How to communicate GBOs to Chamber of Commerce across countries

Summary

The video script outlines a step-by-step guide on engaging Austrian embassies and Chambers of Commerce to penetrate the US and European markets. It details the process of finding embassy contact details, crafting formal emails to ambassadors, and leveraging these connections to secure potential distributor partnerships. The speaker emphasizes the importance of clear, direct communication and provides insights on how to follow up effectively and utilize the provided leads to advance business objectives.

Takeaways

• 🔍 Conduct thorough research to find a list of embassies in the target countries, such as Europe and the US, for a product looking to penetrate these markets.
• 📋 Prepare a spreadsheet to gather and organize contact details of embassies, including the ambassador's name, email address, phone number, and website.
• 📧 Write formal emails to the ambassadors or embassy officers using the contact information found online, addressing the ambassador directly for clarity and efficiency.
• 🤝 Introduce yourself and your company in the email, and explain the purpose of reaching out, which is to seek assistance in connecting with potential distributors.
• 🏢 Mention any relevant connections, such as the CEO of the client being a member of the Austrian Chamber of Commerce, to increase the likelihood of a positive response.
• 📝 Provide a brief explanation of what the product or company is about in the email to give context and show the potential for a beneficial partnership.
• 🔗 Attach relevant documents, such as company presentations or links to websites, to provide additional information and resources for the embassy to review.
• ✉️ Follow up with the embassies after a week if there is no response, using the same strategy to ensure the email is seen and considered.
• 📈 Use the response from the embassy, which may include a list of recommended companies or contacts, to further your outreach and establish connections.
• 📝 Keep track of which embassies have been contacted, their responses, and any follow-up actions needed using a tracking system or report.
• 📝 When writing emails, use clear and concise language, and it's acceptable to use bullet points to outline key information for easy readability.

Q & A

What is the main objective of the script's discussion?

The main objective is to explain the process of engaging with embassies and Chambers of Commerce to help a company, specifically 'happy gam' from Austria, penetrate the US and European markets.

Why is it important to engage with Austrian embassies for a product from Austria?

Engaging with Austrian embassies is important because they can provide connections and assistance in identifying suitable distributors or partners in the US and European markets, leveraging their knowledge and local contacts.

What is the first step in the process of engaging with embassies as described in the script?

The first step is to conduct a search on Google or any other platform to find a list of embassies in the target regions, specifically in the US and Europe for the example of 'happy gam'.

What kind of information should be gathered about each embassy?

The information to be gathered includes the embassy's contact details, the name of the ambassador or contact person, their email address, phone number, and website.

How should the gathered information be organized?

The information should be organized in a spreadsheet, including columns for the embassy's name, contact person, email address, phone number, website, and a section for updates on communication status.

What is the purpose of the email template used to write to the embassies?

The email template is used to introduce the company, explain its objectives, and request assistance in connecting with potential distributors or partners. It should be formal and direct, addressing the ambassador or the person in charge.

Why is it beneficial to mention the company CEO's membership in the Austrian Chamber of Commerce?

Mentioning the CEO's membership in the Austrian Chamber of Commerce establishes credibility and a connection to the Austrian business community, which may prompt a quicker and more interested response from the embassy.

What should be included in the email to the embassies besides the introduction and request for assistance?

The email should include a brief explanation of what 'happy gam' is about, the type of assistance or connection needed, and attachments such as a company presentation or a link to the website.

What is the typical response from the embassies or Chambers of Commerce after sending the email?

The typical response includes a list of recommended companies or distributors that fit the project's needs, along with their contact details such as company names, contact persons, email addresses, and sometimes a summary of the company's business.

How should the list of recommended companies be used?

The list should be reviewed to determine the relevance of each company to the project. Then, direct communication should be initiated with the relevant companies using the provided contact information.

What should be done if there is no response from an embassy after the first email?

If there is no response after a week, the same strategy should be followed by sending a follow-up email to the embassy to check if they received the initial email and to reiterate the request for assistance.

Can bullet points or numbered lists be used in the emails to embassies?

Yes, using bullet points or numbered lists is acceptable as long as the information is clear, concise, and directly related to the product or proposal being presented.

What is the significance of being specific about the assistance needed in the email?

Being specific about the assistance needed helps the embassy understand the exact nature of help required, which can lead to a more targeted and effective response.