🔥The Ultimate Step-By-Step Landing Page Guide🔥(My $1.33 Billion Secret Selling System REVEALED)

Summary

This video script outlines a step-by-step guide for creating an effective landing page, emphasizing the importance of a clear, concise message over elaborate designs. It advises focusing on a single landing page that communicates the target audience's needs and the solutions offered. The script details strategies like grabbing attention with a strong headline, identifying and agitating problems, showcasing credentials, and crafting an irresistible offer. It also covers the significance of social proof, bonuses, scarcity, guarantees, and a clear call to action, aiming to convert visitors into clients.

Takeaways

• 📝 Focus on simplicity: Avoid unnecessary complexity and focus on creating a single, clear landing page that communicates your core message.
• 🌐 Prioritize market engagement: Rather than perfecting logos or business cards, concentrate on engaging with the market and acquiring clients.
• 🎯 Identify your audience: Clearly define and call out to your target audience at the beginning of your landing page to create a sense of personalization.
• 📣 Craft a compelling headline: Create a strong headline that grabs attention and promises a significant benefit to the reader.
• 🔍 Dial up intrigue with bullet points: Use bullet points to build curiosity and anticipation for the solutions and insights offered on the page.
• 🤔 Identify and agitate the problem: Clearly articulate the problems your target audience faces to establish credibility and show empathy.
• 💡 Present your solution: Offer a clear solution to the problems you've identified, positioning yourself as the expert with the answers.
• 🏆 Showcase your credentials: Build trust by highlighting your achievements, client testimonials, and any social proof that validates your expertise.
• 🌟 Detail the benefits: Emphasize the benefits of your services over the features, focusing on the positive outcomes your clients can expect.
• 🔗 Include social proof: Use testimonials, case studies, and endorsements to reinforce your credibility and the effectiveness of your services.

Q & A

What is the primary focus of a business's online presence according to the transcript?

The primary focus should be a single, long-form landing page that clearly communicates who the business serves and the problems it solves.

Why is it not necessary to have an elaborate logo or website for a business, as suggested in the transcript?

The transcript suggests that an elaborate logo or website is not necessary because these elements do not directly lead to acquiring clients, which is the main goal. A simple, clear logo and a landing page are sufficient to establish a business's online presence.

What is the significance of the phrase 'movement is better than perfection' in the context of the transcript?

This phrase emphasizes the importance of taking action and launching a basic version of a landing page quickly rather than spending excessive time perfecting every detail, which can lead to procrastination.

How does the transcript suggest one should begin crafting a landing page?

The transcript suggests starting by calling out the target audience at the top of the landing page in all caps, such as 'Attention Business Owners', to grab their attention and make them feel the message is tailored to them.

What role does an attention-grabbing headline play in a landing page, according to the transcript?

An attention-grabbing headline is crucial as it serves to captivate a busy reader and draw them into the sales copy, making them more likely to read further and engage with the content.

Why is it important to 'agitate the problem' on a landing page, as mentioned in the transcript?

Agitating the problem helps to illustrate to the reader that the business understands their issues better than they might themselves. It also motivates them to take action to move away from the pain they are experiencing.

What is the purpose of detailing the benefits of a service on a landing page, as per the transcript?

Detailing the benefits helps to focus on the end outcomes that the service provides to the customer, making it more relatable and desirable, rather than just listing the features of the service.

How does the transcript advise using social proof on a landing page?

The transcript advises using social proof by including client testimonials, case studies, or quotes from authorities to build credibility and show that the business is trusted and effective in its field.

What is meant by a 'godfather offer' in the context of the transcript?

A 'godfather offer' refers to an irresistible and compelling offer that is so attractive that it is difficult for the prospect to refuse, often involving a significant perceived value that outweighs the cost.

Why is scarcity important when making an offer on a landing page, as suggested in the transcript?

Scarcity is important because it creates a sense of urgency, prompting potential clients to take action immediately to avoid missing out on a limited-time or limited-availability offer.

What is the final step suggested in the transcript for closing a landing page effectively?

