What is Google AdWords? Google AdWords Explained in 5 Minutes

Summary

本视频介绍了Google AdWords广告服务，这是一个由Google创建的平台，允许广告商通过不同的广告格式（如展示广告、视频广告、搜索广告和应用广告）来吸引潜在买家。广告商可以利用Google AdWords的多种定位功能，包括针对特定网站、兴趣、再营销受众和视频的广告投放。视频还展示了搜索广告的重要性，如何通过关键词定位来吸引准备购买的客户，并提供了关于如何使用Google AdWords进行有效广告投放的指导。

Takeaways

• 😀 Google AdWords 是由 Google 创建的广告服务，允许广告商运行广告以吸引潜在买家。
• 🔍 广告商可以通过不同的广告格式，如展示广告、视频广告、搜索广告和应用广告，在 AdWords 上推广他们的产品或服务。
• 🎯 AdWords 提供多样化的定位选项，包括对网站、兴趣、再营销受众和不同应用的广告投放。
• 📺 视频广告可以作为视频前贴片或中插广告在视频内容中播放。
• 🔍 搜索广告出现在 Google 搜索网络中，包括 Google 搜索引擎及其搜索合作伙伴的网站。
• 📱 应用广告可以在 Google 网络的搜索和展示广告中运行，以增加应用下载量。
• 🔑 搜索广告的重要性在于能够通过关键词定位到准备购买的消费者。
• 🖼️ 展示广告可以放置在 ESPN 等网站上，也可以通过 Google 展示网络的兴趣受众进行定位。
• 📹 视频广告可以作为 YouTube 视频的前置广告，吸引观众点击广告中的呼吁行动。
• 📲 应用广告在搜索结果中显示，目的是促使用户下载并使用应用，可能通过应用内购买或广告产生收益。
• 🛒 Google AdWords 通过 Google 展示网络和搜索网络，为广告商提供了巨大的网络覆盖，触及约 90% 的互联网用户。

Q & A

Google AdWords 是什么？

Google AdWords 是由谷歌创建的一种广告服务，允许广告商运行他们的广告，以吸引准备购买的顾客。

使用 Google AdWords 的主要目标是什么？

使用 Google AdWords 的主要目标是利用不同的广告格式，如展示广告、视频广告、搜索广告和应用广告，通过谷歌提供的不同定位方式来宣传你的产品或服务。

Google AdWords 提供哪些类型的广告格式？

Google AdWords 提供展示广告、视频广告、搜索广告和应用广告等多种广告格式。

展示广告可以在哪些地方投放？

展示广告可以投放在网站、兴趣群体、再营销受众、不同应用以及Gmail中。

视频广告有哪些投放方式？

视频广告可以作为视频前的预播广告或视频中间的中播广告，在文章中滚动时也可能出现。

搜索广告主要出现在哪些平台上？

搜索广告主要出现在谷歌搜索网络，包括谷歌搜索引擎及其搜索合作伙伴网站，如as.com、nytimes.com等。

什么是应用广告，它们如何帮助应用获取下载？

应用广告是一种在谷歌网络的搜索和展示广告中推广应用的方式，目的是增加应用的下载量。

搜索广告为什么很重要？

搜索广告很重要，因为它们可以帮助你找到正在搜索不同产品、服务并准备购买的顾客。

再营销受众是什么，它们在广告中扮演什么角色？

再营销受众是指那些已经访问过你的网站或使用过你的应用的人。在广告中，你可以针对这些受众进行更有针对性的广告投放。

动态再营销是什么，它如何帮助提高广告效果？

动态再营销是一种广告技术，可以根据用户的兴趣和行为自动调整广告内容，以提高广告的相关性和效果。

Google AdWords 的广告网络覆盖范围有多广？

Google AdWords 的广告网络非常广泛，通过谷歌展示网络可以覆盖大约90%的整个互联网，包括大量的网站、应用和视频。

如何开始使用 Google AdWords 投放广告？

如果你想开始在 Google AdWords 上投放广告，可以观看相关的教程，学习如何使用关键词规划工具进行PPC关键词研究。

Outlines

00:00

📢 什么是Google AdWords？

Google AdWords是Google创建的一种广告服务，允许广告商通过不同的广告格式，如展示广告、视频广告、搜索广告和应用广告，来吸引潜在的购买客户。广告商可以利用Google AdWords提供的各种定位选项，例如针对特定网站、兴趣、再营销受众或在Gmail中展示广告。视频广告可以作为视频前贴片或中插广告出现，而搜索广告则出现在Google搜索网络及其搜索合作伙伴网站上。此外，还有应用广告，可以在Google网络的搜索和展示位置上运行，以增加应用下载量。广告商还可以利用关键词定位，通过Google搜索合作伙伴和原生广告平台如Taboola来吸引流量。Google AdWords的目标是帮助广告商找到准备购买的客户，并通过各种广告形式和定位策略，将广告投放到客户可能所在的任何地方。

