shop I didn't have the

courage and I didn't have the time I had

to invest in in other ways to get more

traffic to my shop and to promote my

notion templates in a way that wasn't

super time consuming and the tool that

I'm talking about you might be familiar

with it is Pinterest I started using

Pinterest I think about three months

after I started my shop to push more

traffic to my Etsy shop because I wasn't

using any social media because as I said

in the beginning I was afraid of

judgment and you know I didn't want to

tell anyone about this shop I was just

playing around with it and I also didn't

have the time to be like posting content

on Instagram and stuff in a YouTube

channel or anything like that because I

was working in a hospital full time and

I was really tired already and content

creation really Demands a lot of time

and strategy in a lot of things and I

wasn't ready for Pinterest is not a

social media platform it's a visual

search engine it's like YouTube that you

go and search for for things but it's

visual so it's mostly like for images

and now they are introducing more video

content but it's mostly for visual

content so which is great if you're

selling notion templates or if you're

selling digital products because you can

also link your your product to the image

to the pins that you create so it's a

really great platform you can batch

content and it's not a platform that you

need to be posting

um all the time and the work that you

put on now is going to be like keep

paying off over time so for example I

have pins that I've created last year

just when I started my shop and they

keep bringing me traffic to this day

like more than a year later but it's

important to to let you know as well

that Pinterest is a long-term strategy

it takes a long time for your pins to

start like picking up to showing to more

people but they keep showing to to

people organically over time it's not

like Instagram for example they have a

short

um shelf life when you post something on

Instagram they normally like they'll

keep sending that post to other people

in for maybe a day two days three days

maybe if you're lucky a week but and

then it starts fading it's not gonna be

showing to more people

um and in Pinterest is not like that it

takes a long time for Pinch the engine

the search engine to recognize your

keywords the images and start showing

your pain to the right people and there

is also studies about this that shows

that Pinterest has a much higher

conversion rate than Instagram and all

the platforms because you can link you

can add a link to your products to the

pins and people are much more likely to

click on it to

go and buy things on Pinterest then on

Instagram for example so that's why it's

a really good way AI to sell digital

products especially low ticket products

like notion templates and I really had a

good experience with it I love Pinterest

because I'm a very visual person and for

me it's great because I can go

create so every time that I launch a

notion template for example I take maybe

a day or half a day to create all like

30 pins or sometimes more

I create different variations of it and

I I then schedule them inside the app

you don't need any fancy app for that

you can use the Pinterest app and

schedule them all in one day and they

will be posting uh they'll be posted

like every day and you keep getting the

views and clicks and all those things so

I had a few viral pins that brought me a

lot of sales and a lot of clicks a lot

of people saved as well

um and most of them they were the they

were basically a screenshot of the

template it wasn't even something that I

created in convert because most of the

pins that I do I created them in canva

which is super simple as well I will

have a template for it but the templates

that went viral they were basically a

screenshot of the entire notion template

the workspace the main page and I use a

tool for that it's called Go full page

I'll leave the link here it's a Chrome

extension that you can download for free

and you can take a screenshot of the

entire notion template the entire page

and you can

that's a pin that you can post on

Pinterest link your product and of

course you need to create some boards as

well so let's say if you are selling

travel guides and you are in the travel

Niche you want to create boards in your

Pinterest account that relates to your

dream customer so it's probably someone

that likes to travel that likes like

tips about traveling and looks and

photography and all those and because

Pinterest is a search engine when you

create a pin you want to use keywords

you need to find keywords and add

keywords in your title in your

description you need to add alt text and

I'm gonna be showing you how to do that

it's super simple and you don't need any

fancy tools apart from canva that I'm

sure like most people have access to it

you can just come for free I have canva

Pro but you can use the free accounts as

well and I'm gonna go and show you how I

create a pin from scratch and how I add

it to a board and I add to a link of

link to a product and so let's go and

I'll show you how to do it as you can

see here I sell notion templates for

business and creators when you are

creating your account you can add a link

to it so I link to my website but you