The final step suggested is to close with a reminder, which involves summarizing the benefits and reiterating the call to action in a concise manner, often in a PS section at the end of the landing page.

Outlines

00:00

📝 Simplicity in Marketing

The speaker advocates for a streamlined approach to marketing, suggesting that business owners often get caught up in less important details like logo design and website aesthetics, rather than focusing on engaging with the market to secure clients. They argue that a single, clear landing page is sufficient to communicate the business's value and purpose. The page should articulate the target market's problems better than they can themselves, which is more effective than having an elaborate website or business card. The speaker encourages using free tools to create a basic logo and landing page, emphasizing that complexity and excessive design elements can be more distracting than helpful.

05:02

📈 The Power of Headlines and Intrigue

This paragraph discusses the critical role of headlines in capturing the attention of potential clients. The speaker stresses the importance of creating a compelling headline that promises significant benefits and a sub-headline that reinforces this promise. They suggest writing multiple headline variations to create engaging bullet points that build intrigue and encourage readers to delve deeper into the sales message. The goal is to make each step of the landing page encourage readers to continue to the next, ultimately leading them to take action.

10:04

🔍 Identifying and Addressing Pain Points

The speaker emphasizes the importance of identifying and addressing the pain points of the target audience. By understanding and articulating these issues better than the audience can themselves, the speaker suggests that you can motivate them to take action. This involves acknowledging the problems and 'agitating the pain' to encourage movement away from their current state. The speaker provides examples of how to highlight these pain points, such as concerns about lead generation and business stability, to show that you understand their struggles and have a solution.

15:05

🛠 Providing Solutions and Showcasing Credentials

After identifying the problems, the speaker discusses the need to present a solution that alleviates the pain points. This involves offering a clear path to a better state, such as a systematic approach to generating leads and converting them into clients. The speaker then advises on showcasing credentials to build trust and authority, which can include past client results, case studies, affiliations with prestigious companies, or any awards and recognitions. This step is crucial in differentiating oneself from competitors and establishing credibility.

20:05

🌟 Focusing on Benefits and Social Proof

The speaker highlights the difference between features and benefits, urging a focus on the latter. Benefits should be vividly described to make them appealing and relatable. Social proof is then discussed as a way to further establish credibility, suggesting the use of testimonials, statistics, and quotes from authorities to demonstrate the prevalence of the problem and the effectiveness of the solution. The speaker also introduces the concept of the 'Godfather offer,' an irresistible deal that is hard to refuse, emphasizing clarity, value, and conciseness.

25:06

🎯 Closing the Deal with Scarcity and Guarantees

The speaker outlines steps to finalize the sales process, starting with adding bonuses to the core offer to sweeten the deal. They then discuss the importance of stacking value to make the offer irresistible and revealing the price after building up the perceived value. Scarcity is introduced as a motivator for immediate action, and guarantees are presented as a way to reduce resistance to purchase. The speaker concludes with the importance of a clear call to action, a warning about the consequences of inaction, and a closing reminder to summarize the benefits and reinforce the call to action.

Keywords

💡Landing Page

A landing page is a standalone web page, designed for marketing or advertising purposes. It is where traffic is sent to from various online sources like search engines, email campaigns, or social media. In the video, the speaker emphasizes that a simple, effective landing page is all one needs to start generating business, rather than a complex, multi-page website. The landing page should clearly articulate the problem a market is facing and how the business can solve it.

💡Marketplace

The marketplace refers to the environment where buyers and sellers interact to exchange goods and services. In the context of the video, the speaker discusses the importance of understanding the marketplace's problems and positioning oneself as a solution. The term is used to highlight the need for businesses to connect with their target audience's needs effectively.

💡Procrastination

Procrastination is the act of delaying or postponing tasks or actions. The video script mentions that business owners and consultants often procrastinate on important tasks by focusing on less critical aspects like logo design or business card aesthetics, instead of engaging with the marketplace to secure clients.