05:01

🔍 Google AdWords的多平台广告展示

Google AdWords提供了广泛的广告展示选项，包括在ESPN等网站上的展示广告、YouTube视频的前贴片广告、Gmail中的广告以及搜索结果中的购物广告和搜索广告。这些广告形式可以针对特定的关键词、网站、兴趣群体、再营销受众或视频进行定位，以覆盖Google Display Network和Google搜索网络，这两个网络覆盖了大约90%的互联网用户。通过这种方式，广告商可以有效地将他们的产品或服务展示给正在搜索相关产品或服务的潜在客户。此外，视频还提供了关于如何在Google AdWords上启动广告的教程，以及如何进行PPC关键词研究的指导。

Keywords

💡Google AdWords

Google AdWords 是由谷歌创建的一种广告服务，它允许广告商运行广告以吸引准备购买的顾客。在视频中，Google AdWords 是主要讨论的主题，它涉及多种广告格式和目标定位策略，以帮助广告商找到潜在客户。

💡广告格式

广告格式指的是广告商可以在Google AdWords上使用的不同广告展示方式，如展示广告、视频广告、搜索广告和应用广告。视频中提到了这些格式，展示了如何通过不同的广告形式来吸引用户。

💡目标定位

目标定位是Google AdWords中的一个功能，允许广告商根据特定标准来定位广告，如网站、兴趣、再营销受众等。视频中举例说明了如何利用目标定位来提高广告的相关性和效率。

💡展示广告

展示广告是Google AdWords提供的一种广告形式，可以在网站、应用程序和Gmail等平台上展示。视频中提到了展示广告可以针对特定网站、兴趣或再营销受众进行定位。

💡视频广告

视频广告是Google AdWords的另一种广告形式，可以在视频播放前或播放中展示。视频中举例说明了视频广告如何在YouTube和其他网站上作为预播或中播广告出现。

💡搜索广告

搜索广告出现在Google搜索网络中，当用户搜索特定关键词时展示。视频中解释了搜索广告如何帮助广告商在用户搜索产品或服务时吸引他们的注意。

💡应用广告

应用广告是Google AdWords提供的一种专门用于推广应用程序的广告形式。视频中提到了应用广告如何在搜索和展示网络中运行，以增加应用程序的下载量。

💡关键词

关键词是用户在Google搜索时输入的词或短语，对于搜索广告至关重要。视频中强调了针对关键词进行目标定位的重要性，以便在用户准备购买时吸引他们。

💡再营销

再营销是一种广告策略，针对已经访问过广告商网站的用户再次展示广告。视频中提到了再营销受众的概念，并展示了如何使用Google AdWords的再营销功能。

💡购物广告

购物广告是一种特殊的搜索广告，展示零售商的产品目录和价格。视频中通过展示Under Armour、Zappos等品牌的购物广告，说明了它们如何帮助用户在搜索产品时发现并购买商品。

💡PPC广告

PPC（每次点击付费）广告是一种在线广告模式，广告商只在用户点击广告时支付费用。视频中提到了PPC广告平台，如Taboola，以及它们如何帮助广告商吸引流量和潜在客户。