can link to your Etsy Shop you can link

to your stun store or gumroad store

anyway

and make sure you add keywords in your

title in your description in your boards

because remember this is a search engine

and if you don't want keywords people

are never gonna find your pins so that's

just some examples of pins that I've

created before so I can link to my

products I create like different

variations of it so I can test and see

the ones that are getting more clicks

but let me show you how to actually go

and create a pin it's super simple uh

just go here create pin so we're going

to create a pin from scratch and what

you need first is of course the image

I'm going to use a template that I sell

just for the sake of this example and I

want to show you a very quick way that

you can create pins just taking a

screenshot and for that we're going to

need this Google Chrome extension so

just type Go full page

and it's this one here so you add to

your browser

I use the arc browser but it works near

the browsers too

um and then I'm gonna go back here and I

think you should be here somewhere

yeah so I click on it and it's taking a

screenshot of my page

uh so as you can see here it shows the

entire page actually I don't want it to

be like oh white like this

that looks better and let's take a

screenshot so basically take the

screenshot for the entire page

um and that's

one of my most viral pins that I've

created in and it took me like one

minute to create

and you can download

the image you can upload that to your

PIN

and then we can add a link so I'm gonna

grab the link on my website

copy the link of the template

this is very important because when

someone sees your pin and click on it

they will go straight to your store

in here it's uh it's the very important

part as well because you need to add

keywords in the easiest way to find

keywords if you don't have any tool if

you don't pay for any two or anything

like that I just type

um let's say I'm trying to create a pin

for Etsy seller

planner so let's say Etsy seller tips

etcella aesthetic

um so etcella it's a keyword you can

also find like notion template and see

what shows up

um so we can add notion template

aesthetic and we're going to use these

keywords in the title in the description

so I'm gonna type here

thank you just use as many keywords as

you can and in the description as well

you can just type something more

um more friendly

so you can add more things but I'm just

going to keep it very simple here

um

the old text you can add some keywords

but you need to explain what's in the

image

so let's say screenshot of a notion

template

and yeah that's it so the pin is ready

so you need a board for it um you can go

into group boards and you can also

create your own boards so I have one

notion template this is where I pin all

my notion templates and I just go here

in publish

and that's it our pin is ready we can go

and see

um and as you can see here I don't have

a lot of followers and followers on

Pinterest doesn't really matter that

much because I do have a lot of views

still even though I don't have a lot of

followers

um and some some months goes up to a

hundred thousand views and I never used

any ads I never paid for you know it's

very organic if you enjoyed this video

so far please leave a like below and

subscribe to the channel I'm bringing

more content to help you sell your

notion template my last tip for you

especially if you have a job or if you

have a lot of things going on if you

have kids

um to leverage your time and to save you

more time actually is use like do

content batching for Pinterest so when

you have a template that is ready take

screenshots you create a lot of

variations of pins on canva as well and

you can

schedule them all at once batch this

this work because this is going to save

you a lot of time and you can schedule

them East trade in Pinterest it's very

easy to do and you can also create idea

pins if you don't want to create static

pins you can create idea you can post

videos as well uh with idea pins you can

add links

and the other thing for you to save a

lot of time is to use chat DBT to bash

this content so you can basically go on

chat TPT and ask

um shout out to ppt2 basically like

write 10 pins for you like with

descriptions all text

titles using highly searchable keywords

and it will give you like a massive list

of pins that you can create it can even

and give you ideas for pens that you can

design for you for like design ideas so

it's really helpful so I teach all this

inside my course so I teach everything

more depth into my notion course the

passive income Academy so here there is

a module the Creative Marketing uh and

there's a class all about Pinterest how

to create your pens the benefits of it

how

I show you my viral pins how I created

them and why did they work

and I'll give you some homework as well

for you to get started and that's a

convo template for creating pins so I'm

just gonna show you some examples

it comes with the right size optimized

for Pinterest and you can just upload

take screenshots of your template in

Dragon drop cucumber and pin and that's

it so I hope you enjoyed this video if

you did please leave a like below if you

haven't already and I'll see you on the

next one