💡Irresistible Offer

An irresistible offer is a proposal that is so compelling that it is very difficult for the target audience to refuse. The video discusses creating a 'godfather offer', suggesting that it should be so attractive that it prompts immediate action from the prospect. The script provides tips on how to make an offer irresistible, such as making it clear, easy to understand, and stacking value to create a sense of urgency.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the video, the speaker advises using social proof to build credibility and trust with potential clients. This can include client testimonials, case studies, or endorsements from influential figures within the industry.

💡Agitate the Problem

Agitating the problem refers to the strategy of emphasizing and intensifying the pain points or challenges faced by the target audience. The video script suggests that by clearly and vividly describing the problems, businesses can motivate potential clients to seek solutions, positioning their offerings as the remedy.

💡Scarcity

Scarcity is a marketing technique that creates a sense of urgency by implying that a product or service is limited in quantity or availability. The video script encourages injecting scarcity into offers to prompt immediate action from prospects, suggesting that limited availability can drive sales by making the offer seem more valuable and time-sensitive.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to encourage audience members to take a specific, desired action. In the video, the speaker stresses the importance of a clear and direct CTA on the landing page, guiding prospects towards the next step, typically booking a consultation. The CTA should be assertive, not just suggestive, to effectively drive engagement.

💡Credentials

Credentials in a business context refer to the qualifications, achievements, or associations that establish one's authority or expertise in a particular field. The video script advises showcasing credentials to build trust and credibility with potential clients. This can include past client results, case studies, affiliations with prestigious companies, or industry recognitions.

💡Value Stacking

Value stacking is the process of accumulating and presenting the total worth of a product or service to demonstrate its value to potential customers. In the video, the speaker explains how to stack the value of an offer by itemizing benefits, bonuses, and the core service, creating a compelling total value that exceeds the price, making the offer seem like a great deal.

Highlights

Simplicity is key: Focus on a single landing page rather than a complex website.

Landing page essentials: Clearly articulate who you serve and the problems they face.

Avoid distractions: Keep the design clean and focused on the core message.

Logo and design minimalism: A simple, clear logo is sufficient; focus on functionality over aesthetics.

Market presence: Use the landing page to establish your existence and direct traffic.

Platform selection: Utilize user-friendly platforms like Unbounce or Click Funnels for landing page creation.

Movement over perfection: Prioritize launching a basic version over endless deliberation.

Compelling copy: Craft copy that resonates with your audience's needs and desires.

Audience identification: Clearly call out your target audience at the beginning of your landing page.

Headline impact: Create a powerful headline that grabs attention and promises value.

Intrigue and engagement: Use bullet points to build intrigue and keep readers engaged.

Problem identification: Accurately depict the problems your target market is experiencing.

Solution provision: Present your service or product as the remedy to the identified problems.

Credentials and trust: Showcase your expertise and build trust with social proof and case studies.

Benefits over features: Emphasize the benefits that your solution provides rather than just listing features.

Social proof reinforcement: Use testimonials, quotes, and statistics to reinforce your credibility.

Irresistible offers: Create offers that are so compelling they elicit an immediate response.

Bonus additions: Enhance your offer with bonuses that add perceived value.

Value stacking: Clearly itemize and total the value of your offer to highlight its worth.

Price revelation: After building up the value, reveal the price to create a sense of irresistible deal.

Scarcity encouragement: Implement scarcity tactics to motivate immediate action.

Guarantees for confidence: Offer guarantees to reduce risk and encourage trust.

Urgency through CTA: Use a clear and direct call to action to guide prospects towards the next step.

Warnings for action: Use warnings to create a sense of urgency post-CTA to prompt action.

Closing reminders: End with a PS that reiterates the benefits and the call to action.

