Write a Compelling Email with Jasper - Jasper University

Summary

Discover how Jasper streamlines the process of crafting engaging emails and campaigns for your business. Begin by understanding your audience's needs and tailoring your message accordingly. Utilize Jasper's power mode to generate content that addresses your audience's goals, challenges, and ideal customer profile. Create a personalized cold email, enhance it with Jasper's suggestions, and craft a compelling subject line. Finally, repeat the process for a cohesive campaign or use Jasper's pre-built workflows for efficiency. Jasper is your new personal writing assistant, saving time and boosting email effectiveness.

Takeaways

• 🚀 Jasper makes writing emails and campaigns easy, especially for BOSS mode users.
• 🧑‍🤝‍🧑 Begin by understanding your audience's needs and how they align with your company's offerings.
• 🔄 Use Jasper's power mode and document editor to create a company bio that fits your brand.
• 📝 Paste the company bio into the content brief to guide Jasper in generating targeted email content.
• 🔍 Determine the demographics (age, gender, location, occupation) of your target audience.
• 🧠 Run commands to identify the audience's goals, reasons they're ideal customers, and their challenges.
• ✉️ Build the email using Jasper, keeping the initial content answers for a focused message.
• 📧 Use the personalized cold email template and audience goals to create effective email content.
• 📝 Generate a compelling subject line using various tones and templates to capture attention.
• 🔄 Repeat the process for consistent email campaigns, utilizing pre-built or custom recipes for efficiency.

Q & A

What is Jasper and how does it assist in writing emails?

Jasper is a tool designed to simplify the process of writing emails and crafting email campaigns. It helps users, especially those in BOSS mode, by generating content that drives engagement for their company or product.

What is the first step in leveraging Jasper for email writing?

The first step is to help Jasper understand your audience by determining their needs and how they connect with what your company provides. This is done by switching to power mode and using the company bio template in the document editor.

How does Jasper assist in understanding the target audience's needs?

Jasper can analyze the input provided by the user regarding the audience's age, gender, location, and occupation. It uses this information to guide the content creation process in the email.

What are some commands Jasper can run to understand the target audience better?

Jasper can run commands to write about the goals the audience can achieve with the user's product or service, list reasons why the audience is an ideal customer, and identify challenges the audience might face.

How does one create an email using Jasper after understanding the audience?

After establishing a foundation for the email, users open power mode and choose a personalized cold email template. They use the content generated from the first command and include challenges faced by the customers to create a focused email.

What is the purpose of the 'command + J' or 'compose' function in Jasper?

The 'command + J' or 'compose' function allows Jasper to elaborate on any content within the email, helping to expand and refine the message as needed.

What are some additional commands that can enhance the content of an email in Jasper?

Additional commands include writing a call to action for the end of the email, listing benefits for the user's business, and expanding on solutions to address the audience's challenges.

Why is the subject line of an email important when using Jasper?

The subject line is crucial as it determines whether people will notice and open the email. Jasper can help craft subject lines using different tones of voice and templates to ensure it stands out.

How can Jasper's subject line templates be utilized effectively?

Jasper's subject line templates can be run through to test different tones of voice. The user should prompt Jasper with the correct information they want to include in the subject line to achieve the desired effect.

What is the significance of repeating the process in Jasper's workflow?

Repeating the process ensures content cohesion and maintains a consistent tone of voice throughout the email campaign. It also allows for the refinement of the workflow and the creation of custom 'recipes' for specific email needs.

What are 'recipes' in the context of Jasper's email writing process?

Recipes in Jasper are pre-built or custom workflows that can be used repeatedly for email writing. They help streamline the process and ensure consistency in the email campaign.