Highlights

Google AdWords是一个由谷歌创建的广告服务，广告商可以通过它运行广告，吸引准备购买的顾客。

使用Google AdWords的不同广告格式，如展示广告、视频广告、搜索广告和应用广告，来推广你的产品或服务。

Google AdWords提供多种定位选项，包括针对网站、兴趣、再营销受众和在不同应用及Gmail中投放展示广告。

视频广告可以作为视频前的预播广告或视频中的插播广告在多个地方展示。

搜索广告出现在Google搜索网络，包括Google搜索引擎及其搜索合作伙伴网站。

应用广告可以在Google网络的搜索和展示上投放，以增加应用下载。

搜索广告的重要性在于能够找到正在搜索不同产品或服务的准备购买的顾客。

展示广告可以定位到特定的网站、应用和视频，使用Google展示网络的兴趣受众。

动态再营销是一种有效的方法，可以将流量引导到网站上的不同页面。

预播广告是在视频开始前播放的广告，例如在YouTube视频教程前播放的Wix广告。

应用广告的例子是在搜索“冒险游戏”时出现的“冒险鸭”应用广告，目的是吸引用户下载。

购物广告的例子是在搜索“鞋子”时出现的Under Armour、Zappos等品牌的广告。

Google AdWords的目标是通过定位关键词、网站、兴趣组、再营销受众和视频来吸引顾客。

Google展示网络覆盖了约90%的互联网，提供了大量的网站、应用和视频广告展示机会。

Google搜索网络拥有最大的搜索引擎，是运行关键词广告的理想之地。

视频提供了关于如何在Google AdWords上启动广告的教程，以及如何进行PPC关键词研究。

Transcripts

all right what's up everyone welcome to

the Surfside PPC youtube channel today

we're gonna be answering the question

what is Google AdWords so we have the

home screen of AdWords up here and

Google AdWords is an advertising service

created by Google where advertisers can

run their ads and try to reach ready to

buy customers um so your goal with

Google AdWords is to use some other

different ad formats that they have

available for you

for example display ads video ads search

ads app ads to advertise whatever your

product or services by using the

different targeting available by Google

Adwords so for example with display ads

you can target websites you can target

interests you could target remarketing

audiences you can run your ads on

different apps you can run it in Gmail

so there's all sorts of places to run

your display ads for video ads you can

run them as pre-roll ads before videos

or mid-roll ads that run during the

video so your video ads can run all over

the place sometimes in articles they'll

also appear as people are scrolling

through them search ads appear on the

Google search Network

so obviously the biggest biggest part of

the search Network is the actual Google

search engine but they also have search

partners like ascom New York Times com

some different websites where people

will search a lot for different products

and Google search ads will come up and

you can target those keywords app ads

you can run anywhere across the Google

Network on search on display you can run

your app add with in other apps so to

get more downloads to your apps there's

all sorts of different ways to run your

app ads are out in the Internet when it

comes to search advertising one of the

big things is you want to target

keywords in the Google search engine and

their search partners so ever for

example here we have a tab bula ad so

Tabua is a native ads platform what

they've done is when someone types in

PPC advertising they have their own

native ads platform come up so they can

drive traffic there that's their goal is

to get more people to go there and start

doing PPC advertising on their channel

because PPC advertising is kind of a

vague search someone could be looking

for companies someone could be looking

for you know services like tableau where

they can run their ads so that's why

search ads are so important because you

can find ready to buy customers as

they're searching for different products

services and whatever they whatever they

want to buy at that time so after search

ads you have display ad so here's an

example at the top is a wayfarer ad and

also along the side the left-hand side

you'll see the rope with the candle

those are both display ads that are

running on ESPN you can target you

you're remarketing audiences but your

placements including websites apps and

videos you can use the interest

audiences available from Google Display

Network so Google AdWords less you run

your ad all over the internet different

display ads you can send traffic to

different pages on your website and it's

a great way to reach are ready to buy

customers especially if you know how to

use remarketing audiences and dynamic

remarketing like what they're showing

here so here's an example of a pre-roll

ad on actually my YouTube video the

Gmail ads tutorial so if you go to one

of my videos you can see that ads

usually run beforehand because I have it

set up for that so Wix is running their

ad before my ad they pay per view and

what their goal is is to get someone to

click on their call-to-action in the

bottom left hand corner where it says

start your website now so this is an

example of a video ad they've run on the

Google Display Network which includes

all of YouTube and then all sorts of

websites where videos are ran you'll see

ads run before their videos or even in

the middle of their videos so here's an

example of an app ad in search so if

someone types in adventure games you can

see that an ad comes up for this app

adventure duck so the whole goal is to

get people to go into the app download

it for free and as they're playing the

game they probably either have upgrades

that people can buy or they have ads on

their game or they they can make more

money from it so if you have an app you

need to promote it to people because

it's hard for people to find your app

unless you create something so useful

that people just have to have it so

that's why you want to get your app in

front of the right people like it says

here you can use the Google Display

Network at the Google search Network and

you can all see these videos market your

app so just to pull it all together

here's the search we have for shoes so

at the top you see Under Armor Zappos

Dick's Sporting Goods and kids so these

are all shopping ads so that you if you

go in through there you're gonna see a

ton of their different products and you

can buy whatever you're looking for at

the bottom you have examples of search

ads so Zappos JustFab and shoes com all

sorts of different shoes on their

website obviously there's a very broad

search so if you get a little bit more

specific you'll see better ads so that's

basically what Google AdWords is it's a

service for advertisers to go run their

ads try to find ready to buy customers

and your goal is to target keywords

target websites target interest groups

target your remarketing audiences target

videos wherever you think your customers

are that's what Google AdWords is for

and they have a huge network through

Google Display Network is said to reach

about 90% of the entire Internet so

there's just a hue

huge vast inventory of websites apps

videos that continue to grow continue to

to give you more ad impression

opportunities the Google search Network

they obviously have the biggest search

engine so if you're running your

keywords anywhere you want to run on

Google because they just have such a

huge amount of volume for people that

are searching keywords so hopefully that

answers what is Google AdWords if you

want to start getting your ad up on

Google AdWords we have a couple

tutorials we have a quick one it's

probably the first videos on this

channel of our Google AdWords tutorial

you could also see some of our tutorials

about the keyword planner and how to do

PPC keyword research so thanks for

joining us today make sure you subscribe

to our Channel and hopefully we answer

the question what is Google AdWords for

you