Transcripts

now what i'm suggesting that you do is

basically strip all of that back you

don't want to have multiple pages and

multiple noise and all these different

bells and whistles that you think that

you need

[Music]

now you're probably thinking i'm going

to be going through how to get the

sexiest logos and the most beautiful

websites however you don't need any of

that the only thing that you need is a

landing page now i know that that

probably goes against everything that

you've thought and you know you need to

go out and spend months on getting on a

really really good effective business

card and all that stuff but what i see

all too often is that like consultants

and business owners they sit around just

focusing on the unimportant things and

just procrastinate from actually going

out into the marketplace and getting

paying clients which is the only thing

that matters they deliberate and they

debate about like what color their

business card should be or like

ridiculous things about like how their

logos and having this letter a little

bit small like none of that matters

right you know they're all the one

percenters it's not going to if you have

a really really good logo that's not

gonna flood your business with clients

okay so the only thing that you need to

have is not even a full-blown website

with multiple pages you just need one

long-form landing page that clearly

articulates who it is that you're to

serve

and it further articulates the problem

that that market is having

better than what that market could

actually describe themselves and that's

pretty much it you know you can create a

basic logo yourself on something like

keynote or canva or one of these kind of

you know free programs where you can

basically just put together a basic logo

and then away you go nobody's going to

be looking at your logo and thinking oh

wow that's just not slick enough i don't

know that i should hire this guy that's

not how it works it just needs to be

clear it needs to be clean you need to

have the landing page purely so you can

show people that you exist right if

you're going to be cold email or cold

calling on people you need something to

send traffic to or for people to check

out and you know you're going to put

about you you're going to put your

services and the other things all on the

one page where there is no distractions

they go to the page they can get a good

sense of what you do and that's it now

in terms of like what is the program or

platform that you're going to use or how

are you going to get this landing page

up and running now we've never ever

lived in a day and age like we have

today where it's just like you can get

things pretty much set up and running by

the click of a button so whether you're

using like an unbounce or a click

funnels or there's hundreds of different

resources that you can use to build a

landing page and really like they're all

pretty close but the whole thing is

don't procrastinate and don't deliberate

on all these different platforms just

get started you know movement is better

than perfection and what we really want

to do is just get something deployed and

something out there that we can start

getting people to look at and we can get

closer to landing clients however you

already might have an existing

full-blown website or a landing page out

there now what i'm suggesting that you

do is basically strip all of that back

essentially you know you don't want to

have multiple pages and multiple noise

and all these different bells and

whistles that you think that you need

clearly what you need is just compelling

copy a good landing page and that copy

is just to further illustrate that

you're addressing your marketplace and

that you understand the problems that

they are experiencing and you have the

best solution for them to reach what

their desired outcome looks like so

throughout this video you're going to

really find out all of those different

things of this roadmap to follow and

really dive into what your landing page

should look like and i suggest that you

follow this because it's proven and i

know it works now step one is to call

out your audience now as obvious as this

sounds i don't see anybody doing it

where at the top of your landing page

you just have in all caps you know

attention business owners or attention

whoever it is the person that you're

addressing attention financial planners

attention new yorkers who want to lose

weight and really the power of that is

that you're kind of getting people in a

sea of people to raise their hands and

say like that's that's for me do you

know what i mean it's very very powerful

when you're calling out who this is for

at the start of your sales message and

it makes everything that follows feel a

lot more customized specifically to that

audience who you were talking to step

two is to demand their attention with an

attention-grabbing headline right so

it's basically this this headline needs

to grab a busy reader by the throat and

drag them into your sales copy so you

want to leave with a big promise at the

end benefit that they're looking to you

know receive finally a way to lose

weight without spending hours of cardio

every day and then you want to have a

sub headline that goes on to just simply

kind of back up that big bold promise

that you've made in the headline and get

them to read it so the headline you know

david ogilvy was famous to say by the

time that you've written your headline

you've already spent 90 cents of your

advertising dollar and you know five

times you know your headlines will be

read five times more than any other copy

on your page so it's really important

that you don't think like oh you know i

can cover those points later on in the

copy no like the headline is your

opportunity to do that you really need

to grab these busy people by the throat

and stop them and demand their attention

with this you know headline that's going

to stop people in their tracks so after

you've written your big

attention-grabbing headline and like you

know then written your sub-headline that

further positions and kind of reaffirms

that big promise that you're making now

it's time to dial up the intrigue and

suck people into your sales message so

what you must know is that on a landing

page that every single step is designed

to get the person to read the next step

right you can't sell somebody on what

you want them to do unless they read

your sales message so basically what you

do is when you're writing your headline

you're going to have a few different

variations and what i want you to do is

is to take all those variations you

should be writing at least 10 to 20

different variations of your headline

and in this thing what you want to do is

create irresistible bullet copy so

bullet copy is really just bullet points

that dial up the intrigue about what

they're going to be learning throughout

this or the problems that they're going

to be solving throughout this and a

great way to do that is to take the

variations of your headline and and

basically customize them and tweak them

to have a lot of intrigue in it where

you can basically have different

headlines that go throughout the page

for your bullet points that really suck

people into the sales message and things

that are great like are little-known

secrets to achieve x that you know you

don't know so you must kind of use

wordings and kind of get people engaged

in this bullet and the whole idea is

about

basically creating irresistible intrigue

and really getting them fascinated to

learn more about what this landing page

is going to cover step four is to

identify the problem so after the

headline and the sub headline this is

the most important copy on the page and

really what this does is it kind of

illustrates to the reader and to your

prospects that you understand the

problems that they're experiencing right

something really powerful happens when

you can describe to your prospects

better than they can themselves the

problem that they're experiencing so you

really need to kind of agitate those

problems by going in and really

identifying it and showing that like all

the things that that are wrong with how

they're currently doing it or all the

problems that they're experiencing them

and really kind of you know putting salt

in the wound and kicking the bruise knee

in terms of you know letting them know

that they need to move right because the

reality of it is like people sometimes

say oh i don't want my copy to be

negative like i just wanted to be

positive it has been proven that people

are much more motivated to move away

from pain than they are to move towards

pleasure so this does two things one it

basically agitates the problem and gets

them to move and act because you're

really agitating and kind of throwing

salt in that wound and getting them

motivated to take action at the end of

the day comfort is the enemy to change

and is there comfort in the current

state that they are they're not going to

be taking the desired action that you

want them to and two by also

illustrating that you understand them

you understand the problems that they're

experiencing better than they do

themselves then it ultimately qualifies

you in that prospect's mind that you are

the proven expert and the authority in

this space and a good example of you

know kind of agitating that pain is you

know even the way that i do things at

king kong or if you're looking at like

you know business consultant and you

think about really you know for somebody

that's looking to generate leads you

know what are the pain points that

they're experiencing and generally that

i've found from my research that most

businesses are reliant off referrals or

you know they don't really have a proven

system for generating leads and then

converting those leads into clients so

the way that i kind of agitate the pain

is like you know do you wake up in the

morning and you know to look at an inbox

of maybe one or two unqualified leads

that are you know just price shoppers or

really unqualified prospects like do you

worry about where your next clients are

gonna come from and and are you worried

that your business isn't on sound

footing and you spend the weekends

worrying about work when you can never

really switch off and enjoy the fruits

of your hard work and and that's just a

clear way of articulating like i

understand the problems that your

experience as a business owner and i

know all the pains and everything that

you go through in order to run your

business and i'm just basically

articulating them and making sure that

they're fully aware of all of those pain

points and that there is a better way to

do things if you're going to be

agitating that problem so much they're

obviously expecting the solution to come

after that you're not just going to be

agitating the problems and letting them

sit there in their discomfort they know

that one you've identified them you're

agitating and then they're also in

anticipation for what's next to follow

step five which is to provide your

solution so we've just spent the time

obviously agitating their state and

really pouring salt in the wound and

kicking their bruising getting them all

really kind of like hot and bothered

about this problem that they're

experiencing and now it's time to come

in with the remedy for that and with the

solution that is going to basically stop

all that uncertainty and all that pain

they're experiencing so it might be in

the example that i just gave where you

know they're not they don't have kind of

a a rinse and repeat proven system for

generating clients and getting leads

coming in and then converting those

leads into actual customers where we

might say that like you know we've got a

proven roadmap and a system that will

have clients coming to you when they're

ready willing and able knocking down

your door to do business with you and

you not chasing them even jumping

through hoops just to speak to you so

you can basically prove that you've got

a solution to the problems that they're

experiencing and that's really what this

part is about it's about kind of

unveiling the solution as being the

services that you sell to really kind of

get that person from that agitated state

to the more desirable after state that

they're looking to obtain now that we've

grabbed their attention and we've kind

of stopped them in their tracks now it's

time to kind of show your credentials in

step six at this stage we've agitated

their problems and then we've shown them

a solution for those problems however

like anything that kind of skepticism

radar is going to start to go off right

about now because at the end of the day

people have generally bought a few like

solutions to their problems and they

haven't gotten the desired outcome that

they're looking for so this is kind of a

point to really kind of illustrate to

that person of how you are different and

to how you can help them so

basically with showing your credentials

there's a whole way that we can do that

and one way is to kind of list out the

results that you've achieved for past

clients or for yourself or how you're

experiencing these problems and how you

use this system to kind of solve those

problems and get to where you are now

you can also use successful case studies

from previous or former clients and show

them like you know the transformation

that those clients went through you can

also show like you know logos of

prestigious companies that you've worked

with or partners or anything along those

lines of kind of building up the social

proof in any way that you can or you can

also show the number of clients that

you've worked with you're in a high

volume business you can kind of you know

mention the number of clients anything

that kind of speaks to the experience

and the credentials that you have then

what you could also do is mention like

kind of press mentions if you've been a

contributor to any blogs or you've been

featured or your website's been featured

on anything you want to basically

reference those points in the use of

logos you know as seen in and really

kind of piggyback off other bigger

brands or other businesses to kind of

further lift your credibility then

another thing that you want to do is any

awards or recognitions or certifications

or industry bodies that you're a member

of you want to make sure that those

things are all showcased you know front

and center it further adds the

credentials and adds to the credibility

of you as a consultant and as you as a

business owner so you basically want to

go through those steps and include all

of those points and kind of stack that

credentials one on top of each other you

might be in a position where you may

only have one of them you may have none

of them you may have all of them

whatever that you have you want to

basically put them to use to further

show your credentials now you might just

be starting out and not have any of

these points or you might be looking at

it and go like i don't have any client

case studies and i know there's kind of

like this thought out there in the

consulting and coaching space is that

you need to have like a long list of

client credentials and video

testimonials and all these kind of

things and that's a fallacy you don't

need those things to get clients right

all you need to be able to do is

basically

show that you understand the problem

that that market is having and show that

you have the solution to basically take

that person from their less desirable

before state to a more desirable after

state and you just need to articulate

that and you need to be the best in your

market at articulating that you

understand that problem and that you

have a solution so don't worry if you

don't have any of these things yet you

know you have to start somewhere i

started somewhere this process is a lot

of different tools that you can use and

that you can apply to your landing page

these things will strengthen it but they

won't if you don't have them it's not

going to make it so you don't have the

ability to get clients so just focus on

the other steps in the selling system

and you will be successful step seven is

to detail the benefits now you must

understand that obviously features tell

and benefit sell so that you don't want

to be talking in all the kind of gizmo

and latest little things that all the

kind of very specific features of the

service that you provide and you want to

focus more on the benefits what does

that end outcome deliver to that person

making them you know fitter stronger

sexier richer healthier more freedom all

of those kind of things and you really

want to kind of make them visceral you

you want it like so they can also like

you're in their shoes and they can taste

that they can taste the benefits of what

it would feel like of achieving the

state that you're saying that your

product or your solution would basically

deliver them to step 8 social proof so

this is where you further go on to kind

of show your credentials in the form of

social proof so if you don't have you

know any client testimonials or anything

like that to add at this stage you know

feel free to use statistics go find

authorities in your space that have made

a quote and kind of include that within

your landing page as like a reference

point to you know this problem really

being you know

prevalent in that market and use any

elements of social proof that you can

have whether it's badges whether it's

like site seal certifications or you

know testimonials or quotes or anything

along those lines statistics that you

can kind of build up that this is like a

problem there it is out there and also a

nod that like you know you're involved

in this space and this is a real problem

that you're solving step nine making

your godfather offer so using the

godfather strategy you create a

godfather offer which is basically to

make an irresistible offer to your

prospect that they simply can't refuse

and this is where 99 of people get it

wrong you know they don't have an

irresistible offer they have a

resistible offer this needs to be so

compelling and so convicting that you

know it makes people kind of so they

can't sleep at night and they're tossing

and turning until they buy the products

and services that you've got it really

needs to strike a chord and be so

compelling that it will really stop them

in their tracks and some tips on how to

do that is to make sure that it's clear

and easy to understand do not make it

vague not vanilla it can't be an

ordinary offer that has that person just

saying like so what at the end of it

right it needs to be like how can they

offer this like this is ridiculous like

there's so much value in it there's so

much intrigue like i can't stop but i

have to accept that offer another thing

is to make like just stack the value up

on it whereas it's like you know you're

not generally having a price attached to

it it's generally free or a very low

ticket price point where you know you

have people questioning to how it's

possible to deliver so much value for

such low price or for free

then the other thing is it must be

concise don't make it some long-winded

500 word thing you know you need to sum

it up so it's just one sentence and you

can clearly articulate it to your

audience ultimately it has to be

persuasive right that a godfather offer

in its dna is the most persuasive of all

offers that possibly exists so you

really need to kind of make it as

irresistible as possible think about

other things that you can stack on to

just make it ridiculous step 10 add

bonuses so think of anything that you

could kind of add onto that core offer

that would be like a sweetener and add

even more value to really just kind of

you imagine that person's just on the

edge of buying and you want to keep

throwing bonuses at them until they just

finally pushes them over the edge so

think about any other additional thing

that may already be a part of the core

service that you do but you haven't

splintered it off and kind of

illustrated that it could be an extra

bonus and whatever they are kind of list

out all of those bonuses and then just

add them to that core offer as a ps or

as a bonus to even add further more

value an example of a bonus might be you

might be a pr consultant and you might

be offering you know a free kind of

consultation and as a bonus you'll do

like a pr audit of their brand name and

what it is and you can put even a dollar

of value attached to that and say it's

usually you charge 197 for it but you'll

be including it in the free consultation

as an added bonus

step 11 stack the value so this is where

you really want to think of all the

different benefits that your service

provides and you just want to stack them

on top of each other you want to stack

those bonuses you want to stack the core

offer where you're just bundling up all

that value where it's just irresistible

so a great way to do that is itemizing

all of the different value points and

even putting a price point next to it

and then saying like usually and then

putting a combined total value of that

and then showing them how much it would

be as to buy these things all separately

or to get all of these usually in the

marketplace or separately and then just

say like you know you won't be paying

any of that today and this is what

you'll be paying or this offer will be

for free so just really stacking all the

value points that there possibly is

throughout the whole page in that one

section and summarizing that it's like a

little mini bomb where this is like they

just see it all in one place and they're

just like wow step 12 and now this

really leads on from the past point in

step 11 that we were talking about in

stacking the value right now you've got

all those points laid out with like you

know a superficial price next to them

and moves on where it says like you

won't be paying that and that's this is

when you reveal what your price is and

after you've stacked that value and

brought it up so high it really goes on

to a transaction takes place where value

exceeds price right so in their mind

you've built the value so high and that

they're expecting it to be a certain

amount of dollars and then you come in

you say but you won't pay that and this

is what the price is or it's free today

whatever it might be it's where you kind

of reveal that price in conjunction with

just kind of stacking the value and it

really makes that price point seem like

a no-brainer and seems it to be of

irresistible value to your prospects

when i say reveal your price what i'm

meaning is here like we're obviously got

a landing page and we're consultants

right and in order for a sale to take

place it involves us getting onto the

telephone and speaking to somebody okay

so what i really mean is that we're

going to be really kind of pitching that

initial consult and we do definitely

want to apply a dollar value next to

that console just saying it's a free

consultation and not putting any dollar

value attached to it there's not going

to be any perceived value around that so

you may be a pr consultant ordering like

an or an audit or putting together you

know a pr blueprint of how they can blow

their brand up you need to say that

usually that would be

997 or 400 or whatever the price point

that you feel is a really fair estimate

of the value that they would be getting

and then say that it's free so we're not

talking about selling e-commerce

products on this page we're just kind of

pre-framing and really kind of selling

that consult step 13 inject scarcity now

scarcity is a proven technique to get

people to act right when things are

limited that's when people are really

gonna take action if you just say that

you have a free consultation and it's

free forever then what's the motivation

for someone to take action now and if

there is no motivation for them to take

action now when do you think they will

take action the answer is never right so

if someone's going to put things off

it's just never going to happen so when

we inject scarcity that also prompts

people just to kind of make action and

take action now so you know you want to

use words like the doors are closing or

you know there's five consults left or

we're offering these consultations for

free this month because we've got a new

team member and we've got more capacity

or whatever it might be you need to

prove to them that this is a limited

offer and it is scarce and that it won't

be around forever and they need to take

action now step 14 give a powerful

guarantee so

powerful guarantees what they do is they

remove any resistance to purchase

something and you might be thinking look

i don't have a guarantee or i don't want

to offer a guarantee you need to

understand the importance of having a

guarantee in some way shape or form and

the way that i always like to pose it to

people is okay so if i hired you as a

consultant and i used your services and

i wasn't happy in 30 days

how would you treat that problem and in

most instances they say like oh i would

keep working with you until you were

happy or i would give you x amount of

refund or you know i would keep

changing this until we achieved the

desired outcome that you wanted to and

that is a guarantee that's a

satisfaction guarantee or if you give

them money back that's a money-back

guarantee so you need to put them to

work right that really makes it a

no-brainer for them if they know that

their desired outcome is guaranteed or

that you will keep working with them for

free until you reach that desired

outcome and this is why it's really

important to offer it because it will

remove any resistance to make that sale

step 15 the call to action

so this is really important don't ask

them to take action tell them to take

action right you want to be the leader

you want to lead them and just tell them

this is what i want you to do next so go

ahead and book in your 60 minute free

consultation and i'll speak to you

shortly so as i said right as a

consultant in order to make a sale it

involves us getting onto the telephone

and speaking to people so that's the

only call to action that you really want

to have is basically

facilitating something that's going to

end in a phone call and ending you

getting on the phone with somebody to

further go through a little bit of a

problem analysis with them and then show

them that you've got the solution so you

want to make that really bold you want

to include your call to actions

throughout your landing page and you

don't want to ask them to do it you just

want to tell them to go ahead and book

that in right now

step 16 the warning so a warning is

really really good because after you've

done your call to action and they're

like sitting there and they might be

thinking about this stage they'll be

probably sitting on that part of your

page and just waiting there for a moment

and giving it some thought after you've

told them what to do and then you kind

of again want to they kind of think okay

cool i've just read all that there's a

call to action there and then you want

to warn them that you know what would

happen if they didn't take action do you

know what i mean these spots are limited

and once they're gone they're gone right

we're not gonna have them every month or

once they're fully booked they're gone

and you you won't be able to book in

again or this is something that we're

trialing over the next month

and then after we're going to be paying

for these consultations and so you

really need to kind of put a little bit

of it like a jab to get them to take

action again after they've read through

your whole landing page they've seen the

call to action we're gonna finish with

that warning step 17 close with a

reminder so this is where you'll have ps

copy at the very end of the page and

this is the third most read piece of

content on the entire landing page and

basically what its job to do is in no

more than a paragraph is just to

basically summarize all the benefits

that you've made claims to in that

landing page having the warning and

creating that scarcity and then telling

them to take the action that you're

asking them to do so just to recap the

step-by-step secret selling system step

one is call out your audience step two

demand their attention with the big

promise headline step three is to create

irresistible intrigue step four identify

the problem step five provide a solution

step six

show credentials

step seven detail the benefits eight

social proof

step nine make your godfather offer step

ten add bonuses

step 11 stack the value step 12 reveal

your price step 13 inject scarcity step

14 give a powerful guarantee step 15

call to action

step 16 the warning step 17 close with a

reminder

hey guys if you're enjoying these videos

please like subscribe and hit the bell

button as we're dropping a video like

this every other day on youtube and if

you've got any questions just leave a

comment below with

hey sudbury and i'll do my best to get

to it

[Music]

you